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GrowMeHow · Full-Stack Digital Marketing · USA

The CompleteDigital MarketingGuide.

Algorithm Acceleration

We beat 12 months in 6 months—guaranteed.

Where others spend years, we deliver in months. Sixty-two services connect strategy, creative, media, technology, conversion, and customer growth.

Scroll through the full marketing system. Explore every discipline on this homepage.

Credentials & recognition

  • Google Premier Partner
  • Meta Blueprint
  • HubSpot Certified
  • Top Rated Upwork
  • Clutch Top Agency
  • G2 Leader
  • Upcity Top
01 / One connected system

Accelerate the journey.
Measure the outcome.

Digital marketing connects discovery with leads, orders, customer value, and repeat business. Select an outcome to see how coordinated decisions change the shape of the work.

THE CONNECTED JOURNEY06

Advocacy

Customers can share useful experiences and recommend the business.

Illustrative planning sequence
Qualified demand indexIllustrative index · start = 100
Illustrative six-month planning pathsTwo illustrative paths compare a constant baseline with improvements from coordinated work. These are example assumptions.300200100M1M2M3M4M5M6
Constant baselineCoordinated learning

Example assumption: better audience selection and useful creative gradually increase qualified demand. Compare actual lead quality and acquisition costs before scaling.

Illustrative model. Your baseline, economics, and measurements determine your plan.

The full stack

62 services.
One growth system.

Eight equally important pillars connect the whole customer journey. Open a pillar, then choose a service to read its practical guide on this homepage.

62 services across 8 pillars

01

Foundations & Strategy

04 services

Know the audience. Define the advantage.

02

Owned Media & Organic

08 services

Build the places customers discover and choose.

03

Paid Media

14 services

Fourteen advertising platforms and approaches.

04

Lifecycle & Relationship

10 services

Connect acquisition, follow-up, and retention.

05

Technology & Data

06 services

Turn reliable information into better decisions.

06

Customer Growth

11 services

Make growth useful, measurable, and sustainable.

07

Global & Behavioral

02 services

Understand context. Remove friction.

08

Frontier & Specialized

07 services

Apply specialist tools to the right business problem.

03 / Explore the full stack

Every discipline.
The practical detail.

Read the 70 marketing topics in order, or search for a service. Open any numbered heading to reveal its animation and practical detail. Select a reading stage to explore the approach, preparation, example, measurement, decision, or limits.

01 / Foundations & Strategy

How do research, positioning, and planning guide digital marketing?

Research defines the customer. Positioning explains the offer. Planning assigns channels, budget, owners, and measurable outcomes.

What does digital marketing cover?

Digital marketing connects customer research, online channels, websites, sales, and retention. Its scope includes SEO, paid advertising, organic social, content, email, messaging, commerce, conversion optimization, analytics, and customer experience.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define the customer, the buying problem, and the offer before selecting channels.
  2. Map discovery, evaluation, purchase, onboarding, and repeat purchase to specific content and actions.
  3. Connect channel reporting to orders, qualified leads, revenue, and contribution margin.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer research, existing channel activity, offer details, purchase records, capacity, and cost data.

Deliverables to produce

A customer journey map, channel responsibilities, a spending plan, and a report connecting acquisition with retention.

What does this look like in practice?

A US accounting firm can publish tax-planning explanations, run search ads for consultations, collect inquiries on a service page, and use email to prepare prospects for a call.

What do you measure?

Customer acquisition cost, qualified lead rate, conversion rate, customer retention, and contribution after marketing costs.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Find the weakest stage between useful interest and retained customer value before increasing reach.

What limits the conclusion?

SEO covers organic search visibility. It does not replace advertising, sales follow-up, customer service, or retention.

How do you identify the right customer?

To identify the right customer, combine interviews, sales records, support questions, and purchase behavior. Segment customers by needs, buying stage, value, location, and decision criteria rather than demographics alone.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Interview customers who bought, prospects who declined, and customers who canceled.
  2. Record triggers, objections, alternatives, approval roles, and the words customers use.
  3. Create segments with a clear offer, reachable audience, and measurable business outcome.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer interviews, declined proposals, cancellation reasons, support tickets, and transaction records.

Deliverables to produce

Audience segments, buying triggers, objections, selection criteria, and a documented ideal-customer profile.

What does this look like in practice?

A commercial cleaner separates facilities managers buying recurring contracts from homeowners buying one-time cleaning. Each audience gets different proof, pricing context, and follow-up.

What do you measure?

Segment conversion rate, sales acceptance, repeat purchase, and gross profit by customer group.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Change the segment definition when unsuitable leads repeatedly share the same characteristics.

What limits the conclusion?

Small interview samples describe those respondents. They do not establish population-wide percentages.

How does positioning guide digital marketing?

Positioning defines who an offer serves, what problem it solves, and why a buyer chooses it over alternatives. Brand strategy applies that position consistently across content, advertising, websites, and customer interactions.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Compare alternatives by price, service scope, delivery, support, and evidence.
  2. Write an audience-specific value proposition supported by actual capabilities.
  3. Apply the same terminology, visual identity, and promise across every channel.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer language, competitor offers, actual capabilities, service standards, and substantiated evidence.

Deliverables to produce

A positioning statement, value proposition, proof requirements, and channel messaging standards.

What does this look like in practice?

A bookkeeping service can position around monthly reporting for independent restaurants. Its homepage, search ads, and onboarding emails explain that specific service.

What do you measure?

Brand search demand, direct traffic, message comprehension, qualified inquiries, and customer preference research.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Review whether buyers understand the difference between the offer and their alternatives.

What limits the conclusion?

Claims such as best, fastest, and number one require support. A slogan does not prove a comparative result.

How do you write useful marketing copy?

To write useful marketing copy, answer the buyer’s question first, explain the offer, provide relevant evidence, and state the next action. Match the message to the audience, channel, and buying stage.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Collect real objections and organize copy around the decisions buyers make.
  2. Write one clear proposition per ad or landing page and show material terms near the claim.
  3. Test meaningfully different messages, then review lead quality and sales outcomes.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Buyer questions, offer inclusions, approved claims, objections, pricing conditions, and channel requirements.

Deliverables to produce

A message hierarchy, landing page copy, creative briefs, and approved campaign variations.

What does this look like in practice?

A roofing page explains inspection scope, service area, repair options, and how to request an estimate. The page answers pricing questions without inventing a universal cost.

What do you measure?

Landing page conversion, qualified inquiry rate, creative response, and customer acquisition cost.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Test a different buying reason when engagement improves but qualified conversion does not.

What limits the conclusion?

Persuasive copy does not justify fabricated testimonials, hidden charges, or unsupported urgency.

How do you build a digital marketing plan?

To build a digital marketing plan, set a commercial goal, establish a baseline, choose an audience and offer, assign channel roles, and define spending, ownership, measurement, and review dates.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Calculate capacity and contribution margin before setting an acquisition target.
  2. Select channels according to buyer behavior and the sales cycle, then allocate a controlled test budget in US dollars.
  3. Schedule content, campaigns, landing pages, follow-up, and reporting as one coordinated plan.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Revenue goals, baseline performance, contribution margin, capacity, customer research, and sales-cycle records.

Deliverables to produce

A channel plan with budgets, owners, dependencies, review points, and outcome definitions.

What does this look like in practice?

A training provider plans search ads for active course demand, short teaching videos for discovery, and email for applicants. Enrollment and refund data determine whether spending increases.

What do you measure?

Qualified demand, cost per acquired customer, pipeline progression, contribution margin, and retention.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Reallocate spending only after checking marginal performance, follow-up capacity, and customer quality.

What limits the conclusion?

A six-month delivery plan is a work schedule. Market demand, budget, operations, and competition affect results.

How does product marketing connect an offer to demand?

Product marketing connects customer needs with product positioning, packaging, pricing, launches, and sales education. It explains who a product serves, what value it provides, and how buyers evaluate it.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Research customer problems, competing options, buying criteria, and willingness to pay with appropriate evidence.
  2. Define package inclusions, exclusions, price, trial or evaluation terms, and launch messages.
  3. Coordinate website, campaigns, sales materials, onboarding, and feedback around the same offer.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer needs, competing products, capabilities, price economics, objections, and evaluation behavior.

Deliverables to produce

Positioning, package definitions, launch messages, evaluation assets, and onboarding alignment.

What does this look like in practice?

A software vendor separates a self-service plan from a supported enterprise offer. Pricing pages explain the differences and sales uses the same definitions.

What do you measure?

Qualified demand, trial activation, purchase conversion, realized margin, retention, and customer feedback.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Change the offer when customer expectations and actual product value repeatedly differ.

What limits the conclusion?

An offer must reflect the actual product and operating capacity. Discounts can increase orders while reducing contribution.

02 / Owned Media & Organic

How do owned channels help customers discover and choose?

Useful content, organic social, search visibility, and accessible websites explain the offer and connect interest to a suitable action.

How does content support the whole customer journey?

Content marketing answers customer questions through articles, videos, guides, product pages, newsletters, and sales materials. An editorial process keeps the information accurate, useful, consistent, and connected to a business goal.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Map customer questions to discovery, comparison, purchase, onboarding, and renewal.
  2. Assign an author, subject specialist, review date, and evidence requirements to each asset.
  3. Distribute the asset through suitable search, social, email, partner, and sales channels.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer questions, subject expertise, existing assets, source evidence, and distribution opportunities.

Deliverables to produce

An editorial calendar, review process, audience-specific assets, and a distribution plan.

What does this look like in practice?

A manufacturer publishes a material-selection guide, demonstrates tolerances in video, and emails the guide to engineers before a quotation discussion.

What do you measure?

Qualified content visits, assisted inquiries, email subscriptions, content usage by sales, and retention activity.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Consolidate repeated intent and improve missing purchase or support information before adding more articles.

What limits the conclusion?

Publishing volume is not evidence of quality. Update or consolidate assets that duplicate intent or contain outdated information.

How does podcast and audio marketing support demand?

Podcast and audio marketing builds familiarity through useful conversations, interviews, demonstrations, and recurring programs. Choose subjects that answer the audience’s questions, then connect listening with a clear next step.

How do you plan and distribute the program?

Define the audience, editorial angle, episode format, release schedule, recording process, and distribution destinations. Publish transcripts and accessible episode pages. Repurpose useful segments for social, email, video, and sales conversations. Secure permission for guest contributions and rights for music and other material.

What does the team deliver?

The deliverables include an episode brief, recording, edited audio, transcript, show notes, distribution checklist, and relevant calls to action. A B2B software agency might interview operations leaders about implementation decisions and link each episode to a related guide.

How do you measure useful outcomes?

Review qualified listening, completion where available, returning listeners, subscriptions, tagged website visits, inquiries, and self-reported discovery. Keep platform definitions separate. A download does not establish that someone listened, became a lead, or purchased.

What does a complete SEO program include?

A complete SEO program covers technical access, customer intent, useful page content, site architecture, relevant external recognition, and measurement. Local, ecommerce, international, and AI search requirements depend on the business and its audience.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Check crawling, indexing, canonical URLs, mobile usability, and page performance.
  2. Match each page to a distinct customer need and connect related pages with descriptive internal links.
  3. Review Search Console alongside qualified leads, orders, and revenue rather than rankings alone.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Search Console data, crawl information, page inventory, customer intent, and qualified organic outcomes.

Deliverables to produce

An indexability review, page-to-intent map, internal linking plan, and prioritized improvements.

What does this look like in practice?

A dental practice publishes accurate service pages and clinician information, maintains local listings, and tracks appointment inquiries without sending patient details to advertising tools.

What do you measure?

Indexed useful pages, nonbrand search clicks, qualified organic leads, organic sales, and conversion rate.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Investigate relevance and conversion when search visits grow without suitable business outcomes.

What limits the conclusion?

Google Search Central does not guarantee indexing or ranking. There is no fixed word count or keyword density that guarantees visibility.

How do you improve technical search access?

To improve technical search access, make important pages crawlable, indexable, internally linked, and usable. Review redirects, canonical tags, sitemaps, rendering, status codes, and mobile performance before expanding content.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Inspect representative page templates and compare intended indexability with actual responses.
  2. Correct broken routes, conflicting canonicals, accidental noindex tags, and essential content hidden from crawlers.
  3. Measure real-user performance and recheck templates after releases.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Response codes, canonical tags, crawl directives, rendered content, sitemaps, templates, and field performance.

Deliverables to produce

A prioritized technical issue log with affected templates, fixes, validation, and release ownership.

What does this look like in practice?

Google’s web.dev guidance defines good Core Web Vitals as LCP at or below 2.5 seconds, INP at or below 200 milliseconds, and CLS at or below 0.1 at the 75th percentile.

What do you measure?

Crawl errors, index coverage, redirect failures, LCP, INP, and CLS by page template and device.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Fix widespread access or template failures before isolated cosmetic changes.

What limits the conclusion?

Lab tests help diagnose problems. Real-user field data determines the experience across actual devices and connections.

How do you match a page to search intent?

To match a page to search intent, answer the query’s underlying task with the appropriate page type. Use a clear title, one main heading, direct answers, meaningful subheadings, and relevant supporting evidence.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Distinguish informational questions from product comparisons, local searches, and purchase requests.
  2. Write concise answers before examples, instructions, tables, and qualifications.
  3. Use descriptive titles and meta descriptions that accurately represent visible content.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer tasks, relevant queries, actual page content, product or service facts, and conversion records.

Deliverables to produce

Distinct page purposes, useful headings, accurate metadata, direct answers, and relevant internal links.

What does this look like in practice?

A payroll pricing page explains pricing variables and inclusions. A separate payroll setup guide answers implementation questions and links to the pricing page when relevant.

What do you measure?

Search clicks, query relevance, page conversion, and qualified organic inquiries.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Change page content or type when visitors cannot complete the task behind the query.

What limits the conclusion?

Meta descriptions can influence snippets and clicks. Do not describe them as a direct ranking factor or promise Google will display them unchanged.

How do homepage hubs and subpages connect?

