No result in 90 days = Full refund.
Ask for the result definition and refund terms in the written agreement.
Algorithm Acceleration
We beat 12 months in 6 months—guaranteed.
Where others spend years, we deliver in months. Sixty-two services connect strategy, creative, media, technology, conversion, and customer growth.
Scroll through the full marketing system. Explore every discipline on this homepage.
Digital marketing connects discovery with leads, orders, customer value, and repeat business. Select an outcome to see how coordinated decisions change the shape of the work.
Customers can share useful experiences and recommend the business.
Illustrative planning sequenceExample assumption: better audience selection and useful creative gradually increase qualified demand. Compare actual lead quality and acquisition costs before scaling.
Illustrative model. Your baseline, economics, and measurements determine your plan.
Eight equally important pillars connect the whole customer journey. Open a pillar, then choose a service to read its practical guide on this homepage.
62 services across 8 pillars
Know the audience. Define the advantage.
Build the places customers discover and choose.
Fourteen advertising platforms and approaches.
Connect acquisition, follow-up, and retention.
Turn reliable information into better decisions.
Make growth useful, measurable, and sustainable.
Understand context. Remove friction.
Apply specialist tools to the right business problem.
Platform selection follows the audience, buying cycle, creative format, margin, and measurement. Open a card to read the relevant advertising guide.
Capture existing intent
Measure: Cost per qualified leadCreate and convert demand
Measure: Cost per acquired customerExplain through short video
Measure: Qualified action rateDemonstrate the offer
Measure: Incremental conversionsReach buying teams
Measure: Qualified pipeline costJoin relevant conversations
Measure: Cost per qualified responseSupport visual discovery
Measure: Purchase contributionReach mobile audiences
Measure: Qualified conversion costMatch community interests
Measure: Lead quality and conversionControl media buying
Measure: Incremental reach and outcomesMatch the reading context
Measure: Qualified engagementGuide bidding with useful inputs
Measure: Conversion qualitySupport marketplace discovery
Measure: Contribution after ad spendReach shoppers in context
Measure: Incremental sales contributionRead the 70 marketing topics in order, or search for a service. Open any numbered heading to reveal its animation and practical detail. Select a reading stage to explore the approach, preparation, example, measurement, decision, or limits.
70 guides across eight pillars
Research defines the customer. Positioning explains the offer. Planning assigns channels, budget, owners, and measurable outcomes.
Digital marketing connects customer research, online channels, websites, sales, and retention. Its scope includes SEO, paid advertising, organic social, content, email, messaging, commerce, conversion optimization, analytics, and customer experience.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer research, existing channel activity, offer details, purchase records, capacity, and cost data.
A customer journey map, channel responsibilities, a spending plan, and a report connecting acquisition with retention.
A US accounting firm can publish tax-planning explanations, run search ads for consultations, collect inquiries on a service page, and use email to prepare prospects for a call.
Customer acquisition cost, qualified lead rate, conversion rate, customer retention, and contribution after marketing costs.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Find the weakest stage between useful interest and retained customer value before increasing reach.
SEO covers organic search visibility. It does not replace advertising, sales follow-up, customer service, or retention.
To identify the right customer, combine interviews, sales records, support questions, and purchase behavior. Segment customers by needs, buying stage, value, location, and decision criteria rather than demographics alone.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer interviews, declined proposals, cancellation reasons, support tickets, and transaction records.
Audience segments, buying triggers, objections, selection criteria, and a documented ideal-customer profile.
A commercial cleaner separates facilities managers buying recurring contracts from homeowners buying one-time cleaning. Each audience gets different proof, pricing context, and follow-up.
Segment conversion rate, sales acceptance, repeat purchase, and gross profit by customer group.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Change the segment definition when unsuitable leads repeatedly share the same characteristics.
Small interview samples describe those respondents. They do not establish population-wide percentages.
Positioning defines who an offer serves, what problem it solves, and why a buyer chooses it over alternatives. Brand strategy applies that position consistently across content, advertising, websites, and customer interactions.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer language, competitor offers, actual capabilities, service standards, and substantiated evidence.
A positioning statement, value proposition, proof requirements, and channel messaging standards.
A bookkeeping service can position around monthly reporting for independent restaurants. Its homepage, search ads, and onboarding emails explain that specific service.
Brand search demand, direct traffic, message comprehension, qualified inquiries, and customer preference research.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Review whether buyers understand the difference between the offer and their alternatives.
Claims such as best, fastest, and number one require support. A slogan does not prove a comparative result.
To write useful marketing copy, answer the buyer’s question first, explain the offer, provide relevant evidence, and state the next action. Match the message to the audience, channel, and buying stage.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Buyer questions, offer inclusions, approved claims, objections, pricing conditions, and channel requirements.
A message hierarchy, landing page copy, creative briefs, and approved campaign variations.
A roofing page explains inspection scope, service area, repair options, and how to request an estimate. The page answers pricing questions without inventing a universal cost.
Landing page conversion, qualified inquiry rate, creative response, and customer acquisition cost.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Test a different buying reason when engagement improves but qualified conversion does not.
Persuasive copy does not justify fabricated testimonials, hidden charges, or unsupported urgency.
To build a digital marketing plan, set a commercial goal, establish a baseline, choose an audience and offer, assign channel roles, and define spending, ownership, measurement, and review dates.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Revenue goals, baseline performance, contribution margin, capacity, customer research, and sales-cycle records.
A channel plan with budgets, owners, dependencies, review points, and outcome definitions.
A training provider plans search ads for active course demand, short teaching videos for discovery, and email for applicants. Enrollment and refund data determine whether spending increases.
Qualified demand, cost per acquired customer, pipeline progression, contribution margin, and retention.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Reallocate spending only after checking marginal performance, follow-up capacity, and customer quality.
A six-month delivery plan is a work schedule. Market demand, budget, operations, and competition affect results.
Product marketing connects customer needs with product positioning, packaging, pricing, launches, and sales education. It explains who a product serves, what value it provides, and how buyers evaluate it.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer needs, competing products, capabilities, price economics, objections, and evaluation behavior.
Positioning, package definitions, launch messages, evaluation assets, and onboarding alignment.
A software vendor separates a self-service plan from a supported enterprise offer. Pricing pages explain the differences and sales uses the same definitions.
Qualified demand, trial activation, purchase conversion, realized margin, retention, and customer feedback.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Change the offer when customer expectations and actual product value repeatedly differ.
An offer must reflect the actual product and operating capacity. Discounts can increase orders while reducing contribution.
Useful content, organic social, search visibility, and accessible websites explain the offer and connect interest to a suitable action.
Content marketing answers customer questions through articles, videos, guides, product pages, newsletters, and sales materials. An editorial process keeps the information accurate, useful, consistent, and connected to a business goal.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer questions, subject expertise, existing assets, source evidence, and distribution opportunities.
An editorial calendar, review process, audience-specific assets, and a distribution plan.
A manufacturer publishes a material-selection guide, demonstrates tolerances in video, and emails the guide to engineers before a quotation discussion.
Qualified content visits, assisted inquiries, email subscriptions, content usage by sales, and retention activity.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Consolidate repeated intent and improve missing purchase or support information before adding more articles.
Publishing volume is not evidence of quality. Update or consolidate assets that duplicate intent or contain outdated information.
Podcast and audio marketing builds familiarity through useful conversations, interviews, demonstrations, and recurring programs. Choose subjects that answer the audience’s questions, then connect listening with a clear next step.
Define the audience, editorial angle, episode format, release schedule, recording process, and distribution destinations. Publish transcripts and accessible episode pages. Repurpose useful segments for social, email, video, and sales conversations. Secure permission for guest contributions and rights for music and other material.
The deliverables include an episode brief, recording, edited audio, transcript, show notes, distribution checklist, and relevant calls to action. A B2B software agency might interview operations leaders about implementation decisions and link each episode to a related guide.
Review qualified listening, completion where available, returning listeners, subscriptions, tagged website visits, inquiries, and self-reported discovery. Keep platform definitions separate. A download does not establish that someone listened, became a lead, or purchased.
A complete SEO program covers technical access, customer intent, useful page content, site architecture, relevant external recognition, and measurement. Local, ecommerce, international, and AI search requirements depend on the business and its audience.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Search Console data, crawl information, page inventory, customer intent, and qualified organic outcomes.
An indexability review, page-to-intent map, internal linking plan, and prioritized improvements.
A dental practice publishes accurate service pages and clinician information, maintains local listings, and tracks appointment inquiries without sending patient details to advertising tools.
Indexed useful pages, nonbrand search clicks, qualified organic leads, organic sales, and conversion rate.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Investigate relevance and conversion when search visits grow without suitable business outcomes.
Google Search Central does not guarantee indexing or ranking. There is no fixed word count or keyword density that guarantees visibility.
To improve technical search access, make important pages crawlable, indexable, internally linked, and usable. Review redirects, canonical tags, sitemaps, rendering, status codes, and mobile performance before expanding content.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Response codes, canonical tags, crawl directives, rendered content, sitemaps, templates, and field performance.
A prioritized technical issue log with affected templates, fixes, validation, and release ownership.
Google’s web.dev guidance defines good Core Web Vitals as LCP at or below 2.5 seconds, INP at or below 200 milliseconds, and CLS at or below 0.1 at the 75th percentile.
Crawl errors, index coverage, redirect failures, LCP, INP, and CLS by page template and device.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Fix widespread access or template failures before isolated cosmetic changes.
Lab tests help diagnose problems. Real-user field data determines the experience across actual devices and connections.
To match a page to search intent, answer the query’s underlying task with the appropriate page type. Use a clear title, one main heading, direct answers, meaningful subheadings, and relevant supporting evidence.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer tasks, relevant queries, actual page content, product or service facts, and conversion records.
Distinct page purposes, useful headings, accurate metadata, direct answers, and relevant internal links.
A payroll pricing page explains pricing variables and inclusions. A separate payroll setup guide answers implementation questions and links to the pricing page when relevant.
Search clicks, query relevance, page conversion, and qualified organic inquiries.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Change page content or type when visitors cannot complete the task behind the query.
Meta descriptions can influence snippets and clicks. Do not describe them as a direct ranking factor or promise Google will display them unchanged.
Homepage hubs introduce the main subject and link to focused subpages. A topical map assigns each subpage a distinct audience question, related entities, and a place in the navigation hierarchy.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Service inventory, customer questions, product relationships, location differences, and existing page purposes.
A homepage hub, focused category pages, distinct supporting guides, and contextual navigation.
A digital marketing homepage introduces advertising, social, email, SEO, and analytics. Separate guides explain campaign setup, audience research, email programs, and measurement.
Navigation usage, internal link coverage, duplicate intent, qualified page visits, and conversion paths.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Merge overlapping pages when they answer the same task without meaningful differences.
A topical map organizes coverage. It does not create automatic search authority or guarantee AI citations.
Local digital marketing connects accurate business listings, service-area pages, reviews, local advertising, community content, and appointment or estimate booking. The plan depends on where the business actually operates.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Actual service territory, opening hours, eligible locations, booking capacity, and completed-job records.
Accurate profiles, genuine location content, relevant local campaigns, and staffed contact paths.
A plumbing company markets emergency repairs separately from planned bathroom installations. Ads run only where technicians can serve and someone can answer the phone.
Qualified calls, booked appointments, show rate, completed jobs, and acquisition cost by location.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Narrow geography or schedules when inquiries arrive outside the business’s delivery capacity.
Creating near-identical city pages or fake locations misrepresents the business. Request reviews without restricting requests to satisfied customers.
Organic social media builds familiarity, answers questions, demonstrates products or services, and supports customer conversations without paying for each placement. A channel plan defines the audience, content formats, publishing process, and response standards.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience conversations, content assets, approved examples, response capacity, and profile conversion paths.
A channel-specific calendar, useful post formats, response standards, and relevant destination links.
A bakery posts preparation videos, explains ordering deadlines, and answers catering questions. Its profile links to a current menu and order page.
Qualified profile visits, saves, shares, site visits, useful conversations, and resulting inquiries.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Favor useful conversations and qualified actions over publishing volume or follower growth alone.
Follower totals and likes do not establish sales impact. A large audience can contain few prospective customers.
Video supports digital marketing through demonstrations, explanations, interviews, customer education, and product comparisons. The purpose, script, accessibility, distribution, and conversion path matter more than expensive production alone.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer questions, approved scripts, demonstration access, permissions, and distribution requirements.
A production brief, useful videos, captions, descriptions, and channel-specific versions.
A software company records a short task demonstration for social, a complete tutorial for its learning center, and a onboarding version for new customers.
Qualified views, retention at key moments, site visits, inquiries, and sales assisted by video.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Improve the explanation and destination when viewers remain interested but cannot take the next step.
Obtain appropriate permissions for people, music, and assets. Do not present illustrative footage as a verified client result.
Websites turn interest into action by explaining the offer, answering objections, demonstrating credible evidence, and making the next step easy. Conversion rate optimization tests improvements against defined business outcomes.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Page analytics, form errors, support questions, user feedback, purchase data, and sales qualification.
A prioritized friction list, test hypothesis, accessible page changes, and outcome reporting.
A repair service reduces an estimate form to information needed for initial routing. It then compares qualified estimates and completed jobs, not just extra form submissions.
Completed forms, completed purchases, qualified leads, form errors, abandonment, and revenue per eligible visitor.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Keep a change only when relevant outcomes improve without worsening quality or customer experience.
Conversion gains are specific to the audience and test. No universal button color or guaranteed conversion lift applies to every business.
To improve product discovery, organize useful category pages and accurate product information around customer needs. Manage variants, availability, canonical URLs, filters, product feeds, and review content consistently.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Product attributes, inventory, category demand, feed errors, filter behavior, and net order data.
Useful categories, accurate product pages, stable variant handling, and consistent merchant data.
A furniture store explains dimensions, materials, assembly, delivery area, and return conditions. Category pages let buyers compare suitable products without indexing every filter combination.
Organic product revenue, category conversion, feed errors, out-of-stock exits, and net sales after returns.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Resolve missing product information or stock mismatches before expanding indexed categories.
Structured data must match visible content. Rich results and product placements depend on eligibility and are not guaranteed.
Multilingual websites serve different markets with accurate translated content, clear language navigation, regional offers, and appropriate search signals. Language and country targeting are separate decisions.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Market demand, localized terminology, fulfillment coverage, language support, and region-specific offers.
Localized pages, language navigation, regional content review, and market-level outcome reporting.
A US equipment supplier creates Spanish-language service information for customers it can support. It explains shipping and assistance rather than automatically redirecting every visitor by location.
Localized organic visits, qualified inquiries, conversion, fulfillment costs, and support demand by market.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Delay expansion when translation quality or operational support cannot meet the offer.
Literal translation can change meaning or omit required terms. Regional expansion also involves tax, legal, and operational decisions.
To prepare content for AI search, publish accurate, accessible information that answers customer questions and identifies the business, products, authors, and evidence clearly. Monitor referrals and useful actions rather than assuming citations produce sales.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Accurate business information, useful pages, author context, search eligibility, and observed referral records.
Clear answer content, consistent entities, accurate markup, and a documented visibility review.
Google Search Central states that AI Overviews and AI Mode use existing SEO foundations. Their documentation does not require special AI files or special structured data.
Qualified referrals, useful search visits, branded demand, assisted inquiries, and conversions.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Improve factual usefulness and qualified conversion rather than chasing one observed AI answer.
AI responses vary by system, query, and context. Neither a page format nor an optimization service guarantees citation.
Accessibility supports digital marketing by making content, navigation, forms, video, and purchasing usable by more people. Readable structure, keyboard access, labels, contrast, captions, and clear errors reduce avoidable barriers.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Page templates, keyboard paths, labels, contrast, media, error handling, and user feedback.
Accessible structure, usable controls, clear errors, manual checks, and a prioritized defect log.
A booking page provides labelled fields, visible keyboard focus, clear error messages, and an accessible confirmation path.
Task completion, form errors, accessibility defects, resolution, and useful customer feedback.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Fix barriers that prevent a customer task before cosmetic changes.
An automated scan does not establish complete accessibility or legal compliance. Review the actual experience and applicable requirements.
Paid media buys eligible attention through search, social, video, display, marketplaces, and retail networks. Offer relevance, creative, landing pages, and qualified conversion data determine its commercial value.
Paid search places advertising against relevant searches. A campaign connects query intent, targeting, ads, landing pages, spending limits, and conversion measurement. Search, shopping, and automated campaign formats serve different tasks.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Relevant searches, offer economics, locations, exclusions, approved ads, landing pages, and conversion data.
Campaign structure, query controls, budgets, bidding goals, destination pages, and outcome validation.
A US industrial supplier advertises specific replacement parts and routes buyers to pages showing specifications, stock, and quotation options. Sales confirms which inquiries become orders.
Cost per qualified lead, acquisition cost, conversion value, search-term relevance, and net contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Reduce unsuitable search demand before raising bids or spending.
Cheap clicks can produce unsuitable leads. Platform settings and eligibility vary; review current account options before implementation.
Meta ads distribute messages to eligible audiences on supported placements. Effective campaigns connect audience relevance, creative, an offer, a landing experience, and measurement of qualified leads or sales.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience needs, approved creative, offer details, destination performance, and eligible conversion signals.
Distinct creative concepts, reviewed targeting, conversion paths, spending controls, and quality reporting.
A retailer tests a product demonstration against a practical use-case video. The store compares net orders after refunds and fulfillment costs.
Qualified lead cost, customer acquisition cost, net sales, frequency, and creative-level conversion.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Refresh the concept or offer when repeated exposure produces declining qualified response.
Avoid sensitive personal assertions and prohibited targeting. Audience and placement options depend on account, region, and policy.
Short-form advertising introduces an offer through concise, platform-appropriate video. A campaign needs an understandable opening, visible product or service evidence, an appropriate audience, and a relevant next step.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer problems, demonstration footage, mobile destination performance, and eligible audience information.
Short-form concepts, captions, approved creative, conversion paths, and a bounded campaign test.
A kitchenware seller demonstrates cleaning and storage in a short video. The landing page lists dimensions, materials, shipping, and returns.
Video engagement, qualified visits, acquisition cost, net order value, and repeat purchase.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Judge success through valid customer actions and margin rather than viral viewing alone.
Viral reach does not establish incremental sales. Verify current commerce features and account eligibility before including them in a plan.
YouTube advertising uses video to introduce, explain, or remind eligible audiences about an offer. The creative and landing page connect attention to a measurable customer action.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience questions, explanatory footage, approved offers, destination pages, and measurement settings.
Video concepts, suitable campaigns, conversion measurement, and a review of direct and assisted outcomes.
A home energy company advertises an explanation of an assessment process and directs interested homeowners to eligibility information and a booking page.
Qualified site visits, engaged views, acquisition cost, assisted conversions, and net revenue.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Use a suitable comparison before claiming incremental sales from view-based credit.
View-through attribution is not proof that every attributed sale was caused by the video. Separate observed credit from tested lift.
LinkedIn advertising can introduce business offers to relevant professional audiences. Campaigns work best when targeting, content, qualification, and sales follow-up reflect the actual buying committee.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Target organizations, buying roles, qualification rules, useful evaluation assets, and sales ownership.
Relevant professional campaigns, approved forms or pages, CRM routing, and opportunity reporting.
A compliance software vendor offers an evaluation checklist to operations leaders and technical evaluators. Follow-up content addresses their different implementation questions.
Cost per accepted lead, qualified pipeline, opportunity progression, and customer acquisition cost.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Change audience or qualification when leads are rejected repeatedly by sales.
A job title does not prove buying authority. High lead volume can still produce weak pipeline.
X advertising fits a plan when the intended audience uses the platform for relevant conversations and the offer can connect that attention to a useful action. Platform fit requires audience evidence and controlled testing.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Relevant conversations, audience evidence, approved offers, placement controls, and destinations.
A bounded audience test, useful creative, brand-safety review, and qualified-action reporting.
A specialist conference promotes a relevant speaker discussion and links to the agenda and registration terms. Registration quality determines whether advertising continues.
Qualified visits, useful engagement, inquiries, customer acquisition cost, and brand-safety incidents.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Pause placements that create attention without appropriate customers or acceptable context.
Current-events engagement can be unrelated to purchase intent. Review current policy and placement controls before launch.
Visual discovery advertising connects ideas, products, and planning intent to a useful destination. Pinterest campaigns suit offers that buyers can evaluate through imagery and practical context.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Product imagery, customer planning questions, inventory, mobile pages, and net sales records.
Useful visual concepts, accurate product destinations, catalog alignment, and consideration-period reporting.
A home decor store advertises a room-planning idea using products available in its catalog. The destination explains size, materials, and delivery.
Qualified product visits, saves, conversion, acquisition cost, and net product revenue.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Improve the destination or product context when saves do not lead to qualified product evaluation.
Saves indicate interest, not completed purchases. Avoid attributing every later sale to an earlier visual interaction.
Mobile-first visual ads introduce an offer in a format designed for quick viewing and interaction. The campaign needs audience fit, concise creative, fast mobile pages, and measurable actions.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Eligible audiences, mobile creative, clear offers, fast pages, and completed-action data.
Platform-appropriate concepts, reviewed eligibility, a tested mobile path, and qualified-response reporting.
An event organizer shows a short preview of the venue and program. The linked registration page presents dates, accessibility, and ticket conditions.
Qualified mobile sessions, completed purchases, acquisition cost, and creative response.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Investigate mobile friction when taps rise but completed suitable actions do not.
Youth audiences require particular care around privacy and advertising. Confirm current age and product restrictions.
Community ads stay relevant by addressing a genuine topic with transparent sponsorship, useful detail, and an appropriate destination. Participation also requires respect for each community’s rules and expectations.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Relevant discussions, community expectations, factual offer information, and suitable destinations.
Transparent sponsored explanations, response ownership, and a bounded qualified-demand test.
A specialist software company promotes a technical explanation with a working example. Engineers can evaluate the feature before requesting a demonstration.
Qualified visits, useful discussion, inquiries, acquisition cost, and response quality.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Revise or stop campaigns that conflict with community expectations or attract unsuitable interest.
Do not use fake accounts, fabricated endorsements, or unsolicited repetitive promotion. Community attention does not guarantee demand.
Programmatic buying uses software to buy eligible advertising inventory. A demand-side platform buys media; a supply-side platform helps publishers sell it. Real-time bidding is one transaction method, not the whole category.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience definitions, inventory terms, supplier fees, brand-safety controls, consent, and test feasibility.
Approved inventory rules, frequency controls, placement reporting, and a measurement plan.
A regional retailer tests connected TV in a defined market while comparing orders with a similar unexposed area and accounting for promotions.
Reach, frequency, viewability, invalid traffic, qualified demand, and tested incremental lift.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Review quality and incrementality before interpreting inexpensive impressions as useful reach.
Impressions and attributed view-through conversions do not establish causal lift. Inventory quality and measurement vary by supplier.
Sponsored content is paid promotional material presented within a publisher or platform experience. Clear disclosure distinguishes sponsorship from independent editorial coverage.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Publication audience, sponsorship terms, substantiated content, disclosure requirements, and destinations.
Clearly sponsored content, approved distribution, relevant landing pages, and quality reporting.
An equipment brand sponsors a practical selection guide that identifies the sponsorship and explains evaluation criteria. Buyers can review specifications before contacting sales.
Qualified reader visits, content engagement, inquiries, acquisition cost, and assisted sales.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Evaluate reader fit and qualified response before renewing paid publication placements.
Disclosure does not make an unsupported claim acceptable. Do not present paid placement as independent recognition.
Automated advertising systems use available signals to select bids, placements, or creative combinations. The business still defines the objective, data quality, spending limits, approved assets, and evaluation criteria.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Validated conversion events, appropriate values, feeds, approved assets, and spending limits.
Automated campaigns with audited objectives, reviewed assets, data checks, and change monitoring.
A retailer optimizes toward valid purchases and adjusts reporting for refunds. A lead-generation business checks accepted leads instead of treating all submissions equally.
Qualified conversion value, acquisition cost, net revenue, data completeness, and budget variance.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Correct goal or signal errors before judging the automation’s commercial value.
Automation can optimize the wrong goal efficiently. It does not correct poor tracking, weak offers, or unsuitable landing pages.
Marketplace advertising promotes products where buyers compare and purchase them. Performance depends on listing accuracy, availability, pricing, fulfillment, reviews, eligibility, and advertising costs.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Accurate listings, inventory, fees, returns, fulfillment, product margins, and marketplace reports.
Eligible product campaigns, listing improvements, spending controls, and net contribution reporting.
A product seller compares advertising spend with both attributed sales and total marketplace sales. Margin calculations include fees and fulfillment.
Advertising cost of sales, total advertising cost of sales, net margin, new-customer orders, and returns.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Resolve stock, listing, or margin problems before increasing attributed-sales targets.
Advertising cannot compensate for unavailable stock or misleading listings. Use current marketplace reporting definitions.
Retail media networks sell advertising using a retailer’s channels, inventory, or eligible audience data. Placements can support product discovery, consideration, and purchase within or beyond the retailer’s properties.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Retailer audience, stocked products, promotion terms, fees, data use, and measurement definitions.
Coordinated retailer campaigns, accurate product content, and reconciled sales reporting.
A consumer goods brand aligns a retailer campaign with stocked products and an agreed promotion. Reporting compares advertising costs with net sales and a suitable baseline.
Incremental sales, net contribution, new-customer acquisition, promotion performance, and returns.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Check overlapping attribution and promotion effects before claiming new demand.
Retailer attribution can overlap with other channels. Do not add attributed sales across platforms without reconciliation.
Relationship channels educate prospects, help new customers, encourage suitable repeat purchases, and build useful communities. Permission, relevance, timing, and follow-up connect these activities.
Affiliate programs compensate approved partners for defined actions such as qualified sales or leads. Clear terms, tracking, disclosures, and fraud controls connect partner activity to real business value.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Partner audiences, commission economics, eligible actions, refund rules, disclosures, and tracking.
Partner terms, approved assets, valid-action reconciliation, and fraud review.
A course provider pays a publisher for eligible enrollments after the cancellation period. Both parties disclose the commercial relationship.
Valid partner sales, net contribution, new-customer share, refund rate, and fraud adjustments.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Review partner contribution when commissions mostly credit customers already ready to buy.
Last-click credit can overvalue partners who intercept existing demand. Review incremental contribution.
Creator partnerships connect a relevant audience with demonstrations, explanations, or sponsored recommendations. Audience fit, evidence, disclosure, usage rights, and business outcomes determine the value of the partnership.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience relevance, content quality, approved claims, deliverable rights, and disclosure requirements.
A creator brief, agreed assets, transparent sponsorship, and qualified-outcome tracking.
A cooking brand works with a creator to demonstrate a product in use. The sponsor is identified and the demonstration reflects actual product capabilities.
Qualified engagement, acquisition cost, attributable valid sales, and net contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Renew partnerships based on suitable audience response and contribution rather than follower size.
The FTC requires appropriate disclosure of material connections. Follower size alone does not establish influence or sales impact.
A business builds a useful community by serving a shared customer need through discussion, education, support, and consistent moderation. Membership has value when participants receive useful help and contribute voluntarily.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Member needs, moderation capacity, support questions, useful resources, and participation preferences.
Community purpose, participation standards, recurring resources, and feedback ownership.
A software provider hosts a user group where customers exchange workflows and ask product questions. Support teams record recurring problems for product review.
Active participation, useful answers, member retention, support resolution, and qualified referrals.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Improve usefulness when members join but rarely find answers or participate.
A community is not a captive advertising list. Respect member permissions and separate support from promotion.
Email marketing delivers relevant messages to subscribers, prospects, and customers. Segmentation, useful content, authentication, deliverability, and appropriate unsubscribe handling support acquisition, onboarding, repeat purchase, and renewal.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Subscriber preferences, suppression records, sending authentication, customer stages, and useful content.
Audience segments, relevant sequences, delivery monitoring, and valid-action reporting.
A retailer sends a welcome message, useful product guidance, and a replenishment reminder to suitable subscribers. The FTC’s CAN-SPAM guidance covers truthful email information and opt-out responsibilities.
Delivery failures, complaint rate, unsubscribe rate, qualified clicks, sales, and repeat purchase.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Reduce irrelevant frequency and fix delivery problems before expanding the list.
Open tracking can be affected by privacy features. Purchased lists create relevance, permission, and deliverability problems.
Customer messaging supports reminders, service updates, and eligible marketing conversations through SMS, RCS, or messaging apps. Permission, message purpose, frequency, opt-out handling, and channel rules define the program.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Reviewed permission records, message purposes, frequency rules, response capacity, and applicable requirements.
Approved messaging flows, opt-out enforcement, service escalation, and outcome reporting.
A service company sends an appointment reminder and provides a rescheduling path. Promotional offers use a separately reviewed permission process.
Delivery, opt-outs, complaints, booked appointments, repeat orders, and resolved conversations.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Stop outdated or unwanted messages promptly and investigate complaints before scaling.
US requirements vary by message, technology, jurisdiction, and carrier. Verify current FCC, state, and platform rules for the actual program.
Conversational marketing answers customer questions and routes interested people to the appropriate next step. Human assistance and chatbots work together when information, escalation, privacy, and response standards are clear.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Frequent questions, approved answers, escalation rules, staffing, and necessary qualification information.
A conversation flow, reviewed knowledge, human handoff, and appropriate CRM routing.
A contractor’s chat answers service-area questions and routes quotation requests to staff. The chat does not invent prices or promise technician availability.
Useful answer rate, resolution, escalation, qualified conversations, and resulting bookings.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Improve answers or handoff when conversations repeat without resolution or suitable action.
Automated answers can be wrong. Do not let a bot provide unreviewed legal, medical, financial, or binding contractual advice.
App marketing connects discovery, app store presentation, installation, activation, useful engagement, and retention. App store optimization improves the relevance and clarity of the listing, while product experience determines ongoing value.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Store listings, audience needs, onboarding events, activation definitions, privacy settings, and cohort data.
Accurate listings, acquisition tests, activation improvements, and retention reporting.
A budgeting app defines activation as completing a useful setup task rather than opening the app once. Acquisition decisions compare retained users and paid subscriptions.
Cost per activated user, retention by cohort, subscription conversion, churn, and net revenue.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Fix activation and early value before buying more installs.
Install volume does not establish product-market fit. Attribution can be limited by platform privacy controls.
Merchandising helps customers find, compare, and purchase suitable products. Product data, categorization, stock, pricing, images, recommendations, shipping, returns, and checkout operate as one buying experience.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Product attributes, stock, margins, customer selection questions, shipping, returns, and checkout data.
Useful categories, clear comparisons, accurate product content, and transparent checkout.
A clothing store provides size information and actual stock status. It measures whether clearer sizing reduces returns as well as whether it improves purchases.
Product conversion, average order value, checkout completion, net margin, and return rate.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Judge merchandising through net contribution and returns as well as order size.
A higher order value can still reduce profit if discounts, fulfillment, or returns increase.
Complementary businesses market together through referrals, co-created resources, integrations, events, or joint offers. A partnership connects compatible audiences and capabilities with clear responsibilities and measurement.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience overlap, complementary capabilities, partner terms, permissions, and referral qualification.
A joint value proposition, approved resources, referral handling, and partner reporting.
A payroll provider and a bookkeeping firm publish a joint onboarding checklist. Prospects choose whether to request contact from either organization.
Accepted referrals, partner-sourced pipeline, acquired customers, retention, and contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Review customer fit and handoff quality when referrals fail to become suitable opportunities.
Partner access does not imply permission to share customer data or add people to marketing lists.
Push notifications support customer engagement through timely, relevant app or browser messages to eligible users. Useful triggers, permissions, preference controls, and frequency limits prevent messages from becoming interruptions.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Notification permissions, customer requests, relevant triggers, frequency, and completed-action data.
Useful notifications, preference controls, suppression rules, and retained-activity reporting.
A retail app sends an eligible customer a requested stock alert. It stops the alert after purchase or withdrawal of interest.
Permission acceptance, notification opt-outs, useful actions, retention, and complaints.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Suppress messages when the requested task is complete or the information becomes stale.
Permission to use an app is not permission for every type of notification. Review current platform and regional requirements.
Reliable marketing depends on accurate events, customer records, permissions, integrations, reporting, and accountable automation.