Homepage hubs introduce the main subject and link to focused subpages. A topical map assigns each subpage a distinct audience question, related entities, and a place in the navigation hierarchy.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Group services and learning topics by customer task rather than repeating the same keyword on many pages.
  2. Write a useful overview on the homepage, then expand implementation and examples on the relevant subpage.
  3. Link subpages back to the hub and to adjacent topics that help the next decision.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Service inventory, customer questions, product relationships, location differences, and existing page purposes.

Deliverables to produce

A homepage hub, focused category pages, distinct supporting guides, and contextual navigation.

What does this look like in practice?

A digital marketing homepage introduces advertising, social, email, SEO, and analytics. Separate guides explain campaign setup, audience research, email programs, and measurement.

What do you measure?

Navigation usage, internal link coverage, duplicate intent, qualified page visits, and conversion paths.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Merge overlapping pages when they answer the same task without meaningful differences.

What limits the conclusion?

A topical map organizes coverage. It does not create automatic search authority or guarantee AI citations.

How do local businesses attract nearby customers?

Local digital marketing connects accurate business listings, service-area pages, reviews, local advertising, community content, and appointment or estimate booking. The plan depends on where the business actually operates.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Keep eligible business profiles, opening hours, contact information, and service details accurate.
  2. Publish location content with real differences such as staff, availability, travel limits, and projects.
  3. Connect calls and bookings to service capacity, response times, and completed jobs.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Actual service territory, opening hours, eligible locations, booking capacity, and completed-job records.

Deliverables to produce

Accurate profiles, genuine location content, relevant local campaigns, and staffed contact paths.

What does this look like in practice?

A plumbing company markets emergency repairs separately from planned bathroom installations. Ads run only where technicians can serve and someone can answer the phone.

What do you measure?

Qualified calls, booked appointments, show rate, completed jobs, and acquisition cost by location.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Narrow geography or schedules when inquiries arrive outside the business’s delivery capacity.

What limits the conclusion?

Creating near-identical city pages or fake locations misrepresents the business. Request reviews without restricting requests to satisfied customers.

What does organic social media contribute?

Organic social media builds familiarity, answers questions, demonstrates products or services, and supports customer conversations without paying for each placement. A channel plan defines the audience, content formats, publishing process, and response standards.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Choose channels where the intended audience already discusses the relevant problem.
  2. Create educational posts, demonstrations, customer-approved stories, and useful responses.
  3. Connect profile links and messages to a relevant page or staffed follow-up process.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience conversations, content assets, approved examples, response capacity, and profile conversion paths.

Deliverables to produce

A channel-specific calendar, useful post formats, response standards, and relevant destination links.

What does this look like in practice?

A bakery posts preparation videos, explains ordering deadlines, and answers catering questions. Its profile links to a current menu and order page.

What do you measure?

Qualified profile visits, saves, shares, site visits, useful conversations, and resulting inquiries.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Favor useful conversations and qualified actions over publishing volume or follower growth alone.

What limits the conclusion?

Follower totals and likes do not establish sales impact. A large audience can contain few prospective customers.

How does video support digital marketing?

Video supports digital marketing through demonstrations, explanations, interviews, customer education, and product comparisons. The purpose, script, accessibility, distribution, and conversion path matter more than expensive production alone.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Choose one customer question and write a script with a direct opening answer.
  2. Record clear audio and genuine demonstrations, then add captions and useful descriptions.
  3. Adapt length and framing for the selected channel and link to the next relevant action.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer questions, approved scripts, demonstration access, permissions, and distribution requirements.

Deliverables to produce

A production brief, useful videos, captions, descriptions, and channel-specific versions.

What does this look like in practice?

A software company records a short task demonstration for social, a complete tutorial for its learning center, and a onboarding version for new customers.

What do you measure?

Qualified views, retention at key moments, site visits, inquiries, and sales assisted by video.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Improve the explanation and destination when viewers remain interested but cannot take the next step.

What limits the conclusion?

Obtain appropriate permissions for people, music, and assets. Do not present illustrative footage as a verified client result.

How do websites turn interest into action?

Websites turn interest into action by explaining the offer, answering objections, demonstrating credible evidence, and making the next step easy. Conversion rate optimization tests improvements against defined business outcomes.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Inspect mobile navigation, forms, page speed, offer clarity, accessibility, and contact paths.
  2. Prioritize a problem supported by analytics, user research, support questions, or sales feedback.
  3. Test a meaningful change and compare conversion quality, revenue, and downstream outcomes.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Page analytics, form errors, support questions, user feedback, purchase data, and sales qualification.

Deliverables to produce

A prioritized friction list, test hypothesis, accessible page changes, and outcome reporting.

What does this look like in practice?

A repair service reduces an estimate form to information needed for initial routing. It then compares qualified estimates and completed jobs, not just extra form submissions.

What do you measure?

Completed forms, completed purchases, qualified leads, form errors, abandonment, and revenue per eligible visitor.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Keep a change only when relevant outcomes improve without worsening quality or customer experience.

What limits the conclusion?

Conversion gains are specific to the audience and test. No universal button color or guaranteed conversion lift applies to every business.

How do ecommerce stores improve product discovery?

To improve product discovery, organize useful category pages and accurate product information around customer needs. Manage variants, availability, canonical URLs, filters, product feeds, and review content consistently.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Write product specifications, images, delivery terms, and returns information that match actual stock.
  2. Separate useful categories from filter combinations that create duplicate or empty pages.
  3. Maintain product data across the storefront, merchant feeds, marketplaces, and advertising systems.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Product attributes, inventory, category demand, feed errors, filter behavior, and net order data.

Deliverables to produce

Useful categories, accurate product pages, stable variant handling, and consistent merchant data.

What does this look like in practice?

A furniture store explains dimensions, materials, assembly, delivery area, and return conditions. Category pages let buyers compare suitable products without indexing every filter combination.

What do you measure?

Organic product revenue, category conversion, feed errors, out-of-stock exits, and net sales after returns.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Resolve missing product information or stock mismatches before expanding indexed categories.

What limits the conclusion?

Structured data must match visible content. Rich results and product placements depend on eligibility and are not guaranteed.

How do multilingual websites serve different markets?

Multilingual websites serve different markets with accurate translated content, clear language navigation, regional offers, and appropriate search signals. Language and country targeting are separate decisions.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Confirm local demand, fulfillment, currencies, support, and product availability before launching a market.
  2. Use stable localized URLs, appropriate hreflang annotations, and expert review of language and claims.
  3. Measure leads and orders separately by language, country, and business capacity.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Market demand, localized terminology, fulfillment coverage, language support, and region-specific offers.

Deliverables to produce

Localized pages, language navigation, regional content review, and market-level outcome reporting.

What does this look like in practice?

A US equipment supplier creates Spanish-language service information for customers it can support. It explains shipping and assistance rather than automatically redirecting every visitor by location.

What do you measure?

Localized organic visits, qualified inquiries, conversion, fulfillment costs, and support demand by market.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Delay expansion when translation quality or operational support cannot meet the offer.

What limits the conclusion?

Literal translation can change meaning or omit required terms. Regional expansion also involves tax, legal, and operational decisions.

How does accessibility support digital marketing?

Accessibility supports digital marketing by making content, navigation, forms, video, and purchasing usable by more people. Readable structure, keyboard access, labels, contrast, captions, and clear errors reduce avoidable barriers.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Use meaningful headings, descriptive links, labelled fields, text alternatives, and appropriate contrast.
  2. Check keyboard navigation, focus, mobile layouts, text enlargement, forms, and error recovery.
  3. Combine automated checks with manual use and relevant user feedback.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Page templates, keyboard paths, labels, contrast, media, error handling, and user feedback.

Deliverables to produce

Accessible structure, usable controls, clear errors, manual checks, and a prioritized defect log.

What does this look like in practice?

A booking page provides labelled fields, visible keyboard focus, clear error messages, and an accessible confirmation path.

What do you measure?

Task completion, form errors, accessibility defects, resolution, and useful customer feedback.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Fix barriers that prevent a customer task before cosmetic changes.

What limits the conclusion?

An automated scan does not establish complete accessibility or legal compliance. Review the actual experience and applicable requirements.

03 / Paid Media

How does paid media connect reach with business outcomes?

Paid media buys eligible attention through search, social, video, display, marketplaces, and retail networks. Offer relevance, creative, landing pages, and qualified conversion data determine its commercial value.

How do Facebook and Instagram ads support acquisition?

Meta ads distribute messages to eligible audiences on supported placements. Effective campaigns connect audience relevance, creative, an offer, a landing experience, and measurement of qualified leads or sales.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define the conversion and confirm tracking, permission, and applicable advertising restrictions.
  2. Test different customer problems, demonstrations, formats, and offers rather than minor visual variants alone.
  3. Review landing page performance, lead quality, and creative fatigue before adjusting budget.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience needs, approved creative, offer details, destination performance, and eligible conversion signals.

Deliverables to produce

Distinct creative concepts, reviewed targeting, conversion paths, spending controls, and quality reporting.

What does this look like in practice?

A retailer tests a product demonstration against a practical use-case video. The store compares net orders after refunds and fulfillment costs.

What do you measure?

Qualified lead cost, customer acquisition cost, net sales, frequency, and creative-level conversion.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Refresh the concept or offer when repeated exposure produces declining qualified response.

What limits the conclusion?

Avoid sensitive personal assertions and prohibited targeting. Audience and placement options depend on account, region, and policy.

How does short-form advertising create demand?

Short-form advertising introduces an offer through concise, platform-appropriate video. A campaign needs an understandable opening, visible product or service evidence, an appropriate audience, and a relevant next step.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Write scripts around a buyer problem, demonstration, comparison, or customer question.
  2. Produce distinct concepts and captions, then confirm landing page and checkout performance on mobile.
  3. Evaluate qualified actions and sales while monitoring creative fatigue and unsuitable audience reach.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer problems, demonstration footage, mobile destination performance, and eligible audience information.

Deliverables to produce

Short-form concepts, captions, approved creative, conversion paths, and a bounded campaign test.

What does this look like in practice?

A kitchenware seller demonstrates cleaning and storage in a short video. The landing page lists dimensions, materials, shipping, and returns.

What do you measure?

Video engagement, qualified visits, acquisition cost, net order value, and repeat purchase.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Judge success through valid customer actions and margin rather than viral viewing alone.

What limits the conclusion?

Viral reach does not establish incremental sales. Verify current commerce features and account eligibility before including them in a plan.

How does YouTube advertising influence buyers?

YouTube advertising uses video to introduce, explain, or remind eligible audiences about an offer. The creative and landing page connect attention to a measurable customer action.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Match a video concept to a specific audience need and stage of consideration.
  2. Explain the offer early, show relevant evidence, and use captions where appropriate.
  3. Compare direct response and assisted outcomes against a defined attribution window and an independent business record.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience questions, explanatory footage, approved offers, destination pages, and measurement settings.

Deliverables to produce

Video concepts, suitable campaigns, conversion measurement, and a review of direct and assisted outcomes.

What does this look like in practice?

A home energy company advertises an explanation of an assessment process and directs interested homeowners to eligibility information and a booking page.

What do you measure?

Qualified site visits, engaged views, acquisition cost, assisted conversions, and net revenue.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Use a suitable comparison before claiming incremental sales from view-based credit.

What limits the conclusion?

View-through attribution is not proof that every attributed sale was caused by the video. Separate observed credit from tested lift.

How do LinkedIn ads reach buying teams?

LinkedIn advertising can introduce business offers to relevant professional audiences. Campaigns work best when targeting, content, qualification, and sales follow-up reflect the actual buying committee.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define target organizations, roles, problems, and qualification criteria with sales.
  2. Offer useful evidence such as a demonstration, evaluation guide, or relevant case study.
  3. Route inquiries to the CRM and measure accepted leads, opportunities, and closed business.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Target organizations, buying roles, qualification rules, useful evaluation assets, and sales ownership.

Deliverables to produce

Relevant professional campaigns, approved forms or pages, CRM routing, and opportunity reporting.

What does this look like in practice?

A compliance software vendor offers an evaluation checklist to operations leaders and technical evaluators. Follow-up content addresses their different implementation questions.

What do you measure?

Cost per accepted lead, qualified pipeline, opportunity progression, and customer acquisition cost.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Change audience or qualification when leads are rejected repeatedly by sales.

What limits the conclusion?

A job title does not prove buying authority. High lead volume can still produce weak pipeline.

When does X advertising fit a marketing plan?

X advertising fits a plan when the intended audience uses the platform for relevant conversations and the offer can connect that attention to a useful action. Platform fit requires audience evidence and controlled testing.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify audience interests and conversations relevant to the offer.
  2. Check placement, brand safety, advertising eligibility, and the destination experience.
  3. Run a bounded test and compare qualified actions with acquisition costs from other channels.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Relevant conversations, audience evidence, approved offers, placement controls, and destinations.

Deliverables to produce

A bounded audience test, useful creative, brand-safety review, and qualified-action reporting.

What does this look like in practice?

A specialist conference promotes a relevant speaker discussion and links to the agenda and registration terms. Registration quality determines whether advertising continues.

What do you measure?

Qualified visits, useful engagement, inquiries, customer acquisition cost, and brand-safety incidents.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Pause placements that create attention without appropriate customers or acceptable context.

What limits the conclusion?

Current-events engagement can be unrelated to purchase intent. Review current policy and placement controls before launch.

How does visual discovery advertising support sales?

Visual discovery advertising connects ideas, products, and planning intent to a useful destination. Pinterest campaigns suit offers that buyers can evaluate through imagery and practical context.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Create clear images or video around a product use, project, or planning question.
  2. Match the creative to accurate product details, availability, and a mobile-ready destination.
  3. Review product data and measure sales over a realistic consideration period.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Product imagery, customer planning questions, inventory, mobile pages, and net sales records.

Deliverables to produce

Useful visual concepts, accurate product destinations, catalog alignment, and consideration-period reporting.

What does this look like in practice?

A home decor store advertises a room-planning idea using products available in its catalog. The destination explains size, materials, and delivery.

What do you measure?

Qualified product visits, saves, conversion, acquisition cost, and net product revenue.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Improve the destination or product context when saves do not lead to qualified product evaluation.

What limits the conclusion?

Saves indicate interest, not completed purchases. Avoid attributing every later sale to an earlier visual interaction.

How do mobile-first visual ads support discovery?

Mobile-first visual ads introduce an offer in a format designed for quick viewing and interaction. The campaign needs audience fit, concise creative, fast mobile pages, and measurable actions.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Confirm that the audience, offer, and product are appropriate for the platform and eligible targeting.
  2. Show the product or experience clearly and keep important text readable.
  3. Test the mobile conversion path and review completed actions rather than taps alone.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Eligible audiences, mobile creative, clear offers, fast pages, and completed-action data.

Deliverables to produce

Platform-appropriate concepts, reviewed eligibility, a tested mobile path, and qualified-response reporting.

What does this look like in practice?

An event organizer shows a short preview of the venue and program. The linked registration page presents dates, accessibility, and ticket conditions.

What do you measure?

Qualified mobile sessions, completed purchases, acquisition cost, and creative response.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Investigate mobile friction when taps rise but completed suitable actions do not.

What limits the conclusion?

Youth audiences require particular care around privacy and advertising. Confirm current age and product restrictions.

How do community ads stay relevant?

Community ads stay relevant by addressing a genuine topic with transparent sponsorship, useful detail, and an appropriate destination. Participation also requires respect for each community’s rules and expectations.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Read relevant discussions to understand common problems and objections.
  2. Create a clearly identified offer that contributes useful information without impersonating members.
  3. Monitor responses and connect qualified interest to a page that answers the same question.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Relevant discussions, community expectations, factual offer information, and suitable destinations.

Deliverables to produce

Transparent sponsored explanations, response ownership, and a bounded qualified-demand test.

What does this look like in practice?

A specialist software company promotes a technical explanation with a working example. Engineers can evaluate the feature before requesting a demonstration.

What do you measure?

Qualified visits, useful discussion, inquiries, acquisition cost, and response quality.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Revise or stop campaigns that conflict with community expectations or attract unsuitable interest.

What limits the conclusion?

Do not use fake accounts, fabricated endorsements, or unsolicited repetitive promotion. Community attention does not guarantee demand.

How does programmatic media buying work?

Programmatic buying uses software to buy eligible advertising inventory. A demand-side platform buys media; a supply-side platform helps publishers sell it. Real-time bidding is one transaction method, not the whole category.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define audience, geography, inventory quality, exclusions, frequency, and approved creative.
  2. Inspect fees, placement reporting, invalid traffic controls, and consent-related data use.
  3. Evaluate response and incremental outcomes with appropriate holdouts or geographic tests where feasible.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience definitions, inventory terms, supplier fees, brand-safety controls, consent, and test feasibility.

Deliverables to produce

Approved inventory rules, frequency controls, placement reporting, and a measurement plan.

What does this look like in practice?

A regional retailer tests connected TV in a defined market while comparing orders with a similar unexposed area and accounting for promotions.

What do you measure?

Reach, frequency, viewability, invalid traffic, qualified demand, and tested incremental lift.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Review quality and incrementality before interpreting inexpensive impressions as useful reach.

What limits the conclusion?

Impressions and attributed view-through conversions do not establish causal lift. Inventory quality and measurement vary by supplier.

How does sponsored content differ from editorial content?

Sponsored content is paid promotional material presented within a publisher or platform experience. Clear disclosure distinguishes sponsorship from independent editorial coverage.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Select a publication with a relevant audience and review sponsorship, placement, and disclosure terms.
  2. Create an informative asset that supports its claims and accurately represents the advertiser.
  3. Connect distribution to a useful destination and measure qualified visits and business outcomes.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Publication audience, sponsorship terms, substantiated content, disclosure requirements, and destinations.

Deliverables to produce

Clearly sponsored content, approved distribution, relevant landing pages, and quality reporting.

What does this look like in practice?

An equipment brand sponsors a practical selection guide that identifies the sponsorship and explains evaluation criteria. Buyers can review specifications before contacting sales.

What do you measure?

Qualified reader visits, content engagement, inquiries, acquisition cost, and assisted sales.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Evaluate reader fit and qualified response before renewing paid publication placements.

What limits the conclusion?

Disclosure does not make an unsupported claim acceptable. Do not present paid placement as independent recognition.

How do automated advertising systems use conversion data?

Automated advertising systems use available signals to select bids, placements, or creative combinations. The business still defines the objective, data quality, spending limits, approved assets, and evaluation criteria.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Choose a conversion that reflects commercial value and exclude accidental or duplicate events.
  2. Supply accurate feeds, approved creative, and appropriate conversion values.
  3. Review changes against qualified sales, budget controls, and downstream outcomes.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Validated conversion events, appropriate values, feeds, approved assets, and spending limits.

Deliverables to produce

Automated campaigns with audited objectives, reviewed assets, data checks, and change monitoring.

What does this look like in practice?

A retailer optimizes toward valid purchases and adjusts reporting for refunds. A lead-generation business checks accepted leads instead of treating all submissions equally.

What do you measure?

Qualified conversion value, acquisition cost, net revenue, data completeness, and budget variance.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Correct goal or signal errors before judging the automation’s commercial value.

What limits the conclusion?

Automation can optimize the wrong goal efficiently. It does not correct poor tracking, weak offers, or unsuitable landing pages.

How does marketplace advertising support product sales?

Marketplace advertising promotes products where buyers compare and purchase them. Performance depends on listing accuracy, availability, pricing, fulfillment, reviews, eligibility, and advertising costs.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Check product titles, images, specifications, stock, returns, and marketplace eligibility.
  2. Separate discovery, branded demand, and product-specific campaigns where useful for decisions.
  3. Reconcile advertising reports with marketplace fees, returns, cost of goods, and net contribution.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Accurate listings, inventory, fees, returns, fulfillment, product margins, and marketplace reports.

Deliverables to produce

Eligible product campaigns, listing improvements, spending controls, and net contribution reporting.

What does this look like in practice?

A product seller compares advertising spend with both attributed sales and total marketplace sales. Margin calculations include fees and fulfillment.

What do you measure?

Advertising cost of sales, total advertising cost of sales, net margin, new-customer orders, and returns.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Resolve stock, listing, or margin problems before increasing attributed-sales targets.

What limits the conclusion?

Advertising cannot compensate for unavailable stock or misleading listings. Use current marketplace reporting definitions.

What role do retail media networks play?

Retail media networks sell advertising using a retailer’s channels, inventory, or eligible audience data. Placements can support product discovery, consideration, and purchase within or beyond the retailer’s properties.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Compare audience fit, placement, measurement methods, fees, and data-use terms.
  2. Coordinate stock, promotions, product data, and creative with the retailer.
  3. Measure net sales and incremental demand while distinguishing existing customers from new customers.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Retailer audience, stocked products, promotion terms, fees, data use, and measurement definitions.

Deliverables to produce

Coordinated retailer campaigns, accurate product content, and reconciled sales reporting.

What does this look like in practice?

A consumer goods brand aligns a retailer campaign with stocked products and an agreed promotion. Reporting compares advertising costs with net sales and a suitable baseline.

What do you measure?

Incremental sales, net contribution, new-customer acquisition, promotion performance, and returns.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Check overlapping attribution and promotion effects before claiming new demand.

What limits the conclusion?

Retailer attribution can overlap with other channels. Do not add attributed sales across platforms without reconciliation.

04 / Lifecycle & Relationship

How do email, messaging, creators, and partnerships support growth?

Relationship channels educate prospects, help new customers, encourage suitable repeat purchases, and build useful communities. Permission, relevance, timing, and follow-up connect these activities.

How do affiliate programs acquire customers?

Affiliate programs compensate approved partners for defined actions such as qualified sales or leads. Clear terms, tracking, disclosures, and fraud controls connect partner activity to real business value.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define eligible actions, attribution, commission, payment timing, and refund handling.
  2. Review partners and creative for relevance, truthful claims, and sponsorship disclosure.
  3. Reconcile credited actions with valid orders and investigate duplicated or fraudulent traffic.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Partner audiences, commission economics, eligible actions, refund rules, disclosures, and tracking.

Deliverables to produce

Partner terms, approved assets, valid-action reconciliation, and fraud review.

What does this look like in practice?

A course provider pays a publisher for eligible enrollments after the cancellation period. Both parties disclose the commercial relationship.

What do you measure?

Valid partner sales, net contribution, new-customer share, refund rate, and fraud adjustments.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Review partner contribution when commissions mostly credit customers already ready to buy.

What limits the conclusion?

Last-click credit can overvalue partners who intercept existing demand. Review incremental contribution.

How do creator partnerships support demand?

Creator partnerships connect a relevant audience with demonstrations, explanations, or sponsored recommendations. Audience fit, evidence, disclosure, usage rights, and business outcomes determine the value of the partnership.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Review audience relevance, past content, engagement quality, and potential conflicts.
  2. Agree on deliverables, factual claims, disclosure, asset rights, and review responsibilities.
  3. Track qualified visits, inquiries, valid sales, and audience response.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience relevance, content quality, approved claims, deliverable rights, and disclosure requirements.

Deliverables to produce

A creator brief, agreed assets, transparent sponsorship, and qualified-outcome tracking.

What does this look like in practice?

A cooking brand works with a creator to demonstrate a product in use. The sponsor is identified and the demonstration reflects actual product capabilities.

What do you measure?

Qualified engagement, acquisition cost, attributable valid sales, and net contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Renew partnerships based on suitable audience response and contribution rather than follower size.

What limits the conclusion?

The FTC requires appropriate disclosure of material connections. Follower size alone does not establish influence or sales impact.

How does a business build a useful community?

A business builds a useful community by serving a shared customer need through discussion, education, support, and consistent moderation. Membership has value when participants receive useful help and contribute voluntarily.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define the community purpose, membership expectations, and moderation standards.
  2. Create recurring discussions, expert sessions, and resources tied to real member questions.
  3. Connect feedback to product improvement and provide optional relevant next steps.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Member needs, moderation capacity, support questions, useful resources, and participation preferences.

Deliverables to produce

Community purpose, participation standards, recurring resources, and feedback ownership.

What does this look like in practice?

A software provider hosts a user group where customers exchange workflows and ask product questions. Support teams record recurring problems for product review.

What do you measure?

Active participation, useful answers, member retention, support resolution, and qualified referrals.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Improve usefulness when members join but rarely find answers or participate.

What limits the conclusion?

A community is not a captive advertising list. Respect member permissions and separate support from promotion.

How does email marketing support acquisition and retention?

Email marketing delivers relevant messages to subscribers, prospects, and customers. Segmentation, useful content, authentication, deliverability, and appropriate unsubscribe handling support acquisition, onboarding, repeat purchase, and renewal.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Collect addresses transparently and record subscriber preferences and suppression status.
  2. Authenticate sending domains and build welcome, education, purchase, and renewal sequences appropriate to the business.
  3. Review delivery, complaints, clicks, qualified actions, and revenue rather than opens alone.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Subscriber preferences, suppression records, sending authentication, customer stages, and useful content.

Deliverables to produce

Audience segments, relevant sequences, delivery monitoring, and valid-action reporting.

What does this look like in practice?

A retailer sends a welcome message, useful product guidance, and a replenishment reminder to suitable subscribers. The FTC’s CAN-SPAM guidance covers truthful email information and opt-out responsibilities.

What do you measure?

Delivery failures, complaint rate, unsubscribe rate, qualified clicks, sales, and repeat purchase.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Reduce irrelevant frequency and fix delivery problems before expanding the list.

What limits the conclusion?

Open tracking can be affected by privacy features. Purchased lists create relevance, permission, and deliverability problems.

How do businesses use customer messaging responsibly?

Customer messaging supports reminders, service updates, and eligible marketing conversations through SMS, RCS, or messaging apps. Permission, message purpose, frequency, opt-out handling, and channel rules define the program.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Record permission, purpose, preferences, and applicable eligibility before sending promotional messages.
  2. Separate service messages from marketing and make opt-out instructions clear.
  3. Connect replies to a staffed process and suppress contacts who withdraw permission.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Reviewed permission records, message purposes, frequency rules, response capacity, and applicable requirements.

Deliverables to produce

Approved messaging flows, opt-out enforcement, service escalation, and outcome reporting.

What does this look like in practice?

A service company sends an appointment reminder and provides a rescheduling path. Promotional offers use a separately reviewed permission process.

What do you measure?

Delivery, opt-outs, complaints, booked appointments, repeat orders, and resolved conversations.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Stop outdated or unwanted messages promptly and investigate complaints before scaling.

What limits the conclusion?

US requirements vary by message, technology, jurisdiction, and carrier. Verify current FCC, state, and platform rules for the actual program.

How does conversation help customers choose?

Conversational marketing answers customer questions and routes interested people to the appropriate next step. Human assistance and chatbots work together when information, escalation, privacy, and response standards are clear.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify frequent questions and publish approved answers with clear boundaries.
  2. Provide human escalation for complex, sensitive, or unresolved requests.
  3. Connect qualified conversations to the CRM with only the information required for follow-up.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Frequent questions, approved answers, escalation rules, staffing, and necessary qualification information.

Deliverables to produce

A conversation flow, reviewed knowledge, human handoff, and appropriate CRM routing.

What does this look like in practice?

A contractor’s chat answers service-area questions and routes quotation requests to staff. The chat does not invent prices or promise technician availability.

What do you measure?

Useful answer rate, resolution, escalation, qualified conversations, and resulting bookings.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Improve answers or handoff when conversations repeat without resolution or suitable action.

What limits the conclusion?

Automated answers can be wrong. Do not let a bot provide unreviewed legal, medical, financial, or binding contractual advice.

How do apps acquire and retain users?

App marketing connects discovery, app store presentation, installation, activation, useful engagement, and retention. App store optimization improves the relevance and clarity of the listing, while product experience determines ongoing value.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Write accurate listings with screenshots that show actual app behavior.
  2. Measure installation, onboarding, activation, and meaningful product events with appropriate privacy controls.
  3. Test acquisition creative and improve friction in the first useful task.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Store listings, audience needs, onboarding events, activation definitions, privacy settings, and cohort data.