CRM workflows connect customer records, inquiries, qualification, follow-up, sales, and service. Automation executes defined steps while governance controls ownership, permission, routing, and data quality.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer records, stage definitions, ownership, permissions, duplicate rules, and handoff requirements.
Validated workflows, routing, suppression logic, failure handling, and stage reporting.
A consultation request creates a CRM record, assigns the right representative, and schedules approved follow-up. A completed booking stops the earlier reminder sequence.
Lead response time, accepted leads, stage conversion, data completeness, and customer retention.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Correct process and record errors before adding more automated steps.
Automation does not replace a clear process. Incorrect records can produce repeated or inappropriate messages.
Businesses measure digital marketing by connecting channel activity with valid customer actions and commercial outcomes. Event definitions, attribution settings, CRM records, order data, and consent controls determine what reporting can support.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Event definitions, consent behavior, transaction IDs, CRM stages, currency, refunds, and attribution settings.
A measurement plan, validated collection, reconciled reports, and documented limitations.
Google Analytics describes important behavioral actions as key events. Advertising conversions use settings suited to campaign measurement; compare definitions before comparing totals.
Qualified leads, valid purchases, acquisition cost, net revenue, retention, and incremental lift.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Resolve inconsistent definitions and duplicate events before comparing channel performance.
Attribution models allocate credit. They do not prove causality, and platforms can claim overlapping conversions.
Privacy affects what customer data a business collects, why it collects it, who receives it, and how long it keeps it. Consent and preference controls reflect applicable laws, purposes, regions, and platform requirements.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
A data inventory, purposes, processors, access rules, retention, jurisdictions, and preference requirements.
Documented controls, tested preference handling, request processes, and accountable data ownership.
A booking site collects only details needed for initial routing and prevents sensitive form values from entering analytics or advertising events.
Preference enforcement, prohibited data incidents, retention compliance, and request completion.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Investigate collection or sharing that continues after an applicable rejection or withdrawal.
Requirements depend on jurisdiction, industry, data, and use. A consent banner or server-side tag does not establish compliance by itself.
Businesses choose a marketing technology stack by matching customer workflows and measurement needs to reliable tools. Integration quality, permissions, portability, operating costs, and ownership matter more than the number of products.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Workflow requirements, systems of record, identifiers, permissions, integration terms, and operating costs.
A data-flow map, reliable connections, retries, duplicate controls, and export procedures.
A retailer connects its store, email platform, and reporting using consistent order IDs. Refund updates reach the reporting system without creating a second purchase.
Data accuracy, workflow failures, manual effort, total operating cost, and time to resolution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Repair unreliable core workflows before purchasing more tools.
Adding software does not fix unclear processes. Avoid sharing sensitive records merely because an integration permits it.
AI can support research organization, draft creation, analysis, classification, and workflow assistance. Human review establishes factual accuracy, brand fit, privacy, rights, and the appropriateness of customer-facing outputs.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
An approved task, relevant source information, permitted data, expected output, and review criteria.
Reviewed drafts or analysis, a claim check, provenance records, and accountable approval.
A team uses AI to organize anonymized support questions into content themes. A specialist checks the themes and writes accurate answers before publication.
Review effort, error rate, useful output, workflow time, and outcome quality.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Use AI only where output quality and review effort support the intended task.
Do not invent research, case studies, quotations, or customer results. Generated content still requires evidence and editorial review.
Emerging technologies justify a marketing test when they solve a specific customer problem and the business can evaluate their value. Augmented reality, immersive experiences, voice interfaces, and predictive models need useful applications.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
A real customer task, operational dependencies, costs, data implications, and test criteria.
A limited prototype, a suitable comparison, feedback, and an adoption decision.
A furniture retailer tests a room visualization tool to help customers judge size and placement. The test measures purchases, returns, and support requests.
Task completion, customer satisfaction, net contribution, adoption, and support cost.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Expand only when customer usefulness and sustainable operation outweigh novelty.
Novelty is not evidence of demand. Avoid technology adoption based only on an assumed future trend.
Useful buying experiences, sales coordination, customer service, testing, and sound economics connect acquisition with retention and contribution.
Customer experience affects whether buyers complete a purchase, receive the expected service, return, and recommend the business. Journey mapping identifies friction across discovery, purchase, onboarding, fulfillment, and support.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Customer interviews, operational handoffs, support records, purchase journeys, and survey context.
A journey map, prioritized friction fixes, service ownership, and outcome review.
A delivery business reviews failed deliveries and unclear tracking messages. It tests better instructions and measures resolution, repeat orders, and support demand.
CSAT, customer effort, NPS with sampling context, repeat purchase, churn, and complaint resolution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Fix recurring service failures before adding loyalty incentives to offset them.
Survey scores depend on who responds and when. A single score does not explain the cause of dissatisfaction.
Retention programs create customer value through useful onboarding, dependable service, timely support, relevant reminders, and suitable benefits. Loyalty incentives work only when customers value them and the economics support them.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Cohort behavior, churn reasons, repeat cycles, benefit costs, and customer preferences.
Useful onboarding, service improvements, relevant benefits, and retention reporting.
A maintenance company provides service reminders and clear renewal terms. The program measures renewed contracts and delivery costs.
Customer retention, repeat purchase, churn, net revenue retention, and program contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Check whether incentives change behavior rather than subsidizing existing purchases.
Rewards can subsidize purchases that would happen anyway. Measure incremental behavior and disclose material conditions.
Marketing and sales work from the same pipeline through shared qualification rules, stage definitions, ownership, follow-up standards, and reporting. Revenue operations coordinates the processes and data across customer-facing teams.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Lead qualification, stage definitions, sales feedback, ownership, and closed-business records.
Shared pipeline rules, evaluation assets, handoffs, and commercial reporting.
A consulting business records why inquiries are rejected and uses that feedback to change ads and service-page messaging.
Accepted lead rate, opportunity conversion, sales cycle, win rate, and acquired-customer cost.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Revise marketing when accepted leads stall for the same fit or information problem.
Pipeline value is not booked revenue. Define probability and reporting stages rather than applying universal benchmarks.
Events connect digital marketing with live education, demonstrations, networking, and customer contact. Promotion, registration, attendance, follow-up, and commercial measurement form one campaign.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience needs, program content, speaker information, dates, access, costs, and follow-up permissions.
An event page, promotion plan, registration process, participant support, and segmented follow-up.
A manufacturer hosts a technical webinar and shares a relevant specification guide afterward. Sales follows up only where participants request or permit contact.
Qualified registrations, attendance, useful participation, accepted opportunities, and event contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Separate attendance and qualified opportunities from registration volume.
Registration counts can overstate interest. Separate attendees, existing customers, prospects, and unsuitable registrants.
Reputation supports digital demand through truthful public information, credible independent coverage, useful responses, and consistent customer service. Public relations connects relevant stories and expertise with appropriate audiences.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Substantiated news, expertise, customer feedback, public information, and response ownership.
Relevant media materials, accurate public statements, review responses, and corrections.
A local service firm responds to a complaint without exposing personal customer details and updates its process where the complaint reveals a real problem.
Relevant coverage, qualified referral visits, branded demand, complaint resolution, and customer sentiment.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Prioritize truth and resolution when public attention reveals a genuine service problem.
Do not buy undisclosed editorial endorsements or fabricate reviews. Earned coverage is not a guaranteed search-ranking improvement.
Marketing experiments compare a defined change with a suitable control and measure agreed outcomes. Randomization, sample size, test duration, data quality, and operational conditions affect the strength of the conclusion.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
A hypothesis, baseline, primary metric, guardrails, audience, sample plan, and reliable collection.
A defined test, validated data, uncertainty reporting, and a recorded decision.
A store tests a clearer delivery explanation against its existing product page. It measures purchase completion and returns over the defined period.
Conversion difference, uncertainty, qualified outcomes, margin, and guardrail changes.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Avoid broad claims when sample size or changing conditions limit the result.
Do not stop a test solely because a temporary result looks favorable. Small samples rarely support precise universal conclusions.
Businesses judge acquisition profitability by comparing the cost of acquiring customers with the contribution those customers generate. Revenue, gross margin, fulfillment, returns, retention, and payback define the spending capacity.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Acquisition spending, cost definitions, sales, margin, returns, retention, and cash timing.
Customer acquisition calculations, cohort contribution, payback scenarios, and spending limits.
An illustrative campaign spends $2,000 to acquire 20 customers. Media-only CAC is $100; including creative and sales costs raises fully loaded CAC.
CAC, contribution margin, payback period, repeat contribution, and net retention.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Use marginal contribution and capacity when deciding whether another dollar of spending is useful.
Revenue-based lifetime value can hide low margins. ROAS excludes many costs and is not a profit measure.
Marketing teams keep execution consistent through documented responsibilities, approval rules, schedules, naming conventions, access control, and review routines. Operations turns a plan into reliable delivery.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Team responsibilities, campaign dependencies, claims evidence, access, budgets, and launch checks.
Owners, approval rules, naming conventions, delivery schedules, and issue handling.
A team uses a shared launch checklist to confirm landing-page accuracy, mobile forms, tracking, and approved spending before activating ads.
Delivery completion, approval time, errors, budget variance, and issue resolution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Simplify controls that add delay without improving accuracy or accountability.
Process overhead can delay useful work. Use controls proportional to the decision and its consequences.
Responsible marketing uses accurate claims, appropriate evidence, clear material terms, transparent sponsorship, and respectful treatment of customers. Environmental, health, financial, and comparative claims require specific substantiation.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Material claims, evidence, sponsorship, customer terms, audience sensitivity, and complaint records.
A claims register, disclosure standards, accessible information, and correction responsibilities.
A product page explains the specific verified material attribute rather than labeling the whole product environmentally friendly without qualification.
Unsupported claim incidents, complaints, corrections, disclosure compliance, and customer understanding.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Remove or qualify a claim when the evidence does not support its scope.
A certification or testimonial cannot support a broader claim than its evidence. Review current FTC and relevant sector guidance.
Businesses communicate during a crisis with verified facts, clear ownership, consistent updates, and practical customer instructions. A response plan coordinates operations, support, leadership, and legal review.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Verified facts, incident ownership, customer impact, operational actions, and approved channels.
An escalation plan, consistent updates, practical customer instructions, and a correction log.
A retailer pauses promotional ads during a product recall and directs customers to a clear support and return process.
Time to verified response, customer resolution, accuracy, and repeat incidents.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Prioritize verified useful information over speed, speculation, or promotional messaging.
A quick unverified statement can worsen the incident. Avoid speculation and exposing confidential customer information.
Recruitment marketing explains the work, employer expectations, hiring process, and employee experience to suitable candidates. Accurate career content and consistent communication connect employer reputation with the wider business brand.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Actual role responsibilities, employee experience, compensation context, hiring stages, and privacy requirements.
Accurate career information, relevant campaigns, candidate communication, and hiring-quality reporting.
A growing agency explains responsibilities and evaluation stages rather than using generic culture promises. Candidates receive clear updates on their status.
Qualified applications, hiring cost, acceptance, candidate feedback, and early retention.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Investigate mismatches between recruitment promises and the real working experience.
Career claims require evidence from actual employment practices. Respect privacy and applicable hiring and advertising rules.
Referrals and offline activity connect to digital marketing through relevant landing pages, clear offers, suitable identifiers, customer permissions, and consistent sales follow-up. Digital reporting can record eligible outcomes without pretending every purchase is traceable.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Referral terms, approved incentives, print or event offers, destinations, and order records.
Clear referral rules, connected landing pages, source identifiers, and valid-customer reporting.
A home-service firm prints a QR code for its service and estimate page. Referral rewards follow clear terms and apply only to eligible completed work.
Valid referrals, new customers, net contribution, repeat purchase, and source completeness.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Review customer fit and contribution rather than assuming every coded purchase was incremental.
Do not buy positive reviews or require favorable feedback for a reward. QR scans and coupon use do not establish causal lift.
Adapt the message, experience, and decision process to the audience’s context.
Businesses adapt campaigns through local research, language review, relevant channels, suitable offers, and regional operational support. Cultural adaptation changes the meaning and usefulness of a campaign, not only its translation.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Local customer research, terminology, channel behavior, regional offers, payments, fulfillment, and support.
Reviewed local campaigns, appropriate assets, regional operations, and market-level reporting.
A US supplier adapts a distributor campaign for a new market using local technical terminology and support availability.
Local conversion, net contribution, customer feedback, returns, and support resolution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Delay expansion when the business cannot deliver or support the localized promise.
National stereotypes are not customer research. Operational readiness matters as much as campaign localization.
Decision design helps customers compare options, understand costs, and complete a suitable task. Behavioral research informs hypotheses about attention and choice; testing establishes whether a specific change helps the actual audience.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
User questions, confusing choices, material terms, research hypotheses, and task-completion data.
Clear comparisons, understandable choices, useful tests, and customer-experience guardrails.
A subscription page presents the actual recurring price and cancellation conditions beside the selection control.
Task completion, comprehension, conversion quality, returns, and complaints.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Reject a conversion gain that depends on confusion, hidden terms, or obstructive cancellation.
Do not use deceptive countdowns, hidden subscriptions, or obstructive cancellation. A psychological theory does not guarantee conversion lift.
Specialist approaches address particular audiences, markets, buying teams, technologies, and regulatory contexts. Each approach needs a defined customer task and measurable outcome.
Businesses connect customer data with clear identifiers, permitted purposes, accurate records, and preference enforcement. Customer data platforms can organize records, but identity matching remains subject to accuracy and permission limits.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Approved purposes, first-party identifiers, source quality, matching rules, preferences, and retention.
Reliable identity rules, preference enforcement, access controls, and quality monitoring.
A retailer matches orders to its own customer records to support service and relevant permission-based messaging.
Match accuracy, duplicates, preference enforcement, record quality, and useful reporting coverage.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Investigate inaccurate matches and inappropriate sharing before expanding data collection.
Server-side collection and hashed identifiers are not automatic privacy compliance. Do not assume unavailable identities can be reconstructed accurately.
Online and offline commerce work together through consistent product data, inventory, pricing, fulfillment, support, and customer records. Shoppable content and live commerce add discovery paths to that same operating system.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Product records, inventory, offers, store and online orders, fulfillment, permissions, and support.
Consistent commerce information, connected fulfillment, reconciled transactions, and net sales reporting.
A local shop publishes product demonstrations online and offers accurate in-store pickup availability. Sales reporting avoids counting a reservation and its pickup as two purchases.
Net sales by channel, inventory errors, returns, fulfillment cost, and repeat purchase.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Fix unavailable inventory and inconsistent terms before adding new purchase channels.
Platform checkout and commerce features vary by market and account. Confirm current availability before launch.
Teams control AI-assisted workflows by defining allowed tasks, approved data, human review, logging, and rollback. Automated classification or drafting becomes useful when output quality and business effects are measurable.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Allowed tasks, approved data, review thresholds, logs, cost information, and rollback procedures.
Controlled assistance, reviewed outputs, failure monitoring, and documented operating responsibilities.
A team drafts campaign variations from approved product information. A reviewer checks claims and messaging before activation.
Error rate, review effort, useful output, workflow cost, and incident resolution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Keep sensitive decisions and customer-facing claims under accountable review.
An AI-generated forecast is an estimate. Record assumptions and do not treat it as observed revenue.
Account-based marketing coordinates marketing and sales around selected organizations and buying committees. Account selection, relevant expertise, personalized evaluation support, and coordinated follow-up connect activity to qualified opportunities.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Suitable accounts, buying roles, needs, qualification, account ownership, and useful evaluation evidence.
An account plan, committee-specific content, coordinated campaigns, and opportunity reporting.
An industrial supplier combines engineering content, a procurement guide, a webinar, and a sales demonstration for a defined account segment.
Engaged suitable accounts, buying-group coverage, opportunities, sales cycle, and closed contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Prioritize fit and buying-group progress rather than counting every account interaction equally.
Intent data suggests possible interest; it does not prove consent, budget, or an active purchase decision.
Regulation affects marketing claims, disclosures, targeting, customer data, professional responsibilities, and recordkeeping. A channel plan maps these requirements to content, advertising, forms, messaging, and reporting.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
The actual product, jurisdiction, professional role, customer data, material claims, and applicable rules.
Approved language, reviewed channels, secure contact paths, evidence records, and correction controls.
A law firm reviews advertising claims and contact forms alongside practice-area content. Its marketing plan also includes referrals, paid media, follow-up, and client experience.
Qualified inquiries, approved claims, complaints, policy incidents, and commercial outcomes.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Seek appropriate specialist review when an activity, product, or jurisdiction changes.
One generic compliance template does not cover every state, profession, or product. Confirm the rules that apply to the actual activity.
Interactive audiences fit a plan when the offer is relevant to the game, community, creator, or event. Sponsorship, in-game placements, streaming, and interactive experiences need audience fit and appropriate disclosures.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience composition, rights, creator context, age suitability, inventory, and moderation.
A relevant interactive campaign, transparent sponsorship, reviewed placements, and outcome reporting.
A gaming accessory brand sponsors an appropriate creator demonstration with a disclosed relationship and accurate product claims.
Qualified engagement, site visits, customer acquisition, and placement quality.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Stop unsuitable contexts even when engagement appears high.
Metaverse or esports labels do not establish demand. Review child safety, privacy, and platform restrictions.
Businesses evaluate a new channel with audience evidence, a bounded test, clear success criteria, and an assessment of operating costs. Early adoption has value only when the channel serves real customers.
Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.
Prepare the following inputs and define the deliverables before starting execution.
Audience evidence, platform rules, brand-safety context, operating effort, and conversion readiness.
A bounded test with approved assets, success criteria, spending limits, and a stopping rule.
A professional service tests a new discussion platform with useful educational content before committing to a permanent publishing schedule.
Qualified demand, acquisition cost, retained customers, operating effort, and net contribution.
Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.
Compare useful customers and operating costs rather than assuming early adoption creates an advantage.
Attention and novelty are not substitutes for customer demand. Do not label a channel essential without evidence.
Drag the control to compare a campaign that stops at the click with a coordinated process that carries the inquiry into follow-up, delivery, and retention.
Unclear next action. Separate tools. Incomplete follow-up. Channel reports stop short of customer value.
Clear ownership. Useful messages. Sales coordination. Outcomes checked against revenue, costs, and retention.
Illustrative workflow comparison.
Actual homepage inventory. Channel selection follows your business needs.
A planning sequence brings the disciplines together. Define the audience, offer, economics, execution, permissions, and measurement before choosing the next investment.
Illustrative planning sequence.
Select a stage to see the channels, work, and outcomes that support the customer’s next decision.
Explain a useful buying reason and reach suitable audiences in the places they already use.
Read the relevant guide ↗Qualified reach, useful engagement, brand demand, and suitable website visits.
Select the pillars your current plan covers. The comparison shows breadth of coverage; your business chooses the combination it can deliver and measure.
Define the target, baseline, delivery scope, measurement period, and commercial terms together before execution begins.
Ask for the result definition and refund terms in the written agreement.
Agree on the competitor, comparison metric, and work scope before starting.
Keep the baseline, commitments, responsibilities, and review dates in one place.
Algorithm Acceleration is GrowMeHow’s approach to coordinating research, creative, channels, conversion, follow-up, customer experience, and measurement. The plan uses evidence from one stage to improve the next.
GrowMeHow is a full-stack digital marketing agency. Its 62 services span eight pillars: foundations, owned media, paid media, lifecycle, technology and data, customer growth, global and behavioral marketing, and specialist approaches.
Choose the services your audience, offer, buying cycle, economics, capacity, and measurement support. The framework explains the options; your business plan selects the useful combination.
The written proposal should identify the baseline, comparison target, delivery scope, measurement window, responsibilities, and commercial terms. Discuss those details before execution begins.
GrowMeHow’s stated commitment is no result in 90 days equals a full refund, in writing. Define the result, eligible work, measurement window, and refund terms in the agreement before starting.
Define the competitor and comparison metric first. A ranking, qualified demand, sales outcome, or another measure needs a clear scope and data source. Different metrics answer different business questions.
Start with the business goals, offer, audience, capacity, budget, existing assets, account access, permissions, and baseline data. Assign owners and agree on the first review points.
Use the contact link to request a discussion of your audience, offer, channels, website, follow-up, and measurement. The sector selector on this page suggests a starting plan from your choices.
Choose platforms by buyer behavior, creative fit, demand, sales cycle, cost, margin, and measurement. The homepage explains fourteen paid-media platforms and approaches, including search, social, marketplaces, and retail media.
Research identifies customer questions. Content answers them. Search, social, video, email, partners, and sales distribute useful information. The website helps the customer evaluate and take an appropriate next step.
Email and messaging provide useful follow-up. CRM workflows connect inquiries with owners, sales stages, and customer records. Review permission, relevance, delivery, response, and actual sales outcomes together.
Return on ad spend divides attributed advertising revenue by advertising spend. It does not deduct product costs, service delivery, returns, or other operating costs. Review contribution and attribution limits alongside ROAS.
Customer acquisition cost divides the defined acquisition costs by the number of new customers acquired in the same scope and period. State which costs, customers, and dates are included before making comparisons.
Repeat purchases and renewals can change the economics of acquisition. Use actual customer revenue, contribution, refunds, retention, and service costs. Keep forecasts separate from recorded outcomes.
Define a qualified lead using fit, need, contactability, and the business’s sales criteria. Review valid inquiries and sales outcomes alongside campaign reports. A form submission alone does not establish a suitable prospect.
Define the information collected, the business purpose, the permissions required, access controls, retention, and permitted use. Review the requirements for your industry, audience, and tools before deploying tracking or outreach.
AI can help with research organization, drafting, analysis, creative variations, and workflow support. People verify facts, permissions, brand claims, and outputs. Decide adoption using usefulness and sustainable operation.
The homepage includes 20 US sector plans, five focused business plans, and all 1,012 detailed categories in the current 2022 NAICS edition. Open the industry section or search the category list.
The official classification retains its edition label. The homepage’s marketing guidance is reviewed in 2026 while its industry categories use the Census Bureau’s current 2022 NAICS structure.
The interactive growth paths, planning sequence, and workflow comparison are labeled illustrations. Service and guide counts come from the actual homepage inventory. Evaluate your plan using your own baseline and recorded business outcomes.

Founder & CEO · Algorithm Acceleration Agency
“We don't guess. We engineer visibility.”
GrowMeHow connects the full digital marketing discipline with the decisions a business needs to make. The work starts with the audience and offer, then follows the customer through discovery, conversion, and retention.
20 sector plans · five focused plans · 1,012 detailed categories
The channel framework stays connected to customer needs. The offer, buyer, purchase cycle, claims, geography, data, and operating capacity change by industry.
The industry plans cover acquisition, content, SEO, paid media, social, email and messaging, website conversion, measurement, and retention. Law firms are one application; retailers, manufacturers, restaurants, educators, healthcare providers, and other businesses need their own buyer and channel decisions.
The directory contains all 20 sectors, 96 subsectors, and 1,012 detailed industries in the current U.S. Census Bureau classification. Public administration has a separate public-service objective.
Explore all 20 sectorsProspective clients, in-house counsel, businesses, and referring professionals evaluate legal service fit, jurisdiction, experience, confidentiality, fees, and the consultation process. Match the plan to the actual practice area and client.
Explain practice areas, lawyer credentials, jurisdiction, service scope, consultation steps, fee information where appropriate, and genuine experience without promising a case outcome.
Create distinct practice-area and useful location pages, credentialed explanations, lawyer profiles, and procedural guides. Link information to an appropriate confidential contact path.
Separate practice-area intent and geography in eligible search campaigns. Review ad claims and landing pages under the relevant state bar rules before launch.
Publish clear legal-process education and practitioner insights. Keep public replies general and route case-specific questions to a suitable private channel.
Provide consultation preparation, permission-based follow-up, and useful client communication. Stop prospect sequences after engagement or withdrawal of permission.
Explain consultation scope and response expectations. Avoid requesting detailed case facts through unsecured forms or placing sensitive form values in analytics.
Suitable inquiries, attended consultations, accepted matters, response time, acquired-client cost, and matter contribution with appropriate confidentiality.
Review applicable state professional conduct and advertising rules, testimonials, specialization claims, confidentiality, conflicts, and communication permissions. Marketing does not establish an attorney-client relationship by itself.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.
Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.
Patients, caregivers, and referring clinicians evaluate service suitability, clinician qualifications, insurance participation, appointment access, location, and preparation requirements.
Explain actual services, clinicians, accepted coverage information, access, preparation, and booking steps. Have qualified clinicians review health information and material treatment claims.
Create useful service and clinician pages, accurate local listings, reviewed patient education, and genuine location information. Keep hours and appointment instructions current.
Test eligible service and local campaigns with reviewed claims, targeting, and destinations. Review tracking technologies before activation and avoid disclosing protected or otherwise sensitive health information.
Share reviewed educational explanations and practical service information. Use patient images or stories only with appropriate authorization and never expose information in public replies.
Use suitable secure appointment reminders, preparation, care-related follow-up, and reviewed permission-based marketing. Differentiate clinical communication from promotion.
Provide accessible secure appointment requests. Minimize initial data collection and route clinical concerns through approved care processes.
Appropriate appointment requests, booked visits, attendance, response time, access, and acquisition cost with privacy-aware reporting.
Review applicable HHS guidance, professional advertising rules, health-claim evidence, state privacy requirements, and the actual data involved. Not every health-related web visit has the same regulatory treatment.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.
Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.
Buyers, sellers, tenants, and property owners evaluate local knowledge, current inventory, service scope, transaction process, fees, and agent credentials.
Explain property and service information accurately, including genuine availability, listing permissions, representation, material fees, and viewing or consultation steps.
Create useful neighborhood and transaction guidance with actual local expertise. Manage listing feeds, expired properties, indexability, and duplicate content without inventing local statistics.
Use eligible property and service campaigns with reviewed housing category rules, geography, and claims. Check current platform restrictions instead of assuming unrestricted demographic targeting.
Publish permitted property tours, local market explanations grounded in dated evidence, and answers to buyer and seller questions.
Use inquiry follow-up, requested property information, viewing reminders, and appropriate relationship communication. Keep listings and preference changes synchronized.
Provide clear viewing and consultation requests with accurate availability and required disclosures. Offer accessible contact options.
Suitable inquiries, attended viewings, signed representation, completed transactions, response time, and acquisition cost.
Review fair housing, state licensing, listing rights, disclosure, testimonial, and platform rules. Market claims require current geographic and time context.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.
Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.
Borrowers, savers, investors, insured customers, and business buyers have different needs and eligibility. Fintech software and regulated financial products require different marketing and classification decisions.
Explain the actual product, provider role, fees, risks, exclusions, eligibility, service terms, security claims, and relevant credentials or registrations.
Create reviewed product explanations, comparison criteria, eligibility guidance, and support content. Name qualified authors where relevant and keep material terms current.
Match approved campaigns to the actual product and applicable eligibility, disclosure, location, and platform restrictions. Separate software demonstrations from regulated product applications.
Provide factual education and service explanations with appropriate disclosures. Avoid unsupported return claims and public personalized financial advice.
Use approved education, application follow-up, onboarding, service, and renewal messages. Collect sensitive information only through suitable systems.
Explain who provides the service and how qualification works. Keep fees and risks near relevant claims and avoid exposing sensitive application data through tracking.
Suitable applications, approved or funded products, activated business accounts, retained customers, complaints, and acquisition contribution.
Review the regulator, jurisdiction, product, data, and professional rules involved. SEC adviser rules do not apply identically to every insurer, bank, software company, or fintech service.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.
Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.
Homeowners, landlords, tenants, and property managers evaluate urgency, service scope, territory, trust, availability, estimates, and ongoing support. Repair, installation, cleaning, and maintenance have different purchase cycles.
Explain services, actual coverage, booking hours, relevant credentials, estimate scope, material pricing terms, and customer support.
Create genuine service and location information, maintain eligible profiles, answer preparation questions, and show permitted work examples. Avoid near-identical city pages.
Separate emergency service, scheduled repairs, installations, and recurring contracts. Limit geography and schedules to service and response capacity.
Show real workmanship and practical maintenance education. Use customer-approved images and context rather than unsupported before-and-after promises.
Use appointment preparation, estimate follow-up, completion information, maintenance reminders, and fair review requests with appropriate permission.
Provide quick mobile contact and accessible estimate forms. Collect service type, location, timing, and contact details needed for initial routing.
Suitable calls, booked jobs, attendance, completed work, response time, recurring contracts, and job contribution.
Review licensing, insurance, safety, financing, testimonials, and relevant state requirements. Home services cross construction, administrative services, and other-service classifications.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.
Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.
Growers, processors, distributors, landowners, and consumers buy through different seasonal and contractual cycles. Separate wholesale supply, direct-to-consumer sales, and agricultural services.
Publish crop or product specifications, harvest timing, quantity, handling, delivery area, availability, and relevant verified certifications.
Build product, service, and delivery pages. Explain storage, sourcing, ordering, and practical selection questions with current operating information.
Test high-intent product or service searches and relevant trade placements. Match geography and season to actual supply.
Show genuine production, handling, and field practices. Use producer education, product demonstrations, and customer-approved stories.
Use permission-based availability updates, seasonal reminders, distributor education, and reorder messages linked to actual supply.
Collect volume, specification, destination, and timing for wholesale inquiries. Provide clear pickup or checkout terms for consumer orders.
Qualified buyer inquiries, quoted volume, completed orders, repeat contracts, spoilage or returns, and net contribution.
Review food, pesticide, environmental, and certification claims where relevant. Avoid promising harvest yield or availability without evidence.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 64 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in growing soybeans and/or producing soybean seeds.
This industry comprises establishments primarily engaged in growing fibrous oilseed producing plants and/or producing oilseed seeds, such as sunflower, safflower, flax, rape, canola, and sesame.
This industry comprises establishments primarily engaged in growing dry peas, beans, and/or lentils.
This industry comprises establishments primarily engaged in growing wheat and/or producing wheat seeds.
This industry comprises establishments primarily engaged in growing corn (except sweet corn) and/or producing corn seeds.
This industry comprises establishments primarily engaged in growing rice (except wild rice) and/or producing rice seeds.
This U.S. industry comprises establishments engaged in growing a combination of oilseed(s) and grain(s) with no one oilseed (or family of oilseeds) or grain (or family of grains) accounting for one-half of the establishment's
This U.S. industry comprises establishments primarily engaged in growing grains and/or producing grain(s) seeds (except wheat, corn, rice, and oilseed(s) and grain(s) combinations).
This U.S. industry comprises establishments primarily engaged in growing potatoes and/or producing seed potatoes.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) growing melons and/or vegetables (except potatoes; dry peas; dry beans; field, silage, or seed corn; and sugar beets); (2) producing vegetable and/or melon seeds; and (3) growing vegetable and/or melon bedding plants.
This industry comprises establishments primarily engaged in growing oranges.
This industry comprises establishments primarily engaged in growing citrus fruits (except oranges).
This U.S. industry comprises establishments primarily engaged in growing apples.
This U.S. industry comprises establishments primarily engaged in growing grapes and/or growing grapes to sun dry into raisins.
This U.S. industry comprises establishments primarily engaged in growing strawberries.
This U.S. industry comprises establishments primarily engaged in growing berries.
This U.S. industry comprises establishments primarily engaged in growing tree nuts.
This U.S. industry comprises establishments primarily engaged in growing a combination of fruit(s) and tree nut(s) with no one fruit (or family of fruit) or family of tree nuts accounting for one-half of the establishment's agricultural production (i.e., value of crops for market).
This U.S. industry comprises establishments primarily engaged in growing noncitrus fruits (except apples, grapes, berries, and fruit(s) and tree nut(s) combinations).
This U.S. industry comprises establishments primarily engaged in growing mushrooms under cover in mines underground, or in other controlled environments.
This U.S. industry comprises establishments primarily engaged in growing food crops (except mushrooms) under glass or protective cover.
This U.S. industry comprises establishments primarily engaged in (1) growing nursery products, nursery stock, shrubbery, bulbs, fruit stock, sod, and so forth, under cover or in open fields and/or (2) growing short rotation woody trees with a growth and harvest cycle of 10 years or less for pulp or tree stock.