Deliverables to produce

Accurate listings, acquisition tests, activation improvements, and retention reporting.

What does this look like in practice?

A budgeting app defines activation as completing a useful setup task rather than opening the app once. Acquisition decisions compare retained users and paid subscriptions.

What do you measure?

Cost per activated user, retention by cohort, subscription conversion, churn, and net revenue.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Fix activation and early value before buying more installs.

What limits the conclusion?

Install volume does not establish product-market fit. Attribution can be limited by platform privacy controls.

How does merchandising improve ecommerce decisions?

Merchandising helps customers find, compare, and purchase suitable products. Product data, categorization, stock, pricing, images, recommendations, shipping, returns, and checkout operate as one buying experience.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Organize categories and filters around customer needs and accurate product attributes.
  2. Explain material terms before checkout, including total costs, delivery, and returns.
  3. Review product-level margins, abandonment, fulfillment, and returns before scaling acquisition.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Product attributes, stock, margins, customer selection questions, shipping, returns, and checkout data.

Deliverables to produce

Useful categories, clear comparisons, accurate product content, and transparent checkout.

What does this look like in practice?

A clothing store provides size information and actual stock status. It measures whether clearer sizing reduces returns as well as whether it improves purchases.

What do you measure?

Product conversion, average order value, checkout completion, net margin, and return rate.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Judge merchandising through net contribution and returns as well as order size.

What limits the conclusion?

A higher order value can still reduce profit if discounts, fulfillment, or returns increase.

How do complementary businesses market together?

Complementary businesses market together through referrals, co-created resources, integrations, events, or joint offers. A partnership connects compatible audiences and capabilities with clear responsibilities and measurement.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Confirm customer fit and define the value each organization contributes.
  2. Agree on disclosures, brand use, data sharing, lead handling, and reporting.
  3. Evaluate accepted referrals, sales, customer experience, and net contribution.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience overlap, complementary capabilities, partner terms, permissions, and referral qualification.

Deliverables to produce

A joint value proposition, approved resources, referral handling, and partner reporting.

What does this look like in practice?

A payroll provider and a bookkeeping firm publish a joint onboarding checklist. Prospects choose whether to request contact from either organization.

What do you measure?

Accepted referrals, partner-sourced pipeline, acquired customers, retention, and contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Review customer fit and handoff quality when referrals fail to become suitable opportunities.

What limits the conclusion?

Partner access does not imply permission to share customer data or add people to marketing lists.

How do push notifications support customer engagement?

Push notifications support customer engagement through timely, relevant app or browser messages to eligible users. Useful triggers, permissions, preference controls, and frequency limits prevent messages from becoming interruptions.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define customer benefit and permission requirements for each notification type.
  2. Segment messages by relevant behavior and suppress outdated or completed actions.
  3. Test usefulness, opt-outs, task completion, and retained activity instead of opens alone.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Notification permissions, customer requests, relevant triggers, frequency, and completed-action data.

Deliverables to produce

Useful notifications, preference controls, suppression rules, and retained-activity reporting.

What does this look like in practice?

A retail app sends an eligible customer a requested stock alert. It stops the alert after purchase or withdrawal of interest.

What do you measure?

Permission acceptance, notification opt-outs, useful actions, retention, and complaints.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Suppress messages when the requested task is complete or the information becomes stale.

What limits the conclusion?

Permission to use an app is not permission for every type of notification. Review current platform and regional requirements.

05 / Technology & Data

How do data and technology support reliable marketing?

Reliable marketing depends on accurate events, customer records, permissions, integrations, reporting, and accountable automation.

How do CRM workflows connect marketing and sales?

CRM workflows connect customer records, inquiries, qualification, follow-up, sales, and service. Automation executes defined steps while governance controls ownership, permission, routing, and data quality.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define lifecycle stages, required fields, duplicate handling, and ownership.
  2. Build triggered workflows for relevant follow-up and stop them when status or permission changes.
  3. Audit routing, failed integrations, response times, and sales acceptance.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer records, stage definitions, ownership, permissions, duplicate rules, and handoff requirements.

Deliverables to produce

Validated workflows, routing, suppression logic, failure handling, and stage reporting.

What does this look like in practice?

A consultation request creates a CRM record, assigns the right representative, and schedules approved follow-up. A completed booking stops the earlier reminder sequence.

What do you measure?

Lead response time, accepted leads, stage conversion, data completeness, and customer retention.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Correct process and record errors before adding more automated steps.

What limits the conclusion?

Automation does not replace a clear process. Incorrect records can produce repeated or inappropriate messages.

How do businesses measure digital marketing?

Businesses measure digital marketing by connecting channel activity with valid customer actions and commercial outcomes. Event definitions, attribution settings, CRM records, order data, and consent controls determine what reporting can support.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define important events and validate collection, deduplication, currency, time zone, and consent behavior.
  2. Reconcile platform-reported actions with actual leads, orders, cancellations, and revenue.
  3. Separate attributed credit from causal impact and use controlled tests where feasible.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Event definitions, consent behavior, transaction IDs, CRM stages, currency, refunds, and attribution settings.

Deliverables to produce

A measurement plan, validated collection, reconciled reports, and documented limitations.

What does this look like in practice?

Google Analytics describes important behavioral actions as key events. Advertising conversions use settings suited to campaign measurement; compare definitions before comparing totals.

What do you measure?

Qualified leads, valid purchases, acquisition cost, net revenue, retention, and incremental lift.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Resolve inconsistent definitions and duplicate events before comparing channel performance.

What limits the conclusion?

Attribution models allocate credit. They do not prove causality, and platforms can claim overlapping conversions.

How do businesses choose a marketing technology stack?

Businesses choose a marketing technology stack by matching customer workflows and measurement needs to reliable tools. Integration quality, permissions, portability, operating costs, and ownership matter more than the number of products.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Document the data path from inquiry or purchase to service and reporting.
  2. Choose a system of record for customers, permissions, products, and transactions.
  3. Test integration failures, retries, duplicates, access, and export procedures.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Workflow requirements, systems of record, identifiers, permissions, integration terms, and operating costs.

Deliverables to produce

A data-flow map, reliable connections, retries, duplicate controls, and export procedures.

What does this look like in practice?

A retailer connects its store, email platform, and reporting using consistent order IDs. Refund updates reach the reporting system without creating a second purchase.

What do you measure?

Data accuracy, workflow failures, manual effort, total operating cost, and time to resolution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Repair unreliable core workflows before purchasing more tools.

What limits the conclusion?

Adding software does not fix unclear processes. Avoid sharing sensitive records merely because an integration permits it.

Where can AI support marketing work?

AI can support research organization, draft creation, analysis, classification, and workflow assistance. Human review establishes factual accuracy, brand fit, privacy, rights, and the appropriateness of customer-facing outputs.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Choose a bounded task with clear inputs, acceptable outputs, and an accountable reviewer.
  2. Use approved data and check claims, citations, permissions, and exclusions.
  3. Compare output quality and commercial usefulness with the existing process.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

An approved task, relevant source information, permitted data, expected output, and review criteria.

Deliverables to produce

Reviewed drafts or analysis, a claim check, provenance records, and accountable approval.

What does this look like in practice?

A team uses AI to organize anonymized support questions into content themes. A specialist checks the themes and writes accurate answers before publication.

What do you measure?

Review effort, error rate, useful output, workflow time, and outcome quality.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Use AI only where output quality and review effort support the intended task.

What limits the conclusion?

Do not invent research, case studies, quotations, or customer results. Generated content still requires evidence and editorial review.

When do emerging technologies justify a marketing test?

Emerging technologies justify a marketing test when they solve a specific customer problem and the business can evaluate their value. Augmented reality, immersive experiences, voice interfaces, and predictive models need useful applications.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define the customer task, implementation cost, operational dependency, and privacy implications.
  2. Build a limited test with a comparison and a measurable success criterion.
  3. Expand only when evidence supports usefulness and sustainable operation.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

A real customer task, operational dependencies, costs, data implications, and test criteria.

Deliverables to produce

A limited prototype, a suitable comparison, feedback, and an adoption decision.

What does this look like in practice?

A furniture retailer tests a room visualization tool to help customers judge size and placement. The test measures purchases, returns, and support requests.

What do you measure?

Task completion, customer satisfaction, net contribution, adoption, and support cost.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Expand only when customer usefulness and sustainable operation outweigh novelty.

What limits the conclusion?

Novelty is not evidence of demand. Avoid technology adoption based only on an assumed future trend.

06 / Customer Growth

How do businesses turn demand into lasting customer value?

Useful buying experiences, sales coordination, customer service, testing, and sound economics connect acquisition with retention and contribution.

How does customer experience affect growth?

Customer experience affects whether buyers complete a purchase, receive the expected service, return, and recommend the business. Journey mapping identifies friction across discovery, purchase, onboarding, fulfillment, and support.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Map real customer actions and handoffs using research and operational records.
  2. Fix recurring problems with ownership, service standards, and accessible information.
  3. Review customer satisfaction, effort, retention, and commercial outcomes together.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Customer interviews, operational handoffs, support records, purchase journeys, and survey context.

Deliverables to produce

A journey map, prioritized friction fixes, service ownership, and outcome review.

What does this look like in practice?

A delivery business reviews failed deliveries and unclear tracking messages. It tests better instructions and measures resolution, repeat orders, and support demand.

What do you measure?

CSAT, customer effort, NPS with sampling context, repeat purchase, churn, and complaint resolution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Fix recurring service failures before adding loyalty incentives to offset them.

What limits the conclusion?

Survey scores depend on who responds and when. A single score does not explain the cause of dissatisfaction.

How do retention programs create customer value?

Retention programs create customer value through useful onboarding, dependable service, timely support, relevant reminders, and suitable benefits. Loyalty incentives work only when customers value them and the economics support them.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify churn reasons, repeat-purchase cycles, and customer needs by cohort.
  2. Design benefits or education that solve those needs without obscuring conditions.
  3. Compare repeat behavior, margin, and customer experience with an appropriate baseline.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Cohort behavior, churn reasons, repeat cycles, benefit costs, and customer preferences.

Deliverables to produce

Useful onboarding, service improvements, relevant benefits, and retention reporting.

What does this look like in practice?

A maintenance company provides service reminders and clear renewal terms. The program measures renewed contracts and delivery costs.

What do you measure?

Customer retention, repeat purchase, churn, net revenue retention, and program contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Check whether incentives change behavior rather than subsidizing existing purchases.

What limits the conclusion?

Rewards can subsidize purchases that would happen anyway. Measure incremental behavior and disclose material conditions.

How do marketing and sales work from the same pipeline?

Marketing and sales work from the same pipeline through shared qualification rules, stage definitions, ownership, follow-up standards, and reporting. Revenue operations coordinates the processes and data across customer-facing teams.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Agree on what makes a lead accepted, an opportunity qualified, and a sale complete.
  2. Create relevant evaluation guides, demonstrations, objection answers, and handoff instructions.
  3. Review rejected leads, stalled opportunities, response times, and closed revenue.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Lead qualification, stage definitions, sales feedback, ownership, and closed-business records.

Deliverables to produce

Shared pipeline rules, evaluation assets, handoffs, and commercial reporting.

What does this look like in practice?

A consulting business records why inquiries are rejected and uses that feedback to change ads and service-page messaging.

What do you measure?

Accepted lead rate, opportunity conversion, sales cycle, win rate, and acquired-customer cost.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Revise marketing when accepted leads stall for the same fit or information problem.

What limits the conclusion?

Pipeline value is not booked revenue. Define probability and reporting stages rather than applying universal benchmarks.

How do events connect with digital marketing?

Events connect digital marketing with live education, demonstrations, networking, and customer contact. Promotion, registration, attendance, follow-up, and commercial measurement form one campaign.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Choose a topic and format that solve an audience problem.
  2. Publish clear dates, agenda, accessibility, registration terms, and speaker information.
  3. Segment follow-up by attendance, expressed interest, permission, and sales relevance.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience needs, program content, speaker information, dates, access, costs, and follow-up permissions.

Deliverables to produce

An event page, promotion plan, registration process, participant support, and segmented follow-up.

What does this look like in practice?

A manufacturer hosts a technical webinar and shares a relevant specification guide afterward. Sales follows up only where participants request or permit contact.

What do you measure?

Qualified registrations, attendance, useful participation, accepted opportunities, and event contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Separate attendance and qualified opportunities from registration volume.

What limits the conclusion?

Registration counts can overstate interest. Separate attendees, existing customers, prospects, and unsuitable registrants.

How does reputation support digital demand?

Reputation supports digital demand through truthful public information, credible independent coverage, useful responses, and consistent customer service. Public relations connects relevant stories and expertise with appropriate audiences.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify substantiated news, expertise, or original information relevant to a publication.
  2. Respond to questions and reviews with facts, confidentiality, and clear ownership.
  3. Maintain a claims record and correct inaccurate public information.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Substantiated news, expertise, customer feedback, public information, and response ownership.

Deliverables to produce

Relevant media materials, accurate public statements, review responses, and corrections.

What does this look like in practice?

A local service firm responds to a complaint without exposing personal customer details and updates its process where the complaint reveals a real problem.

What do you measure?

Relevant coverage, qualified referral visits, branded demand, complaint resolution, and customer sentiment.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Prioritize truth and resolution when public attention reveals a genuine service problem.

What limits the conclusion?

Do not buy undisclosed editorial endorsements or fabricate reviews. Earned coverage is not a guaranteed search-ranking improvement.

How do marketing experiments establish useful evidence?

Marketing experiments compare a defined change with a suitable control and measure agreed outcomes. Randomization, sample size, test duration, data quality, and operational conditions affect the strength of the conclusion.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Write the hypothesis, primary metric, guardrails, eligible audience, and decision rule before launch.
  2. Run a comparison that avoids unnecessary concurrent changes and checks data integrity.
  3. Report uncertainty and downstream quality, then record what the result supports.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

A hypothesis, baseline, primary metric, guardrails, audience, sample plan, and reliable collection.

Deliverables to produce

A defined test, validated data, uncertainty reporting, and a recorded decision.