This U.S. industry comprises establishments primarily engaged in growing and/or producing floriculture products (e.g., cut flowers and roses, cut cultivated greens, potted flowering and foliage plants, and flower seeds) under cover and in open fields.
This industry comprises establishments primarily engaged in growing tobacco.
This industry comprises establishments primarily engaged in growing cotton.
This industry comprises establishments primarily engaged in growing sugarcane.
This industry comprises establishments primarily engaged in growing hay, alfalfa, clover, and/or mixed hay.
This U.S. industry comprises establishments primarily engaged in growing sugar beets.
This U.S. industry comprises establishments primarily engaged in growing peanuts.
This U.S. industry comprises establishments primarily engaged in one of the following: (1) growing crops (except oilseeds and/or grains; vegetables and/or melons; fruits and/or tree nuts; greenhouse, nursery, and/or floriculture products; tobacco; cotton; sugarcane; hay; sugar beets; or peanuts); (2) growing a combination of crops (except a combination of oilseed(s) and grain(s); and a combination of fruit(s) and tree nut(s)) with no one crop or family of crops accounting for one-half of the establishment's agricultural production (i.e., value of crops for market); or (3) gathering tea or maple sap.
This U.S. industry comprises establishments primarily engaged in raising cattle (including cattle for dairy herd replacements).
This U.S. industry comprises establishments primarily engaged in feeding cattle for fattening.
This industry comprises establishments primarily engaged in milking dairy cattle.
This industry comprises establishments primarily engaged in raising cattle for both milking and meat production.
This industry comprises establishments primarily engaged in raising hogs and pigs. These establishments may include farming activities, such as breeding, farrowing, and the raising of weanling pigs, feeder pigs, or market size hogs.
This industry comprises establishments primarily engaged in raising chickens for egg production. The eggs produced may be for use as table eggs or hatching eggs.
This industry comprises establishments primarily engaged in raising broilers, fryers, roasters, and other meat type chickens.
This industry comprises establishments primarily engaged in raising turkeys for meat or egg production.
This industry comprises establishments primarily engaged in hatching poultry of any kind.
This industry comprises establishments primarily engaged in raising poultry (except chickens for meat or egg production and turkeys).
This industry comprises establishments primarily engaged in raising sheep and lambs, or feeding lambs for fattening. The sheep or lambs may be raised for sale or wool production.
This industry comprises establishments primarily engaged in raising goats.
This U.S. industry comprises establishments primarily engaged in (1) farm raising finfish (e.g., catfish, trout, goldfish, tropical fish, minnows) and/or (2) hatching fish of any kind.
This U.S. industry comprises establishments primarily engaged in farm raising shellfish (e.g., crayfish, shrimp, oysters, clams, mollusks).
This U.S. industry comprises establishments primarily engaged in (1) farm raising of aquatic animals (except finfish and shellfish) and/or (2) farm raising of aquatic plants. Alligator, algae, frog, seaweed, or turtle production is included in this industry.
This industry comprises establishments primarily engaged in raising bees. These establishments may collect and gather honey; and/or sell queen bees, packages of bees, royal jelly, bees' wax, propolis, venom, pollen, and/or other bee products.
This industry comprises establishments primarily engaged in raising horses, mules, donkeys, and other equines.
This industry comprises establishments primarily engaged in raising fur-bearing animals including rabbits. These animals may be raised for sale or for their pelt production.
This industry comprises establishments primarily engaged in (1) raising animals (except cattle, hogs and pigs, poultry, sheep and goats, aquaculture, apiculture, horses and other equines; and fur-bearing animals including rabbits) or (2) raising a combination of animals, with no one animal or family of animals accounting for one-half of the establishment's agricultural production (i.e., value of animals for market).
This industry comprises establishments primarily engaged in the operation of timber tracts for the purpose of selling standing timber.
This industry comprises establishments primarily engaged in (1) growing trees for reforestation and/or (2) gathering forest products, such as gums, barks, balsam needles, rhizomes, fibers, Spanish moss, ginseng, and truffles.
This industry comprises establishments primarily engaged in one or more of the following: (1) cutting timber; (2) cutting and transporting timber; and (3) producing wood chips in the field.
This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of finfish (e.g., bluefish, salmon, trout, tuna) from their natural habitat.
This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of shellfish (e.g., clams, crabs, lobsters, mussels, oysters, sea urchins, shrimp) from their natural habitat.
This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of marine animals (except finfish and shellfish).
This industry comprises establishments primarily engaged in one or more of the following: (1) commercial hunting and trapping; (2) operating commercial game preserves, such as game retreats; and (3) operating hunting preserves.
This U.S. industry comprises establishments primarily engaged in ginning cotton.
This U.S. industry comprises establishments primarily engaged in performing a soil preparation activity or crop production service, such as plowing, fertilizing, seed bed preparation, planting, cultivating, and crop protecting services.
This U.S. industry comprises establishments primarily engaged in mechanical harvesting, picking, and combining of crops, and related activities. The machinery used is provided by the servicing establishment.
This U.S. industry comprises establishments primarily engaged in performing services on crops, subsequent to their harvest, with the intent of preparing them for market or further processing. These establishments provide postharvest activities, such as crop cleaning, sun drying, shelling, fumigating, curing, sorting, grading, packing, and cooling.
This U.S. industry comprises establishments primarily engaged in supplying labor for agricultural production or harvesting.
This U.S. industry comprises establishments primarily engaged in providing farm management services on a contract or fee basis usually to citrus groves, orchards, or vineyards. These establishments always provide management and may arrange or contract for the partial or the complete operations of the farm establishment(s) they manage. Operational activities may include cultivating, harvesting, and/or other specialized agricultural support activities.
This industry comprises establishments primarily engaged in performing support activities related to raising livestock (e.g., cattle, goats, hogs, horses, poultry, sheep). These establishments may perform one or more of the following: (1) breeding services for animals, including companion animals (e.g., cats, dogs, pet birds); (2) pedigree record services; (3) boarding horses; (4) dairy herd improvement activities; (5) livestock spraying; and (6) sheep dipping and shearing.
This industry comprises establishments primarily engaged in performing particular support activities related to timber production, wood technology, forestry economics and marketing, and forest protection. These establishments
Industrial buyers, operators, engineers, procurement teams, and partners evaluate capacity, material suitability, logistics, safety, and commercial terms.
Publish material specifications, testing methods, service capacity, delivery capability, project experience, and approved operational evidence.
Create technical product and capability pages with application details and useful downloadable specifications.
Test specialist search terms, professional audiences, and trade media. Prioritize suitable accounts over broad consumer reach.
Share operational explanations, engineering expertise, and verified project information with relevant professional communities.
Use account education, quotation follow-up, technical updates, and contract-renewal communication with defined sales ownership.
Route specification and procurement inquiries to the right technical team. Request quantity, application, timing, and delivery requirements.
Accepted technical inquiries, tenders, quotation progression, contract wins, sales cycle, and contract contribution.
Review safety, environmental, investor, and performance claims. Public communication and customer acquisition require different approvals.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 21 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in (1) the exploration, development, and/or the production of petroleum from wells in which the hydrocarbons will initially flow or can be produced using normal or enhanced drilling and extraction techniques or (2) the production of crude petroleum from surface shales or tar sands or from reservoirs in which the hydrocarbons are semisolids. Establishments in this industry operate oil wells on their own account or for others on a contract or fee basis.
This industry comprises establishments primarily engaged in (1) the exploration, development, and/or the production of natural gas from wells in which the hydrocarbons will initially flow or can be produced using normal or enhanced drilling and extraction techniques or (2) the recovery of liquid hydrocarbons from oil and gas field gases. Establishments primarily engaged in sulfur recovery from natural gas are included in this industry.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) surface mining of bituminous coal, lignite, and anthracite coal; (2) developing bituminous coal, lignite, and anthracite coal surface mine sites; (3) surface mining and beneficiating (e.g., cleaning, washing, screening, and sizing) of bituminous coal, lignite, and anthracite coal; or (4) beneficiating (e.g., cleaning, washing, screening, and sizing), but not mining, bituminous coal, lignite, and anthracite coal.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) underground mining of bituminous and anthracite coal; (2) developing bituminous and anthracite coal underground mine sites; and (3) underground mining and beneficiating (e.g., cleaning, washing, screening, and sizing) of bituminous and anthracite coal.
This industry comprises establishments primarily engaged in (1) developing mine sites, mining, and/or beneficiating (i.e., preparing) iron ores and manganiferous ores valued chiefly for their iron content and/or (2) producing sinter iron ore (except iron ore produced in iron and steel mills) and other iron ore agglomerates.
This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) ores valued chiefly for their gold and/or silver content. Establishments primarily engaged in the transformation of the gold and silver into bullion or dore bar in combination with mining activities are included in this industry.
This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) ores valued chiefly for their copper, nickel, lead, or zinc content. Beneficiating includes the transformation of ores into concentrates. Establishments primarily engaged in recovering copper concentrates by the precipitation, leaching, or electrowinning of copper ore are included in this industry.
This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) metal ores (except iron and manganiferous ores valued for their iron content, gold ore, silver ore, copper, nickel, lead, and zinc ore).
This U.S. industry comprises establishments primarily engaged in developing the mine site and/or mining or quarrying dimension stone (i.e., rough blocks and/or slabs of stone).
This U.S. industry comprises (1) establishments primarily engaged in developing the mine site, mining or quarrying crushed and broken limestone (including related rocks, such as dolomite, cement rock, marl, travertine, and calcareous tufa) and (2) preparation plants primarily engaged in beneficiating limestone (e.g., grinding or pulverizing).
This U.S. industry comprises (1) establishments primarily engaged in developing the mine site, and/or mining or quarrying crushed and broken granite (including related rocks, such as gneiss, syenite (except nepheline), and diorite) and (2) preparation plants primarily engaged in beneficiating granite (e.g., grinding or pulverizing).
This U.S. industry comprises: (1) establishments primarily engaged in developing the mine site and/or mining or quarrying crushed and broken stone (except limestone and granite); (2) preparation plants primarily engaged in beneficiating (e.g., grinding and pulverizing) stone (except limestone and granite); and (3) establishments primarily engaged in mining or quarrying bituminous limestone and bituminous sandstone.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) operating commercial grade (i.e., construction) sand and gravel pits; (2) dredging for commercial grade sand and gravel; and (3) washing, screening, or otherwise preparing commercial grade sand and gravel.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) operating industrial grade sand pits; (2) dredging for industrial grade sand; and (3) washing, screening, or otherwise preparing industrial grade sand.
This U.S. industry comprises (1) establishments primarily engaged in developing the mine site and/or mining clay (e.g., china clay, paper clay and slip clay) or ceramic and refractory minerals and (2) establishments primarily engaged in beneficiating (i.e., preparing) clay or ceramic and refractory minerals.
This industry comprises establishments primarily engaged in developing the mine site, mining, and/or milling or otherwise beneficiating (i.e., preparing) nonmetallic minerals (except coal, stone, sand, gravel, clay, and ceramic and refractory minerals). Drylake brine operations are included in this industry, as well as establishments engaged in producing the specified minerals from underground and open pit mines.
This U.S. industry comprises establishments primarily engaged in drilling oil and gas wells for others on a contract or fee basis. This industry includes contractors that specialize in spudding in, drilling in, redrilling, and directional drilling.
This U.S. industry comprises establishments primarily engaged in performing support activities, on a contract or fee basis, for oil and gas operations (except geophysical surveying and mapping, site preparation, construction, and transportation activities). Services included are exploration; excavating slush pits and cellars, well surveying; running, cutting, and pulling casings, tubes, and rods; cementing wells, shooting wells; perforating well casings; acidizing and chemically treating wells; and cleaning out, bailing, and swabbing wells.
This U.S. industry comprises establishments primarily engaged in providing support activities for coal mining (except geophysical surveying and mapping, site preparation, construction, and transportation activities) on a contract or fee basis. Exploration for coal is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.
This U.S. industry comprises establishments primarily engaged in providing support activities (except geophysical surveying and mapping, site preparation, construction, and transportation activities), on a contract or fee basis, for the mining and quarrying of metallic minerals and for the extraction of metal ores. Exploration for these minerals is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.
This U.S. industry comprises establishments primarily engaged in providing support activities, on a contract or fee basis, for the mining and quarrying of nonmetallic minerals (except fuel) and for the extraction of nonmetallic minerals (except geophysical surveying and mapping, site preparation, construction, and transportation activities). Exploration for these minerals is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.
Customers include households, businesses, public bodies, and wholesale energy or water buyers. Regulated service communication differs from competitive product acquisition.
Explain service territory, eligibility, pricing structure, connection processes, outage information, and genuine program conditions.
Keep service, connection, billing, conservation, and support pages accurate and easy to find. Use current territory and program information.
Use advertising for eligible programs or competitive offers with clear qualification and geographic limits.
Publish useful service updates, conservation education, and staffed responses. Separate critical outage communication from promotion.
Send relevant account, program, renewal, and service notices using suitable permission and communication processes.
Provide accessible applications, program eligibility checks, and clear support routes. Measure successful completion rather than clicks.
Completed connections or applications, eligible enrollment, resolution, service adoption, and program cost.
Review utility regulation, tariff claims, environmental statements, and critical-service communication requirements.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 14 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises establishments primarily engaged in operating hydroelectric power generation facilities. These facilities use water power to drive a turbine and produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating fossil fuel powered electric power generation facilities. These facilities use fossil fuels, such as coal, oil, or gas, in internal combustion or combustion
This U.S. industry comprises establishments primarily engaged in operating nuclear electric power generation facilities. These facilities use nuclear power to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating solar electric power generation facilities. These facilities use energy from the sun to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating wind electric power generation facilities. These facilities use wind power to drive a turbine and produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating geothermal electric power generation facilities. These facilities use heat derived from the Earth to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating biomass electric power generation facilities. These facilities use biomass (e.g., wood, waste, alcohol fuels) to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating electric power generation facilities (except hydroelectric, fossil fuel, nuclear, solar, wind, geothermal, biomass). These facilities convert other forms of energy, such as tidal power, into electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.
This U.S. industry comprises establishments primarily engaged in operating electric power transmission systems and/or controlling (i.e., regulating voltages) the transmission of electricity from the generating source to distribution centers or other electric utilities. The transmission system includes lines and transformer stations.
This U.S. industry comprises electric power establishments primarily engaged in either (1) operating electric power distribution systems (i.e., consisting of lines, poles, meters, and wiring) or (2) operating as electric power brokers or agents that arrange the sale of electricity via power distribution systems operated by others.
This industry comprises: (1) establishments primarily engaged in operating gas distribution systems (e.g., mains, meters); (2) establishments known as gas marketers that buy gas from the well and sell it to a distribution system; (3) establishments known as gas brokers or agents that arrange the sale of gas over gas distribution systems operated by others; and (4) establishments primarily engaged in transmitting and distributing gas to final consumers.
This industry comprises establishments primarily engaged in operating water treatment plants and/or operating water supply systems. The water supply system may include pumping stations, aqueducts, and/or distribution mains. The water may be used for drinking, irrigation, or other uses.
This industry comprises establishments primarily engaged in operating sewer systems or sewage treatment facilities that collect, treat, and dispose of waste.
This industry comprises establishments primarily engaged in providing steam, heated air, or cooled air. The steam distribution may be through mains.
Homeowners, developers, facilities teams, and public procurement buyers evaluate contractors by scope, timing, qualifications, project evidence, and risk.
Explain project types, licensed service scope, service area, estimate process, scheduling, and verified project experience.
Publish useful service and project pages with actual location differences. Maintain eligible local profiles and accurate contact details.
Test service-specific search campaigns and appropriate local or professional audiences. Align spend with estimator and crew capacity.
Show customer-approved progress, workmanship, process explanations, and answers to common planning questions.
Follow up on estimates, educate buyers before projects, and send appropriate maintenance or referral requests after completion.
Collect project type, location, timing, and contact details. Route emergency work differently from long-cycle construction bids.
Qualified estimates, booked site visits, bid wins, completed projects, margin, and response time.
Confirm licensing, insurance, safety, financing, testimonial, and environmental claims. Advertising does not replace tender requirements.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 31 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises general contractor establishments primarily responsible for the entire construction of new single-family housing, such as single-family detached houses and town houses or row houses where each housing unit (1) is separated from its neighbors by a ground-to-roof wall and (2) has no housing units constructed above or below. This industry includes general contractors responsible for the on-site assembly of modular and prefabricated houses. Single-family housing design-build firms and single-family construction management firms acting as general contractors are included in this industry.
This U.S. industry comprises general contractor establishments primarily responsible for the construction of new multifamily residential housing units (e.g., high-rise, garden, town house apartments, and condominiums where each unit is not separated from its neighbors by a ground-to-roof wall). Multifamily design-build firms and multifamily housing construction management firms acting as general contractors are included in this industry.
This U.S. industry comprises establishments primarily engaged in building new homes on land that is owned or controlled by the builder rather than the homebuyer or investor. The land is included with the sale of the home. Establishments in this industry build single-family and/or multifamily homes. These establishments are often referred to as merchant builders, but are also known as production or for-sale builders.
This U.S. industry comprises establishments primarily responsible for the remodeling construction (including additions, alterations, reconstruction, maintenance, and repairs) of houses and other residential buildings, single- family and multifamily. Included in this industry are remodeling general contractors, for-sale remodelers, remodeling design-build firms, and remodeling project construction management firms.
This industry comprises establishments primarily responsible for the construction (including new work, additions, alterations, maintenance, and repairs) of industrial buildings (except warehouses). The construction of selected additional structures, whose production processes are similar to those for industrial buildings (e.g., incinerators, cement plants, blast furnaces, and similar nonbuilding structures), is included in this industry. Included in this industry are industrial building general contractors, industrial building for-sale builders, industrial building design- build firms, and industrial building construction management firms.
This industry comprises establishments primarily responsible for the construction (including new work, additions, alterations, maintenance, and repairs) of commercial and institutional buildings and related structures, such as stadiums, grain elevators, and indoor swimming facilities. This industry includes establishments responsible for the on-site assembly of modular or prefabricated commercial and institutional buildings. Included in this industry are
This industry comprises establishments primarily engaged in the construction of water and sewer lines, mains, pumping stations, treatment plants, and storage tanks. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to water, sewer line, and related structures construction. All structures (including buildings) that are integral parts of water and sewer networks (e.g., storage tanks, pumping stations, water treatment plants, and sewage treatment plants) are included in this industry.
This industry comprises establishments primarily engaged in the construction of oil and gas lines, mains, refineries, and storage tanks. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to oil and gas pipeline and related structures construction. All structures (including buildings) that are integral parts of oil and gas networks (e.g., storage tanks, pumping stations, and refineries) are included in this industry.
This industry comprises establishments primarily engaged in the construction of power lines and towers, power plants, and radio, television, and telecommunications transmitting/receiving towers. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to power and communication line and related structures construction. All structures (including buildings) that are integral parts of power and communication networks (e.g., transmitting towers, substations, and power plants) are included.
This industry comprises establishments primarily engaged in servicing land and subdividing real property into lots, for subsequent sale to builders. Servicing of land may include excavation work for the installation of roads and utility lines. The extent of work may vary from project to project. Land subdivision precedes building activity and the subsequent building is often residential, but may also be commercial tracts and industrial parks. These establishments may do all the work themselves or subcontract the work to others. Establishments that perform only the legal subdivision of land are not included in this industry.
This industry comprises establishments primarily engaged in the construction of highways (including elevated), streets, roads, airport runways, public sidewalks, or bridges. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to highway, street, and bridge construction (e.g., installing guardrails on highways).
This industry comprises establishments primarily engaged in heavy and civil engineering construction projects (excluding highway, street, bridge, and distribution line construction). The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to heavy and civil engineering construction projects (excluding highway, street, bridge, distribution line, oil and gas structure, and utilities building and structure construction). Construction projects involving water resources (e.g., dredging and land drainage), development of marine facilities, and projects involving open space improvement (e.g., parks and trails) are included in this industry.
This industry comprises establishments primarily engaged in pouring and finishing concrete foundations and structural elements. This industry also includes establishments performing grout and shotcrete work. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in (1) erecting and assembling structural parts made from steel or precast concrete (e.g., steel beams, structural steel components, and similar products of precast concrete) and/or (2) assembling and installing other steel construction products (e.g., steel rods, bars, rebar, mesh, and cages) to reinforce poured-in-place concrete. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in structural framing and sheathing using materials other than structural steel or concrete. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in masonry work, stone setting, bricklaying, and other stone work. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in installing glass panes in prepared openings (i.e., glazing work) and other glass work for buildings. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in roofing. This industry also includes establishments treating roofs (i.e., spraying, painting, or coating) and installing skylights. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in installing siding of wood, aluminum, vinyl, or other exterior finish material (except brick, stone, stucco, or curtain wall). This industry also includes establishments installing gutters and downspouts. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in building foundation and structure trades work (except poured concrete, structural steel, precast concrete, framing, masonry, glass and glazing, roofing, and siding). The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in installing and servicing electrical wiring and equipment. Contractors included in this industry may include both the parts and labor when performing work. These contractors may perform new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in installing and servicing plumbing, heating, and air- conditioning equipment. Contractors in this industry may provide both parts and labor when performing work. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in installing or servicing building equipment (except electrical, plumbing, heating, cooling, or ventilation equipment). The repair and maintenance of miscellaneous building equipment is included in this industry. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in drywall, plaster work, and building insulation work. Plaster work includes applying plain or ornamental plaster, and installation of lath to receive plaster. The work performed may include new work, additions, alterations, maintenance, and repairs. Establishments primarily engaged in providing firestop services are included in this industry.
This industry comprises establishments primarily engaged in interior or exterior painting or interior wall covering. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in the installation of resilient floor tile, carpeting, linoleum, and hardwood flooring. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in setting and installing ceramic tile, stone (interior only), and mosaic and/or mixing marble particles and cement to make terrazzo at the job site. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in finish carpentry work. The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in building finishing trade work (except drywall, plaster, and insulation work; painting and wall covering work; flooring work; tile and terrazzo work; and finish carpentry work). The work performed may include new work, additions, alterations, maintenance, and repairs.
This industry comprises establishments primarily engaged in site preparation activities, such as excavating and grading, demolition of buildings and other structures, and septic system installation. Earthmoving and land clearing for all types of sites (e.g., building, nonbuilding, mining) is included in this industry. Establishments primarily engaged in construction equipment rental with operator (except cranes) are also included.
This industry comprises establishments primarily engaged in specialized trades (except foundation, structure, and building exterior contractors; building equipment contractors; building finishing contractors; and site preparation contractors). The specialty trade work performed includes new work, additions, alterations, maintenance, and repairs.
Engineers, sourcing teams, distributors, retailers, and end users compare specifications, quality, capacity, price, and delivery. Consumer goods and industrial production need different paths.
Publish materials, tolerances, dimensions, minimum quantities, lead times, certifications, and relevant application evidence.
Organize product, capability, application, and comparison pages. Offer useful technical drawings and selection information.
Test specification-based search, professional account campaigns, distributor media, or product advertising according to the buyer.
Show real product demonstrations, manufacturing processes, use cases, and technical explanations without revealing confidential customer work.
Use specification education, sample follow-up, reorder reminders, distributor training, and account development.
Provide product checkout for suitable consumer goods and a structured request-for-quotation process for industrial work.
Qualified RFQs, sample-to-order progression, order margin, repeat accounts, lead time, and return or defect rates.
Review product safety, certification, technical, health, environmental, and export-related claims as applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 346 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises establishments primarily engaged in manufacturing dog and cat food from ingredients, such as grains, oilseed mill products, and meat products.
This U.S. industry comprises establishments primarily engaged in manufacturing animal food (except dog and cat) from ingredients, such as grains, oilseed mill products, and meat products.
This U.S. industry comprises establishments primarily engaged in (1) milling flour or meal from grains (except rice) or vegetables and/or (2) milling flour and preparing flour mixes or doughs.
This U.S. industry comprises establishments primarily engaged in one of the following: (1) milling rice; (2) cleaning and polishing rice; or (3) milling, cleaning, and polishing rice. The establishments in this industry may package the rice they mill with other ingredients.
This U.S. industry comprises establishments primarily engaged in manufacturing malt from barley, rye, or other grains.
This U.S. industry comprises establishments primarily engaged in wet milling corn and other vegetables (except to make ethyl alcohol). Examples of products made in these establishments are corn sweeteners, such as glucose, dextrose, and fructose; corn oil; and starches (except laundry).
This U.S. industry comprises establishments primarily engaged in crushing oilseeds and tree nuts, such as soybeans, cottonseeds, linseeds, peanuts, and sunflower seeds. Examples of products produced in these establishments are oilseed oils, cakes, meals, and protein isolates and concentrates.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing shortening and margarine from purchased fats and oils; (2) refining and/or blending vegetable, oilseed, and tree nut oils from purchased oils; and (3) blending purchased animal fats with purchased vegetable fats.
This industry comprises establishments primarily engaged in manufacturing breakfast cereal foods.
This U.S. industry comprises establishments primarily engaged in manufacturing refined beet sugar from sugar beets.
This U.S. industry comprises establishments primarily engaged in (1) processing sugarcane and/or (2) refining cane sugar from raw cane sugar.
This industry comprises establishments primarily engaged in manufacturing nonchocolate confectioneries. Included in this industry are establishments primarily engaged in retailing nonchocolate confectionery products not for immediate consumption made on the premises.
This U.S. industry comprises establishments primarily engaged in shelling, roasting, and grinding cacao beans and making chocolate cacao products and chocolate confectioneries.
This U.S. industry comprises establishments primarily engaged in manufacturing chocolate confectioneries from chocolate produced elsewhere. Included in this industry are establishments primarily engaged in retailing chocolate confectionery products not for immediate consumption made on the premises from chocolate made elsewhere.
This U.S. industry comprises establishments primarily engaged in manufacturing frozen fruits; frozen vegetables; and frozen fruit juices, ades, drinks, cocktail mixes and concentrates.
This U.S. industry comprises establishments primarily engaged in manufacturing frozen specialty foods (except seafood), such as frozen dinners, entrees, and side dishes; frozen pizza; frozen whipped topping; and frozen waffles, pancakes, and French toast.
This U.S. industry comprises establishments primarily engaged in manufacturing canned, pickled, and brined fruits and vegetables. Examples of products made in these establishments are canned juices; canned jams and jellies; canned tomato-based sauces, such as catsup, salsa, chili sauce, spaghetti sauce, barbeque sauce, and tomato paste; and pickles, relishes, and sauerkraut.
This U.S. industry comprises establishments primarily engaged in manufacturing canned specialty foods. Examples of products made in these establishments are canned baby food, canned baked beans, canned soups (except seafood), canned spaghetti, and other canned nationality foods.
This U.S. industry comprises establishments primarily engaged in (1) drying (including freeze-dried) and/or dehydrating fruits, vegetables, and soup mixes and bouillon and/or (2) drying and/or dehydrating ingredients and packaging them with other purchased ingredients, such as rice and dry pasta.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing processed milk products, such as pasteurized milk or cream and sour cream and/or (2) manufacturing fluid milk dairy substitutes from soybeans and other nondairy substances.
This U.S. industry comprises establishments primarily engaged in manufacturing creamery butter from milk and/or processed milk products.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing cheese products (except cottage cheese) from raw milk and/or processed milk products and/or (2) manufacturing cheese substitutes from soybean and other nondairy substances.
This U.S. industry comprises establishments primarily engaged in manufacturing dry, condensed, and evaporated milk and dairy substitute products.
This industry comprises establishments primarily engaged in manufacturing ice cream, frozen yogurts, frozen ices, sherbets, frozen tofu, and other frozen desserts (except bakery products).
This U.S. industry comprises establishments primarily engaged in slaughtering animals (except poultry and small game). Establishments that slaughter and prepare meats are included in this industry.
This U.S. industry comprises establishments primarily engaged in processing or preserving meat and meat byproducts (except poultry and small game) from purchased meats. This industry includes establishments primarily engaged in assembly cutting and packing of meats (i.e., boxed meats) from purchased meats.
This U.S. industry comprises establishments primarily engaged in rendering animal fat, bones, and meat scraps.
This U.S. industry comprises establishments primarily engaged in (1) slaughtering poultry and small game and/or (2) preparing processed poultry and small game meat and meat byproducts.
This industry comprises establishments primarily engaged in one or more of the following: (1) canning seafood (including soup); (2) smoking, salting, and drying seafood; (3) eviscerating fresh fish by removing heads, fins, scales, bones, and entrails; (4) shucking and packing fresh shellfish; (5) processing marine fats and oils; and (6) freezing seafood. Establishments known as "floating factory ships" that are engaged in the gathering and processing of seafood into canned seafood products are included in this industry.
This U.S. industry comprises establishments primarily engaged in retailing bread and other bakery products not for immediate consumption made on the premises from flour, not from prepared dough.
This U.S. industry comprises establishments primarily engaged in manufacturing fresh and frozen bread and bread-type rolls and other fresh bakery (except cookies and crackers) products.
This U.S. industry comprises establishments primarily engaged in manufacturing frozen bakery products (except bread), such as cakes, pies, and doughnuts.
This U.S. industry comprises establishments primarily engaged in manufacturing cookies, crackers, and other products, such as ice cream cones.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing dry pasta and/or (2) manufacturing prepared flour mixes or dough from flour ground elsewhere. The establishments in this industry may package the dry pasta they manufacture with other ingredients.
This industry comprises establishments primarily engaged in manufacturing tortillas.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) salting, roasting, drying, cooking, or canning nuts; (2) processing grains or seeds into snacks; and (3) manufacturing peanut butter and other nut butters.
This U.S. industry comprises establishments primarily engaged in manufacturing snack foods (except roasted nuts and peanut butter).
This industry comprises establishments primarily engaged in one or more of the following: (1) roasting coffee; (2) manufacturing coffee and tea concentrates (including instant and freeze-dried); (3) blending tea; (4) manufacturing herbal tea; and (5) manufacturing coffee extracts, flavorings, and syrups.
This industry comprises establishments primarily engaged in manufacturing flavoring syrup drink concentrates and related products for soda fountain use or for the manufacture of soft drinks.
This U.S. industry comprises establishments primarily engaged in manufacturing mayonnaise, salad dressing, vinegar, mustard, horseradish, soy sauce, tartar sauce, Worcestershire sauce, and other prepared sauces (except tomato-based and gravy).
This U.S. industry comprises establishments primarily engaged in (1) manufacturing spices, table salt, seasonings, flavoring extracts (except coffee and meat), and natural food colorings and/or (2) manufacturing dry mix food preparations, such as salad dressing mixes, gravy and sauce mixes, frosting mixes, and other dry mix preparations.
This U.S. industry comprises establishments primarily engaged in manufacturing perishable prepared foods, such as salads, sandwiches, prepared meals, fresh pizza, fresh pasta, and peeled or cut vegetables.
This U.S. industry comprises establishments primarily engaged in manufacturing food (except animal food; grain and oilseed milling; sugar and confectionery products; preserved fruits, vegetables, and specialties; dairy products; meat products; seafood products; bakeries and tortillas; snack foods; coffee and tea; flavoring syrups and concentrates; seasonings and dressings; and perishable prepared food). Included in this industry are establishments primarily engaged in mixing purchased dried and/or dehydrated ingredients including those mixing purchased dried and/or dehydrated ingredients for soup mixes and bouillon.
This U.S. industry comprises establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters.
This U.S. industry comprises establishments primarily engaged in purifying and bottling water (including naturally carbonated).
This U.S. industry comprises establishments primarily engaged in manufacturing ice.
This industry comprises establishments primarily engaged in brewing beer, ale, lager, malt liquors, and nonalcoholic beer.
This industry comprises establishments primarily engaged in one or more of the following: (1) growing grapes and manufacturing wines and brandies; (2) manufacturing wines and brandies from grapes and other fruits grown elsewhere; and (3) blending wines and brandies.
This industry comprises establishments primarily engaged in one or more of the following: (1) distilling potable liquors (except brandies); (2) distilling and blending liquors; and (3) blending and mixing liquors and other ingredients.
This industry comprises establishments primarily engaged in (1) stemming and redrying tobacco and/or (2) manufacturing cigarettes or other tobacco products.
This industry comprises establishments primarily engaged in one or more of the following: (1) spinning yarn; (2) manufacturing thread of any fiber; (3) texturizing, throwing, twisting, and winding purchased yarn or manmade fibers and filaments; and (4) producing hemp yarn and further processing into rope or bags.
This industry comprises establishments primarily engaged in weaving broadwoven fabrics and felts (except tire fabrics and rugs). Establishments in this industry may weave only, weave and finish, or weave, finish, and further fabricate fabric products.
This industry comprises establishments primarily engaged in one or more of the following: (1) weaving or braiding narrow fabrics in their final form or initially made in wider widths that are specially constructed for narrower widths; (2) making fabric-covered elastic yarn and thread; and (3) manufacturing Schiffli machine embroideries. Establishments in this industry may weave only; weave and finish; or weave, finish, and further fabricate fabric products.
This industry comprises establishments primarily engaged in manufacturing nonwoven fabrics and felts. Processes used include bonding and/or interlocking fibers by mechanical, chemical, thermal, or solvent means, or by combinations thereof.
This industry comprises establishments primarily engaged in one of the following: (1) knitting weft (i.e., circular) and warp (i.e., flat) fabric; (2) knitting and finishing weft and warp fabric; (3) manufacturing lace; or (4) manufacturing, dyeing, and finishing lace and lace goods. Establishments in this industry may knit only; knit and finish; or knit, finish, and further fabricate fabric products (except apparel).
This industry comprises (1) establishments primarily engaged in finishing textiles, fabrics, and apparel and (2) establishments of converters who buy fabric goods in the grey, have them finished on contract, and sell at wholesale. Finishing operations include: bleaching, dyeing, printing (e.g., roller, screen, flock, plisse), stonewashing, and other mechanical finishing, such as preshrinking, shrinking, sponging, calendering, mercerizing, and napping; as well as cleaning, scouring, and the preparation of natural fibers and raw stock.
This industry comprises establishments primarily engaged in coating, laminating, varnishing, waxing, and rubberizing textiles and apparel.
This industry comprises establishments primarily engaged in (1) manufacturing woven, tufted, and other carpets and rugs, such as art squares, floor mattings, needlepunch carpeting, and door mats and mattings, from textile materials or from twisted paper, grasses, reeds, sisal, jute, or rags and/or (2) finishing carpets and rugs.
This industry comprises establishments primarily engaged in manufacturing household textile products, such as curtains, draperies, linens, bedspreads, sheets, tablecloths, towels, and shower curtains, from purchased materials. The household textile products may be made on a stock or custom basis for sale to individual retail customers.
This industry comprises establishments primarily engaged in manufacturing textile bags (except luggage) or other canvas and canvas-like products, such as awnings, sails, tarpaulins, and tents from purchased textile fabrics or yarns.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing rope, cable, cordage, twine, and related products from all materials (e.g., abaca, sisal, henequen, cotton, paper, jute, flax, manmade fibers including glass) and/or (2) manufacturing cord and fabric of polyester, rayon, cotton, glass, steel, or other materials for use in reinforcing rubber tires, industrial belting, and similar uses.
This U.S. industry comprises establishments primarily engaged in manufacturing textile products (except carpets and rugs; curtains and linens; textile bags and canvas products; rope, cordage, and twine; and tire cords and tire fabrics) from purchased materials. These establishments may further embellish the textile products they manufacture with decorative stitching. Establishments primarily engaged in adding decorative stitching such as embroidery or other art needlework on textile products, including apparel, on a contract or fee basis for the trade, are included in this industry.
This industry comprises establishments primarily engaged in knitting apparel or knitting fabric and then manufacturing apparel. Jobbers, performing entrepreneurial functions involved in knitting apparel and accessories, are included.
This industry comprises establishments commonly referred to as contractors primarily engaged in (1) cutting materials owned by others for apparel and accessories and/or (2) sewing materials owned by others for apparel and accessories.
This industry comprises establishments primarily engaged in manufacturing cut and sew apparel from purchased fabric. Clothing jobbers, who perform entrepreneurial functions involved in apparel manufacture, including buying raw materials, designing and preparing samples, arranging for apparel to be made from their materials, and marketing finished apparel, are included.
This industry comprises establishments primarily engaged in manufacturing apparel and accessories (except apparel knitting mills, cut and sew apparel contractors, and cut and sew apparel manufacturing (except contractors)). Jobbers, who perform entrepreneurial functions involved in apparel accessories manufacture, including buying raw materials, designing and preparing samples, arranging for apparel accessories to be made from their materials, and marketing finished apparel accessories, are included. Examples of products made by these establishments are belts, caps, gloves (except medical, safety, sporting), hats, and neckties.
This industry comprises establishments primarily engaged in one or more of the following: (1) tanning, currying, and finishing hides and skins; (2) having others process hides and skins on a contract basis; and (3) dyeing or dressing furs.
This industry comprises establishments primarily engaged in manufacturing footwear (except orthopedic extension footwear).
This industry comprises establishments primarily engaged in manufacturing leather products (except footwear and apparel) from purchased leather or leather substitutes (e.g., fabric, plastics).
This U.S. industry comprises establishments primarily engaged in sawing dimension lumber, boards, beams, timbers, poles, ties, shingles, shakes, siding, and wood chips from logs or bolts. Sawmills may plane the rough lumber that they make with a planing machine to achieve smoothness and uniformity of size.
This U.S. industry comprises establishments primarily engaged in (1) treating wood sawed, planed, or shaped in other establishments with creosote or other preservatives, such as alkaline copper quat, copper azole, and sodium borates, to prevent decay and to protect against fire and insects and/or (2) sawing round wood poles, pilings, and posts and treating them with preservatives.
This U.S. industry comprises establishments primarily engaged in manufacturing hardwood veneer and/or hardwood plywood.
This U.S. industry comprises establishments primarily engaged in manufacturing softwood veneer and/or softwood plywood.
This U.S. industry comprises establishments primarily engaged in manufacturing fabricated or laminated wood arches, wood roof and floor trusses, and/or other fabricated or laminated wood structural members.
This U.S. industry comprises establishments primarily engaged in manufacturing reconstituted wood sheets and boards.
This U.S. industry comprises establishments primarily engaged in manufacturing window and door units, sash, window and door frames, and doors from wood or wood clad with metal or plastics.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing dimension lumber from purchased lumber; (2) manufacturing dimension stock (i.e., shapes) or cut stock; (3) resawing the output of sawmills; and (4) planing purchased lumber. These establishments generally use woodworking machinery, such as jointers, planers, lathes, and routers to shape wood.
This U.S. industry comprises establishments primarily engaged in manufacturing millwork (except wood windows, wood doors, and cut stock).
This industry comprises establishments primarily engaged in manufacturing wood pallets, wood box shook, wood boxes, other wood containers, and wood parts for pallets and containers.
This U.S. industry comprises establishments primarily engaged in making manufactured homes (i.e., mobile homes) and nonresidential mobile buildings. Manufactured homes are designed to accept permanent water, sewer, and utility connections and although equipped with wheels, they are not intended for regular highway movement.
This U.S. industry comprises establishments primarily engaged in manufacturing prefabricated wood buildings and wood sections and panels for prefabricated wood buildings.
This U.S. industry comprises establishments primarily engaged in manufacturing wood products (except establishments operating sawmills and preservation facilities; establishments manufacturing veneer, engineered wood products, millwork, wood containers, pallets, and wood container parts; and establishments making manufactured homes (i.e., mobile homes) and prefabricated buildings and components).
This industry comprises establishments primarily engaged in manufacturing pulp without manufacturing paper or paperboard. The pulp is made by separating the cellulose fibers from the other impurities in wood or other materials, such as used or recycled rags, linters, scrap paper, and straw.
This industry comprises establishments primarily engaged in manufacturing paper from pulp. These establishments may manufacture or purchase pulp. In addition, the establishments may convert the paper they make. The activity of making paper classifies an establishment into this industry regardless of the output.
This industry comprises establishments primarily engaged in manufacturing paperboard (e.g., can/drum stock, container board, corrugating medium, folding carton stock, linerboard, tube) from pulp. These establishments may manufacture or purchase pulp. In addition, the establishments may also convert the paperboard they make.
This U.S. industry comprises establishments primarily engaged in laminating purchased paper or paperboard into corrugated or solid fiber boxes and related products, such as pads, partitions, pallets, and corrugated paper without manufacturing paperboard. These boxes are generally used for shipping.
This U.S. industry comprises establishments primarily engaged in converting paperboard (except corrugated) into folding paperboard boxes without manufacturing paper and paperboard.
This U.S. industry comprises establishments primarily engaged in converting paperboard into paperboard containers (except corrugated, solid fiber, and folding paperboard boxes) without manufacturing paperboard.
This industry comprises establishments primarily engaged in one or more of the following: (1) cutting and coating paper and paperboard; (2) cutting and laminating paper, paperboard, and other flexible materials (except plastics film to plastics film); (3) manufacturing bags, multiwall bags, sacks of paper, metal foil, coated paper, laminates, or coated combinations of paper and foil with plastics film; (4) manufacturing laminated aluminum and other converted metal foils from purchased foils; and (5) surface coating paper or paperboard.
This industry comprises establishments primarily engaged in converting paper or paperboard into products used for writing, filing, art work, and similar applications.
This U.S. industry comprises establishments primarily engaged in converting purchased sanitary paper stock or wadding into sanitary paper products, such as facial tissues, handkerchiefs, table napkins, toilet paper, towels, disposable diapers, sanitary napkins, and tampons.
This U.S. industry comprises establishments primarily engaged in converting paper or paperboard into products (except containers, bags, coated and treated paper, stationery products, and sanitary paper products) or converting pulp into pulp products, such as egg cartons, food trays, and other food containers from molded pulp.
This U.S. industry comprises establishments primarily engaged in commercial printing (except screen printing, books printing) without publishing (except fabric grey goods printing). The printing processes used in this industry include, but are not limited to, lithographic, gravure, flexographic, letterpress, engraving, and various digital printing technologies. This industry includes establishments engaged in commercial printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in traditional printing activities combined with document photocopying services (i.e., quick printers) or primarily engaged in printing graphical materials using digital printing equipment are included in this industry.
This U.S. industry comprises establishments primarily engaged in screen printing without publishing (except books, fabric grey goods, and manifold business forms). This industry includes establishments engaged in screen printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in printing on apparel and textile products, such as T-shirts, caps, jackets, towels, and napkins, are included in this industry.
This U.S. industry comprises establishments primarily engaged in printing or printing and binding books and pamphlets without publishing.
This industry comprises establishments primarily engaged in performing prepress and postpress services in support of printing activities. Prepress services may include such things as platemaking, typesetting, trade binding, and sample mounting. Postpress services include such things as book or paper bronzing, die cutting, edging, embossing, folding, gilding, gluing, and indexing.
This industry comprises establishments primarily engaged in refining crude petroleum into refined petroleum. Petroleum refining involves one or more of the following activities: (1) fractionation; (2) straight distillation of crude oil; and (3) cracking.
This U.S. industry comprises establishments primarily engaged in manufacturing asphalt and tar paving mixtures and blocks from purchased asphaltic materials.
This U.S. industry comprises establishments primarily engaged in (1) saturating purchased mats and felts with asphalt or tar from purchased asphaltic materials and (2) manufacturing asphalt and tar and roofing cements and coatings from purchased asphaltic materials.
This U.S. industry comprises establishments primarily engaged in blending or compounding refined petroleum to make lubricating oils and greases and/or re-refining used petroleum lubricating oils.
This U.S. industry comprises establishments primarily engaged in manufacturing petroleum products (except asphalt paving, roofing, and saturated materials and lubricating oils and greases) from refined petroleum and coal products made in coke ovens not integrated with a steel mill.
This industry comprises establishments primarily engaged in (1) manufacturing acyclic (i.e., aliphatic) hydrocarbons such as ethylene, propylene, and butylene made from refined petroleum or liquid hydrocarbons and/or (2) manufacturing cyclic aromatic hydrocarbons such as benzene, toluene, styrene, xylene, ethyl benzene, and cumene made from refined petroleum or liquid hydrocarbons.
This industry comprises establishments primarily engaged in manufacturing industrial organic and inorganic gases in compressed, liquid, and solid forms.
This industry comprises establishments primarily engaged in manufacturing synthetic organic and inorganic dyes and pigments, such as lakes and toners (except electrostatic and photographic).
This industry comprises establishments primarily engaged in manufacturing basic inorganic chemicals (except industrial gases and synthetic dyes and pigments).
This U.S. industry comprises establishments primarily engaged in manufacturing nonpotable ethyl alcohol.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) distilling wood or gum into products, such as tall oil and wood distillates; (2) distilling coal tars; (3) manufacturing wood or gum chemicals, such as naval stores, natural tanning materials, charcoal briquettes, and charcoal (except activated);
This U.S. industry comprises establishments primarily engaged in manufacturing basic organic chemical products (except aromatic petrochemicals, industrial gases, synthetic organic dyes and pigments, gum and wood chemicals, cyclic crudes and intermediates, and ethyl alcohol).
This U.S. industry comprises establishments primarily engaged in (1) manufacturing resins, plastics materials, and nonvulcanizable thermoplastic elastomers and mixing and blending resins on a custom basis and/or (2) manufacturing noncustomized synthetic resins.
This U.S. industry comprises establishments primarily engaged in manufacturing synthetic rubber.
This industry comprises establishments primarily engaged in (1) manufacturing cellulosic (e.g., rayon, acetate) and noncellulosic (e.g., nylon, polyolefin, polyester) fibers and filaments in the form of monofilament, filament yarn, staple, or tow or (2) manufacturing and texturizing cellulosic and noncellulosic fibers and filaments.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing nitrogenous fertilizer materials; (2) manufacturing fertilizers from sewage or animal waste; and (3) manufacturing nitrogenous materials and mixing with other ingredients into fertilizers.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing phosphatic fertilizer materials or (2) manufacturing phosphatic materials and mixing with other ingredients into fertilizers.
This U.S. industry comprises establishments primarily engaged in mixing ingredients made elsewhere into fertilizers.
This U.S. industry comprises establishments primarily engaged in manufacturing compost through the controlled aerobic, biological decomposition and curing of biodegradable materials.
This industry comprises establishments primarily engaged in the formulation and preparation of agricultural and household pest control chemicals (except fertilizers).
This U.S. industry comprises establishments primarily engaged in (1) manufacturing uncompounded medicinal chemicals and their derivatives (i.e., generally for use by pharmaceutical preparation manufacturers) and/or (2) grading, grinding, and milling uncompounded botanicals.
This U.S. industry comprises establishments primarily engaged in manufacturing in-vivo diagnostic substances and pharmaceutical preparations (except biological) intended for internal and external consumption in dose forms, such as ampoules, tablets, capsules, vials, ointments, powders, solutions, and suspensions.
This U.S. industry comprises establishments primarily engaged in manufacturing in-vitro (i.e., not taken internally) diagnostic substances, such as chemical, biological, or radioactive substances. The substances are used for diagnostic tests that are performed in test tubes, petri dishes, machines, and other diagnostic test-type devices.
This U.S. industry comprises establishments primarily engaged in manufacturing vaccines, toxoids, blood fractions, and culture media of plant or animal origin (except diagnostic).
This industry comprises establishments primarily engaged in (1) mixing pigments, solvents, and binders into paints and other coatings, such as stains, varnishes, lacquers, enamels, shellacs, and water-repellent coatings for concrete and masonry, and/or (2) manufacturing allied paint products, such as putties, paint and varnish removers, paint brush cleaners, and frit.
This industry comprises establishments primarily engaged in manufacturing adhesives, glues, and caulking compounds.
This U.S. industry comprises establishments primarily engaged in manufacturing and packaging bath, facial, and hand soaps, hand sanitizers, and other detergents, such as laundry and dishwashing detergents; toothpaste gels and tooth powders; and natural glycerin.
This U.S. industry comprises establishments primarily engaged in manufacturing and packaging polishes and specialty cleaning preparations.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing bulk surface active agents for use as wetting agents, emulsifiers, and penetrants and/or (2) manufacturing textile and leather finishing agents used to reduce tension or speed the drying process.
This industry comprises establishments primarily engaged in preparing, blending, compounding, and packaging toilet preparations, such as perfumes, shaving preparations, hair preparations, face creams, lotions (including sunscreens), and other cosmetic preparations.
This industry comprises establishments primarily engaged in manufacturing printing and inkjet inks and inkjet cartridges.
This industry comprises establishments primarily engaged in manufacturing explosives.
This U.S. industry comprises establishments primarily engaged in (1) custom mixing and blending plastics resins made elsewhere or (2) reformulating plastics resins from recycled plastics products.
This U.S. industry comprises establishments primarily engaged in manufacturing sensitized film, sensitized paper, sensitized cloth, sensitized plates, toners (i.e., for photocopiers, laser printers, and similar electrostatic printing devices), toner cartridges, and photographic chemicals.
This U.S. industry comprises establishments primarily engaged in manufacturing chemical products (except basic chemicals, resins, and synthetic rubber; cellulosic and noncellulosic fibers and filaments; pesticides, fertilizers, and other agricultural chemicals; pharmaceuticals and medicines; paints, coatings and adhesives; soaps, cleaning compounds, and toilet preparations; printing inks; explosives; custom compounding of purchased resins; and photographic films, papers, plates, chemicals, and copy toners).
This U.S. industry comprises establishments primarily engaged in (1) converting plastics resins into plastics bags or pouches and/or (2) forming, coating, or laminating plastics film or sheet into single-web or multiweb plastics bags or pouches. Establishments in this industry may print on the bags or pouches they manufacture.
This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics packaging (flexible) film and packaging sheet.
This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics film and unlaminated sheet (except packaging).
This U.S. industry comprises establishments primarily engaged in converting plastics resins into nonrigid plastics profile shapes (except film, sheet, bags, and hoses), such as rod, tube, and sausage casings.
This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics pipes and pipe fittings.
This industry comprises establishments primarily engaged in laminating plastics profile shapes such as plate, sheet (except packaging), and rod. The lamination process generally involves bonding or impregnating profiles with plastics resins and compressing them under heat.
This industry comprises establishments primarily engaged in manufacturing polystyrene foam products.
This industry comprises establishments primarily engaged in manufacturing plastics foam products (except polystyrene).
This industry comprises establishments primarily engaged in manufacturing plastics bottles.
This U.S. industry comprises establishments primarily engaged in manufacturing plastics or fiberglass plumbing fixtures. Examples of products made by these establishments are plastics or fiberglass bathtubs, hot tubs, portable toilets, and shower stalls.
This U.S. industry comprises establishments primarily engaged in manufacturing plastics products (except film, sheet, bags, profile shapes, pipes, pipe fittings, laminates, foam products, bottles, plumbing fixtures, and hoses).
This U.S. industry comprises establishments primarily engaged in manufacturing tires and inner tubes from natural and synthetic rubber.
This U.S. industry comprises establishments primarily engaged in retreading or rebuilding tires.
This industry comprises establishments primarily engaged in manufacturing rubber hose and/or plastics (reinforced) hose and belting from natural and synthetic rubber and/or plastics resins. Establishments manufacturing garden hoses from purchased hose are included in this industry.
This U.S. industry comprises establishments primarily engaged in manufacturing rubber goods (except tubing) for mechanical applications, using the processes of molding, extruding or lathe-cutting. Products of this industry are generally parts for motor vehicles, machinery, and equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing rubber products (except tires; hoses and belting; and molded, extruded, and lathe-cut rubber goods for mechanical applications (except rubber tubing)) from natural and synthetic rubber. Establishments manufacturing rubber tubing made from natural and synthetic rubber, regardless of process used, are included in this industry.
This industry comprises establishments primarily engaged in shaping, molding, glazing, and firing pottery, ceramics, plumbing fixtures, and electrical supplies made entirely or partly of clay or other ceramic materials.
This industry comprises establishments primarily engaged in shaping, molding, baking, burning, or hardening clay refractories, nonclay refractories, ceramic tile, structural clay tile, brick, and other structural clay building materials. A refractory is a material that will retain its shape and chemical identity when subjected to high temperatures and is used in applications that require extreme resistance to heat, such as furnace linings.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing flat glass by melting silica sand or cullet or (2) manufacturing both flat glass and laminated glass by melting silica sand or cullet.
This U.S. industry comprises establishments primarily engaged in manufacturing glass by melting silica sand or cullet and making pressed, blown, or shaped glass or glassware (except glass packaging containers).
This U.S. industry comprises establishments primarily engaged in manufacturing glass packaging, bottling, and canning containers.
This U.S. industry comprises establishments primarily engaged in coating, laminating, tempering, or shaping purchased glass.
This industry comprises establishments primarily engaged in manufacturing Portland, natural, masonry, pozzolanic, and other hydraulic cements. Cement manufacturing establishments may calcine earths or mine, quarry, manufacture, or purchase lime.
This industry comprises establishments, such as batch plants or mix plants, primarily engaged in manufacturing concrete delivered to a purchaser in a plastic and unhardened state. Ready-mix concrete manufacturing establishments may mine, quarry, or purchase sand and gravel.
This U.S. industry comprises establishments primarily engaged in manufacturing concrete block and brick.
This U.S. industry comprises establishments primarily engaged in manufacturing concrete pipe.
This industry comprises establishments primarily engaged in manufacturing concrete products (except block, brick, and pipe).
This industry comprises establishments primarily engaged in manufacturing lime from calcitic limestone, dolomitic limestone, or other calcareous materials, such as coral, chalk, and shells. Lime manufacturing establishments may mine, quarry, collect, or purchase the sources of calcium carbonate.
This industry comprises establishments primarily engaged in manufacturing gypsum products, such as wallboard, plaster, plasterboard, molding, ornamental moldings, statuary, and architectural plaster work. Gypsum product manufacturing establishments may mine, quarry, or purchase gypsum.
This industry comprises establishments primarily engaged in manufacturing abrasive grinding wheels of natural or synthetic materials, abrasive-coated products, and other abrasive products.
This U.S. industry comprises establishments primarily engaged in cutting, shaping, and finishing granite, marble, limestone, slate, and other stone for building and miscellaneous uses. Stone product manufacturing establishments may mine, quarry, or purchase stone.
This U.S. industry comprises establishments primarily engaged in calcining, dead burning, or otherwise processing beyond beneficiation, clays, ceramic and refractory minerals, barite, and miscellaneous nonmetallic minerals.
This U.S. industry comprises establishments primarily engaged in manufacturing mineral wool and mineral wool (i.e., fiberglass) insulation products made of such siliceous materials as rock, slag, and glass or combinations thereof.
This U.S. industry comprises establishments primarily engaged in manufacturing nonmetallic mineral products (except pottery, ceramics, and plumbing fixtures; clay building materials and refractories; glass and glass products; cement; ready-mix concrete; concrete products; lime; gypsum products; abrasive products; cut stone and stone products; ground and treated minerals and earth; and mineral wool).
This industry comprises establishments primarily engaged in one or more of the following: (1) direct reduction of iron ore; (2) manufacturing pig iron in molten or solid form; (3) converting pig iron into steel; (4) making steel; (5)
This industry comprises establishments primarily engaged in manufacturing welded, riveted, or seamless pipe and tube from purchased iron or steel.
This U.S. industry comprises establishments primarily engaged in rolling or drawing shapes (except wire), such as plate, sheet, strip, rod, and bar, from purchased steel.
This U.S. industry comprises establishments primarily engaged in drawing wire from purchased steel.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) refining alumina (i.e., aluminum oxide) generally from bauxite; (2) making aluminum from alumina; and/or (3) making aluminum from alumina and rolling, drawing, extruding, or casting the aluminum they make into primary forms. Establishments in this industry may make primary aluminum or aluminum-based alloys from alumina.
This U.S. industry comprises establishments primarily engaged in (1) recovering aluminum and aluminum alloys from scrap and/or dross (i.e., secondary smelting) and making billet or ingot (except by rolling) and/or (2) manufacturing alloys, powder, paste, or flake from purchased aluminum.
This U.S. industry comprises establishments primarily engaged in (1) flat rolling or continuous casting sheet, plate, foil and welded tube from purchased aluminum and/or (2) recovering aluminum from scrap and flat rolling or continuous casting sheet, plate, foil, and welded tube in integrated mills.
This U.S. industry comprises establishments primarily engaged in (1) rolling, drawing, or extruding shapes (except flat rolled sheet, plate, foil, and welded tube) from purchased aluminum and/or (2) recovering aluminum from scrap and rolling, drawing, or extruding shapes (except flat rolled sheet, plate, foil, and welded tube) in integrated mills.
This industry comprises establishments primarily engaged in (1) smelting ores into nonferrous metals and/or (2) the primary refining of nonferrous metals (except aluminum) by electrolytic methods or other processes.
This industry comprises establishments primarily engaged in one or more of the following: (1) recovering copper or copper alloys from scraps; (2) alloying purchased copper; (3) rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube, wire) from purchased copper; and (4) recovering copper or copper alloys from scrap and rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube, wire).
This U.S. industry comprises establishments primarily engaged in (1) rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube) from purchased nonferrous metals and/or (2) recovering nonferrous metals from scrap and rolling, drawing, and/or extruding shapes (e.g., bar, plate, sheet, strip, tube) in integrated mills.
This U.S. industry comprises establishments primarily engaged in (1) alloying purchased nonferrous metals and/or (2) recovering nonferrous metals from scrap. Establishments in this industry make primary forms (e.g., bar, billet, bloom, cake, ingot, slab, slug, wire) using smelting or refining processes.
This U.S. industry comprises establishments primarily engaged in pouring molten pig iron or iron alloys into molds to manufacture castings (e.g., cast iron manhole covers, cast iron pipe, cast iron skillets). Establishments in this industry purchase iron made in other establishments.
This U.S. industry comprises establishments primarily engaged in manufacturing steel investment castings. Investment molds are formed by covering a wax shape with a refractory slurry. After the refractory slurry hardens, the wax is melted, leaving a seamless mold. Investment molds provide highly detailed, consistent castings. Establishments in this industry purchase steel made in other establishments.
This U.S. industry comprises establishments primarily engaged in manufacturing steel castings (except steel investment castings). Establishments in this industry purchase steel made in other establishments.
This U.S. industry comprises establishments primarily engaged in introducing molten nonferrous metal, under high pressure, into molds or dies to make nonferrous metal die-castings. Establishments in this industry purchase nonferrous metals made in other establishments.
This U.S. industry comprises establishments primarily engaged in pouring molten aluminum into molds to manufacture aluminum castings (except nonferrous die-castings). Establishments in this industry purchase aluminum made in other establishments.
This U.S. industry comprises establishments primarily engaged in pouring molten nonferrous metals (except aluminum) into molds to manufacture nonferrous castings (except nonferrous die-castings and aluminum castings). Establishments in this industry purchase nonferrous metals, such as copper, nickel, lead, and zinc, made in other establishments.
This U.S. industry comprises establishments primarily engaged in manufacturing iron and steel forgings from purchased iron and steel by hammering mill shapes. Establishments making iron and steel forgings and further manufacturing (e.g., machining, assembling) a specific manufactured product are classified in the industry of the finished product. Iron and steel forging establishments may perform surface finishing operations, such as cleaning and deburring, on the forgings they manufacture.
This U.S. industry comprises establishments primarily engaged in manufacturing nonferrous forgings from purchased nonferrous metals by hammering mill shapes. Establishments making nonferrous forgings and further manufacturing (e.g., machining, assembling) a specific manufactured product are classified in the industry of the finished product. Nonferrous forging establishments may perform surface finishing operations, such as cleaning and deburring, on the forgings they manufacture.
This U.S. industry comprises establishments primarily engaged in custom roll forming metal products by use of rotary motion of rolls with various contours to bend or shape the products.
This U.S. industry comprises establishments primarily engaged in manufacturing powder metallurgy products using any of the various powder metallurgy processing techniques, such as pressing and sintering or metal injection molding. Establishments in this industry generally make a wide range of parts on a job or order basis.
This U.S. industry comprises establishments primarily engaged in (1) stamping metal crowns and closures, such as bottle caps and home canning lids and rings, and/or (2) manufacturing other unfinished metal stampings and spinning unfinished metal products (except automotive, cans, and coins). Establishments making metal stampings and metal spun products and further manufacturing (e.g., machining, assembling) a specific product are classified in the industry of the finished product. Metal stamping and metal spun products establishments may perform surface finishing operations, such as cleaning and deburring, on the products they manufacture.
This U.S. industry comprises establishments primarily engaged in manufacturing metal kitchen cookware (except by casting (e.g., cast iron skillets) or stamped without further fabrication), utensils, and/or nonprecious and precious plated metal cutlery and flatware.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing saw blades, all types (including those for power sawing machines) and/or (2) manufacturing nonpowered handtools and edge tools.
This U.S. industry comprises establishments primarily engaged in manufacturing prefabricated metal buildings, panels, and sections.
This U.S. industry comprises establishments primarily engaged in fabricating structural metal products, such as assemblies of concrete reinforcing bars and fabricated bar joists.
This U.S. industry comprises establishments primarily engaged in manufacturing fabricated metal plate work by cutting, punching, bending, shaping, and welding purchased metal plate.
This U.S. industry comprises establishments primarily engaged in manufacturing metal framed windows (i.e., typically using purchased glass) and metal doors. Examples of products made by these establishments are metal door frames; metal framed window and door screens; and metal molding and trim (except automotive).
This U.S. industry comprises establishments primarily engaged in manufacturing sheet metal work (except stampings).
This U.S. industry comprises establishments primarily engaged in manufacturing ornamental and architectural metal work, such as staircases, metal open steel flooring, fire escapes, railings, and scaffolding.
This industry comprises establishments primarily engaged in manufacturing power boilers and heat exchangers. Establishments in this industry may perform installation in addition to manufacturing power boilers and heat exchangers.
This industry comprises establishments primarily engaged in cutting, forming, and joining heavy gauge metal to manufacture tanks, vessels, and other containers.
This U.S. industry comprises establishments primarily engaged in manufacturing metal cans, lids, and ends.
This U.S. industry comprises establishments primarily engaged in manufacturing metal (light gauge) containers (except cans).
This industry comprises establishments primarily engaged in manufacturing metal hardware, such as metal hinges, metal handles, keys, and locks (except coin- or card-operated, time locks).
This U.S. industry comprises establishments primarily engaged in manufacturing springs from purchased wire, strip, or rod.
This U.S. industry comprises establishments primarily engaged in manufacturing fabricated wire products (except springs) made from purchased wire.
This industry comprises establishments known as machine shops primarily engaged in machining metal and plastic parts and parts of other composite materials on a job or order basis. Generally machine shop jobs are low volume using machine tools, such as lathes (including computer numerically controlled); automatic screw machines; and machines for boring, grinding, milling, and additive manufacturing.
This U.S. industry comprises establishments known as precision turned manufacturers primarily engaged in machining precision products of all materials on a job or order basis. Generally precision turned product jobs are large volume using machines, such as automatic screw machines, rotary transfer machines, computer numerically controlled (CNC) lathes, or turning centers.
This U.S. industry comprises establishments primarily engaged in manufacturing metal bolts, nuts, screws, rivets, washers, and other industrial fasteners using machines, such as headers, threaders, and nut forming machines.
This U.S. industry comprises establishments primarily engaged in heat treating, such as annealing, tempering, and brazing, and cryogenically treating metals and metal products for the trade.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) enameling, lacquering, and varnishing metals and metal products; (2) hot dip galvanizing metals and metal products; (3) engraving, chasing, or etching metals and metal products (except jewelry; personal goods carried on or about the person, such as compacts and cigarette cases; precious metal products (except precious plated flatware and other plated ware); and printing plates); (4) powder coating metals and metal products; and (5) providing other metal surfacing services for the trade. Included in this industry are establishments that perform these processes on other materials, such as plastics, in addition to metals.
This U.S. industry comprises establishments primarily engaged in electroplating, plating, anodizing, coloring, buffing, polishing, cleaning, and sandblasting metals and metal products for the trade. Included in this industry are establishments that perform these processes on other materials, such as plastics, in addition to metals.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial valves and valves for water works and municipal water systems.
This U.S. industry comprises establishments primarily engaged in manufacturing fluid power valves and hose fittings.