What does this look like in practice?

A store tests a clearer delivery explanation against its existing product page. It measures purchase completion and returns over the defined period.

What do you measure?

Conversion difference, uncertainty, qualified outcomes, margin, and guardrail changes.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Avoid broad claims when sample size or changing conditions limit the result.

What limits the conclusion?

Do not stop a test solely because a temporary result looks favorable. Small samples rarely support precise universal conclusions.

How do businesses judge acquisition profitability?

Businesses judge acquisition profitability by comparing the cost of acquiring customers with the contribution those customers generate. Revenue, gross margin, fulfillment, returns, retention, and payback define the spending capacity.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define acquisition cost with the included media, agency, creative, and sales costs.
  2. Estimate customer contribution from observed cohorts and state assumptions for future purchases.
  3. Allocate spending according to marginal performance, cash flow, and service capacity.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Acquisition spending, cost definitions, sales, margin, returns, retention, and cash timing.

Deliverables to produce

Customer acquisition calculations, cohort contribution, payback scenarios, and spending limits.

What does this look like in practice?

An illustrative campaign spends $2,000 to acquire 20 customers. Media-only CAC is $100; including creative and sales costs raises fully loaded CAC.

What do you measure?

CAC, contribution margin, payback period, repeat contribution, and net retention.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Use marginal contribution and capacity when deciding whether another dollar of spending is useful.

What limits the conclusion?

Revenue-based lifetime value can hide low margins. ROAS excludes many costs and is not a profit measure.

How do marketing teams keep execution consistent?

Marketing teams keep execution consistent through documented responsibilities, approval rules, schedules, naming conventions, access control, and review routines. Operations turns a plan into reliable delivery.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Assign owners and reviewers for research, creative, campaigns, data, follow-up, and reporting.
  2. Define launch checks for claims, links, forms, permissions, tracking, and budgets.
  3. Record changes, incidents, and lessons in a process the team can maintain.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Team responsibilities, campaign dependencies, claims evidence, access, budgets, and launch checks.

Deliverables to produce

Owners, approval rules, naming conventions, delivery schedules, and issue handling.

What does this look like in practice?

A team uses a shared launch checklist to confirm landing-page accuracy, mobile forms, tracking, and approved spending before activating ads.

What do you measure?

Delivery completion, approval time, errors, budget variance, and issue resolution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Simplify controls that add delay without improving accuracy or accountability.

What limits the conclusion?

Process overhead can delay useful work. Use controls proportional to the decision and its consequences.

What makes marketing claims responsible?

Responsible marketing uses accurate claims, appropriate evidence, clear material terms, transparent sponsorship, and respectful treatment of customers. Environmental, health, financial, and comparative claims require specific substantiation.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Record the evidence and scope for each material claim.
  2. Disclose sponsorship and incentives clearly and review accessibility and vulnerable-audience concerns.
  3. Correct misleading information and keep complaint and review processes fair.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Material claims, evidence, sponsorship, customer terms, audience sensitivity, and complaint records.

Deliverables to produce

A claims register, disclosure standards, accessible information, and correction responsibilities.

What does this look like in practice?

A product page explains the specific verified material attribute rather than labeling the whole product environmentally friendly without qualification.

What do you measure?

Unsupported claim incidents, complaints, corrections, disclosure compliance, and customer understanding.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Remove or qualify a claim when the evidence does not support its scope.

What limits the conclusion?

A certification or testimonial cannot support a broader claim than its evidence. Review current FTC and relevant sector guidance.

How do businesses communicate during a marketing crisis?

Businesses communicate during a crisis with verified facts, clear ownership, consistent updates, and practical customer instructions. A response plan coordinates operations, support, leadership, and legal review.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define escalation triggers, spokesperson responsibilities, and approved communication channels.
  2. Confirm facts before publication and state what affected customers can do.
  3. Record updates and correct errors across advertisements, websites, email, and social.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Verified facts, incident ownership, customer impact, operational actions, and approved channels.

Deliverables to produce

An escalation plan, consistent updates, practical customer instructions, and a correction log.

What does this look like in practice?

A retailer pauses promotional ads during a product recall and directs customers to a clear support and return process.

What do you measure?

Time to verified response, customer resolution, accuracy, and repeat incidents.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Prioritize verified useful information over speed, speculation, or promotional messaging.

What limits the conclusion?

A quick unverified statement can worsen the incident. Avoid speculation and exposing confidential customer information.

How does recruitment marketing connect with the brand?

Recruitment marketing explains the work, employer expectations, hiring process, and employee experience to suitable candidates. Accurate career content and consistent communication connect employer reputation with the wider business brand.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Publish accurate role requirements, compensation information where applicable, and application steps.
  2. Use employee-approved stories and relevant recruitment channels.
  3. Measure suitable applicants, candidate experience, accepted offers, and retention.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Actual role responsibilities, employee experience, compensation context, hiring stages, and privacy requirements.

Deliverables to produce

Accurate career information, relevant campaigns, candidate communication, and hiring-quality reporting.

What does this look like in practice?

A growing agency explains responsibilities and evaluation stages rather than using generic culture promises. Candidates receive clear updates on their status.

What do you measure?

Qualified applications, hiring cost, acceptance, candidate feedback, and early retention.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Investigate mismatches between recruitment promises and the real working experience.

What limits the conclusion?

Career claims require evidence from actual employment practices. Respect privacy and applicable hiring and advertising rules.

How do referrals and offline activity connect to digital marketing?

Referrals and offline activity connect to digital marketing through relevant landing pages, clear offers, suitable identifiers, customer permissions, and consistent sales follow-up. Digital reporting can record eligible outcomes without pretending every purchase is traceable.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define referral eligibility, incentives, disclosure, and completion rules.
  2. Connect print, events, direct mail, and partner introductions to specific accurate destinations.
  3. Reconcile qualified referrals and orders with business records and review customer experience.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Referral terms, approved incentives, print or event offers, destinations, and order records.

Deliverables to produce

Clear referral rules, connected landing pages, source identifiers, and valid-customer reporting.

What does this look like in practice?

A home-service firm prints a QR code for its service and estimate page. Referral rewards follow clear terms and apply only to eligible completed work.

What do you measure?

Valid referrals, new customers, net contribution, repeat purchase, and source completeness.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Review customer fit and contribution rather than assuming every coded purchase was incremental.

What limits the conclusion?

Do not buy positive reviews or require favorable feedback for a reward. QR scans and coupon use do not establish causal lift.

07 / Global & Behavioral

How do culture and behavior shape a marketing decision?

Adapt the message, experience, and decision process to the audience’s context.

How do businesses adapt campaigns for different cultures?

Businesses adapt campaigns through local research, language review, relevant channels, suitable offers, and regional operational support. Cultural adaptation changes the meaning and usefulness of a campaign, not only its translation.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Research local customer problems, buying behavior, terminology, and channel use.
  2. Review offers, images, claims, currencies, and payment or delivery options with local specialists.
  3. Measure qualified outcomes and support demand separately by market.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Local customer research, terminology, channel behavior, regional offers, payments, fulfillment, and support.

Deliverables to produce

Reviewed local campaigns, appropriate assets, regional operations, and market-level reporting.

What does this look like in practice?

A US supplier adapts a distributor campaign for a new market using local technical terminology and support availability.

What do you measure?

Local conversion, net contribution, customer feedback, returns, and support resolution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Delay expansion when the business cannot deliver or support the localized promise.

What limits the conclusion?

National stereotypes are not customer research. Operational readiness matters as much as campaign localization.

How does decision design help customers?

Decision design helps customers compare options, understand costs, and complete a suitable task. Behavioral research informs hypotheses about attention and choice; testing establishes whether a specific change helps the actual audience.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify confusing choices, missing information, and friction through customer research.
  2. Present meaningful comparisons, readable terms, and a clear next action.
  3. Test understanding, completion, complaints, and customer satisfaction together.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

User questions, confusing choices, material terms, research hypotheses, and task-completion data.

Deliverables to produce

Clear comparisons, understandable choices, useful tests, and customer-experience guardrails.

What does this look like in practice?

A subscription page presents the actual recurring price and cancellation conditions beside the selection control.

What do you measure?

Task completion, comprehension, conversion quality, returns, and complaints.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Reject a conversion gain that depends on confusion, hidden terms, or obstructive cancellation.

What limits the conclusion?

Do not use deceptive countdowns, hidden subscriptions, or obstructive cancellation. A psychological theory does not guarantee conversion lift.

08 / Frontier & Specialized

How do specialist approaches fit the broader plan?

Specialist approaches address particular audiences, markets, buying teams, technologies, and regulatory contexts. Each approach needs a defined customer task and measurable outcome.

How do businesses connect customer data responsibly?

Businesses connect customer data with clear identifiers, permitted purposes, accurate records, and preference enforcement. Customer data platforms can organize records, but identity matching remains subject to accuracy and permission limits.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify the minimum data needed for the customer task and reporting purpose.
  2. Define matching rules, source ownership, permissions, and retention.
  3. Test duplicates, incorrect matches, opt-outs, deletions, and data access.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Approved purposes, first-party identifiers, source quality, matching rules, preferences, and retention.

Deliverables to produce

Reliable identity rules, preference enforcement, access controls, and quality monitoring.

What does this look like in practice?

A retailer matches orders to its own customer records to support service and relevant permission-based messaging.

What do you measure?

Match accuracy, duplicates, preference enforcement, record quality, and useful reporting coverage.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Investigate inaccurate matches and inappropriate sharing before expanding data collection.

What limits the conclusion?

Server-side collection and hashed identifiers are not automatic privacy compliance. Do not assume unavailable identities can be reconstructed accurately.

How do online and offline commerce work together?

Online and offline commerce work together through consistent product data, inventory, pricing, fulfillment, support, and customer records. Shoppable content and live commerce add discovery paths to that same operating system.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Align product availability, offers, returns, and pickup or delivery terms across channels.
  2. Connect eligible store and online transactions with permitted data and clear definitions.
  3. Evaluate net sales, customer experience, fulfillment, and repeated purchases.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Product records, inventory, offers, store and online orders, fulfillment, permissions, and support.

Deliverables to produce

Consistent commerce information, connected fulfillment, reconciled transactions, and net sales reporting.

What does this look like in practice?

A local shop publishes product demonstrations online and offers accurate in-store pickup availability. Sales reporting avoids counting a reservation and its pickup as two purchases.

What do you measure?

Net sales by channel, inventory errors, returns, fulfillment cost, and repeat purchase.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Fix unavailable inventory and inconsistent terms before adding new purchase channels.

What limits the conclusion?

Platform checkout and commerce features vary by market and account. Confirm current availability before launch.

How do teams control AI-assisted workflows?

Teams control AI-assisted workflows by defining allowed tasks, approved data, human review, logging, and rollback. Automated classification or drafting becomes useful when output quality and business effects are measurable.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Define inputs, prohibited data, output requirements, and review thresholds.
  2. Keep customer-facing claims, budget changes, and sensitive decisions under accountable control.
  3. Monitor failures and compare quality, cost, and time with the prior workflow.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Allowed tasks, approved data, review thresholds, logs, cost information, and rollback procedures.

Deliverables to produce

Controlled assistance, reviewed outputs, failure monitoring, and documented operating responsibilities.

What does this look like in practice?

A team drafts campaign variations from approved product information. A reviewer checks claims and messaging before activation.

What do you measure?

Error rate, review effort, useful output, workflow cost, and incident resolution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Keep sensitive decisions and customer-facing claims under accountable review.

What limits the conclusion?

An AI-generated forecast is an estimate. Record assumptions and do not treat it as observed revenue.

How does account-based marketing coordinate buying teams?

Account-based marketing coordinates marketing and sales around selected organizations and buying committees. Account selection, relevant expertise, personalized evaluation support, and coordinated follow-up connect activity to qualified opportunities.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Select accounts using business fit, needs, capacity, and credible buying signals.
  2. Map decision makers, users, technical evaluators, and procurement concerns.
  3. Coordinate content, advertising, outreach, events, and sales follow-up with clear account ownership.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Suitable accounts, buying roles, needs, qualification, account ownership, and useful evaluation evidence.

Deliverables to produce

An account plan, committee-specific content, coordinated campaigns, and opportunity reporting.

What does this look like in practice?

An industrial supplier combines engineering content, a procurement guide, a webinar, and a sales demonstration for a defined account segment.

What do you measure?

Engaged suitable accounts, buying-group coverage, opportunities, sales cycle, and closed contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Prioritize fit and buying-group progress rather than counting every account interaction equally.

What limits the conclusion?

Intent data suggests possible interest; it does not prove consent, budget, or an active purchase decision.

How does regulation affect channel planning?

Regulation affects marketing claims, disclosures, targeting, customer data, professional responsibilities, and recordkeeping. A channel plan maps these requirements to content, advertising, forms, messaging, and reporting.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Identify the jurisdiction, professional rules, products, data, and claims involved.
  2. Review content and campaigns with appropriately qualified specialists before launch.
  3. Maintain approved language, evidence, records, privacy controls, and a correction process.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

The actual product, jurisdiction, professional role, customer data, material claims, and applicable rules.

Deliverables to produce

Approved language, reviewed channels, secure contact paths, evidence records, and correction controls.

What does this look like in practice?

A law firm reviews advertising claims and contact forms alongside practice-area content. Its marketing plan also includes referrals, paid media, follow-up, and client experience.

What do you measure?

Qualified inquiries, approved claims, complaints, policy incidents, and commercial outcomes.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Seek appropriate specialist review when an activity, product, or jurisdiction changes.

What limits the conclusion?

One generic compliance template does not cover every state, profession, or product. Confirm the rules that apply to the actual activity.

How do interactive audiences fit a marketing plan?

Interactive audiences fit a plan when the offer is relevant to the game, community, creator, or event. Sponsorship, in-game placements, streaming, and interactive experiences need audience fit and appropriate disclosures.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Check audience composition, age suitability, inventory, rights, and moderation.
  2. Design a useful or relevant experience rather than interrupting participation without context.
  3. Measure engagement quality, customer actions, brand safety, and commercial contribution.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience composition, rights, creator context, age suitability, inventory, and moderation.