This U.S. industry comprises establishments primarily engaged in manufacturing plumbing fixture fittings and trim of all materials, such as faucets, flush valves, and shower heads.
This U.S. industry comprises establishments primarily engaged in manufacturing metal valves (except industrial valves, fluid power valves, fluid power hose fittings, and plumbing fixture fittings and trim).
This U.S. industry comprises establishments primarily engaged in manufacturing ball and roller bearings of all materials.
This U.S. industry comprises establishments primarily engaged in manufacturing small arms ammunition.
This U.S. industry comprises establishments primarily engaged in manufacturing ammunition (except small arms). Examples of products made by these establishments are bombs, depth charges, rockets (except guided missiles), grenades, mines, and torpedoes.
This U.S. industry comprises establishments primarily engaged in manufacturing small arms, other ordnance, and/or ordnance accessories.
This U.S. industry comprises establishments primarily engaged in fabricating, such as cutting, threading, and bending, metal pipes and pipe fittings made from purchased metal pipe.
This U.S. industry comprises establishments primarily engaged in manufacturing fabricated metal products (except forgings and stampings, cutlery and handtools, architectural and structural metals, boilers, tanks, shipping containers, hardware, spring and wire products, machine shop products, turned products, screws, nuts and bolts, metal valves, ball and roller bearings, ammunition, small arms and other ordnances and accessories, and fabricated pipes and pipe fittings).
This U.S. industry comprises establishments primarily engaged in manufacturing agricultural and farm machinery and equipment, and other turf and grounds care equipment, including planting, harvesting, and grass mowing equipment (except lawn and garden-type).
This U.S. industry comprises establishments primarily engaged in manufacturing powered lawnmowers, lawn and garden tractors, and other home lawn and garden equipment, such as tillers, shredders, yard vacuums, and leaf blowers.
This industry comprises establishments primarily engaged in manufacturing construction machinery, surface mining machinery, and logging equipment.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing underground mining machinery and equipment, such as coal breakers, mining cars, core drills, coal cutters, and rock drills, and (2) manufacturing mineral beneficiating machinery and equipment used in surface or underground mines.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing oil and gas field machinery and equipment, such as oil and gas field drilling machinery and equipment; oil and gas field production machinery and equipment; and oil and gas field derricks, and (2) manufacturing water well drilling machinery.
This U.S. industry comprises establishments primarily engaged in manufacturing food and beverage manufacturing-type machinery and equipment, such as dairy product plant machinery and equipment (e.g., homogenizers, pasteurizers, ice cream freezers), bakery machinery and equipment (e.g., dough mixers, bake ovens, pastry rolling machines), meat and poultry processing and preparation machinery, and other commercial food products machinery (e.g., slicers, choppers, and mixers).
This U.S. industry comprises establishments primarily engaged in manufacturing wafer processing equipment, semiconductor assembly and packaging equipment, and other semiconductor making machinery.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing sawmill and woodworking machinery (except handheld), such as circular and band sawing equipment, planing machinery, and sanding machinery, and/or (2) manufacturing paper industry machinery for making paper and paper products, such as pulp making machinery, paper and paperboard making machinery, and paper and paperboard converting machinery.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial machinery (except agricultural and farm-type; construction and mining machinery; food manufacturing-type machinery; semiconductor making machinery; and sawmill, woodworking, and paper making machinery).
This industry comprises establishments primarily engaged in manufacturing commercial and service industry machinery, such as optical instruments and lenses (except ophthalmic), photographic and photocopying equipment, automatic vending machinery, commercial laundry and drycleaning machinery, office machinery, automotive maintenance equipment (except mechanics' handtools), and commercial-type cooking equipment.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing stationary air purification equipment, such as industrial dust and fume collection equipment, electrostatic precipitation equipment, warm air furnace filters, air washers, and other dust collection equipment, and/or (2) manufacturing attic fans and industrial and commercial fans and blowers, such as commercial exhaust fans and commercial ventilating fans.
This U.S. industry comprises establishments primarily engaged in manufacturing heating equipment (except electric and warm air furnaces), such as heating boilers, heating stoves, floor and wall furnaces, and wall and baseboard heating units.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing air-conditioning (except motor vehicle) and warm air furnace equipment and/or (2) manufacturing commercial and industrial refrigeration and freezer equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial molds for casting metals or forming other materials, such as plastics, glass, or rubber.
This U.S. industry comprises establishments, known as tool and die shops, primarily engaged in manufacturing special tools and fixtures, such as cutting dies and jigs.
This U.S. industry comprises establishments primarily engaged in manufacturing accessories and attachments for metal cutting and metal forming machine tools.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing metal cutting machine tools (except handtools) and/or (2) manufacturing metal forming machine tools (except handtools), such as punching, sheering, bending, forming, pressing, forging and die-casting machines.
This U.S. industry comprises establishments primarily engaged in manufacturing rolling mill machinery and equipment and/or other metalworking machinery (except industrial molds; special dies and tools, die sets, jigs, and fixtures; cutting tools and machine tool accessories; and machine tools).
This U.S. industry comprises establishments primarily engaged in manufacturing turbines (except aircraft); and complete turbine generator set units, such as steam, hydraulic, gas, and wind.
This U.S. industry comprises establishments primarily engaged in manufacturing gears, speed changers, and industrial high-speed drives (except hydrostatic).
This U.S. industry comprises establishments primarily engaged in manufacturing mechanical power transmission equipment (except motor vehicle and aircraft), such as plain bearings, clutches (except motor vehicle and electromagnetic industrial control), couplings, joints, and drive chains.
This U.S. industry comprises establishments primarily engaged in manufacturing internal combustion engines (except automotive gasoline and aircraft).
This U.S. industry comprises establishments primarily engaged in manufacturing general purpose air and gas compressors, such as reciprocating compressors, centrifugal compressors, vacuum pumps (except laboratory), and nonagricultural spraying and dusting compressors and spray gun units.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing measuring and dispensing pumps, such as gasoline pumps and lubricating oil measuring and dispensing pumps and/or (2) manufacturing general purpose pumps and pumping equipment (except fluid power pumps and motors), such as reciprocating pumps, turbine pumps, centrifugal pumps, rotary pumps, diaphragm pumps, domestic water system pumps, oil well and oil field pumps, and sump pumps.
This U.S. industry comprises establishments primarily engaged in manufacturing elevators and moving stairways.
This U.S. industry comprises establishments primarily engaged in manufacturing conveyors and conveying equipment, such as gravity conveyors, trolley conveyors, tow conveyors, pneumatic tube conveyors, carousel conveyors, farm conveyors, and belt conveyors.
This U.S. industry comprises establishments primarily engaged in manufacturing overhead traveling cranes, hoists, and monorail systems.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial trucks, tractors, trailers, and stackers (i.e., truck-type) such as forklifts, pallet loaders and unloaders, and portable loading docks.
This U.S. industry comprises establishments primarily engaged in manufacturing power-driven (e.g., battery, corded, pneumatic) handtools, such as drills, screwguns, circular saws, chain saws, staplers, and nailers.
This U.S. industry comprises establishments primarily engaged in manufacturing welding and soldering equipment and accessories (except transformers), such as arc, resistance, gas, plasma, laser, electron beam, and ultrasonic welding equipment; welding electrodes; coated or cored welding wire; and soldering equipment (except handheld).
This U.S. industry comprises establishments primarily engaged in manufacturing packaging machinery, such as wrapping, bottling, canning, and labeling machinery.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial process ovens, induction and dielectric heating equipment, and kilns (except cement, chemical, wood). Included in this industry are establishments manufacturing laboratory furnaces and ovens.
This U.S. industry comprises establishments primarily engaged in manufacturing fluid power (i.e., hydraulic and pneumatic) cylinders and actuators.
This U.S. industry comprises establishments primarily engaged in manufacturing fluid power (i.e., hydraulic and pneumatic) pumps and motors.
This U.S. industry comprises establishments primarily engaged in manufacturing general purpose machinery (except ventilating, heating, air-conditioning, and commercial refrigeration equipment; metalworking machinery; engines, turbines, and power transmission equipment; pumps and compressors; material handling equipment; power- driven handtools; welding and soldering equipment; packaging machinery; industrial process furnaces and ovens; fluid power cylinders and actuators; and fluid power pumps and motors).
This U.S. industry comprises establishments primarily engaged in manufacturing and/or assembling electronic computers, such as mainframes, personal computers, workstations, laptops, and computer servers. Computers can be analog, digital, or hybrid. Digital computers, the most common type, are devices that do all of the following: (1) store the processing program or programs and the data immediately necessary for the execution of the program; (2) can be freely programmed in accordance with the requirements of the user; (3) perform arithmetical computations specified by the user; and (4) execute, without human intervention, a processing program that requires the computer to modify its execution by logical decision during the processing run. Analog computers are capable of simulating mathematical models and contain at least analog, control, and programming elements. The manufacture of computers includes the assembly or integration of processors, coprocessors, memory, storage, and input/output devices into a user-programmable final product.
This U.S. industry comprises establishments primarily engaged in manufacturing computer storage devices that allow the storage and retrieval of data from a phase change, magnetic, optical, or magnetic/optical media. Examples of products made by these establishments are computer disk drives, USB flash drives, and tape storage and backup units.
This U.S. industry comprises establishments primarily engaged in manufacturing computer terminals and other computer peripheral equipment (except storage devices).
This industry comprises establishments primarily engaged in manufacturing wire telephone and data communications equipment. These products may be stand-alone or board-level components of a larger system. Examples of products made by these establishments are central office switching equipment, cordless and wire telephones (except cellular), PBX equipment, telephone answering machines, LAN modems, multi-user modems, and other data communications equipment, such as bridges, routers, and gateways.
This industry comprises establishments primarily engaged in manufacturing radio and television broadcast and wireless communications equipment. Examples of products made by these establishments are transmitting and receiving antennas, cable television equipment, GPS equipment, pagers, cellular phones, mobile communications equipment, and radio and television studio and broadcasting equipment.
This industry comprises establishments primarily engaged in manufacturing communications equipment (except telephone apparatus, radio and television broadcast equipment, and wireless communications equipment).
This industry comprises establishments primarily engaged in manufacturing electronic audio and video equipment for home entertainment, motor vehicles, and public address and musical instrument amplification. Examples of products made by these establishments are digital video recorders, televisions, stereo equipment, speaker systems, household-type video cameras, jukeboxes, and amplifiers for musical instruments and public address systems.
This U.S. industry comprises establishments primarily engaged in manufacturing bare (i.e., rigid or flexible) printed circuit boards without mounted electronic components. These establishments print, perforate, plate, screen, etch, or photoprint interconnecting pathways for electric current on laminates.
This U.S. industry comprises establishments primarily engaged in manufacturing semiconductors and related solid-state devices. Examples of products made by these establishments are integrated circuits, memory chips, microprocessors, diodes, transistors, solar cells, and other optoelectronic devices.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing electronic fixed and variable capacitors and condensers; (2) manufacturing electronic resistors, such as fixed and variable resistors, resistor networks, thermistors, and varistors; and (3) manufacturing electronic inductors, such as coils and transformers.
This U.S. industry comprises establishments primarily engaged in manufacturing electronic connectors, such as coaxial, cylindrical, rack and panel, pin and sleeve, printed circuit, and fiber optic.
This U.S. industry comprises establishments primarily engaged in loading components onto printed circuit boards or who manufacture and ship loaded printed circuit boards. Also known as printed circuit assemblies, electronics assemblies, or modules, these products are printed circuit boards that have some or all of the semiconductor and electronic components inserted or mounted and are inputs to a wide variety of electronic systems and devices.
This U.S. industry comprises establishments primarily engaged in manufacturing electronic components (except bare printed circuit boards; semiconductors and related devices; electronic capacitors; electronic resistors; coils, transformers, and other inductors; connectors; and loaded printed circuit boards).
This U.S. industry comprises establishments primarily engaged in manufacturing electromedical and electrotherapeutic apparatus, such as magnetic resonance imaging equipment, medical ultrasound equipment, pacemakers, hearing aids, electrocardiographs, and electromedical endoscopic equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing search, detection, navigation, guidance, aeronautical, and nautical systems and instruments. Examples of products made by these establishments are aircraft instruments (except engine), flight recorders, navigational instruments and systems, radar systems and equipment, and sonar systems and equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing automatic controls and regulators for applications, such as heating, air-conditioning, refrigeration, and appliances.
This U.S. industry comprises establishments primarily engaged in manufacturing instruments and related devices for measuring, displaying, indicating, recording, transmitting, and controlling industrial process variables. These instruments measure, display, or control (monitor, analyze, and so forth) industrial process variables, such as temperature, humidity, pressure, vacuum, combustion, flow, level, viscosity, density, acidity, concentration, and rotation.
This U.S. industry comprises establishments primarily engaged in manufacturing totalizing (i.e., registering) fluid meters and counting devices. Examples of products made by these establishments are gas consumption meters, water consumption meters, parking meters, taxi meters, motor vehicle gauges, and fare collection equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing instruments for measuring and testing the characteristics of electricity and electrical signals. Examples of products made by these establishments are circuit and continuity testers, voltmeters, ohm meters, wattmeters, multimeters, and semiconductor test equipment.
This U.S. industry comprises establishments primarily engaged in manufacturing instruments and instrumentation systems for laboratory analysis of the chemical or physical composition or concentration of samples of solid, fluid, gaseous, or composite material.
This U.S. industry comprises establishments primarily engaged in manufacturing irradiation apparatus and tubes for applications, such as medical diagnostic, medical therapeutic, industrial, research, and scientific evaluation. Irradiation can take the form of beta-rays, gamma-rays, X-rays, or other ionizing radiation.
This U.S. industry comprises establishments primarily engaged in manufacturing measuring and controlling devices (except search, detection, navigation, guidance, aeronautical, and nautical instruments and systems; automatic environmental controls for residential, commercial, and appliance use; instruments for measurement, display, and control of industrial process variables; totalizing fluid meters and counting devices; instruments for measuring and testing electricity and electrical signals; analytical laboratory instruments; irradiation equipment; and electromedical and electrotherapeutic apparatus).
This industry comprises establishments primarily engaged in (1) manufacturing optical and magnetic media, such as blank audio tapes, blank video tapes, and blank diskettes, and/or (2) mass duplicating (i.e., making copies) audio, video, software, and other data on magnetic, optical, and similar media. These establishments do not generally develop software or produce audio or video content.
This U.S. industry comprises establishments primarily engaged in manufacturing fixed or portable residential electric lighting fixtures and lamp shades of metal, paper, or textiles. Residential electric lighting fixtures include those for use both inside and outside the residence.
This U.S. industry comprises establishments primarily engaged in manufacturing commercial, industrial, and institutional electric lighting fixtures.
This U.S. industry comprises establishments primarily engaged in manufacturing electric light bulbs, tubes, and parts (except glass blanks for electric light bulbs and light emitting diodes (LEDs)), electric lighting fixtures (except residential, commercial, industrial, institutional, and vehicular electric lighting fixtures), and nonelectric lighting equipment.
This industry comprises establishments primarily engaged in manufacturing small electric appliances and electric housewares, household-type fans (except attic fans), household-type vacuum cleaners, and other electric household- type floor care machines.
This industry comprises establishments primarily engaged in manufacturing household-type cooking appliances, household-type laundry equipment, household-type refrigerators, upright and chest freezers, and other electrical and nonelectrical major household-type appliances, such as dishwashers, water heaters, and garbage disposal units.
This U.S. industry comprises establishments primarily engaged in manufacturing power, distribution, and specialty transformers (except electronic components). Industrial-type and consumer-type transformers in this industry vary (e.g., step up or step down) voltage but do not convert alternating to direct or direct to alternating current.
This U.S. industry comprises establishments primarily engaged in manufacturing electric motors (except internal combustion engine starting motors), power generators (except battery charging alternators for internal combustion engines), and motor generator sets (except turbine generator set units). This industry includes establishments rewinding armatures on a factory basis.
This U.S. industry comprises establishments primarily engaged in manufacturing switchgear and switchboard apparatus.
This U.S. industry comprises establishments primarily engaged in manufacturing relays, motor starters and controllers, and other industrial controls and control accessories.
This industry comprises establishments primarily engaged in manufacturing primary and storage batteries.
This U.S. industry comprises establishments primarily engaged in manufacturing insulated fiber optic cable from purchased fiber optic strand.
This U.S. industry comprises establishments primarily engaged in manufacturing insulated wire and cable of nonferrous metals from purchased wire.
This U.S. industry comprises establishments primarily engaged in manufacturing current-carrying wiring devices.
This U.S. industry comprises establishments primarily engaged in manufacturing noncurrent-carrying wiring devices.
This U.S. industry comprises establishments primarily engaged in manufacturing carbon, graphite, and metal- graphite brushes and brush stock; carbon or graphite electrodes for thermal and electrolytic uses; carbon and graphite fibers; and other carbon, graphite, and metal-graphite products.
This U.S. industry comprises establishments primarily engaged in manufacturing industrial and commercial electric apparatus and other equipment (except lighting equipment, household appliances, transformers, motors, generators, switchgear, relays, industrial controls, batteries, communication and energy wire and cable, wiring devices, and carbon and graphite products). Examples of products made by these establishments are power converters (i.e., AC to DC and DC to AC), power supplies, surge suppressors, and similar equipment for industrial- type and consumer-type equipment.
This industry comprises establishments primarily engaged in (1) manufacturing complete automobiles and light duty motor vehicles (i.e., body and chassis or unibody) or (2) manufacturing automobile and light duty motor vehicle chassis only. Vehicles made include passenger cars, light duty trucks, light duty vans, pick-up trucks, minivans, and sport utility vehicles.
This industry comprises establishments primarily engaged in (1) manufacturing heavy duty truck chassis and assembling complete heavy duty trucks, buses, heavy duty motor homes, and other special purpose heavy duty motor vehicles for highway use or (2) manufacturing heavy duty truck chassis only.
This U.S. industry comprises establishments primarily engaged in manufacturing truck and bus bodies and cabs and automobile bodies. The products made may be sold separately or may be assembled on purchased chassis and sold as complete vehicles.
This U.S. industry comprises establishments primarily engaged in manufacturing truck trailers, truck trailer chassis, cargo container chassis, detachable trailer bodies, and detachable trailer chassis for sale separately.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing motor homes on purchased chassis and/or (2) manufacturing conversion vans on an assembly line basis. Motor homes are units where the motor and the living quarters are integrated in the same unit.
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing travel trailers and campers designed to attach to motor vehicles; (2) manufacturing pick-up coaches (i.e., campers) and caps (i.e., covers) for mounting on pick-up trucks; and (3) manufacturing automobile, utility, and light-truck trailers. Travel trailers do not have their own motor but are designed to be towed by a motor unit, such as an automobile or a light truck.
This industry comprises establishments primarily engaged in (1) manufacturing and/or rebuilding motor vehicle gasoline engines and engine parts and/or (2) manufacturing and/or rebuilding carburetors, pistons, piston rings, and engine valves, whether or not for vehicular use.
This industry comprises establishments primarily engaged in manufacturing and/or rebuilding electrical and electronic equipment for motor vehicles and internal combustion engines. The products made can be used for all types of transportation equipment (i.e., aircraft, automobiles, trucks, trains, ships) or stationary internal combustion engine applications.
This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle steering mechanisms and suspension components (except springs).
This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle brake systems and related components.
This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle transmissions and power train parts.
This industry comprises establishments primarily engaged in manufacturing motor vehicle seating, seats, seat frames, seat belts, and interior trimmings.
This industry comprises establishments primarily engaged in manufacturing motor vehicle stampings, such as fenders, tops, body parts, trim, and molding.
This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle parts and accessories (except motor vehicle gasoline engines and engine parts, motor vehicle electrical and electronic equipment, motor vehicle steering and suspension components, motor vehicle brake systems, motor vehicle transmissions and power train parts, motor vehicle seating and interior trim, and motor vehicle stampings).
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing or assembling complete aircraft; (2) developing and making aircraft prototypes; (3) aircraft conversion (i.e., major modifications to systems); and (4) complete aircraft overhaul and rebuilding (i.e., periodic restoration of aircraft to original design specifications).
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing aircraft engines and engine parts; (2) developing and making prototypes of aircraft engines and engine parts; (3) aircraft propulsion system conversion (i.e., major modifications to systems); and (4) aircraft propulsion systems overhaul and rebuilding (i.e., periodic restoration of aircraft propulsion system to original design specifications).
This U.S. industry comprises establishments primarily engaged in (1) manufacturing aircraft parts or auxiliary equipment (except engines and aircraft fluid power subassemblies) and/or (2) developing and making prototypes of aircraft parts and auxiliary equipment. Auxiliary equipment includes such items as crop dusting apparatus, armament racks, inflight refueling equipment, and external fuel tanks.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing complete guided missiles and space vehicles and/or (2) developing and making prototypes of guided missiles or space vehicles.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing guided missile and/or space vehicle propulsion units and propulsion unit parts and/or (2) developing and making prototypes of guided missile and space vehicle propulsion units and propulsion unit parts.
This U.S. industry comprises establishments primarily engaged in (1) manufacturing guided missile and space vehicle parts and auxiliary equipment (except guided missile and space vehicle propulsion units and propulsion unit parts) and/or (2) developing and making prototypes of guided missile and space vehicle parts and auxiliary equipment.
This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing and/or rebuilding locomotives, locomotive frames, and parts; (2) manufacturing railroad, street, and rapid transit cars and car equipment for operation on rails for freight and passenger service; and (3) manufacturing rail layers, ballast distributors, rail tamping equipment, and other railway track maintenance equipment.
This U.S. industry comprises establishments primarily engaged in operating shipyards. Shipyards are fixed facilities with drydocks and fabrication equipment capable of building a ship, defined as watercraft typically suitable or intended for other than personal or recreational use. Activities of shipyards include the construction of ships, their repair, conversion and alteration, the production of prefabricated ship and barge sections, and specialized services, such as ship scaling.
This U.S. industry comprises establishments primarily engaged in building boats. Boats are defined as watercraft not built in shipyards and typically of the type suitable or intended for personal use. Included in this industry are establishments that manufacture heavy-duty inflatable rubber or inflatable plastic boats (RIBs).
This U.S. industry comprises establishments primarily engaged in manufacturing motorcycles, bicycles, tricycles and similar equipment, and parts.
This U.S. industry comprises establishments primarily engaged in manufacturing complete military armored vehicles, combat tanks, specialized components for combat tanks, and self-propelled weapons.
This U.S. industry comprises establishments primarily engaged in manufacturing transportation equipment (except motor vehicles, motor vehicle parts, boats, ships, railroad rolling stock, aerospace products, motorcycles, bicycles, armored vehicles, and tanks).
This industry comprises establishments primarily engaged in manufacturing wood or plastics laminated on wood kitchen cabinets, bathroom vanities, and countertops (except freestanding). The cabinets and counters may be made on a stock or custom basis.
This U.S. industry comprises establishments primarily engaged in manufacturing upholstered household-type furniture. The furniture may be made on a stock or custom basis.
This U.S. industry comprises establishments primarily engaged in manufacturing nonupholstered wood household- type furniture and freestanding cabinets (except television, stereo, and sewing machine cabinets). The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).
This U.S. industry comprises establishments primarily engaged in manufacturing nonupholstered household-type furniture of materials other than wood, such as metal, plastics, reed, rattan, wicker, and fiberglass. The furniture may be partially upholstered (e.g., chairs with upholstered seats or backs), made on a stock or custom basis, and may be assembled or unassembled (i.e., knockdown).
This U.S. industry comprises establishments primarily engaged in manufacturing institutional-type furniture (e.g., library, school, theater, and church furniture). Included in this industry are establishments primarily engaged in manufacturing general purpose hospital, laboratory, and dental furniture (e.g., tables, stools, and benches). The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).
This U.S. industry comprises establishments primarily engaged in manufacturing wood office-type furniture. The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).
This U.S. industry comprises establishments primarily engaged in manufacturing custom designed interiors consisting of architectural woodwork and fixtures utilizing wood, wood products, and plastics laminates. All of the industry output is made to individual order on a job shop basis and requires skilled craftsmen as a labor input. A job might include custom manufacturing of display fixtures, gondolas, wall shelving units, entrance and window architectural detail, sales and reception counters, wall paneling, and matching furniture.
This U.S. industry comprises establishments primarily engaged in manufacturing nonwood office-type furniture. The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).
This U.S. industry comprises establishments primarily engaged in manufacturing wood and nonwood office and store fixtures, shelving, lockers, frames, partitions, and related fabricated products of wood and nonwood materials, including plastics laminated fixture tops. The products are made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown). Establishments exclusively making furniture parts (e.g., frames) are included in this industry.
This industry comprises establishments primarily engaged in manufacturing innerspring, box spring, and noninnerspring mattresses.
This industry comprises establishments primarily engaged in manufacturing one or more of the following: venetian blinds, other window blinds, and shades; curtain and drapery rods and poles; and/or curtain and drapery fixtures. The blinds and shades may be made on a stock or custom basis and may be made of any material.
This U.S. industry comprises establishments primarily engaged in manufacturing medical, surgical, ophthalmic, and veterinary instruments and apparatus (except electrotherapeutic, electromedical, and irradiation apparatus). Examples of products made by these establishments are syringes, hypodermic needles, anesthesia apparatus, blood transfusion equipment, catheters, surgical clamps, and medical thermometers.
This U.S. industry comprises establishments primarily engaged in manufacturing surgical appliances and supplies. Examples of products made by these establishments are orthopedic devices, prosthetic appliances, surgical dressings, crutches, surgical sutures, personal industrial safety devices (except protective eyewear), hospital beds, and operating room tables.
This U.S. industry comprises establishments primarily engaged in manufacturing dental equipment and supplies used by dental laboratories and offices of dentists, such as dental chairs, dental instrument delivery systems, dental hand instruments, dental impression material, and dental cements.
This U.S. industry comprises establishments primarily engaged in manufacturing ophthalmic goods. Examples of products made by these establishments are prescription eyeglasses (except grinding lenses in a retail setting), contact lenses, sunglasses, eyeglass frames, reading glasses made to standard powers, and protective eyewear.
This U.S. industry comprises establishments primarily engaged in manufacturing dentures, crowns, bridges, and orthodontic appliances customized for individual application.
This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing, engraving, chasing, or etching fine and costume jewelry; (2) manufacturing, engraving, chasing, or etching metal personal goods (i.e., small articles carried on or about the person, such as compacts or cigarette cases); (3) manufacturing, engraving, chasing, or etching precious metal solid, precious metal clad, or pewter flatware and other hollowware; (4) stamping coins; (5) manufacturing unassembled jewelry parts and stock shop products, such as sheet, wire, and tubing; (6) cutting, slabbing, tumbling, carving, engraving, polishing, or faceting precious or semiprecious stones and gems; (7) recutting, repolishing, and setting gem stones; and (8) drilling, sawing, and peeling cultured and costume pearls. This industry includes establishments primarily engaged in manufacturing precious solid, precious clad, and precious plated jewelry and personal goods.
This industry comprises establishments primarily engaged in manufacturing sporting and athletic goods (except apparel and footwear).
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
This industry comprises establishments primarily engaged in manufacturing office supplies. Examples of products made by these establishments are pens, pencils, felt tip markers, crayons, chalk, pencil sharpeners, staplers, modeling clay, hand operated stamps, stamp pads, stencils, carbon paper, and inked ribbons.
This industry comprises establishments primarily engaged in manufacturing signs and related displays of all materials (except printing paper and paperboard signs, notices, displays).
This U.S. industry comprises establishments primarily engaged in manufacturing gaskets, packing, and sealing devices of all materials.
This U.S. industry comprises establishments primarily engaged in manufacturing musical instruments (except toys).
This U.S. industry comprises establishments primarily engaged in manufacturing fasteners, buttons, needles, pins, and buckles (except made of precious metals or precious and semiprecious stones and gems).
This U.S. industry comprises establishments primarily engaged in manufacturing brooms, mops, and brushes.
This U.S. industry comprises establishments primarily engaged in manufacturing burial caskets, cases, and vaults (except concrete).
This U.S. industry comprises establishments primarily engaged in miscellaneous manufacturing (except medical equipment and supplies, jewelry and silverware, sporting and athletic goods, dolls, toys, games, office supplies, signs, gaskets, packing, and sealing devices, musical instruments, fasteners, buttons, needles, pins, brooms, brushes, mops, and burial caskets).
Retailers, contractors, institutions, and resellers buy for resale or operational use. Availability, volume pricing, reliability, and account terms influence supplier selection.
Publish product ranges, pack sizes, order minimums, availability, delivery territory, payment terms, and account eligibility.
Create searchable catalogs, product specifications, procurement guides, and distribution coverage pages.
Test product-demand search and suitable trade or account audiences. Separate account acquisition from existing-customer replenishment.
Share product applications, training, seasonal availability, and practical merchandising information for buyers.
Use account onboarding, stock updates, reorder reminders, quote follow-up, and distributor support with permission controls.
Make account applications and quotation requests clear. Explain minimum orders, shipping, and credit review before commitment.
Qualified account applications, first orders, order frequency, account contribution, and fulfillment accuracy.
Review resale restrictions, product claims, channel agreements, pricing representations, and relevant industry requirements.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 69 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of new and used passenger automobiles, trucks, trailers, and other motor vehicles, such as motorcycles, motor homes, and snowmobiles.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of motor vehicle supplies, accessories, tools, and equipment; and new motor vehicle parts (except new tires and tubes).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of new and/or used tires and tubes for passenger and commercial vehicles.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of used motor vehicle parts (except used tires and tubes) and establishments primarily engaged in dismantling motor vehicles for the purpose of selling the parts.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of furniture (except hospital beds, medical furniture, and drafting tables).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of home furnishings and/or housewares.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of lumber; plywood; reconstituted wood fiber products; wood fencing; doors and windows and their frames (all materials); wood roofing and siding; and/or other wood or metal millwork.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of stone, cement, lime, construction sand, and gravel; brick; asphalt and concrete mixtures; and/or concrete, stone, and structural clay products.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of nonwood roofing and nonwood siding and insulation materials.
This industry comprises (1) establishments primarily engaged in the merchant wholesale distribution of manufactured homes (i.e., mobile homes) and/or prefabricated buildings and (2) establishments primarily engaged in the merchant wholesale distribution of construction materials (except lumber, plywood, millwork, wood panels, brick, stone, roofing, siding, electrical and wiring supplies, and insulation materials).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of photographic equipment and supplies (except office equipment).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of office machines and related equipment (except computers and computer peripheral equipment).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of computers, computer peripheral equipment, loaded computer boards, and/or computer software.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of commercial and related machines and equipment (except photographic equipment and supplies; office equipment; and computers and computer peripheral equipment and software) generally used in restaurants and stores.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional medical equipment, instruments, and supplies (except ophthalmic equipment and instruments and goods used by ophthalmologists, optometrists, and opticians).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment, instruments, and/or goods sold, prescribed, or used by ophthalmologists, optometrists, and opticians.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment and supplies (except ophthalmic goods and medical, dental, and hospital equipment and supplies).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of products of the primary metals industries. Service centers maintain inventory and may perform functions, such as sawing, shearing, bending, leveling, cleaning, or edging, on a custom basis as part of sales transactions.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of coal, coke, metal ores, and/or nonmetallic minerals (except precious and semiprecious stones and minerals used in construction, such as sand and gravel).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of electrical construction materials; wiring supplies; electric light fixtures; light bulbs; and/or electrical power equipment for the generation, transmission, distribution, or control of electric energy.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of household- type gas and electric appliances (except water heaters and heating stoves (i.e., noncooking)), room air-conditioners, and/or household-type audio or video equipment.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of electronic parts and equipment (except electrical apparatus and equipment, wiring supplies, and construction materials; electrical and electronic appliances; and television sets and radios).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of hardware, knives, or handtools.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of plumbing equipment, hydronic heating equipment, household-type water heaters, and/or supplies.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of warm air heating and air-conditioning equipment and supplies.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of refrigeration equipment (except household-type refrigerators, freezers, and air-conditioners).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in construction, mining (except oil well), and logging activities.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in agricultural, farm, and lawn and garden activities.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in manufacturing, oil well, and warehousing activities.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of supplies for machinery and equipment generally used in manufacturing, oil well, and warehousing activities.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized equipment and supplies of the type used by service establishments (except specialized equipment and supplies used in offices, stores, hotels, restaurants, schools, health and medical facilities, photographic facilities, and specialized equipment used in transportation and construction activities).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of transportation equipment and supplies (except marine pleasure craft and motor vehicles).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of automotive scrap, industrial scrap, and other recyclable materials. Included in this industry are auto wreckers primarily engaged in dismantling motor vehicles for the purpose of wholesaling scrap.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of jewelry, precious and semiprecious stones, precious metals and metal flatware, costume jewelry, watches, clocks, silverware, and/or jewelers' findings.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of durable goods (except motor vehicles and motor vehicle parts and supplies; furniture and home furnishings; lumber and other construction materials; professional and commercial equipment and supplies; metals and minerals (except petroleum); electrical goods; hardware, and plumbing and heating equipment and supplies; machinery, equipment,
This industry comprises establishments primarily engaged in the merchant wholesale distribution of bulk printing and/or writing paper generally on rolls for further processing.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of stationery, office supplies, and/or gift wrap.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of kraft wrapping and other coarse paper, paperboard, converted paper (except stationery and office supplies), and/or related disposable plastics products.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of biological and medical products; botanical drugs and herbs; and pharmaceutical products intended for internal and/or external consumption in such forms as ampoules, tablets, capsules, vials, ointments, powders, solutions, and suspensions.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of piece goods, fabrics, knitting yarns (except industrial), thread and other notions, and/or hair accessories.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of footwear of leather, rubber, and other materials, including athletic footwear (except specialty athletic footwear).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of clothing and clothing accessories.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of a general line (wide range) of groceries.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of packaged frozen foods (except dairy products).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of dairy products (except dried or canned).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of poultry and/or poultry products (except canned and packaged frozen).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of confectioneries; salted or roasted nuts; popcorn; potato, corn, and similar chips; and/or fountain fruits and syrups.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of fish and seafood (except canned or packaged frozen).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of meats and meat products (except canned and packaged frozen) and/or lard.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of fresh fruits and vegetables.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of groceries and related products (except a general line of groceries; packaged frozen food; dairy products (except dried and canned); poultry products (except canned); confectioneries; fish and seafood (except canned); meat products (except canned); and fresh fruits and vegetables). Included in this industry are establishments primarily engaged in the bottling and merchant wholesale distribution of spring and mineral waters processed by others.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of grains, such as corn, wheat, oats, barley, and unpolished rice; dry beans; and soybeans and other inedible beans. Included in this industry are establishments primarily engaged in operating country or terminal grain elevators primarily for the purpose of wholesaling.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of livestock (except horses and mules).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of farm products (except grain and field beans, livestock, raw milk, live poultry, and fresh fruits and vegetables).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of plastics materials and resins, and unsupported plastics film, sheet, sheeting, rod, tube, and other basic forms and shapes.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of chemicals and allied products (except agricultural and medicinal chemicals, paints and varnishes, fireworks, and plastics materials and basic forms and shapes).
This industry comprises establishments with bulk liquid storage facilities primarily engaged in the merchant wholesale distribution of crude petroleum and petroleum products, including liquefied petroleum gas.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of petroleum and petroleum products (except from bulk liquid storage facilities).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of beer, ale, porter, and other fermented malt beverages.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of wine, distilled alcoholic beverages, and/or neutral spirits and ethyl alcohol used in blended wines and distilled liquors.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of farm supplies, such as animal feeds, fertilizers, agricultural chemicals, pesticides, plant seeds, and plant bulbs.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of books, periodicals, and newspapers.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of flowers, florists' supplies, and/or nursery stock (except plant seeds and plant bulbs).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of tobacco products, such as cigarettes, snuff, cigars, pipe tobacco, and electronic cigarettes (including related parts and accessories).
This industry comprises establishments primarily engaged in the merchant wholesale distribution of paints, varnishes, and similar coatings; pigments; wallpaper; and supplies, such as paintbrushes and rollers.
This industry comprises establishments primarily engaged in the merchant wholesale distribution of nondurable goods (except printing and writing paper; stationery and office supplies; industrial and personal service paper; drugs and druggists' sundries; apparel, piece goods, and notions; grocery and related products; farm product raw materials; chemical and allied products; petroleum and petroleum products; beer, wine, and distilled alcoholic beverages; farm supplies; books, periodicals, and newspapers; flowers, nursery stock, and florists' supplies; tobacco and tobacco products; and paint, varnishes, wallpaper, and supplies).
This industry comprises wholesale trade agents and brokers acting on behalf of buyers or sellers in the wholesale distribution of goods, including those that use the Internet or other electronic means to bring together buyers and sellers. Agents and brokers do not take title to the goods being sold but rather receive a commission or fee for their service. Agents and brokers for all durable and nondurable goods are included in this industry.
Consumers and organizational buyers compare product suitability, stock, total price, convenience, shipping, and returns. Local stores and online sellers can share the same product information.
Publish accurate product attributes, images, price, stock, pickup or delivery, warranty information where relevant, and return terms.
Create useful categories, product pages, buying guides, and eligible local listings. Keep feed data consistent with the store.
Test shopping, search, social, marketplace, and retail media against net contribution. Align campaigns with stock and promotion terms.
Show products in use, answer selection questions, and share customer-approved content. Link discovery to accurate product pages.
Use relevant welcome, replenishment, abandoned-checkout, post-purchase, and loyalty messages with reviewed permissions.
Reduce checkout friction and explain total cost early. Connect inventory, delivery, pickup, support, and returns.
Net sales, customer acquisition cost, checkout completion, repeat purchase, returns, and contribution after fulfillment.
Review product safety, age restrictions, review authenticity, promotional pricing, and subscription terms where applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 57 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.
This industry comprises establishments primarily engaged in retailing used automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans.
This industry comprises establishments primarily engaged in retailing new and/or used recreational vehicles commonly referred to as RVs or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.
This U.S. industry comprises establishments primarily engaged in (1) retailing new and/or used boats or retailing new boats in combination with activities, such as repair services and selling replacement parts and accessories, and/or (2) retailing new and/or used outboard motors, boat trailers, marine supplies, parts, and accessories.
This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles (ATV), personal watercraft, utility trailers, and other motor vehicles (except automobiles, light trucks, recreational vehicles, and boats) or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.
This industry comprises establishments primarily engaged in retailing new, used, and/or rebuilt automotive parts and accessories, with or without repairing automobiles; and/or establishments primarily engaged in retailing and installing automotive accessories.
This industry comprises establishments primarily engaged in retailing new and/or used tires and tubes or retailing new tires in combination with automotive repair services.
This industry comprises establishments generally known as home centers primarily engaged in retailing a general line of new home repair and improvement materials and supplies, such as lumber, plumbing goods, electrical goods, tools, housewares, hardware, and lawn and garden supplies, with no one merchandise line predominating.
This industry comprises establishments primarily engaged in retailing paint, wallpaper, and related supplies.
This industry comprises establishments primarily engaged in retailing a general line of new hardware items, such as tools and builders' hardware.
This industry comprises establishments (except home centers, paint and wallpaper retailers, and hardware retailers) primarily engaged in retailing specialized lines of new building materials, such as lumber, fencing, glass, doors, plumbing fixtures and supplies, electrical supplies, prefabricated buildings and kits, and kitchen and bath cabinets and countertops to be installed.
This industry comprises establishments primarily engaged in retailing new outdoor power equipment or retailing new outdoor power equipment in combination with activities, such as repair services and selling replacement parts.
This industry comprises establishments primarily engaged in retailing nursery and garden products, such as trees, shrubs, plants, seeds, bulbs, and sod, that are predominantly grown elsewhere. These establishments may sell a limited amount of a product they grow themselves. Also included in this industry are establishments primarily engaged in retailing farm supplies, such as animal (except pet) feed, fertilizers, agricultural chemicals, and pesticides.
This industry comprises establishments generally known as supermarkets and other grocery retailers (except convenience retailers) primarily engaged in retailing a general line of food, such as canned and frozen foods; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry. Included in this industry are delicatessen-type establishments primarily engaged in retailing a general line of food.
This U.S. industry comprises establishments primarily engaged in retailing a limited line of groceries that generally includes milk, bread, soda, and snacks, such as convenience stores or food marts (except those operating fuel pumps).
This U.S. industry comprises establishments primarily engaged in retailing merchandise through vending machines that they service.
This industry comprises establishments primarily engaged in retailing fresh fruits and vegetables.
This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured meats and poultry not for immediate consumption. Delicatessen-type establishments primarily engaged in retailing fresh meat are included in this industry.
This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured fish and seafood products not for immediate consumption.
This U.S. industry comprises establishments primarily engaged in retailing baked goods not for immediate consumption and not made on the premises.
This U.S. industry comprises establishments primarily engaged in retailing candy and other confections, nuts, and popcorn not for immediate consumption and not made on the premises.
This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialty foods (except fruit and vegetables, meat, fish, seafood, confections, nuts, popcorn, and baked goods) not for immediate consumption and not made on the premises.
This industry comprises establishments primarily engaged in retailing packaged alcoholic beverages, such as ale, beer, wine, and liquor.
This industry comprises establishments primarily engaged in retailing new furniture, such as household furniture (e.g., baby furniture, box springs, and mattresses) and outdoor furniture; office furniture (except sold in combination with office supplies and equipment); and/or furniture sold in combination with major appliances, home electronics, home furnishings, or floor coverings.
This U.S. industry comprises establishments primarily engaged in retailing new floor coverings, such as rugs and carpets, laminate and vinyl floor coverings, linoleum flooring, and floor tile (except ceramic tile or hardwood floor coverings only); or retailing new floor coverings in combination with installation and repair services.
This U.S. industry comprises establishments primarily engaged in retailing new window treatments, such as curtains, drapes, blinds, and shades.
This U.S. industry comprises establishments primarily engaged in retailing new home furnishings (except furniture, floor coverings, and window treatments).
This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.
This industry comprises establishments generally known as department stores that have separate departments for general lines of new merchandise, such as apparel, jewelry, home furnishings, and toys, with no one merchandise line predominating. Department stores may sell perishable groceries, such as fresh fruits, vegetables, and dairy products, but such sales are insignificant. Department stores with fixed point-of-sale locations may have separate customer checkout areas in each department, central customer checkout areas, or both.
This U.S. industry comprises establishments generally known as warehouse clubs, superstores, or supercenters, primarily engaged in retailing a general line of groceries, including a significant amount and variety of fresh fruits,
This U.S. industry comprises establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis.
This industry comprises establishments generally known as pharmacies and drug retailers engaged in retailing prescription or nonprescription drugs and medicines.
This industry comprises establishments primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.
This industry comprises establishments primarily engaged in one or more of the following: (1) retailing and fitting prescription eyeglasses and contact lenses; (2) retailing prescription eyeglasses in combination with the grinding of lenses to order on the premises; and (3) retailing nonprescription eyeglasses.
This U.S. industry comprises establishments primarily engaged in retailing food supplement products, such as vitamins, nutrition supplements, and body enhancing supplements.
This U.S. industry comprises establishments primarily engaged in retailing specialized lines of health and personal care merchandise (except drugs, medicines, cosmetics, beauty supplies, perfumes, optical goods, and food supplement products).
This industry comprises establishments primarily engaged in retailing automotive fuels (e.g., gasoline, diesel fuel, gasohol, alternative fuels) in combination with a limited line of groceries. These establishments can either be in a convenience store (i.e., food mart) setting or a gasoline station setting. These establishments may also provide automotive repair services.
This industry comprises establishments generally known as gasoline stations (except those with convenience stores) or truck stops primarily engaged in (1) retailing automotive fuels (e.g., gasoline, diesel fuel, gasohol, alternative fuels) or (2) retailing these fuels in combination with activities, such as providing repair services; selling automotive oils, replacement parts, and accessories; and/or providing food services.
This industry comprises establishments primarily engaged in retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct selling (i.e., home delivery).
This industry comprises establishments primarily engaged in retailing general or specialized lines of new clothing and clothing accessories, such as hats and caps, costume jewelry, gloves, handbags, ties, wigs, toupees, and belts. These establishments may provide basic alterations, such as hemming, taking in or letting out seams, or lengthening or shortening sleeves.
This industry comprises establishments primarily engaged in retailing all types of new footwear (except hosiery and specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes). Establishments primarily engaged in retailing new tennis shoes or sneakers are included in this industry.
This industry comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services.
This industry comprises establishments primarily engaged in retailing new luggage, briefcases, and trunks, or retailing these new products in combination with a general line of leather items (except leather apparel), such as belts, gloves, and handbags.
This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
This industry comprises establishments primarily engaged in retailing new sewing supplies, fabrics, patterns, yarns, and other needlework accessories or retailing these products in combination with new sewing machines.
This industry comprises establishments primarily engaged in retailing new musical instruments, sheet music, and related supplies; or retailing these new products in combination with musical instrument repair, rental, or music instruction.
This industry comprises establishments primarily engaged in retailing new books, newspapers, magazines, and other periodicals (without publishing).
This industry comprises establishments generally known as florists primarily engaged in retailing cut flowers, floral arrangements, and potted plants grown elsewhere. These establishments may prepare the arrangements they sell.
This industry comprises establishments primarily engaged in one or more of the following: (1) retailing new office supplies, stationery, and school supplies; (2) retailing a combination of new office equipment, furniture, and supplies; and (3) retailing new office equipment, furniture, and supplies in combination with selling new computers.
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
This industry comprises establishments primarily engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes). This industry includes establishments retailing used merchandise on an auction basis.
This industry comprises establishments primarily engaged in retailing pets, pet foods, and pet supplies.
This industry comprises establishments primarily engaged in retailing original and limited edition art works created by others. Included in this industry are establishments primarily engaged in displaying works of art for retail sale in art galleries.
This industry comprises establishments primarily engaged in retailing new and/or used manufactured homes (i.e., mobile homes), parts, and equipment.
This U.S. industry comprises establishments primarily engaged in retailing cigarettes, electronic cigarettes, cigars, tobacco, pipes, and other smokers' supplies.
This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialized lines of merchandise (except motor vehicle and parts dealers; building material and garden equipment and supplies dealers; food and beverage retailers; furniture, home furnishings, electronics, and appliance retailers; general merchandise retailers; health and personal care retailers; gasoline stations and fuel dealers; clothing, clothing accessories, shoe, and jewelry retailers; sporting goods, hobby, and musical instrument retailers; book retailers and news dealers; florists; office supplies, stationery, and gift retailers; used merchandise retailers; pet and pet supplies retailers; art dealers; manufactured (mobile) home dealers; and tobacco, electronic cigarette, and other smoking supplies retailers).
Shippers, travelers, distributors, and logistics buyers evaluate routes, capacity, reliability, cost, safety, and tracking. Passenger journeys differ from freight and storage contracts.
Explain supported routes, cargo or passenger types, coverage, capacity, handling, scheduling, insurance scope, and quote conditions.
Create route, service, facility, and capability pages that reflect actual operations. Answer booking and shipment preparation questions.
Test route or service search and relevant business audiences. Exclude destinations and shipment types the company cannot serve.
Share practical preparation, facility information, service explanations, and current operational updates.
Use quote follow-up, shipment notifications, account education, renewal communication, and permission-based service updates.
Collect origin, destination, timing, quantity, dimensions, or passenger needs appropriate to the service. Show booking terms clearly.
Valid quotes, bookings, delivered shipments, repeat accounts, utilization, claims, and margin.
Review licensing, safety, delivery promises, handling restrictions, passenger accessibility, and confidentiality.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 57 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises establishments primarily engaged in providing air transportation of passengers or passengers and freight over regular routes and on regular schedules. Establishments in this industry operate flights even if partially loaded. Scheduled air passenger carriers including commuter and helicopter carriers (except scenic and sightseeing) are included in this industry.
This U.S. industry comprises establishments primarily engaged in providing air transportation of cargo without transporting passengers over regular routes and on regular schedules. Establishments in this industry operate flights even if partially loaded. Establishments primarily engaged in providing scheduled air transportation of mail on a contract basis are included in this industry.
This U.S. industry comprises establishments primarily engaged in providing air transportation of passengers or passengers and cargo with no regular routes and regular schedules.
This U.S. industry comprises establishments primarily engaged in providing air transportation of cargo without transporting passengers with no regular routes and regular schedules.
This U.S. industry comprises establishments primarily engaged in providing air transportation with no regular routes and regular schedules (except nonscheduled chartered passenger and/or cargo air transportation). These establishments provide a variety of specialty air transportation or flying services based on individual customer needs using general purpose aircraft.
This U.S. industry comprises establishments known as line-haul railroads primarily engaged in operating railroads for the transport of passengers and/or cargo over a long distance within a rail network. These establishments provide for the intercity movement of trains between the terminals and stations on main and branch lines of a line- haul rail network (except for local switching services).
This U.S. industry comprises establishments known as short-line railroads primarily engaged in operating railroads for the transport of cargo over a short distance on local rail lines not part of a rail network.
This U.S. industry comprises establishments primarily engaged in providing deep sea transportation of cargo to or from foreign ports.
This U.S. industry comprises establishments primarily engaged in providing deep sea transportation of passengers to or from foreign ports.
This U.S. industry comprises establishments primarily engaged in providing water transportation of cargo in coastal waters, on the Great Lakes System, or deep seas between ports of the United States, Puerto Rico, and United States island possessions or protectorates. Marine transportation establishments using the facilities of the St. Lawrence Seaway Authority Commission are considered to be using the Great Lakes Water Transportation System. Establishments primarily engaged in providing coastal and/or Great Lakes barge transportation services are included in this industry.
This U.S. industry comprises establishments primarily engaged in providing water transportation of passengers in coastal waters, the Great Lakes System, or deep seas between ports of the United States, Puerto Rico, and United States island possessions and protectorates. Marine transportation establishments using the facilities of the St. Lawrence Seaway Authority Commission are considered to be using the Great Lakes Water Transportation System.
This U.S. industry comprises establishments primarily engaged in providing inland water transportation of cargo on lakes, rivers, or intracoastal waterways (except on the Great Lakes System).
This U.S. industry comprises establishments primarily engaged in providing inland water transportation of passengers on lakes, rivers, or intracoastal waterways (except on the Great Lakes System).
This industry comprises establishments primarily engaged in providing local general freight trucking. General freight trucking establishments handle a wide variety of commodities, generally palletized and transported in a container or van trailer. Local general freight trucking establishments usually provide trucking within a metropolitan area which may cross state lines. Generally the trips are same-day return.
This U.S. industry comprises establishments primarily engaged in providing long-distance general freight truckload (TL) trucking. These long-distance general freight truckload carrier establishments provide full truck movement of freight from origin to destination. The shipment of freight on a truck is characterized as a full single load not combined with other shipments.
This U.S. industry comprises establishments primarily engaged in providing long-distance, general freight, less than truckload (LTL) trucking. LTL carriage is characterized as multiple shipments combined onto a single truck for multiple deliveries within a network. These establishments are generally characterized by the following network activities: local pick-up, local sorting and terminal operations, line-haul, destination sorting and terminal operations, and local delivery.
This industry comprises establishments primarily engaged in providing local or long-distance trucking of used household, used institutional, or used commercial furniture and equipment. Incidental packing and storage activities are often provided by these establishments.
This industry comprises establishments primarily engaged in providing local, specialized trucking. Local trucking establishments provide trucking within a metropolitan area that may cross state lines. Generally the trips are same- day return.
This industry comprises establishments primarily engaged in providing long-distance specialized trucking. These establishments provide trucking between metropolitan areas that may cross North American country borders.
This U.S. industry comprises establishments primarily engaged in operating local and suburban ground passenger transit systems using more than one mode of transport over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.
This U.S. industry comprises establishments primarily engaged in operating local and suburban commuter rail systems over regular routes and on a regular schedule within a metropolitan area and its adjacent nonurban areas. Commuter rail is usually characterized by reduced fares, multiple ride and commutation tickets, and mostly used by passengers during the morning and evening peak periods.
This U.S. industry comprises establishments primarily engaged in operating local and suburban passenger transportation systems using buses or other motor vehicles over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.
This U.S. industry comprises establishments primarily engaged in operating local and suburban ground passenger transit systems (except mixed mode transit systems, commuter rail systems, and buses and other motor vehicles) over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.
This industry comprises establishments primarily engaged in providing bus passenger transportation over regular routes and on regular schedules, principally outside a single metropolitan area and its adjacent nonurban areas.
This industry comprises establishments primarily engaged in providing passenger transportation by automobile or van, not operated over regular routes and on regular schedules. Establishments of taxicab owner/operators, taxicab fleet operators, taxicab organizations, ridesharing services (including arrangement services), and ride hailing services (including arrangement services) are included in this industry.
This industry comprises establishments primarily engaged in providing an array of specialty and luxury passenger transportation services via limousine or luxury sedan generally on a reserved basis. These establishments do not operate over regular routes and on regular schedules.
This industry comprises establishments primarily engaged in providing buses and other motor vehicles to transport pupils to and from school or employees to and from work.
This industry comprises establishments primarily engaged in providing buses for charter. These establishments provide bus services to meet customers' road transportation needs and generally do not operate over fixed routes and on regular schedules.
This U.S. industry comprises establishments primarily engaged in providing special needs transportation (except to and from school or work) for the disabled or elderly. These establishments may use specially equipped vehicles to provide passenger transportation.
This U.S. industry comprises establishments primarily engaged in providing ground passenger transportation (except urban transit systems; interurban and rural bus transportation, taxi and/or limousine services (except shuttle services), school and employee bus transportation, charter bus services, and special needs transportation). Establishments primarily engaged in operating shuttle services and car pools or vanpools (except ridesharing and ridesharing arrangement services) are included in this industry. Shuttle services establishments generally provide travel on regular routes and on regular schedules between hotels, airports, or other destination points.
This industry comprises establishments primarily engaged in the pipeline transportation of crude oil.
This industry comprises establishments primarily engaged in the pipeline transportation of natural gas from processing plants to local distribution systems. This industry includes the storage of natural gas because the storage is usually done by the pipeline establishment and because a pipeline is inherently a network in which all the nodes are interdependent.
This industry comprises establishments primarily engaged in the pipeline transportation of refined petroleum products.
This industry comprises establishments primarily engaged in the pipeline transportation of products (except crude oil, natural gas, and refined petroleum products).
This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation on land, such as sightseeing buses and trolleys, steam train excursions, and horse-drawn sightseeing rides. The services provided are usually local and involve same-day return to place of origin.
This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation on water. The services provided are usually local and involve same-day return to place of origin.
This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation (except on land and water). The services provided are usually local and involve same-day return to place of departure.
This U.S. industry comprises establishments primarily engaged in providing air traffic control (except military) services to regulate the flow of air traffic.
This U.S. industry comprises establishments primarily engaged in (1) operating international, national, or civil airports, or public flying fields or (2) supporting airport operations, such as rental of hangar space, and providing baggage handling and/or cargo handling services.
This industry comprises establishments primarily engaged in providing specialized services for air transportation (except air traffic control and other airport operations).
This industry comprises establishments primarily engaged in providing specialized services for railroad transportation, including servicing, routine repairing (except factory conversion, overhaul, or rebuilding of rolling stock), and maintaining rail cars; loading and unloading rail cars; and operating independent terminals.
This industry comprises establishments primarily engaged in operating ports, harbors (including docking and pier facilities), or canals.
This industry comprises establishments primarily engaged in providing stevedoring and other marine cargo handling services (except warehousing).
This industry comprises establishments primarily engaged in providing navigational services to shipping. Marine salvage establishments are included in this industry.
This industry comprises establishments primarily engaged in providing services to water transportation (except port and harbor operations; marine cargo handling services; and navigational services to shipping).
This industry comprises establishments primarily engaged in towing light or heavy motor vehicles, both local and long-distance. These establishments may provide incidental services, such as storage and emergency road repair services.
This industry comprises establishments primarily engaged in providing services (except motor vehicle towing) to road network users.
This industry comprises establishments primarily engaged in arranging transportation of freight between shippers and carriers. These establishments are usually known as freight forwarders, marine shipping agents, or customs brokers and offer a combination of services spanning transportation modes but do not directly provide shipping services.
This U.S. industry comprises establishments primarily engaged in packing, crating, and otherwise preparing goods for transportation.
This U.S. industry comprises establishments primarily engaged in providing support activities to transportation (except for air transportation; rail transportation; water transportation; road transportation; freight transportation arrangement; and packing and crating).
This industry comprises establishments primarily engaged in providing mail services under a universal service obligation. Mail services include the carriage of letters, printed matter, or mailable packages, including acceptance, collection, processing, and delivery. Due to the infrastructure requirements of providing mail service under a universal service obligation, postal service establishments often provide parcel and express delivery services in addition to the mail service. Establishments primarily engaged in performing one or more parts of the basic mail service, such as sorting, routing and/or delivery (except bulk transportation of mail) are included in this industry.
This industry comprises establishments primarily engaged in providing air, surface, or combined mode courier and express delivery services of parcels, but not operating under a universal service obligation. These parcels can include goods and documents, but the express delivery services are not part of the normal mail service. These services are generally between metropolitan areas, urban centers, or international, but the establishments of this industry form a network that includes local pick-up and delivery to serve their customers' needs.
This industry comprises establishments primarily engaged in providing local messenger and delivery services of small items within a single metropolitan area or within an urban center. These establishments generally provide point-to-point pick-up and delivery and do not operate as part of an intercity courier network.
This industry comprises establishments primarily engaged in operating merchandise warehousing and storage facilities. These establishments generally handle goods in containers, such as boxes, barrels, and/or drums, using equipment, such as forklifts, pallets, and racks. They are not specialized in handling bulk products of any particular type, size, or quantity of goods or products.
This industry comprises establishments primarily engaged in operating refrigerated warehousing and storage facilities. Establishments primarily engaged in the storage of furs for the trade are included in this industry. The services provided by these establishments include blast freezing, tempering, and modified atmosphere storage services.
This industry comprises establishments primarily engaged in operating bulk farm product warehousing and storage facilities (except refrigerated). Grain elevators primarily engaged in storage are included in this industry.
This industry comprises establishments primarily engaged in operating warehousing and storage facilities (except general merchandise, refrigerated, and farm product warehousing and storage).
Users, subscribers, advertisers, procurement teams, and technical evaluators buy information, software, communications, or media services through different usage and subscription models.
Explain features, use cases, audience, content scope, technical requirements, pricing, rights, support, and subscription conditions.
Publish product, comparison, integration, help, and editorial pages suited to the offer. Keep documentation and access information current.
Test relevant search, professional, social, and audience campaigns. Distinguish trial signups from activated or paying customers.
Share demonstrations, educational material, expert explanations, and genuine editorial or product value.
Use onboarding, activation guidance, usage education, renewal communication, and cancellation feedback with clear preferences.
Provide a realistic preview, trial, demonstration, or subscription path. Explain renewal and cancellation before purchase.
Activated users, paid conversion, subscriber retention, net revenue retention, acquisition cost, and contribution.
Review intellectual property, privacy, accessibility, content rights, telecom requirements, and subscription claims as applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 29 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.
This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.
This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (except drive- ins) and/or exhibiting motion pictures or videos at film festivals, and so forth.
This U.S. industry comprises establishments primarily engaged in operating drive-in motion picture theaters.
This U.S. industry comprises establishments primarily engaged in providing specialized motion picture or video postproduction services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects.
This U.S. industry comprises establishments primarily engaged in providing motion picture and video services (except motion picture and video production, distribution, exhibition, and teleproduction and other postproduction services).
This industry comprises establishments primarily engaged in acquiring and registering copyrights for musical compositions in accordance with law and promoting and authorizing the use of these compositions in recordings, radio, television, motion pictures, live performances, print, or other media. Establishments in this industry represent the interests of the songwriter or other owners of musical compositions to produce revenues from the use of such works, generally through licensing agreements. These establishments may own the copyright or act as administrator of the music copyrights on behalf of copyright owners. Publishers of music books and sheet music are included in this industry.
This industry comprises establishments primarily engaged in providing the facilities and technical expertise for sound recording in a studio. This industry includes establishments that provide audio production and postproduction services to produce master recordings. These establishments may provide audio services for film, television, and video productions.
This industry comprises establishments primarily engaged in record production and/or releasing, promoting, and distributing sound recordings to wholesalers, retailers, or directly to the public. These establishments contract with artists, arrange and finance the production of original master recordings, and/or produce master recordings themselves, such as digital music and compact discs. Establishments in this industry hold the copyright to the master recording, or obtain reproduction and distribution rights to master recordings produced by others, and derive most of their revenues from the sales, leasing, licensing, or distribution of master recordings.
This industry comprises establishments primarily engaged in providing sound recording services (except record production, distribution, music publishing, and sound recording in a studio). Establishments in this industry provide services, such as the audio recording of meetings and conferences.
This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form, including exclusively on the Internet.
This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet.
This industry comprises establishments known as book publishers. Establishments in this industry carry out design, editing, and marketing activities necessary for producing and distributing books. These establishments may publish books in print, electronic, or audio form, including exclusively on the Internet.
This industry comprises establishments primarily engaged in publishing directories, mailing lists, and collections or compilations of fact. The products are typically protected in their selection, arrangement and/or presentation. Examples are lists of mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. These establishments may publish directories and mailing lists in print or electronic form, including exclusively on the Internet.
This U.S. industry comprises establishments primarily engaged in publishing greeting cards. These establishments may publish works in print or electronic form, including exclusively on the Internet.
This U.S. industry comprises establishments generally known as publishers (except newspaper, magazine, book, directory, mailing list, music, software, and greeting card publishers). These establishments may publish works in print or electronic form, including exclusively on the Internet.
This industry comprises establishments primarily engaged in software publishing. Establishments in this industry carry out operations necessary for producing and distributing computer software, such as designing, providing documentation, assisting in installation, and providing support services to software purchasers. These establishments may design, develop, and publish, or publish only. These establishments may publish and distribute software through subscriptions and/or downloads.
This industry comprises establishments primarily engaged in broadcasting aural programs by radio to the public. These establishments operate radio broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.
This industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.
This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.
This U.S. industry comprises establishments primarily engaged in operating, maintaining, and/or providing access to transmission facilities and infrastructure that they own and/or lease for the transmission of voice, data, text, sound, and video using wired telecommunications networks. Transmission facilities may be based on a single technology or a combination of technologies. Establishments in this industry use the wired telecommunications network facilities that they operate to provide a variety of services, such as wired telephony services, including VoIP services; wired (cable) audio and video programming distribution; and wired broadband Internet services. By
This U.S. industry comprises establishments primarily engaged in operating and maintaining switching and transmission facilities to provide communications via the airwaves. Establishments in this industry have spectrum licenses and provide services using that spectrum, such as cellular phone services, paging services, wireless Internet access, and wireless video services.
This U.S. industry comprises establishments engaged in purchasing access and network capacity from owners and operators of telecommunications networks and reselling wired and wireless telecommunications services to businesses and households (except satellite telecommunications and agents for wireless telecommunications services). Establishments in this industry resell telecommunications; they do not operate transmission facilities and infrastructure.
This U.S. industry comprises establishments primarily engaged in acting as agents for wireless telecommunications carriers and resellers, selling wireless plans on a commission basis.
This industry comprises establishments primarily engaged in providing telecommunications services to other establishments in the telecommunications and broadcasting industries by forwarding and receiving communications signals via a system of satellites or reselling satellite telecommunications.
This industry comprises establishments primarily engaged in providing specialized telecommunications services, such as satellite tracking, communications telemetry, and radar station operation. This industry also includes establishments primarily engaged in providing satellite terminal stations and associated facilities connected with one or more terrestrial systems and capable of transmitting telecommunications to, and receiving telecommunications from, satellite systems. Establishments providing Internet services or Voice over Internet protocol (VoIP) services via client-supplied telecommunications connections are also included in this industry. Establishments in this industry do not operate as telecommunications carriers.
This industry comprises establishments primarily engaged in providing computing infrastructure, data processing services, Web hosting services (except software publishing), and related services, including streaming support services (except streaming distribution services). Data processing establishments provide complete processing and specialized reports from data supplied by clients or provide automated data processing and data entry services.