Deliverables to produce

A relevant interactive campaign, transparent sponsorship, reviewed placements, and outcome reporting.

What does this look like in practice?

A gaming accessory brand sponsors an appropriate creator demonstration with a disclosed relationship and accurate product claims.

What do you measure?

Qualified engagement, site visits, customer acquisition, and placement quality.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Stop unsuitable contexts even when engagement appears high.

What limits the conclusion?

Metaverse or esports labels do not establish demand. Review child safety, privacy, and platform restrictions.

How do businesses evaluate a new marketing channel?

Businesses evaluate a new channel with audience evidence, a bounded test, clear success criteria, and an assessment of operating costs. Early adoption has value only when the channel serves real customers.

How do you apply this approach?

Apply this approach by defining the customer task, preparing the relevant assets, and reviewing the resulting business actions.

  1. Confirm audience relevance, eligibility, brand safety, and a usable conversion path.
  2. Set a test budget, time period, qualified outcome, and stopping rule.
  3. Compare the result with existing channels and document uncertainty.

What information and deliverables does this require?

Prepare the following inputs and define the deliverables before starting execution.

Information to prepare

Audience evidence, platform rules, brand-safety context, operating effort, and conversion readiness.

Deliverables to produce

A bounded test with approved assets, success criteria, spending limits, and a stopping rule.

What does this look like in practice?

A professional service tests a new discussion platform with useful educational content before committing to a permanent publishing schedule.

What do you measure?

Qualified demand, acquisition cost, retained customers, operating effort, and net contribution.

Define each outcome and its data source before comparing performance. Use the same period, currency, customer definition, and treatment of cancellations or refunds. Review operational records alongside channel reports.

How do you decide what to change next?

Compare useful customers and operating costs rather than assuming early adoption creates an advantage.

What limits the conclusion?

Attention and novelty are not substitutes for customer demand. Do not label a channel essential without evidence.

04 / See the handoff

From disconnected activity
to a customer journey.

Drag the control to compare a campaign that stops at the click with a coordinated process that carries the inquiry into follow-up, delivery, and retention.

DISCONNECTED ACTIVITY

Attention without a handoff.

CampaignClick?

Unclear next action. Separate tools. Incomplete follow-up. Channel reports stop short of customer value.

CONNECTED EXECUTION

Every step has a next step.

CampaignLeadCRM
Follow-upCustomerReturn

Clear ownership. Useful messages. Sales coordination. Outcomes checked against revenue, costs, and retention.

Illustrative workflow comparison.

05 / The whole marketing discipline

Full coverage.
One coordinated plan.

62 Digital marketing services
8 Connected pillars
14 Paid-media approaches
70 Practical topic guides
20 US industry plans

Actual homepage inventory. Channel selection follows your business needs.

06 / Marketing intelligence

Every decision
has an input.

A planning sequence brings the disciplines together. Define the audience, offer, economics, execution, permissions, and measurement before choosing the next investment.

GROWMEHOW / PLANNING SEQUENCE
  1. Audience intelligenceDefine buyers, tasks, alternatives, and market context.DEFINED
  2. Brand & creativeAlign positioning, messages, evidence, and production.DEFINED
  3. Owned mediaConnect content, search, social, video, and the website.DEFINED
  4. Paid mediaChoose among 14 approaches using economics and audience fit.DEFINED
  5. LifecycleCoordinate email, messaging, CRM, creators, and partners.DEFINED
  6. Technology & dataSet permissions, integrations, and outcome definitions.DEFINED
  7. Customer growthConnect sales, delivery, experience, loyalty, and retention.DEFINED
  8. Global & behavioralAdapt the plan to culture, language, and decisions.DEFINED
  9. Specialist testingSet a hypothesis, comparison, cost, and adoption criterion.DEFINED
  10. MeasurementReview qualified demand, contribution, and customer value.DEFINED
  11. CoordinationAssign owners, budgets, handoffs, and review dates.DEFINED
OUTPUTA connected marketing plan.Explore the execution guides ↗

Illustrative planning sequence.

07 / The customer lifecycle

The first click
is only the beginning.

Select a stage to see the channels, work, and outcomes that support the customer’s next decision.

Awareness

How does the right customer find you?

Explain a useful buying reason and reach suitable audiences in the places they already use.

Read the relevant guide ↗

Connected services

  • Research & positioning
  • Content & organic social
  • SEO & paid media
  • Creators & PR

Useful measurements

Qualified reach, useful engagement, brand demand, and suitable website visits.

08 / Check the connections

See the gaps.
Connect the plan.

Select the pillars your current plan covers. The comparison shows breadth of coverage; your business chooses the combination it can deliver and measure.

What does your current plan include?
Your selected coverage1 of 8 pillars
GrowMeHow service framework8 of 8 pillars

Seven pillars are outside the current selection. Start with the customer journey and business need before adding a channel.

Coverage comparison. This does not measure results or competitor performance.

Find your industry starting plan ↗
09 / The written commitment

We beat 12 months
in 6 months—guaranteed.

Define the target, baseline, delivery scope, measurement period, and commercial terms together before execution begins.

01 / 90 DAYS

No result in 90 days = Full refund.

Ask for the result definition and refund terms in the written agreement.

02 / 6 MONTHS

Beat your #1 competitor in 6 months or we work free.

Agree on the competitor, comparison metric, and work scope before starting.

03 / BEFORE WORK

All results guaranteed in writing before we start.

Keep the baseline, commitments, responsibilities, and review dates in one place.

Discuss your written plan
10 / Questions answered

Know the plan
before you begin.

What is Algorithm Acceleration?

Algorithm Acceleration is GrowMeHow’s approach to coordinating research, creative, channels, conversion, follow-up, customer experience, and measurement. The plan uses evidence from one stage to improve the next.

Is GrowMeHow only an SEO agency?

GrowMeHow is a full-stack digital marketing agency. Its 62 services span eight pillars: foundations, owned media, paid media, lifecycle, technology and data, customer growth, global and behavioral marketing, and specialist approaches.

Do I need all 62 services?

Choose the services your audience, offer, buying cycle, economics, capacity, and measurement support. The framework explains the options; your business plan selects the useful combination.

What does the six-month commitment cover?

The written proposal should identify the baseline, comparison target, delivery scope, measurement window, responsibilities, and commercial terms. Discuss those details before execution begins.

How does the 90-day refund commitment work?

GrowMeHow’s stated commitment is no result in 90 days equals a full refund, in writing. Define the result, eligible work, measurement window, and refund terms in the agreement before starting.

What does beating a competitor mean?

Define the competitor and comparison metric first. A ranking, qualified demand, sales outcome, or another measure needs a clear scope and data source. Different metrics answer different business questions.

What happens during onboarding?

Start with the business goals, offer, audience, capacity, budget, existing assets, account access, permissions, and baseline data. Assign owners and agree on the first review points.

What does the Free Growth Analysis include?

Use the contact link to request a discussion of your audience, offer, channels, website, follow-up, and measurement. The sector selector on this page suggests a starting plan from your choices.

How do you choose advertising platforms?

Choose platforms by buyer behavior, creative fit, demand, sales cycle, cost, margin, and measurement. The homepage explains fourteen paid-media platforms and approaches, including search, social, marketplaces, and retail media.

How do content, SEO, and social work together?

Research identifies customer questions. Content answers them. Search, social, video, email, partners, and sales distribute useful information. The website helps the customer evaluate and take an appropriate next step.

How do email and CRM support growth?

Email and messaging provide useful follow-up. CRM workflows connect inquiries with owners, sales stages, and customer records. Review permission, relevance, delivery, response, and actual sales outcomes together.

What is ROAS?

Return on ad spend divides attributed advertising revenue by advertising spend. It does not deduct product costs, service delivery, returns, or other operating costs. Review contribution and attribution limits alongside ROAS.

What is customer acquisition cost?

Customer acquisition cost divides the defined acquisition costs by the number of new customers acquired in the same scope and period. State which costs, customers, and dates are included before making comparisons.

How do customer value and retention affect budgets?

Repeat purchases and renewals can change the economics of acquisition. Use actual customer revenue, contribution, refunds, retention, and service costs. Keep forecasts separate from recorded outcomes.

How do you measure qualified leads?

Define a qualified lead using fit, need, contactability, and the business’s sales criteria. Review valid inquiries and sales outcomes alongside campaign reports. A form submission alone does not establish a suitable prospect.

How is privacy handled?

Define the information collected, the business purpose, the permissions required, access controls, retention, and permitted use. Review the requirements for your industry, audience, and tools before deploying tracking or outreach.

How can AI support the marketing process?

AI can help with research organization, drafting, analysis, creative variations, and workflow support. People verify facts, permissions, brand claims, and outputs. Decide adoption using usefulness and sustainable operation.

Does the homepage cover my US industry?

The homepage includes 20 US sector plans, five focused business plans, and all 1,012 detailed categories in the current 2022 NAICS edition. Open the industry section or search the category list.

Why does a 2026 guide use the 2022 NAICS edition?

The official classification retains its edition label. The homepage’s marketing guidance is reviewed in 2026 while its industry categories use the Census Bureau’s current 2022 NAICS structure.

Are the animated graphs actual client results?

The interactive growth paths, planning sequence, and workflow comparison are labeled illustrations. Service and guide counts come from the actual homepage inventory. Evaluate your plan using your own baseline and recorded business outcomes.

Md Rabby Alam, Founder and CEO of GrowMeHow
Meet the founder

Md Rabby Alam

Founder & CEO · Algorithm Acceleration Agency

“We don't guess. We engineer visibility.”

GrowMeHow connects the full digital marketing discipline with the decisions a business needs to make. The work starts with the audience and offer, then follows the customer through discovery, conversion, and retention.

Every US business category

Find the plan for your industry.

20 sector plans · five focused plans · 1,012 detailed categories

05 · Digital marketing by industry

How does digital marketing change across US industries?

The channel framework stays connected to customer needs. The offer, buyer, purchase cycle, claims, geography, data, and operating capacity change by industry.

One framework. Every US sector.

The industry plans cover acquisition, content, SEO, paid media, social, email and messaging, website conversion, measurement, and retention. Law firms are one application; retailers, manufacturers, restaurants, educators, healthcare providers, and other businesses need their own buyer and channel decisions.

The directory contains all 20 sectors, 96 subsectors, and 1,012 detailed industries in the current U.S. Census Bureau classification. Public administration has a separate public-service objective.

Explore all 20 sectors

Focused business playbooks

Law firm digital marketing

Who is the audience and how does the purchase work?

Prospective clients, in-house counsel, businesses, and referring professionals evaluate legal service fit, jurisdiction, experience, confidentiality, fees, and the consultation process. Match the plan to the actual practice area and client.

What information does the buyer need?

Explain practice areas, lawyer credentials, jurisdiction, service scope, consultation steps, fee information where appropriate, and genuine experience without promising a case outcome.

How do content, SEO, and local visibility support demand?

Create distinct practice-area and useful location pages, credentialed explanations, lawyer profiles, and procedural guides. Link information to an appropriate confidential contact path.

How does paid media fit the plan?

Separate practice-area intent and geography in eligible search campaigns. Review ad claims and landing pages under the relevant state bar rules before launch.

How do social media and video support the buyer?

Publish clear legal-process education and practitioner insights. Keep public replies general and route case-specific questions to a suitable private channel.

How do email, messaging, and relationships support retention?

Provide consultation preparation, permission-based follow-up, and useful client communication. Stop prospect sequences after engagement or withdrawal of permission.

How does the website connect interest to action?

Explain consultation scope and response expectations. Avoid requesting detailed case facts through unsecured forms or placing sensitive form values in analytics.

What business outcomes do you measure?

Suitable inquiries, attended consultations, accepted matters, response time, acquired-client cost, and matter contribution with appropriate confidentiality.

What requires specialist review?

Review applicable state professional conduct and advertising rules, testimonials, specialization claims, confidentiality, conflicts, and communication permissions. Marketing does not establish an attorney-client relationship by itself.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Where does this business fit in the industry directory?

Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.

Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.

Medical practice digital marketing

Who is the audience and how does the purchase work?

Patients, caregivers, and referring clinicians evaluate service suitability, clinician qualifications, insurance participation, appointment access, location, and preparation requirements.

What information does the buyer need?

Explain actual services, clinicians, accepted coverage information, access, preparation, and booking steps. Have qualified clinicians review health information and material treatment claims.

How do content, SEO, and local visibility support demand?

Create useful service and clinician pages, accurate local listings, reviewed patient education, and genuine location information. Keep hours and appointment instructions current.

How does paid media fit the plan?

Test eligible service and local campaigns with reviewed claims, targeting, and destinations. Review tracking technologies before activation and avoid disclosing protected or otherwise sensitive health information.

How do social media and video support the buyer?

Share reviewed educational explanations and practical service information. Use patient images or stories only with appropriate authorization and never expose information in public replies.

How do email, messaging, and relationships support retention?

Use suitable secure appointment reminders, preparation, care-related follow-up, and reviewed permission-based marketing. Differentiate clinical communication from promotion.

How does the website connect interest to action?

Provide accessible secure appointment requests. Minimize initial data collection and route clinical concerns through approved care processes.

What business outcomes do you measure?

Appropriate appointment requests, booked visits, attendance, response time, access, and acquisition cost with privacy-aware reporting.

What requires specialist review?

Review applicable HHS guidance, professional advertising rules, health-claim evidence, state privacy requirements, and the actual data involved. Not every health-related web visit has the same regulatory treatment.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Where does this business fit in the industry directory?

Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.

Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.

Real estate agency digital marketing

Who is the audience and how does the purchase work?

Buyers, sellers, tenants, and property owners evaluate local knowledge, current inventory, service scope, transaction process, fees, and agent credentials.

What information does the buyer need?

Explain property and service information accurately, including genuine availability, listing permissions, representation, material fees, and viewing or consultation steps.

How do content, SEO, and local visibility support demand?

Create useful neighborhood and transaction guidance with actual local expertise. Manage listing feeds, expired properties, indexability, and duplicate content without inventing local statistics.