This industry comprises establishments primarily engaged in providing library or archive services. These establishments are engaged in maintaining collections of documents (e.g., books, journals, newspapers, and music) and facilitating the use of such documents (recorded information regardless of its physical form and characteristics) as required to meet the informational, research, educational, or recreational needs of their user. These establishments may also acquire, research, store, preserve, and generally make accessible to the public historical
This industry comprises establishments primarily engaged in operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals) or providing other information services not elsewhere classified. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content.
Consumers, businesses, investors, borrowers, and insurance buyers evaluate risk, fees, suitability, coverage, security, service, and trust.
Explain product terms, eligibility, fees, risks, exclusions, service scope, credentials, and required disclosures with specialist review.
Publish accurate educational, product, comparison, and support content. Identify authors and update material terms when they change.
Test eligible search and audience campaigns with appropriate product approval, location, disclosures, and restrictions.
Provide clear financial education and service explanations. Avoid personalized advice or unsupported performance promises in public posts.
Use appropriate onboarding, education, application follow-up, service, and renewal communication with secure data handling.
Explain qualification and application steps. Collect sensitive information only through approved systems with suitable access controls.
Qualified applications, funded or issued products, retention, cost per suitable customer, complaints, and contribution.
Review the applicable regulator, product, jurisdiction, and professional rules. SEC investment-adviser marketing rules are not a universal rule for all finance businesses.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 35 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in performing central banking functions, such as issuing currency, managing the Nation's money supply and international reserves, holding deposits that represent the reserves of other banks and other central banks, and acting as a fiscal agent for the central government.
This industry comprises establishments primarily engaged in accepting demand and other deposits and making commercial, industrial, and consumer loans. Commercial banks and branches of foreign banks are included in this industry.
This industry comprises establishments primarily engaged in accepting members' share deposits in cooperatives that are organized to offer consumer loans to their members.
This industry comprises establishments primarily engaged in accepting deposits, making mortgage, real estate, and other consumer and commercial loans, and investing in high-grade securities (except commercial banking and credit unions). Savings and loan associations, savings banks, private banks (i.e., unincorporated banks), and establishments known as industrial banks or Morris Plans and primarily engaged in accepting deposits are included in this industry.
This industry comprises establishments primarily engaged in providing credit by issuing credit cards. Credit card issuance provides the funds required to purchase goods and services in return for payment of the full balance or payments on an installment basis. Credit card banks are included in this industry.
This industry comprises establishments primarily engaged in sales financing or sales financing in combination with leasing. Sales financing establishments are primarily engaged in lending money for the purpose of providing collateralized goods through a contractual installment sales agreement, either directly from or through arrangements with dealers.
This U.S. industry comprises establishments primarily engaged in making unsecured cash loans to consumers.
This U.S. industry comprises establishments primarily engaged in lending funds with real estate as collateral.
This U.S. industry comprises (1) establishments primarily engaged in providing working capital funds to U.S. exporters, lending funds to foreign buyers of U.S. goods, and/or lending funds to domestic buyers of imported goods; (2) establishments primarily engaged in buying, pooling, and repackaging loans for sale to others on the secondary market; and (3) establishments primarily providing other nondepository credit (except credit card issuing, sales financing, consumer lending, and real estate credit). Examples of types of lending in this industry are short- term inventory credit, agricultural lending (except real estate and sales financing), and consumer cash lending secured by personal property.
This industry comprises establishments primarily engaged in arranging loans by bringing borrowers and lenders together on a commission or fee basis.
This industry comprises establishments primarily engaged in providing one or more of the following: (1) financial transaction processing (except central bank); (2) reserve and liquidity services (except central bank); and/or (3) check or other financial instrument clearinghouse services (except central bank).
This industry comprises establishments primarily engaged in facilitating credit intermediation (except mortgage and loan brokerage; and financial transactions processing, reserve, and clearinghouse activities).
This industry comprises establishments primarily engaged in underwriting, originating, and/or maintaining markets for issues of securities, or acting as agents (i.e., brokers) between buyers and sellers in buying or selling securities on a commission or transaction fee basis. Investment bankers act as principals (i.e., investors who buy or sell on their own account) in firm commitment transactions or act as agents in best effort and standby commitments. This industry also includes establishments acting as principals in buying or selling securities generally on a spread basis, such as securities dealers or stock option dealers.
This industry comprises establishments primarily engaged in acting as principals (i.e., investors who buy or sell for their own account) in buying or selling spot or futures commodity contracts or options, such as precious metals, foreign currency, oil, or agricultural products, generally on a spread basis, or acting as agents (i.e., brokers) in buying or selling spot or futures commodity contracts or options on a commission or transaction fee basis.
This industry comprises establishments primarily engaged in furnishing physical or electronic marketplaces for the purpose of facilitating the buying and selling of stocks, stock options, bonds, or commodity contracts.
This industry comprises establishments primarily engaged in acting as principals (except investment bankers, securities dealers, and commodity contracts dealers) in buying or selling financial contracts generally on a spread basis. Principals are investors that buy or sell for their own account.
This industry comprises establishments primarily engaged in managing the portfolio assets (i.e., funds) of others on a fee or commission basis and/or providing customized investment advice to clients on a fee basis. Establishments providing portfolio management have the authority to make investment decisions, and they derive fees based on the size and/or overall performance of the portfolio. Establishments providing investment advice provide financial planning advice and investment counseling to meet the goals and needs of specific clients, but do not have the authority to execute trades.
This U.S. industry comprises establishments primarily engaged in providing trust, fiduciary, and custody services to others, as instructed, on a fee or contract basis, such as bank trust offices and escrow agencies (except real estate).
This U.S. industry comprises establishments primarily engaged in acting as agents and/or brokers (except securities brokerages and commodity contracts brokerages) in buying or selling financial contracts and those providing financial investment services (except securities and commodity exchanges; portfolio management; investment advice; and trust, fiduciary, and custody services) on a fee or commission basis.
This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) annuities and life insurance policies, disability income insurance policies, and accidental death and dismemberment insurance policies.
This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) health and medical insurance policies. Group hospitalization plans and HMO establishments that provide health and medical insurance policies without providing health care services are included in this industry.
This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies that protect policyholders against losses that may occur as a result of property damage or liability.
This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies to protect the owners of real estate or real estate creditors against loss sustained by reason of any title defect to real property.
This U.S. industry comprises establishments primarily engaged in initially underwriting (e.g., assuming the risk, assigning premiums) insurance policies (except life, disability income, accidental death and dismemberment, health and medical, property and casualty, and title insurance policies).
This industry comprises establishments primarily engaged in assuming all or part of the risk associated with existing insurance policies originally underwritten by other insurance carriers.
This industry comprises establishments primarily engaged in acting as agents (i.e., brokers) in selling annuities and insurance policies.
This U.S. industry comprises establishments primarily engaged in investigating, appraising, and settling insurance claims.
This U.S. industry comprises establishments primarily engaged in providing pharmacy benefit management (PBM) services and other third party administration services of insurance and pension funds, such as claims processing and other administrative services to insurance carriers, employee benefit plans, and self-insurance funds.
This U.S. industry comprises establishments primarily engaged in providing insurance services on a contract or fee basis (except insurance agencies and brokerages, claims adjusting, and third party administration). Insurance advisory services, insurance actuarial services, and insurance ratemaking services are included in this industry.
This industry comprises legal entities (i.e., funds, plans, and/or programs) organized to provide retirement income benefits exclusively for the sponsor's employees or members.
This industry comprises legal entities (i.e., funds, plans, and/or programs) organized to provide medical, surgical, hospital, vacation, training, and other health- and welfare-related employee benefits exclusively for the sponsor's employees or members.
This industry comprises legal entities (i.e., funds (except pension, and health- and welfare-related employee benefit funds)) organized to provide insurance exclusively for the sponsor, firm, or its employees or members. Self- insurance funds (except employee benefit funds) and workers' compensation insurance funds are included in this industry.
This industry comprises legal entities (i.e., open-end investment funds) organized to pool assets that consist of securities or other financial instruments. Shares in these pools are offered to the public in an initial offering with additional shares offered continuously and perpetually and redeemed at a specific price determined by the net asset value.
This industry comprises legal entities, trusts, estates, or agency accounts, administered on behalf of the beneficiaries under the terms of a trust agreement, will, or agency agreement.
This industry comprises legal entities (i.e., funds (except insurance and employee benefit funds; open-end investment funds; trusts, estates, and agency accounts)). Included in this industry are mortgage real estate investment trusts (REITs).
Buyers, sellers, tenants, landlords, commercial occupiers, and equipment renters evaluate availability, location, suitability, cost, terms, and support.
Publish accurate listings, availability, property or asset attributes, fees, service area, transaction steps, and relevant credentials.
Create real neighborhood, property, asset, and service information. Manage expired listings and duplicate feeds carefully.
Test eligible listing, location, and service campaigns with appropriate housing or other category restrictions.
Share permitted tours, practical location or asset guidance, and clear answers to transaction questions.
Use inquiry follow-up, viewing reminders, move-in guidance, rental renewal, and relevant ongoing service communication.
Provide accessible viewing, consultation, or rental requests with transparent material costs and availability.
Qualified inquiries, attended viewings, signed transactions, occupancy or utilization, acquisition cost, and retention.
Review fair housing, licensing, listing rights, financing, deposits, discrimination, and local rental rules where applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 24 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in acting as lessors of buildings used as residences or dwellings, such as single-family homes, apartment buildings, and town homes. Included in this industry are owner- lessors and establishments renting real estate and then acting as lessors in subleasing it to others. The establishments in this industry may manage the property themselves or have another establishment manage it for them.
This industry comprises establishments primarily engaged in acting as lessors of buildings (except miniwarehouses and self-storage units) that are not used as residences or dwellings. Included in this industry are: (1) owner-lessors of nonresidential buildings; (2) establishments renting real estate and then acting as lessors in subleasing it to others; and (3) establishments providing full service office space, whether on a lease or service contract basis. The establishments in this industry may manage the property themselves or have another establishment manage it for them.
This industry comprises establishments primarily engaged in renting or leasing space for self-storage. These establishments provide secure space (i.e., rooms, compartments, lockers, containers, or outdoor space) where clients can store and retrieve their goods.
This industry comprises establishments primarily engaged in acting as lessors of real estate (except buildings), such as manufactured home (i.e., mobile home) sites, vacant lots, and grazing land.
This industry comprises establishments primarily engaged in acting as agents and/or brokers in one or more of the following: (1) selling real estate for others; (2) buying real estate for others; and (3) renting real estate for others.
This U.S. industry comprises establishments primarily engaged in managing residential real estate for others.
This U.S. industry comprises establishments primarily engaged in managing nonresidential real estate for others.
This industry comprises establishments primarily engaged in estimating the fair market value of real estate.
This industry comprises establishments primarily engaged in performing real estate related services (except lessors of real estate, offices of real estate agents and brokers, real estate property managers, and offices of real estate appraisers).
This U.S. industry comprises establishments primarily engaged in renting passenger cars without drivers, generally for short periods of time.
This U.S. industry comprises establishments primarily engaged in leasing passenger cars without drivers, generally for long periods of time.
This industry comprises establishments primarily engaged in renting or leasing, without drivers, one or more of the following: trucks, truck tractors, buses, semi-trailers, utility trailers, or RVs (recreational vehicles).
This industry comprises establishments primarily engaged in renting consumer electronics equipment and appliances, such as televisions, stereos, and refrigerators. Included in this industry are appliance rental centers.
This U.S. industry comprises establishments primarily engaged in renting clothing, such as formal wear, costumes (e.g., theatrical), or other clothing (except laundered uniforms and work apparel).
This U.S. industry comprises establishments primarily engaged in renting prerecorded video tapes and discs for home electronic equipment, including renting through vending machines.
This U.S. industry comprises establishments primarily engaged in renting home-type health and invalid equipment, such as wheelchairs, hospital beds, oxygen tanks, walkers, and crutches.
This U.S. industry comprises establishments primarily engaged in renting recreational goods, such as bicycles, canoes, motorcycles, skis, sailboats, beach chairs, and beach umbrellas.
This U.S. industry comprises establishments primarily engaged in renting consumer goods and products (except consumer electronics and appliances; formal wear and costumes; prerecorded video tapes and discs for home electronic equipment; home health furniture and equipment; and recreational goods). Included in this industry are furniture rental centers and party rental supply centers.
This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.
This U.S. industry comprises establishments primarily engaged in renting or leasing off-highway transportation equipment without operators, such as aircraft, railroad cars, steamships, or tugboats.
This U.S. industry comprises establishments primarily engaged in renting or leasing heavy equipment without operators that may be used for construction, mining, or forestry, such as bulldozers, earthmoving equipment, well drilling machinery and equipment, or cranes.
This industry comprises establishments primarily engaged in renting or leasing office machinery and equipment, such as computers, office furniture, duplicating machines (i.e., copiers), or facsimile machines.
This industry comprises establishments primarily engaged in renting or leasing nonconsumer-type machinery and equipment (except heavy construction, transportation, mining, and forestry machinery and equipment without operators; and office machinery and equipment). Establishments in this industry rent or lease products, such as manufacturing equipment; metalworking, telecommunications, motion picture, theatrical machinery and equipment, or service industry machinery; institutional (i.e., public building) furniture, such as furniture for schools, theaters, or buildings; or agricultural equipment without operators.
This industry comprises establishments primarily engaged in assigning rights to assets, such as patents, trademarks, brand names, and/or franchise agreements, for which a royalty payment or licensing fee is paid to the asset holder.
Consumers and buying teams evaluate expertise, fit, scope, evidence, communication, fees, confidentiality, and the likely project process.
Explain service scope, specialist expertise, deliverables, process, relevant credentials, and genuine project or case evidence.
Build focused service, problem, expertise, and evaluation pages. Use local visibility where a genuine location matters.
Test high-intent search and relevant professional audiences. Align campaigns with qualification, consultation capacity, and sales ownership.
Share useful explanations, research methods, practitioner insights, and permitted examples suited to the customer.
Use education, consultation preparation, proposal follow-up, onboarding, and relationship maintenance with appropriate permissions.
Collect only the information needed to route an inquiry. Explain consultation scope, process, and confidentiality boundaries.
Accepted consultations, qualified proposals, win rate, sales cycle, client retention, and contribution.
Review profession-specific rules, confidentiality, intellectual property, credentials, and claims. Law firms require their own advertising review.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 49 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselors-at-law) primarily engaged in the practice of law. Establishments in this industry may provide expertise in a range or in specific areas of law, such as criminal law, corporate law, family and estate law, patent law, real estate law, or tax law.
This industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in drafting, approving, and executing legal documents, such as real estate transactions, wills, and contracts; and in receiving, indexing, and storing such documents.
This U.S. industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in one or more of the following activities: (1) researching public land records to gather information relating to real estate titles; (2) preparing documents necessary for the transfer of the title, financing, and settlement; (3) conducting final real estate settlements and closings; and (4) filing legal and other documents relating to the sale of real estate. Real estate settlement offices, title abstract companies, and title search companies are included in this industry.
This U.S. industry comprises establishments of legal practitioners (except offices of lawyers and attorneys, settlement offices, and title abstract offices). These establishments are primarily engaged in providing specialized legal or paralegal services.
This U.S. industry comprises establishments of accountants that are certified to audit the accounting records of public and private organizations and to attest to compliance with generally accepted accounting practices. Offices of certified public accountants (CPAs) may provide one or more of the following accounting services: (1) auditing financial statements; (2) designing accounting systems; (3) preparing financial statements; (4) developing budgets;
This U.S. industry comprises establishments (except offices of CPAs) engaged in providing tax return preparation services without also providing accounting, bookkeeping, billing, or payroll processing services. Basic knowledge of tax law and filing requirements is required.
This U.S. industry comprises establishments (except offices of CPAs) engaged in the following without also providing accounting, bookkeeping, or billing services: (1) collecting information on hours worked, pay rates, deductions, and other payroll-related data from their clients and (2) using that information to generate paychecks, payroll reports, and tax filings. These establishments may use data processing and tabulating techniques as part of providing their services.
This U.S. industry comprises establishments (except offices of CPAs) engaged in providing accounting services (except tax return preparation services only or payroll services only). These establishments may also provide tax
This industry comprises establishments primarily engaged in planning and designing residential, institutional, leisure, commercial, and industrial buildings and structures by applying knowledge of design, construction procedures, zoning regulations, building codes, and building materials.
This industry comprises establishments primarily engaged in planning and designing the development of land areas for projects, such as parks and other recreational areas; airports; highways; hospitals; schools; land subdivisions; and commercial, industrial, and residential areas, by applying knowledge of land characteristics, location of buildings and structures, use of land areas, and design of landscape projects.
This industry comprises establishments primarily engaged in applying physical laws and principles of engineering in the design, development, and utilization of machines, materials, instruments, structures, processes, and systems. The assignments undertaken by these establishments may involve any of the following activities: provision of advice, preparation of feasibility studies, preparation of preliminary and final plans and designs, provision of technical services during the construction or installation phase, inspection and evaluation of engineering projects, and related services.
This industry comprises establishments primarily engaged in drawing detailed layouts, plans, and illustrations of buildings, structures, systems, or components from engineering and architectural specifications.
This industry comprises establishments primarily engaged in providing building inspection services. These establishments typically evaluate all aspects of the building structure and component systems and prepare a report on the physical condition of the property, generally for buyers or others involved in real estate transactions. Building inspection bureaus and establishments providing home inspection services are included in this industry.
This industry comprises establishments primarily engaged in gathering, interpreting, and mapping geophysical data. Establishments in this industry often specialize in locating and measuring the extent of subsurface resources, such as oil, gas, and minerals, but they may also conduct surveys for engineering purposes. Establishments in this industry use a variety of surveying techniques depending on the purpose of the survey, including magnetic surveys, gravity surveys, seismic surveys, or electrical and electromagnetic surveys.
This industry comprises establishments primarily engaged in performing surveying and mapping services of the surface of the earth, including the sea floor. These services may include surveying and mapping of areas above or below the surface of the earth, such as the creation of view easements or segregating rights in parcels of land by creating underground utility easements.
This industry comprises establishments primarily engaged in performing physical, chemical, and other analytical testing services, such as acoustics or vibration testing, assaying, biological testing (except medical and veterinary), calibration testing, electrical and electronic testing, geotechnical testing, mechanical testing, nondestructive testing, or thermal testing. The testing may occur in a laboratory or on-site.
This industry comprises establishments primarily engaged in planning, designing, and administering projects in interior spaces to meet the physical and aesthetic needs of people using them, taking into consideration building codes, health and safety regulations, traffic patterns and floor planning, mechanical and electrical needs, and interior fittings and furniture. Interior designers and interior design consultants work in areas, such as hospitality design, health care design, institutional design, commercial and corporate design, and residential design. This industry also includes interior decorating consultants engaged exclusively in providing aesthetic services associated with interior spaces.
This industry comprises establishments primarily engaged in creating and developing designs and specifications that optimize the use, value, and appearance of products. These services can include the determination of the materials, construction, mechanisms, shape, color, and surface finishes of the product, taking into consideration human characteristics and needs, safety, market appeal, and efficiency in production, distribution, use, and maintenance. Establishments providing automobile or furniture industrial design services or industrial design consulting services are included in this industry.
This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
This industry comprises establishments primarily engaged in providing professional design services (except architectural, landscape architecture, engineering, interior, industrial, graphic, and computer systems design).
This U.S. industry comprises establishments primarily engaged in writing, modifying, testing, and supporting software to meet the needs of a particular customer.
This U.S. industry comprises establishments primarily engaged in planning and designing computer systems that integrate computer hardware, software, and communication technologies. The hardware and software components of the system may be provided by this establishment or company as part of integrated services or may be provided by third parties or vendors. These establishments often install the system and train and support users of the system.
This U.S. industry comprises establishments primarily engaged in providing on-site management and operation of clients' computer systems and/or data processing facilities. Establishments providing computer systems or data processing facilities support services are included in this industry.
This U.S. industry comprises establishments primarily engaged in providing computer related services (except custom programming, systems integration design, and facilities management services). Establishments providing computer disaster recovery services or software installation services are included in this industry.
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.
This U.S. industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas: (1) human resource and personnel policies, practices, and procedures; (2) employee benefits planning, communication, and administration; (3) compensation systems planning; and (4) wage and salary administration.
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations in: (1) manufacturing operations improvement; (2) productivity improvement; (3) production planning and control; (4) quality assurance and quality control; (5) inventory management; (6) distribution networks; (7) warehouse use, operations, and utilization; (8) transportation and shipment of goods and materials; and (9) materials management and handling.
This U.S. industry comprises establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.
This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on environmental issues, such as the control of environmental contamination from pollutants, toxic substances, and hazardous materials. These establishments identify problems (e.g., inspect buildings for hazardous materials), measure and evaluate risks, and recommend solutions. They employ a multidisciplined staff of scientists, engineers, and other technicians with expertise in areas, such as air and water quality, asbestos contamination, remediation, ecological restoration, and environmental law. Establishments providing sanitation or site remediation consulting services are included in this industry.
This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on scientific and technical issues (except environmental).
This U.S. industry comprises establishments primarily engaged in conducting nanotechnology research and experimental development. Nanotechnology research and experimental development involves the study of matter at the nanoscale (i.e., a scale of about 1 to 100 nanometers). This research and development in nanotechnology may result in development of new nanotechnology processes or in prototypes of new or altered materials and/or products that may be reproduced, utilized, or implemented by various industries.
This U.S. industry comprises establishments primarily engaged in conducting biotechnology (except nanobiotechnology) research and experimental development. Biotechnology (except nanobiotechnology) research and experimental development involves the study of the use of microorganisms and cellular and biomolecular processes to develop or alter living or non-living materials. This research and development in biotechnology (except nanobiotechnology) may result in development of new biotechnology (except nanobiotechnology) processes or in prototypes of new or genetically-altered products that may be reproduced, utilized, or implemented by various industries.
This U.S. industry comprises establishments primarily engaged in conducting research and experimental development (except nanotechnology and biotechnology research and experimental development) in the physical, engineering, and life sciences, such as agriculture, electronics, environmental, biology, botany, computers, chemistry, food, fisheries, forests, geology, health, mathematics, medicine, oceanography, pharmacy, physics, veterinary, and other allied subjects.
This industry comprises establishments primarily engaged in conducting research and analyses in cognitive development, sociology, psychology, language, behavior, economic, and other social science and humanities research.
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
This U.S. industry comprises establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services.
This U.S. industry comprises establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.
This industry comprises establishments primarily engaged in translating written material and interpreting speech from one language to another and establishments primarily engaged in providing sign language services.
This industry comprises establishments of licensed veterinary practitioners primarily engaged in the practice of veterinary medicine, dentistry, or surgery for animals; and establishments primarily engaged in providing testing services for licensed veterinary practitioners.
This industry comprises establishments primarily engaged in the provision of professional, scientific, or technical services (except legal services; accounting, tax preparation, bookkeeping, and related services; architectural, engineering, and related services; specialized design services; computer systems design and related services; management, scientific, and technical consulting services; scientific research and development services; advertising, public relations, and related services; market research and public opinion polling; photographic services; translation and interpretation services; and veterinary services).
Enterprise leaders, subsidiaries, investors, acquisition targets, partners, and prospective employees may be distinct audiences. Not every holding company seeks retail customers.
Explain the organization’s role, capabilities, investment or operating focus, governance, portfolio information, and appropriate contact paths.
Publish accurate corporate, portfolio, leadership, careers, and partner information. Use clear entity relationships.
Use narrowly scoped advertising only for a defined eligible goal such as recruitment, partner demand, or an operating service.
Share substantiated organization updates, leadership expertise, and approved portfolio or employer information.
Use partner relationship communication, stakeholder updates, recruitment follow-up, and approved internal communication.
Route acquisition, partner, investor, media, and recruitment inquiries separately. Do not expose confidential subsidiary records.
Qualified partner opportunities, suitable applicants, stakeholder engagement, and accepted business inquiries.
Review investor communication, securities, confidentiality, employment, and governance requirements. Consumer acquisition metrics may not fit.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 3 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises legal entities known as bank holding companies primarily engaged in holding the securities of (or other equity interests in) companies and enterprises for the purpose of owning a controlling interest or influencing the management decisions of these firms. The holding companies in this industry do not administer, oversee, and manage other establishments of the company or enterprise whose securities they hold.
This U.S. industry comprises legal entities known as holding companies (except bank holding) primarily engaged in holding the securities of (or other equity interests in) companies and enterprises for the purpose of owning a controlling interest or influencing the management decisions of these firms. The holding companies in this industry do not administer, oversee, and manage other establishments of the company or enterprise whose securities they hold.
This U.S. industry comprises establishments (except government establishments) primarily engaged in administering, overseeing, and managing other establishments of the company or enterprise. These establishments normally undertake the strategic or organizational planning and decision-making role of the company or enterprise. Establishments in this industry may hold the securities of the company or enterprise.
Facilities teams, employers, travelers, property managers, and households buy operational services with different contracting, scheduling, and risk requirements.
Explain service scope, staffing or capacity, territory, scheduling, process, material handling, and relevant verified qualifications.
Create service and real coverage pages. Publish practical qualification and planning information for the actual buyer.
Test service search, local campaigns, and relevant professional audiences. Match geography and contract value to delivery capacity.
Share useful operational guidance, approved demonstrations, service explanations, and genuine project information.
Use estimate follow-up, onboarding instructions, scheduling, recurring service reminders, and contract renewal communication.
Collect scope, site or service location, timing, and qualification information. Route hazardous or sensitive requests to specialists.
Accepted service inquiries, contract wins, completed work, recurring revenue, response time, and margin.
Review labor, security, safety, hazardous-material, environmental, travel, and confidentiality obligations relevant to the actual service.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 44 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning; billing and recordkeeping; personnel; and physical distribution and logistics, for
This industry comprises establishments primarily engaged in providing operating staff to perform a combination of support services within a client's facilities. Establishments in this industry typically provide a combination of services, such as janitorial, maintenance, trash disposal, guard and security, mail routing, reception, laundry, and related services to support operations within facilities. These establishments provide operating staff to carry out these support activities, but are not involved with or responsible for the core business or activities of the client. Establishments providing facilities (except computer and/or data processing) operation support services and establishments providing private jail services or operating correctional facilities (i.e., jails) on a contract or fee basis are included in this industry.
This U.S. industry comprises establishments primarily engaged in listing employment vacancies and in recruiting, referring, or placing applicants for employment. The individuals referred or placed are not employees of the employment agencies.
This U.S. industry comprises establishments primarily engaged in providing executive search, recruitment, and placement services for clients with specific executive and senior management position requirements. The range of services provided by these establishments may include developing a search strategy and position specification based on the culture and needs of the client; researching, identifying, screening, and interviewing candidates; verifying candidate qualifications; and assisting in final offer negotiations and assimilation of the selected candidate. The individuals identified, recruited, or placed are not employees of the executive search services establishments.
This industry comprises establishments primarily engaged in supplying workers to clients' businesses for limited periods of time to supplement the working force of the client. The individuals provided are employees of the temporary help services establishment. However, these establishments do not provide direct supervision of their employees at the clients' work sites.
This industry comprises establishments primarily engaged in providing human resources and human resource management services to client businesses and households. Establishments in this industry operate in a co- employment relationship with client businesses or organizations and are specialized in performing a wide range of human resource and personnel management duties, such as payroll, payroll tax, benefits administration, workers' compensation, unemployment, and human resource administration. Professional employer organizations (PEOs) are responsible for payroll, including withholding and remitting employment-related taxes, for some or all of the employees of their clients, and also serve as the employer of those employees for benefits and related purposes.
This industry comprises establishments primarily engaged in one or more of the following: (1) letter or resume writing; (2) document editing or proofreading; (3) typing, word processing, or desktop publishing; and (4) stenography (except court reporting or stenotype recording), transcription, and other secretarial services.
This U.S. industry comprises establishments primarily engaged in answering telephone calls and relaying messages on behalf of clients or for other establishments of the same enterprise.
This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting products or services, (2) taking orders, (3) soliciting contributions, and (4) providing information or assistance regarding products or services. Telemarketing bureaus and other contact centers provide these services on behalf of
This U.S. industry comprises (1) establishments primarily engaged in providing mailbox rental and other postal and mailing (except direct mail advertising) services or (2) establishments engaged in providing these mailing services along with one or more other office support services, such as facsimile services, word processing services, on-site PC rental services, and office product sales.
This U.S. industry comprises (1) establishments generally known as copy centers or shops primarily engaged in providing photocopying, duplicating, blueprinting, and other document copying services, without also providing printing services (e.g., offset printing, quick printing, digital printing, prepress services) and (2) establishments (except private mail centers) engaged in providing a range of office support services (except printing services), such as document copying services, facsimile services, word processing services, on-site PC rental services, and office product sales.
This industry comprises establishments primarily engaged in collecting payments for claims and remitting payments collected to their clients.
This industry comprises establishments primarily engaged in compiling information, such as credit and employment histories, and providing the information to financial institutions, retailers, and others who have a need to evaluate the creditworthiness of individuals and businesses.
This U.S. industry comprises establishments primarily engaged in repossessing tangible assets (e.g., automobiles, boats, equipment, planes, furniture, appliances) for the creditor as a result of delinquent debts.
This U.S. industry comprises establishments primarily engaged in providing verbatim reporting and stenotype recording of live legal proceedings and transcribing subsequent recorded materials.
This U.S. industry comprises establishments primarily engaged in providing business support services (except secretarial and other document preparation services; telephone answering and telemarketing services; private mail services or document copying services conducted as separate activities or in conjunction with other office support services; monetary debt collection services; credit reporting services; repossession services; and court reporting and stenotype recording services).
This industry comprises establishments primarily engaged in acting as agents in selling travel, tour, and accommodation services to the general public and commercial clients.
This industry comprises establishments primarily engaged in arranging and assembling tours. The tours are sold through travel agencies or tour operators. Travel or wholesale tour operators are included in this industry.
This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.
This U.S. industry comprises establishments (except travel agencies, tour operators, and convention and visitors bureaus) primarily engaged in providing travel arrangement and reservation services.
This U.S. industry comprises establishments primarily engaged in providing investigation, detective, and personal background check services.
This U.S. industry comprises establishments primarily engaged in providing guard and patrol services, such as bodyguard, guard dog, and parking security services.
This U.S. industry comprises establishments primarily engaged in picking up and delivering money, receipts, or other valuable items. These establishments maintain personnel and equipment to protect such properties while in transit.
This U.S. industry comprises establishments primarily engaged in (1) selling security alarm systems, such as burglar and fire alarms, along with installation, repair, or monitoring services or (2) remote monitoring of electronic security alarm systems.
This U.S. industry comprises establishments primarily engaged in (1) selling mechanical or electronic locking devices, safes, and security vaults, along with installation, repair, rebuilding, or adjusting services or (2) installing, repairing, rebuilding, and adjusting mechanical or electronic locking devices, safes, and security vaults.
This industry comprises establishments primarily engaged in exterminating and controlling birds, mosquitoes, rodents, termites, and other insects and pests (except for crop production and forestry production). Establishments providing fumigation services are included in this industry.
This industry comprises establishments primarily engaged in cleaning building interiors, interiors of transportation equipment (e.g., aircraft, rail cars, ships), and/or windows.
This industry comprises (1) establishments primarily engaged in providing landscape care and maintenance services and/or installing trees, shrubs, plants, lawns, or gardens and (2) establishments primarily engaged in providing these services along with the design of landscape plans and/or the construction (i.e., installation) of walkways, retaining walls, decks, fences, ponds, and similar structures.
This industry comprises establishments primarily engaged in cleaning and dyeing used rugs, carpets, and upholstery.
This industry comprises establishments primarily engaged in providing services to buildings and dwellings (except exterminating and pest control; janitorial; landscaping care and maintenance; and carpet and upholstery cleaning).
This industry comprises establishments primarily engaged in packaging client-owned materials. The services may include labeling and/or imprinting the package.
This industry comprises establishments primarily engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place).
This industry comprises establishments primarily engaged in providing day-to-day business and other organizational support services (except office administrative services, facilities support services, employment services, business support services, travel arrangement and reservation services, security and investigation services, services to buildings and other structures, packaging and labeling services, and convention and trade show organizing services).