How does paid media fit the plan?

Use eligible property and service campaigns with reviewed housing category rules, geography, and claims. Check current platform restrictions instead of assuming unrestricted demographic targeting.

How do social media and video support the buyer?

Publish permitted property tours, local market explanations grounded in dated evidence, and answers to buyer and seller questions.

How do email, messaging, and relationships support retention?

Use inquiry follow-up, requested property information, viewing reminders, and appropriate relationship communication. Keep listings and preference changes synchronized.

How does the website connect interest to action?

Provide clear viewing and consultation requests with accurate availability and required disclosures. Offer accessible contact options.

What business outcomes do you measure?

Suitable inquiries, attended viewings, signed representation, completed transactions, response time, and acquisition cost.

What requires specialist review?

Review fair housing, state licensing, listing rights, disclosure, testimonial, and platform rules. Market claims require current geographic and time context.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Where does this business fit in the industry directory?

Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.

Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.

Financial services and fintech digital marketing

Who is the audience and how does the purchase work?

Borrowers, savers, investors, insured customers, and business buyers have different needs and eligibility. Fintech software and regulated financial products require different marketing and classification decisions.

What information does the buyer need?

Explain the actual product, provider role, fees, risks, exclusions, eligibility, service terms, security claims, and relevant credentials or registrations.

How do content, SEO, and local visibility support demand?

Create reviewed product explanations, comparison criteria, eligibility guidance, and support content. Name qualified authors where relevant and keep material terms current.

How does paid media fit the plan?

Match approved campaigns to the actual product and applicable eligibility, disclosure, location, and platform restrictions. Separate software demonstrations from regulated product applications.

How do social media and video support the buyer?

Provide factual education and service explanations with appropriate disclosures. Avoid unsupported return claims and public personalized financial advice.

How do email, messaging, and relationships support retention?

Use approved education, application follow-up, onboarding, service, and renewal messages. Collect sensitive information only through suitable systems.

How does the website connect interest to action?

Explain who provides the service and how qualification works. Keep fees and risks near relevant claims and avoid exposing sensitive application data through tracking.

What business outcomes do you measure?

Suitable applications, approved or funded products, activated business accounts, retained customers, complaints, and acquisition contribution.

What requires specialist review?

Review the regulator, jurisdiction, product, data, and professional rules involved. SEC adviser rules do not apply identically to every insurer, bank, software company, or fintech service.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Where does this business fit in the industry directory?

Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.

Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.

Home service digital marketing

Who is the audience and how does the purchase work?

Homeowners, landlords, tenants, and property managers evaluate urgency, service scope, territory, trust, availability, estimates, and ongoing support. Repair, installation, cleaning, and maintenance have different purchase cycles.

What information does the buyer need?

Explain services, actual coverage, booking hours, relevant credentials, estimate scope, material pricing terms, and customer support.

How do content, SEO, and local visibility support demand?

Create genuine service and location information, maintain eligible profiles, answer preparation questions, and show permitted work examples. Avoid near-identical city pages.

How does paid media fit the plan?

Separate emergency service, scheduled repairs, installations, and recurring contracts. Limit geography and schedules to service and response capacity.

How do social media and video support the buyer?

Show real workmanship and practical maintenance education. Use customer-approved images and context rather than unsupported before-and-after promises.

How do email, messaging, and relationships support retention?

Use appointment preparation, estimate follow-up, completion information, maintenance reminders, and fair review requests with appropriate permission.

How does the website connect interest to action?

Provide quick mobile contact and accessible estimate forms. Collect service type, location, timing, and contact details needed for initial routing.

What business outcomes do you measure?

Suitable calls, booked jobs, attendance, completed work, response time, recurring contracts, and job contribution.

What requires specialist review?

Review licensing, insurance, safety, financing, testimonials, and relevant state requirements. Home services cross construction, administrative services, and other-service classifications.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Where does this business fit in the industry directory?

Classification depends on the establishment’s primary activity. Find the relevant official category before applying the wider sector plan.

Fintech software, financial products, and home services can span several sectors. A marketing label is not an official industry classification.

Full digital marketing plans across 20 sectors

Agriculture, forestry, fishing, and hunting

Who is the audience and how does the purchase work?

Growers, processors, distributors, landowners, and consumers buy through different seasonal and contractual cycles. Separate wholesale supply, direct-to-consumer sales, and agricultural services.

What information does the buyer need?

Publish crop or product specifications, harvest timing, quantity, handling, delivery area, availability, and relevant verified certifications.

How do content, SEO, and local visibility support demand?

Build product, service, and delivery pages. Explain storage, sourcing, ordering, and practical selection questions with current operating information.

How does paid media fit the plan?

Test high-intent product or service searches and relevant trade placements. Match geography and season to actual supply.

How do social media and video support the buyer?

Show genuine production, handling, and field practices. Use producer education, product demonstrations, and customer-approved stories.

How do email, messaging, and relationships support retention?

Use permission-based availability updates, seasonal reminders, distributor education, and reorder messages linked to actual supply.

How does the website connect interest to action?

Collect volume, specification, destination, and timing for wholesale inquiries. Provide clear pickup or checkout terms for consumer orders.

What business outcomes do you measure?

Qualified buyer inquiries, quoted volume, completed orders, repeat contracts, spoilage or returns, and net contribution.

What requires specialist review?

Review food, pesticide, environmental, and certification claims where relevant. Avoid promising harvest yield or availability without evidence.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 64 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Crop Production 111

Soybean Farming111110

This industry comprises establishments primarily engaged in growing soybeans and/or producing soybean seeds.

Oilseed (except Soybean) Farming111120

This industry comprises establishments primarily engaged in growing fibrous oilseed producing plants and/or producing oilseed seeds, such as sunflower, safflower, flax, rape, canola, and sesame.

Dry Pea and Bean Farming111130

This industry comprises establishments primarily engaged in growing dry peas, beans, and/or lentils.

Wheat Farming111140

This industry comprises establishments primarily engaged in growing wheat and/or producing wheat seeds.

Corn Farming111150

This industry comprises establishments primarily engaged in growing corn (except sweet corn) and/or producing corn seeds.

Rice Farming111160

This industry comprises establishments primarily engaged in growing rice (except wild rice) and/or producing rice seeds.

Oilseed and Grain Combination Farming111191

This U.S. industry comprises establishments engaged in growing a combination of oilseed(s) and grain(s) with no one oilseed (or family of oilseeds) or grain (or family of grains) accounting for one-half of the establishment's

All Other Grain Farming111199

This U.S. industry comprises establishments primarily engaged in growing grains and/or producing grain(s) seeds (except wheat, corn, rice, and oilseed(s) and grain(s) combinations).

Potato Farming111211

This U.S. industry comprises establishments primarily engaged in growing potatoes and/or producing seed potatoes.

Other Vegetable (except Potato) and Melon Farming111219

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) growing melons and/or vegetables (except potatoes; dry peas; dry beans; field, silage, or seed corn; and sugar beets); (2) producing vegetable and/or melon seeds; and (3) growing vegetable and/or melon bedding plants.

Orange Groves111310

This industry comprises establishments primarily engaged in growing oranges.

Citrus (except Orange) Groves111320

This industry comprises establishments primarily engaged in growing citrus fruits (except oranges).

Apple Orchards111331

This U.S. industry comprises establishments primarily engaged in growing apples.

Grape Vineyards111332

This U.S. industry comprises establishments primarily engaged in growing grapes and/or growing grapes to sun dry into raisins.

Strawberry Farming111333

This U.S. industry comprises establishments primarily engaged in growing strawberries.

Berry (except Strawberry) Farming111334

This U.S. industry comprises establishments primarily engaged in growing berries.

Tree Nut Farming111335

This U.S. industry comprises establishments primarily engaged in growing tree nuts.

Fruit and Tree Nut Combination Farming111336

This U.S. industry comprises establishments primarily engaged in growing a combination of fruit(s) and tree nut(s) with no one fruit (or family of fruit) or family of tree nuts accounting for one-half of the establishment's agricultural production (i.e., value of crops for market).

Other Noncitrus Fruit Farming111339

This U.S. industry comprises establishments primarily engaged in growing noncitrus fruits (except apples, grapes, berries, and fruit(s) and tree nut(s) combinations).

Mushroom Production111411

This U.S. industry comprises establishments primarily engaged in growing mushrooms under cover in mines underground, or in other controlled environments.

Other Food Crops Grown Under Cover111419

This U.S. industry comprises establishments primarily engaged in growing food crops (except mushrooms) under glass or protective cover.

Nursery and Tree Production111421

This U.S. industry comprises establishments primarily engaged in (1) growing nursery products, nursery stock, shrubbery, bulbs, fruit stock, sod, and so forth, under cover or in open fields and/or (2) growing short rotation woody trees with a growth and harvest cycle of 10 years or less for pulp or tree stock.

Floriculture Production111422

This U.S. industry comprises establishments primarily engaged in growing and/or producing floriculture products (e.g., cut flowers and roses, cut cultivated greens, potted flowering and foliage plants, and flower seeds) under cover and in open fields.

Tobacco Farming111910

This industry comprises establishments primarily engaged in growing tobacco.

Cotton Farming111920

This industry comprises establishments primarily engaged in growing cotton.

Sugarcane Farming111930

This industry comprises establishments primarily engaged in growing sugarcane.

Hay Farming111940

This industry comprises establishments primarily engaged in growing hay, alfalfa, clover, and/or mixed hay.

Sugar Beet Farming111991

This U.S. industry comprises establishments primarily engaged in growing sugar beets.

Peanut Farming111992

This U.S. industry comprises establishments primarily engaged in growing peanuts.

All Other Miscellaneous Crop Farming111998

This U.S. industry comprises establishments primarily engaged in one of the following: (1) growing crops (except oilseeds and/or grains; vegetables and/or melons; fruits and/or tree nuts; greenhouse, nursery, and/or floriculture products; tobacco; cotton; sugarcane; hay; sugar beets; or peanuts); (2) growing a combination of crops (except a combination of oilseed(s) and grain(s); and a combination of fruit(s) and tree nut(s)) with no one crop or family of crops accounting for one-half of the establishment's agricultural production (i.e., value of crops for market); or (3) gathering tea or maple sap.

Animal Production and Aquaculture 112

Beef Cattle Ranching and Farming112111

This U.S. industry comprises establishments primarily engaged in raising cattle (including cattle for dairy herd replacements).

Cattle Feedlots112112

This U.S. industry comprises establishments primarily engaged in feeding cattle for fattening.

Dairy Cattle and Milk Production112120

This industry comprises establishments primarily engaged in milking dairy cattle.

Dual-Purpose Cattle Ranching and Farming112130

This industry comprises establishments primarily engaged in raising cattle for both milking and meat production.

Hog and Pig Farming112210

This industry comprises establishments primarily engaged in raising hogs and pigs. These establishments may include farming activities, such as breeding, farrowing, and the raising of weanling pigs, feeder pigs, or market size hogs.

Chicken Egg Production112310

This industry comprises establishments primarily engaged in raising chickens for egg production. The eggs produced may be for use as table eggs or hatching eggs.

Broilers and Other Meat Type Chicken Production112320

This industry comprises establishments primarily engaged in raising broilers, fryers, roasters, and other meat type chickens.

Turkey Production112330

This industry comprises establishments primarily engaged in raising turkeys for meat or egg production.

Poultry Hatcheries112340

This industry comprises establishments primarily engaged in hatching poultry of any kind.

Other Poultry Production112390

This industry comprises establishments primarily engaged in raising poultry (except chickens for meat or egg production and turkeys).

Sheep Farming112410

This industry comprises establishments primarily engaged in raising sheep and lambs, or feeding lambs for fattening. The sheep or lambs may be raised for sale or wool production.

Goat Farming112420

This industry comprises establishments primarily engaged in raising goats.

Finfish Farming and Fish Hatcheries112511

This U.S. industry comprises establishments primarily engaged in (1) farm raising finfish (e.g., catfish, trout, goldfish, tropical fish, minnows) and/or (2) hatching fish of any kind.

Shellfish Farming112512

This U.S. industry comprises establishments primarily engaged in farm raising shellfish (e.g., crayfish, shrimp, oysters, clams, mollusks).

Other Aquaculture112519

This U.S. industry comprises establishments primarily engaged in (1) farm raising of aquatic animals (except finfish and shellfish) and/or (2) farm raising of aquatic plants. Alligator, algae, frog, seaweed, or turtle production is included in this industry.

Apiculture112910

This industry comprises establishments primarily engaged in raising bees. These establishments may collect and gather honey; and/or sell queen bees, packages of bees, royal jelly, bees' wax, propolis, venom, pollen, and/or other bee products.

Horses and Other Equine Production112920

This industry comprises establishments primarily engaged in raising horses, mules, donkeys, and other equines.

Fur-Bearing Animal and Rabbit Production112930

This industry comprises establishments primarily engaged in raising fur-bearing animals including rabbits. These animals may be raised for sale or for their pelt production.

All Other Animal Production112990

This industry comprises establishments primarily engaged in (1) raising animals (except cattle, hogs and pigs, poultry, sheep and goats, aquaculture, apiculture, horses and other equines; and fur-bearing animals including rabbits) or (2) raising a combination of animals, with no one animal or family of animals accounting for one-half of the establishment's agricultural production (i.e., value of animals for market).

Forestry and Logging 113

Timber Tract Operations113110

This industry comprises establishments primarily engaged in the operation of timber tracts for the purpose of selling standing timber.

Forest Nurseries and Gathering of Forest Products113210

This industry comprises establishments primarily engaged in (1) growing trees for reforestation and/or (2) gathering forest products, such as gums, barks, balsam needles, rhizomes, fibers, Spanish moss, ginseng, and truffles.

Logging113310

This industry comprises establishments primarily engaged in one or more of the following: (1) cutting timber; (2) cutting and transporting timber; and (3) producing wood chips in the field.

Fishing, Hunting and Trapping 114

Finfish Fishing114111

This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of finfish (e.g., bluefish, salmon, trout, tuna) from their natural habitat.