This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) collecting and/or hauling nonhazardous solid waste (i.e., garbage) within a local area; (2) operating nonhazardous solid waste transfer stations; and (3) collecting and/or hauling mixed recyclable materials within a local area.
This U.S. industry comprises establishments primarily engaged in collecting and/or hauling hazardous waste within a local area and/or operating hazardous waste transfer stations. Hazardous waste collection establishments may be responsible for the identification, treatment, packaging, and labeling of waste for the purposes of transport.
This U.S. industry comprises establishments primarily engaged in collecting and/or hauling waste (except nonhazardous solid waste and hazardous waste) within a local area. Establishments engaged in brush or rubble removal services are included in this industry.
This U.S. industry comprises establishments primarily engaged in (1) operating treatment and/or disposal facilities for hazardous waste or (2) the combined activity of collecting and/or hauling of hazardous waste materials within a local area and operating treatment or disposal facilities for hazardous waste.
This U.S. industry comprises establishments primarily engaged in (1) operating landfills for the disposal of nonhazardous solid waste or (2) the combined activity of collecting and/or hauling nonhazardous waste materials within a local area and operating landfills for the disposal of nonhazardous solid waste. These establishments may produce byproducts, such as methane.
This U.S. industry comprises establishments primarily engaged in operating combustors and incinerators for the disposal of nonhazardous solid waste. These establishments may produce byproducts, such as electricity and steam.
This U.S. industry comprises establishments primarily engaged in (1) operating nonhazardous waste treatment and disposal facilities (except landfills, combustors, incinerators, and sewer systems or sewage treatment facilities) or (2) the combined activity of collecting and/or hauling of nonhazardous waste materials within a local area and operating waste treatment or disposal facilities (except landfills, combustors, incinerators, and sewer systems or sewage treatment facilities). Compost dumps are included in this industry.
This industry comprises establishments primarily engaged in one or more of the following: (1) remediation and cleanup of contaminated buildings, mine sites, soil, or ground water; (2) integrated mine reclamation activities, including demolition, soil remediation, waste water treatment, hazardous material removal, contouring land, and revegetation; and (3) asbestos, lead paint, and other toxic material abatement.
This industry comprises establishments primarily engaged in (1) operating facilities for separating and sorting recyclable materials from nonhazardous waste streams (i.e., garbage) and/or (2) operating facilities where commingled recyclable materials, such as paper, plastics, used beverage cans, and metals, are sorted into distinct categories.
This U.S. industry comprises establishments primarily engaged in (1) pumping (i.e., cleaning) septic tanks and cesspools and/or (2) renting and/or servicing portable toilets.
This U.S. industry comprises establishments primarily engaged in providing waste management services (except waste collection, waste treatment and disposal, remediation, operation of materials recovery facilities, septic tank pumping and related services, and waste management consulting services).
Learners, parents, employers, and institutional buyers evaluate program fit, curriculum, schedule, credentials, costs, support, and eligibility.
Explain learning outcomes, course content, instructors, dates, prerequisites, pricing, refund terms, and verified accreditation where applicable.
Create program, subject, admissions, and learner-support pages. Publish teaching examples and useful course comparisons.
Test relevant course search and eligible audience campaigns. Distinguish information requests from suitable applicants and paid enrollment.
Share practical lessons, instructor expertise, program explanations, and learner-approved stories with accurate context.
Use inquiry education, application reminders, onboarding, progress support, and alumni communication according to preferences.
Provide clear application or enrollment steps. Answer schedule, access, cost, and support questions before commitment.
Qualified applicants, enrollment, attendance, completion, learner satisfaction, refunds, and acquisition cost.
Review accreditation, outcome claims, student privacy, child data, financing, and applicable education advertising requirements.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 17 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in furnishing academic courses and associated course work that comprise a basic preparatory education. A basic preparatory education ordinarily constitutes kindergarten through 12th grade. This industry includes school boards and school districts.
This industry comprises establishments primarily engaged in furnishing academic, or academic and technical, courses and granting associate degrees, certificates, or diplomas below the baccalaureate level. The requirement for admission to an associate or equivalent degree program is at least a high school diploma or equivalent general academic training. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
This industry comprises establishments primarily engaged in furnishing academic courses and granting degrees at baccalaureate or graduate levels. The requirement for admission is at least a high school diploma or equivalent general academic training. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
This industry comprises establishments primarily engaged in offering courses in office procedures and secretarial and stenographic skills and may offer courses in basic office skills, such as word processing. In addition, these establishments may offer such classes as office machine operation, reception, communications, and other skills designed for individuals pursuing a clerical or secretarial career. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
This industry comprises establishments primarily engaged in conducting computer training (except computer repair), such as instruction in computer programming, software applications, computerized business systems, computer electronics technology, computer operations, and local area network management. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
This industry comprises establishments primarily engaged in offering an array of short duration courses and seminars for management and professional development. Training for career development may be provided directly to individuals or through employers' training programs, and courses may be customized or modified to meet the special needs of customers. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
This U.S. industry comprises establishments primarily engaged in offering training in barbering, hair styling, or the cosmetic arts, such as makeup or skin care. These schools provide job-specific certification.
This U.S. industry comprises establishments primarily engaged in offering aviation and flight training. These establishments may offer vocational training, recreational training, or both.
This U.S. industry comprises establishments primarily engaged in offering apprenticeship training programs. These programs involve applied training as well as course work.
This U.S. industry comprises establishments primarily engaged in offering job or career vocational or technical courses (except cosmetology and barber training, aviation and flight training, and apprenticeship training). The curriculums offered by these schools are highly structured and specialized and lead to job-specific certification.
This industry comprises establishments primarily engaged in offering instruction in the arts, including dance, art, drama, and music.
This industry comprises establishments, such as camps and schools, primarily engaged in offering instruction in athletic activities. Overnight and day sports instruction camps are included in this industry.
This industry comprises establishments primarily engaged in offering foreign language instruction (including sign language). These establishments are designed to offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities.
This U.S. industry comprises establishments primarily engaged in offering preparation for standardized examinations and/or academic tutoring services.
This U.S. industry comprises establishments primarily engaged in offering automobile driving instruction.
This U.S. industry comprises establishments primarily engaged in offering instruction (except academic schools, colleges, and universities; business, computer, and management instruction; technical and trade instruction; and fine arts, sports, recreation, language, exam preparation, tutoring, and automobile driving instruction).
This industry comprises establishments primarily engaged in providing non-instructional services that support educational processes or systems.
Audiences, visitors, members, sponsors, and event buyers evaluate the experience, schedule, location, accessibility, price, and suitability.
Publish current programs, dates, venue details, access information, ticket or membership terms, and genuine previews.
Create event, venue, performer, activity, and visitor information. Manage expired events while retaining useful archive context.
Test event or activity demand, suitable local audiences, and relevant discovery placements. Align spend with available capacity.
Share permitted previews, behind-the-scenes content, participation information, and useful visitor answers.
Use registration reminders, visitor preparation, membership communication, and suitable return-visit offers.
Provide clear ticket, booking, or membership checkout. Explain restrictions, accessibility, cancellation, and total costs.
Valid ticket sales, attendance, capacity utilization, membership retention, sponsor value, and contribution.
Review rights, performer permissions, child suitability, gambling or regulated activities, accessibility, and refund terms as applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 25 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises (1) companies, groups, or theaters primarily engaged in producing the following live theatrical presentations: musicals; operas; plays; and comedy, improvisational, mime, and puppet shows and (2) establishments, commonly known as dinner theaters, engaged in producing live theatrical productions and in providing food and beverages for consumption on the premises. Theater groups or companies may or may not operate their own theater or other facility for staging their shows.
This industry comprises companies, groups, or theaters primarily engaged in producing all types of live theatrical dance (e.g., ballet, contemporary dance, folk dance) presentations. Dance companies or groups may or may not operate their own theater or other facility for staging their shows.
This industry comprises (1) groups primarily engaged in producing live musical entertainment (except theatrical musical or opera productions) and (2) independent (i.e., freelance) artists primarily engaged in providing live musical entertainment. Musical groups and artists may perform in front of a live audience or in a studio, and may or may not operate their own facilities for staging their shows.
This industry comprises companies or groups (except theater companies, dance companies, and musical groups and artists) primarily engaged in producing live theatrical presentations.
This U.S. industry comprises professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events, such as baseball, basketball, football, hockey, soccer, and jai alai games, before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events.
This U.S. industry comprises establishments primarily engaged in operating racetracks without casinos. These establishments may also present and/or promote the events, such as auto, dog, and horse races, held in these facilities.
This U.S. industry comprises (1) independent athletes, such as professional or semiprofessional golfers, boxers, and race car drivers, primarily engaged in participating in live sporting or racing events before a paying audience; (2) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator events; and (3) establishments, such as sports trainers, primarily engaged in providing specialized services required to support participants in sports events or competitions.
This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs,
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients' financial affairs; and generally promoting the careers of their clients.
This industry comprises independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.
This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value.
This industry comprises establishments primarily engaged in the preservation and exhibition of sites, buildings, forts, or communities that describe events or persons of particular historical interest. Archeological sites, battlefields, historical ships, and pioneer villages are included in this industry.
This industry comprises establishments primarily engaged in the preservation and exhibition of live plant and animal life displays.
This industry comprises establishments primarily engaged in the preservation and exhibition of natural areas or settings.
This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.
This industry comprises establishments primarily engaged in operating amusement (except gambling, billiard, or pool) arcades and parlors.
This industry comprises establishments primarily engaged in operating gambling facilities that offer table wagering games along with other gambling activities, such as slot machines and sports betting. These establishments often provide food and beverage services. Included in this industry are floating casinos (i.e., gambling cruises, riverboat casinos) and casinos with racetracks.
This industry comprises establishments primarily engaged in operating gambling facilities (except casinos or casino hotels) or providing gambling services.
This industry comprises (1) establishments primarily engaged in operating golf courses (except miniature) and (2) establishments primarily engaged in operating golf courses, along with dining facilities and other recreational facilities that are known as country clubs. These establishments often provide food and beverage services, equipment rental services, and golf instruction services.
This industry comprises establishments engaged in (1) operating downhill, cross country, or related skiing areas and/or (2) operating equipment, such as ski lifts and tows. These establishments often provide food and beverage services, equipment rental services, and ski instruction services. Four season resorts without accommodations are included in this industry.
This industry comprises establishments, commonly known as marinas, engaged in operating docking and/or storage facilities for pleasure craft owners, with or without one or more related activities, such as retailing fuel and marine supplies; and repairing, maintaining, or renting pleasure boats.
This industry comprises establishments primarily engaged in operating fitness and recreational sports facilities featuring exercise and other active physical fitness conditioning or recreational sports activities, such as swimming, skating, or racquet sports.
This industry comprises establishments engaged in operating bowling centers. These establishments often provide food and beverage services.
This industry comprises establishments (except amusement parks and arcades; gambling industries; golf courses and country clubs; skiing facilities; marinas; fitness and recreational sports centers; and bowling centers) primarily engaged in providing recreational and amusement services.
Travelers, diners, groups, event planners, and catering buyers evaluate availability, location, menu or room suitability, total cost, experience, and service.
Publish accurate menus or room information, real photographs, hours, availability, fees, booking terms, dietary or access details, and service scope.
Create useful property, menu, location, experience, and booking pages. Keep local listings and reservation information current.
Test relevant travel, dining, catering, and local demand. Reconcile direct and third-party booking costs with available inventory.
Show genuine food, rooms, service, and local experience with accurate context and permission.
Use reservation information, visit preparation, relevant repeat-visit offers, and event follow-up with suitable preferences.
Make booking or ordering clear on mobile. Show total costs, cancellation, availability, and contact options before purchase.
Net bookings, occupied rooms or covers, acquisition cost, third-party fees, repeat guests, cancellations, and margin.
Review food safety, alcohol, dietary claims, accessibility, reviews, rate representations, and booking terms where applicable.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 15 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises establishments primarily engaged in providing short-term lodging in facilities known as hotels, motor hotels, resort hotels, and motels. The establishments in this industry may offer food and beverage services, recreational services, conference rooms, convention services, laundry services, parking, and other services.
This industry comprises establishments primarily engaged in providing short-term lodging in hotel facilities with a casino on the premises. The casino on premises includes table wagering games and may include other gambling activities, such as slot machines and sports betting. These establishments generally offer a range of services and amenities, such as food and beverage services, entertainment, valet parking, swimming pools, and conference and convention facilities. Included in this industry are casino hotels with racetracks.
This U.S. industry comprises establishments primarily engaged in providing short-term lodging in facilities known as bed-and-breakfast inns. These establishments provide short-term lodging in private homes or small buildings converted for this purpose. Bed-and-breakfast inns are characterized by a highly personalized service and inclusion of a full breakfast in the room rate.
This U.S. industry comprises establishments primarily engaged in providing short-term lodging (except hotels, motels, casino hotels, and bed-and-breakfast inns).
This U.S. industry comprises establishments primarily engaged in operating sites to accommodate campers and their equipment, including tents, tent trailers, travel trailers, and RVs (recreational vehicles). These establishments may provide access to facilities, such as washrooms, laundry rooms, recreation halls, playgrounds, stores, and snack bars.
This U.S. industry comprises establishments primarily engaged in operating overnight recreational camps, such as children's camps, family vacation camps, hunting and fishing camps, and outdoor adventure retreats, that offer trail riding, white water rafting, hiking, and similar activities. These establishments provide accommodation facilities, such as cabins and fixed campsites, and other amenities, such as food services, recreational facilities and equipment, and organized recreational activities.
This industry comprises establishments primarily engaged in operating rooming and boarding houses and similar facilities, such as fraternity houses, sorority houses, off campus dormitories, residential clubs, and workers' camps. These establishments provide temporary or longer-term accommodations, which, for the period of occupancy, may serve as a principal residence. These establishments also may provide complementary services, such as housekeeping, meals, and laundry services.
This industry comprises establishments primarily engaged in providing food services at institutional, governmental, commercial, or industrial locations of others based on contractual arrangements with these types of organizations for a specified period of time. The establishments of this industry provide food services for the convenience of the contracting organization or the contracting organization's customers. The contractual arrangement of these establishments with contracting organizations may vary by type of facility operated (e.g., cafeteria, restaurant, fast-food eating place), revenue sharing, cost structure, and personnel provided. Management staff is always provided by food service contractors.
This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties, wedding receptions, business or retirement luncheons, and trade shows.
This industry comprises establishments primarily engaged in preparing and serving meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts. The establishment is the central location from which the caterer route is serviced, not each vehicle or cart. Included in this industry are establishments primarily engaged in providing food services from vehicles, such as hot dog carts and ice cream trucks.
This industry comprises establishments known as bars, taverns, nightclubs, or drinking places primarily engaged in preparing and serving alcoholic beverages for immediate consumption. These establishments may also provide limited food services.
This U.S. industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e., waiter/waitress service) and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic beverages, providing carryout services, or presenting live nontheatrical entertainment.
This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer's location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages.
This U.S. industry comprises establishments, known as cafeterias, grill buffets, or buffets, primarily engaged in preparing and serving meals for immediate consumption using cafeteria-style or buffet serving equipment, such as steam tables, refrigerated areas, display grills, and self-service nonalcoholic beverage dispensing equipment. Patrons select from food and drink items on display in a continuous cafeteria line or from buffet stations.
This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn, or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and sell a combination of snack,
Customers, members, donors, supporters, and vehicle or equipment owners have different decision processes. Repair, personal services, religious organizations, and civic groups need distinct offers.
Explain the actual service or mission, qualifications, scheduling, prices or contribution terms, contact routes, and verified evidence.
Create focused service, mission, membership, donation, and local information suited to the organization.
Test relevant local or service searches and appropriate supporter audiences. Align acquisition with capacity and eligibility.
Share helpful explanations, authorized stories, mission activity, and practical participation information.
Use appointment reminders, maintenance education, member communication, donor stewardship, and relevant repeat engagement.
Provide clear booking, membership, volunteer, or donation paths. Explain material terms and protect supporter information.
Qualified bookings, repeat service, member retention, valid donations, volunteer participation, and net contribution.
Review service licensing, fundraising, charitable claims, religious or sensitive targeting, customer privacy, and testimonial permissions.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 44 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This U.S. industry comprises establishments primarily engaged in providing (1) a wide range of mechanical and electrical repair and maintenance services for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers or (2) engine repair and replacement.
This U.S. industry comprises establishments primarily engaged in providing specialized mechanical or electrical repair and maintenance services (except engine repair and replacement) for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers.
This U.S. industry comprises establishments primarily engaged in repairing or customizing automotive vehicle and trailer bodies and interiors; and/or painting automotive vehicles and trailer bodies.
This U.S. industry comprises establishments primarily engaged in replacing, repairing, and/or tinting automotive vehicle glass, such as passenger car, truck, and van glass.
This U.S. industry comprises establishments primarily engaged in changing motor oil and lubricating the chassis of automotive vehicles, such as passenger cars, trucks, and vans.
This U.S. industry comprises establishments primarily engaged in cleaning, washing, and/or waxing automotive vehicles, such as passenger cars, trucks, and vans, and trailers.
This U.S. industry comprises establishments primarily engaged in providing automotive repair and maintenance services (except mechanical and electrical repair and maintenance; body, paint, interior, and glass repair; motor oil change and lubrication; and car washing) for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers.
This industry comprises establishments primarily engaged in repairing and maintaining one or more of the following: (1) consumer electronic equipment; (2) computers; (3) office machines; (4) communication equipment; and (5) other electronic and precision equipment and instruments, without retailing these products as new. Establishments in this industry repair items, such as microscopes, radar and sonar equipment, televisions, stereos, video recorders, computers, fax machines, photocopying machines, two-way radios, cellular telephones, and other communications equipment, scientific instruments, and medical equipment.
This industry comprises establishments primarily engaged in the repair and maintenance of commercial and industrial machinery and equipment. Establishments in this industry either sharpen/install commercial and industrial machinery blades and saws or provide welding (e.g., automotive, general) repair services; or repair agricultural and other heavy and industrial machinery and equipment (e.g., forklifts and other material handling equipment, machine tools, commercial refrigeration equipment, construction equipment, and mining machinery).
This U.S. industry comprises establishments primarily engaged in repairing and servicing home and garden equipment without retailing new home and garden equipment, such as lawnmowers, handheld power tools, edgers, snowblowers, leaf blowers, and trimmers.
This U.S. industry comprises establishments primarily engaged in repairing and servicing household appliances without retailing new appliances, such as refrigerators, stoves, washing machines, clothes dryers, and room air- conditioners.
This industry comprises establishments primarily engaged in one or more of the following: (1) reupholstering furniture; (2) refinishing furniture; (3) repairing furniture; and (4) repairing and restoring furniture.
This industry comprises establishments primarily engaged in repairing footwear and/or repairing other leather or leather-like goods without retailing new footwear and leather or leather-like goods, such as handbags and briefcases.
This industry comprises establishments primarily engaged in repairing and servicing personal or household-type goods without retailing new personal or household-type goods (except home and garden equipment, appliances, furniture, and footwear and leather goods). Establishments in this industry repair items, such as garments; watches; jewelry; musical instruments; bicycles and motorcycles; and motorboats, canoes, sailboats, and other recreational boats.
This U.S. industry comprises establishments known as barber shops or men's hair stylist shops primarily engaged in cutting, trimming, and styling men's and boys' hair; and/or shaving and trimming men's beards.
This U.S. industry comprises establishments (except those known as barber shops or men's hair stylist shops) primarily engaged in one or more of the following: (1) cutting, trimming, shampooing, coloring, waving, or styling hair; (2) providing facials; and (3) applying makeup (except permanent makeup).
This U.S. industry comprises establishments primarily engaged in providing nail care services, such as manicures, pedicures, and nail extensions.
This U.S. industry comprises establishments primarily engaged in providing non-medical services to assist clients in attaining or maintaining a desired weight. The sale of weight reduction products, such as food supplements, may be an integral component of the program. These services typically include individual or group counseling, menu and exercise planning, and weight and body measurement monitoring.
This U.S. industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, nonpermanent makeup, or non-medical diet and weight reducing services).
This industry comprises establishments primarily engaged in preparing the dead for burial or interment and conducting funerals (i.e., providing facilities for wakes, arranging transportation for the dead, selling caskets and related merchandise). Funeral homes combined with crematories are included in this industry.
This industry comprises establishments primarily engaged in operating sites or structures reserved for the interment of human or animal remains and/or cremating the dead.
This industry comprises establishments primarily engaged in (1) operating facilities with coin- or card-operated or similar self-service laundry and drycleaning equipment for customer use on the premises and/or (2) supplying and servicing coin- or card-operated or similar self-service laundry and drycleaning equipment for customer use in places of business operated by others, such as apartments and dormitories.
This industry comprises establishments primarily engaged in one or more of the following: (1) providing drycleaning services (except coin- or card-operated); (2) providing laundering services (except linen and uniform supply or coin- or card-operated); (3) providing drop-off and pick-up sites for laundries and/or drycleaners; and (4) providing specialty cleaning services for specific types of garments and other textile items (except carpets and upholstery), such as fur, leather, or suede garments; wedding gowns; hats; draperies; and pillows. These establishments may provide all, a combination of, or none of the cleaning services on the premises.
This U.S. industry comprises establishments primarily engaged in supplying, on a rental or contract basis, laundered items, such as table and bed linens; towels; diapers; and uniforms, gowns, or coats of the type used by doctors, nurses, barbers, beauticians, and waitresses.
This U.S. industry comprises establishments primarily engaged in supplying, on a rental or contract basis, laundered industrial work uniforms and related work clothing, such as protective apparel (flame and heat resistant) and clean room apparel; dust control items, such as treated mops, rugs, mats, dust tool covers, cloths, and shop or wiping towels.
This industry comprises establishments primarily engaged in providing pet care services (except veterinary), such as boarding, grooming, sitting, walking, and training pets.
This U.S. industry comprises establishments (except those known as "one-hour" photofinishing labs) primarily engaged in developing film and/or making photographic slides, prints, and enlargements.
This U.S. industry comprises establishments known as "one-hour" photofinishing labs primarily engaged in developing film and/or making photographic slides, prints, and enlargements on a short turnaround or while-you- wait basis.
This industry comprises establishments primarily engaged in providing parking space for motor vehicles, usually on an hourly, daily, or monthly basis and/or valet parking services.
This industry comprises establishments primarily engaged in providing personal services (except personal care services, death care services, drycleaning and laundry services, pet care services, photofinishing services, or parking space and/or valet parking services).
This industry comprises (1) establishments primarily engaged in operating religious organizations, such as churches, religious temples, mosques, and monasteries, and/or (2) establishments primarily engaged in administering an organized religion or promoting religious activities.
This U.S. industry comprises establishments known as grantmaking foundations or charitable trusts. Establishments in this industry award grants from trust funds based on a competitive selection process or the preferences of the foundation managers and grantors; or fund a single entity, such as a museum or university.
This U.S. industry comprises establishments primarily engaged in raising funds for health related research, such as disease (e.g., heart, cancer, diabetes) prevention, health education, and patient services.
This U.S. industry comprises establishments (except voluntary health organizations) primarily engaged in raising funds for a wide range of social welfare activities, such as educational, scientific, cultural, and health.
This U.S. industry comprises establishments primarily engaged in promoting causes associated with human rights either for a broad or specific constituency. Establishments in this industry address issues, such as protecting and promoting the broad constitutional rights and civil liberties of individuals and those suffering from neglect, abuse, or exploitation; promoting the interests of specific groups, such as children, women, senior citizens, or persons with disabilities; improving relations between racial, ethnic, and cultural groups; and promoting voter education and registration. These organizations may solicit contributions and offer memberships to support these causes.
This U.S. industry comprises establishments primarily engaged in promoting the preservation and protection of the environment and wildlife. Establishments in this industry address issues, such as clean air and water; global warming; conserving and developing natural resources, including land, plant, water, and energy resources; and protecting and preserving wildlife and endangered species. These organizations may solicit contributions and offer memberships to support these causes.
This U.S. industry comprises establishments primarily engaged in social advocacy (except human rights and environmental protection, conservation, and wildlife preservation). Establishments in this industry address issues, such as peace and international understanding; community action (excluding civic organizations); or advancing social causes, such as firearms safety, drunk driving prevention, or drug abuse awareness. These organizations may solicit contributions and offer memberships to support these causes.
This industry comprises establishments primarily engaged in promoting the civic and social interests of their members. Establishments in this industry may operate bars and restaurants for their members.
This industry comprises establishments primarily engaged in promoting the business interests of their members. These establishments may conduct research on new products and services; develop market statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.
This industry comprises establishments primarily engaged in promoting the professional interests of their members and the profession as a whole. These establishments may conduct research; develop statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.
This industry comprises establishments primarily engaged in promoting the interests of organized labor and union employees.
This industry comprises establishments primarily engaged in promoting the interests of national, state, or local political parties or candidates. Included are political groups organized to raise funds for a political party or individual candidates.
This industry comprises establishments (except religious organizations, social advocacy organizations, civic and social organizations, business associations, professional organizations, labor unions, and political organizations) primarily engaged in promoting the interests of their members.
This industry comprises private households primarily engaged in employing workers on or about the premises in activities primarily concerned with the operation of the household. These private households may employ individuals, such as cooks, maids, nannies, butlers, non-medical personal care aides, and outside workers, such as gardeners, caretakers, and other maintenance workers.
Residents, businesses, applicants, visitors, and community groups use government information and services. Public communication generally prioritizes access and service completion rather than customer acquisition.
Explain service eligibility, application steps, deadlines, fees, responsibilities, accessibility, and approved contact routes.
Publish clear searchable public-service pages with current information and accessible language. Maintain accurate official identities.
Use approved public information campaigns for a defined eligible service or initiative. Review audience fairness and procurement rules.
Share verified service information, public notices, and appropriate responses. Separate official communication from personal or political accounts.
Use application updates, permitted reminders, service notices, and public engagement communication with appropriate preferences.
Provide accessible applications and assisted alternatives. Reduce unnecessary data collection and explain what happens after submission.
Service completion, eligible participation, accessibility, resolution, public understanding, and program cost.
Review public records, procurement, accessibility, privacy, neutrality, and authorized communication policies. Commercial ROAS may be inappropriate.
Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.
The U.S. Census Bureau’s current 2022 NAICS structure includes 29 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.
Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.
This industry comprises government establishments serving as offices of chief executives and their advisory committees and commissions. This industry includes offices of the president, governors, and mayors, in addition to executive advisory commissions.
This industry comprises government establishments serving as legislative bodies and their advisory committees and commissions. Included in this industry are legislative bodies, such as Congress, state legislatures, and advisory and study legislative commissions.
This industry comprises government establishments primarily engaged in public finance, taxation, and monetary policy. Included are financial administration activities, such as monetary policy; tax administration and collection; custody and disbursement of funds; debt and investment administration; auditing activities; and government employee retirement trust fund administration.
This industry comprises government establishments serving as councils and boards of commissioners or supervisors and such bodies where the chief executive (e.g., county executive or city mayor) is a member of the legislative body (e.g., county or city council) itself.
This industry comprises American Indian and Alaska Native governing bodies. Establishments in this industry perform legislative, judicial, and administrative functions for their American Indian and Alaska Native lands. Included in this industry are American Indian and Alaska Native councils, courts, and law enforcement bodies.
This industry comprises government establishments primarily engaged in providing general support for government. Such support services include personnel services, election boards, and other general government support establishments that are not classified elsewhere in public administration.
This industry comprises civilian courts of law (except American Indian and Alaska Native tribal courts). Included in this industry are civilian courts, courts of law, and sheriffs' offices conducting court functions only.
This industry comprises government establishments primarily engaged in criminal and civil law enforcement, police, traffic safety, and other activities related to the enforcement of the law and preservation of order. Combined police and fire departments are included in this industry.
This industry comprises government establishments primarily engaged in providing legal counsel or prosecution services for the government.
This industry comprises government establishments primarily engaged in managing and operating correctional institutions. The facility is generally designed for the confinement, correction, and rehabilitation of adult and/or juvenile offenders sentenced by a court.
This industry comprises government establishments primarily engaged in judicially administering probation offices, parole offices and boards, and pardon boards.
This industry comprises government establishments primarily engaged in firefighting and other related fire protection activities. Government establishments providing combined fire protection and ambulance or rescue services are classified in this industry.
This industry comprises government establishments primarily engaged in public order and safety (except courts, police protection, legal counsel and prosecution, correctional institutions, parole offices, probation offices, pardon boards, and fire protection). These establishments include the general administration of public order and safety programs. Government establishments responsible for the collection of statistics on public safety are included in this industry.
This industry comprises government establishments primarily engaged in the central coordination, planning, supervision, and administration of funds, policies, intergovernmental activities, statistical reports and data collection, and centralized programs for educational administration. Government scholarship programs are included in this industry.
This industry comprises government establishments primarily engaged in the planning, administration, and coordination of public health programs and services, including environmental health activities, mental health, categorical health programs, health statistics, and immunization services. Government establishments primarily engaged in conducting public health-related inspections are included in this industry.
This industry comprises government establishments primarily engaged in the planning, administration, and coordination of programs for public assistance, social work, and welfare activities. The administration of Social Security, disability insurance, Medicare, unemployment insurance, and workers' compensation programs are included in this industry.
This industry comprises government establishments primarily engaged in the administration of programs of assistance, training, counseling, and other services to veterans and their dependents, heirs, or survivors. Included in this industry are Veterans' Affairs offices that maintain liaison and coordinate activities with other service organizations and governmental agencies.
This industry comprises government establishments primarily engaged in one or more of the following: (1) the administration, regulation, and enforcement of air and water resource programs; (2) the administration and regulation of solid waste management programs; (3) the administration and regulation of water and air pollution control and prevention programs; (4) the administration and regulation of flood control programs; (5) the administration and regulation of drainage development and water resource consumption programs; (6) the administration and regulation of toxic waste removal and cleanup programs; and (7) coordination of these activities at intergovernmental levels.
This industry comprises government establishments primarily engaged in the administration, regulation, supervision, and control of land use, including recreational areas; conservation and preservation of natural resources; erosion control; geological survey program administration; weather forecasting program administration; and the administration and protection of publicly and privately owned forest lands. Government establishments responsible
This industry comprises government establishments primarily engaged in the administration and planning of housing programs.
This industry comprises government establishments primarily engaged in the administration and planning of the development of urban and rural areas. Included in this industry are government zoning boards and commissions.
This industry comprises government establishments primarily engaged in the administration, promotion, and development of economic resources, including business, industry, and tourism. Included in this industry are government establishments responsible for the development of general statistical data and analyses and promotion of the general economic well-being of the governed area.
This industry comprises government establishments primarily engaged in the administration, regulation, licensing, planning, inspection, and investigation of transportation services and facilities. Included in this industry are government establishments responsible for motor vehicle and operator licensing, the Coast Guard (except the Coast Guard Academy), and parking authorities.
This industry comprises government establishments primarily engaged in the administration, regulation, licensing, and inspection of utilities, such as communications, electric power (including fossil, nuclear, solar, water, and wind), gas and water supply, and sewerage.
This industry comprises government establishments primarily engaged in the planning, administration, and coordination of agricultural programs for production, marketing, and utilization, including educational and promotional activities. Included in this industry are government establishments responsible for regulating and controlling the grading and inspection of food, plants, animals, and other agricultural products.
This industry comprises government establishments primarily engaged in the regulation, licensing, and inspection of commercial sectors, such as retail trade, professional occupations, manufacturing, mining, construction, and services. Included in this industry are government establishments maintaining physical standards, regulating hazardous conditions not elsewhere classified, and enforcing alcoholic beverage control regulations.
This industry comprises government establishments primarily engaged in the administration and operations of space flights, space research, and space exploration. Included in this industry are government establishments operating space flight centers.
This industry comprises government establishments of the Armed Forces, including the National Guard, primarily engaged in national security and related activities.
This industry comprises establishments of U.S. and foreign governments primarily engaged in international affairs and programs relating to other nations and peoples.
Classification: U.S. Census Bureau, current 2022 NAICS edition. Marketing guidance reviewed in 2026; proposed 2027 revisions are not treated as adopted data.
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