Shellfish Fishing114112

This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of shellfish (e.g., clams, crabs, lobsters, mussels, oysters, sea urchins, shrimp) from their natural habitat.

Other Marine Fishing114119

This U.S. industry comprises establishments primarily engaged in the commercial catching or taking of marine animals (except finfish and shellfish).

Hunting and Trapping114210

This industry comprises establishments primarily engaged in one or more of the following: (1) commercial hunting and trapping; (2) operating commercial game preserves, such as game retreats; and (3) operating hunting preserves.

Support Activities for Agriculture and Forestry 115

Cotton Ginning115111

This U.S. industry comprises establishments primarily engaged in ginning cotton.

Soil Preparation, Planting, and Cultivating115112

This U.S. industry comprises establishments primarily engaged in performing a soil preparation activity or crop production service, such as plowing, fertilizing, seed bed preparation, planting, cultivating, and crop protecting services.

Crop Harvesting, Primarily by Machine115113

This U.S. industry comprises establishments primarily engaged in mechanical harvesting, picking, and combining of crops, and related activities. The machinery used is provided by the servicing establishment.

Postharvest Crop Activities (except Cotton Ginning)115114

This U.S. industry comprises establishments primarily engaged in performing services on crops, subsequent to their harvest, with the intent of preparing them for market or further processing. These establishments provide postharvest activities, such as crop cleaning, sun drying, shelling, fumigating, curing, sorting, grading, packing, and cooling.

Farm Labor Contractors and Crew Leaders115115

This U.S. industry comprises establishments primarily engaged in supplying labor for agricultural production or harvesting.

Farm Management Services115116

This U.S. industry comprises establishments primarily engaged in providing farm management services on a contract or fee basis usually to citrus groves, orchards, or vineyards. These establishments always provide management and may arrange or contract for the partial or the complete operations of the farm establishment(s) they manage. Operational activities may include cultivating, harvesting, and/or other specialized agricultural support activities.

Support Activities for Animal Production115210

This industry comprises establishments primarily engaged in performing support activities related to raising livestock (e.g., cattle, goats, hogs, horses, poultry, sheep). These establishments may perform one or more of the following: (1) breeding services for animals, including companion animals (e.g., cats, dogs, pet birds); (2) pedigree record services; (3) boarding horses; (4) dairy herd improvement activities; (5) livestock spraying; and (6) sheep dipping and shearing.

Support Activities for Forestry115310

This industry comprises establishments primarily engaged in performing particular support activities related to timber production, wood technology, forestry economics and marketing, and forest protection. These establishments

Mining, quarrying, and oil and gas extraction

Who is the audience and how does the purchase work?

Industrial buyers, operators, engineers, procurement teams, and partners evaluate capacity, material suitability, logistics, safety, and commercial terms.

What information does the buyer need?

Publish material specifications, testing methods, service capacity, delivery capability, project experience, and approved operational evidence.

How do content, SEO, and local visibility support demand?

Create technical product and capability pages with application details and useful downloadable specifications.

How does paid media fit the plan?

Test specialist search terms, professional audiences, and trade media. Prioritize suitable accounts over broad consumer reach.

How do social media and video support the buyer?

Share operational explanations, engineering expertise, and verified project information with relevant professional communities.

How do email, messaging, and relationships support retention?

Use account education, quotation follow-up, technical updates, and contract-renewal communication with defined sales ownership.

How does the website connect interest to action?

Route specification and procurement inquiries to the right technical team. Request quantity, application, timing, and delivery requirements.

What business outcomes do you measure?

Accepted technical inquiries, tenders, quotation progression, contract wins, sales cycle, and contract contribution.

What requires specialist review?

Review safety, environmental, investor, and performance claims. Public communication and customer acquisition require different approvals.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 21 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Oil and Gas Extraction 211

Crude Petroleum Extraction211120

This industry comprises establishments primarily engaged in (1) the exploration, development, and/or the production of petroleum from wells in which the hydrocarbons will initially flow or can be produced using normal or enhanced drilling and extraction techniques or (2) the production of crude petroleum from surface shales or tar sands or from reservoirs in which the hydrocarbons are semisolids. Establishments in this industry operate oil wells on their own account or for others on a contract or fee basis.

Natural Gas Extraction211130

This industry comprises establishments primarily engaged in (1) the exploration, development, and/or the production of natural gas from wells in which the hydrocarbons will initially flow or can be produced using normal or enhanced drilling and extraction techniques or (2) the recovery of liquid hydrocarbons from oil and gas field gases. Establishments primarily engaged in sulfur recovery from natural gas are included in this industry.

Mining (except Oil and Gas) 212

Surface Coal Mining212114

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) surface mining of bituminous coal, lignite, and anthracite coal; (2) developing bituminous coal, lignite, and anthracite coal surface mine sites; (3) surface mining and beneficiating (e.g., cleaning, washing, screening, and sizing) of bituminous coal, lignite, and anthracite coal; or (4) beneficiating (e.g., cleaning, washing, screening, and sizing), but not mining, bituminous coal, lignite, and anthracite coal.

Underground Coal Mining212115

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) underground mining of bituminous and anthracite coal; (2) developing bituminous and anthracite coal underground mine sites; and (3) underground mining and beneficiating (e.g., cleaning, washing, screening, and sizing) of bituminous and anthracite coal.

Iron Ore Mining212210

This industry comprises establishments primarily engaged in (1) developing mine sites, mining, and/or beneficiating (i.e., preparing) iron ores and manganiferous ores valued chiefly for their iron content and/or (2) producing sinter iron ore (except iron ore produced in iron and steel mills) and other iron ore agglomerates.

Gold Ore and Silver Ore Mining212220

This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) ores valued chiefly for their gold and/or silver content. Establishments primarily engaged in the transformation of the gold and silver into bullion or dore bar in combination with mining activities are included in this industry.

Copper, Nickel, Lead, and Zinc Mining212230

This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) ores valued chiefly for their copper, nickel, lead, or zinc content. Beneficiating includes the transformation of ores into concentrates. Establishments primarily engaged in recovering copper concentrates by the precipitation, leaching, or electrowinning of copper ore are included in this industry.

Other Metal Ore Mining212290

This industry comprises establishments primarily engaged in developing the mine site, mining, and/or beneficiating (i.e., preparing) metal ores (except iron and manganiferous ores valued for their iron content, gold ore, silver ore, copper, nickel, lead, and zinc ore).

Dimension Stone Mining and Quarrying212311

This U.S. industry comprises establishments primarily engaged in developing the mine site and/or mining or quarrying dimension stone (i.e., rough blocks and/or slabs of stone).

Crushed and Broken Limestone Mining and Quarrying212312

This U.S. industry comprises (1) establishments primarily engaged in developing the mine site, mining or quarrying crushed and broken limestone (including related rocks, such as dolomite, cement rock, marl, travertine, and calcareous tufa) and (2) preparation plants primarily engaged in beneficiating limestone (e.g., grinding or pulverizing).

Crushed and Broken Granite Mining and Quarrying212313

This U.S. industry comprises (1) establishments primarily engaged in developing the mine site, and/or mining or quarrying crushed and broken granite (including related rocks, such as gneiss, syenite (except nepheline), and diorite) and (2) preparation plants primarily engaged in beneficiating granite (e.g., grinding or pulverizing).

Other Crushed and Broken Stone Mining and Quarrying212319

This U.S. industry comprises: (1) establishments primarily engaged in developing the mine site and/or mining or quarrying crushed and broken stone (except limestone and granite); (2) preparation plants primarily engaged in beneficiating (e.g., grinding and pulverizing) stone (except limestone and granite); and (3) establishments primarily engaged in mining or quarrying bituminous limestone and bituminous sandstone.

Construction Sand and Gravel Mining212321

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) operating commercial grade (i.e., construction) sand and gravel pits; (2) dredging for commercial grade sand and gravel; and (3) washing, screening, or otherwise preparing commercial grade sand and gravel.

Industrial Sand Mining212322

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) operating industrial grade sand pits; (2) dredging for industrial grade sand; and (3) washing, screening, or otherwise preparing industrial grade sand.

Kaolin, Clay, and Ceramic and Refractory Minerals Mining212323

This U.S. industry comprises (1) establishments primarily engaged in developing the mine site and/or mining clay (e.g., china clay, paper clay and slip clay) or ceramic and refractory minerals and (2) establishments primarily engaged in beneficiating (i.e., preparing) clay or ceramic and refractory minerals.

Other Nonmetallic Mineral Mining and Quarrying212390

This industry comprises establishments primarily engaged in developing the mine site, mining, and/or milling or otherwise beneficiating (i.e., preparing) nonmetallic minerals (except coal, stone, sand, gravel, clay, and ceramic and refractory minerals). Drylake brine operations are included in this industry, as well as establishments engaged in producing the specified minerals from underground and open pit mines.

Support Activities for Mining 213

Drilling Oil and Gas Wells213111

This U.S. industry comprises establishments primarily engaged in drilling oil and gas wells for others on a contract or fee basis. This industry includes contractors that specialize in spudding in, drilling in, redrilling, and directional drilling.

Support Activities for Oil and Gas Operations213112

This U.S. industry comprises establishments primarily engaged in performing support activities, on a contract or fee basis, for oil and gas operations (except geophysical surveying and mapping, site preparation, construction, and transportation activities). Services included are exploration; excavating slush pits and cellars, well surveying; running, cutting, and pulling casings, tubes, and rods; cementing wells, shooting wells; perforating well casings; acidizing and chemically treating wells; and cleaning out, bailing, and swabbing wells.

Support Activities for Coal Mining213113

This U.S. industry comprises establishments primarily engaged in providing support activities for coal mining (except geophysical surveying and mapping, site preparation, construction, and transportation activities) on a contract or fee basis. Exploration for coal is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.

Support Activities for Metal Mining213114

This U.S. industry comprises establishments primarily engaged in providing support activities (except geophysical surveying and mapping, site preparation, construction, and transportation activities), on a contract or fee basis, for the mining and quarrying of metallic minerals and for the extraction of metal ores. Exploration for these minerals is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.

Support Activities for Nonmetallic Minerals (except Fuels) Mining213115

This U.S. industry comprises establishments primarily engaged in providing support activities, on a contract or fee basis, for the mining and quarrying of nonmetallic minerals (except fuel) and for the extraction of nonmetallic minerals (except geophysical surveying and mapping, site preparation, construction, and transportation activities). Exploration for these minerals is included in this industry. Exploration services include traditional prospecting methods, such as taking core samples and making geological observations at prospective sites.

Utilities

Who is the audience and how does the purchase work?

Customers include households, businesses, public bodies, and wholesale energy or water buyers. Regulated service communication differs from competitive product acquisition.

What information does the buyer need?

Explain service territory, eligibility, pricing structure, connection processes, outage information, and genuine program conditions.

How do content, SEO, and local visibility support demand?

Keep service, connection, billing, conservation, and support pages accurate and easy to find. Use current territory and program information.

How does paid media fit the plan?

Use advertising for eligible programs or competitive offers with clear qualification and geographic limits.

How do social media and video support the buyer?

Publish useful service updates, conservation education, and staffed responses. Separate critical outage communication from promotion.

How do email, messaging, and relationships support retention?

Send relevant account, program, renewal, and service notices using suitable permission and communication processes.

How does the website connect interest to action?

Provide accessible applications, program eligibility checks, and clear support routes. Measure successful completion rather than clicks.

What business outcomes do you measure?

Completed connections or applications, eligible enrollment, resolution, service adoption, and program cost.

What requires specialist review?

Review utility regulation, tariff claims, environmental statements, and critical-service communication requirements.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 14 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Utilities 221

Hydroelectric Power Generation221111

This U.S. industry comprises establishments primarily engaged in operating hydroelectric power generation facilities. These facilities use water power to drive a turbine and produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Fossil Fuel Electric Power Generation221112

This U.S. industry comprises establishments primarily engaged in operating fossil fuel powered electric power generation facilities. These facilities use fossil fuels, such as coal, oil, or gas, in internal combustion or combustion

Nuclear Electric Power Generation221113

This U.S. industry comprises establishments primarily engaged in operating nuclear electric power generation facilities. These facilities use nuclear power to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Solar Electric Power Generation221114

This U.S. industry comprises establishments primarily engaged in operating solar electric power generation facilities. These facilities use energy from the sun to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Wind Electric Power Generation221115

This U.S. industry comprises establishments primarily engaged in operating wind electric power generation facilities. These facilities use wind power to drive a turbine and produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Geothermal Electric Power Generation221116

This U.S. industry comprises establishments primarily engaged in operating geothermal electric power generation facilities. These facilities use heat derived from the Earth to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Biomass Electric Power Generation221117

This U.S. industry comprises establishments primarily engaged in operating biomass electric power generation facilities. These facilities use biomass (e.g., wood, waste, alcohol fuels) to produce electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Other Electric Power Generation221118

This U.S. industry comprises establishments primarily engaged in operating electric power generation facilities (except hydroelectric, fossil fuel, nuclear, solar, wind, geothermal, biomass). These facilities convert other forms of energy, such as tidal power, into electric energy. The electric energy produced in these establishments is provided to electric power transmission systems or to electric power distribution systems.

Electric Bulk Power Transmission and Control221121

This U.S. industry comprises establishments primarily engaged in operating electric power transmission systems and/or controlling (i.e., regulating voltages) the transmission of electricity from the generating source to distribution centers or other electric utilities. The transmission system includes lines and transformer stations.

Electric Power Distribution221122

This U.S. industry comprises electric power establishments primarily engaged in either (1) operating electric power distribution systems (i.e., consisting of lines, poles, meters, and wiring) or (2) operating as electric power brokers or agents that arrange the sale of electricity via power distribution systems operated by others.

Natural Gas Distribution221210

This industry comprises: (1) establishments primarily engaged in operating gas distribution systems (e.g., mains, meters); (2) establishments known as gas marketers that buy gas from the well and sell it to a distribution system; (3) establishments known as gas brokers or agents that arrange the sale of gas over gas distribution systems operated by others; and (4) establishments primarily engaged in transmitting and distributing gas to final consumers.

Water Supply and Irrigation Systems221310

This industry comprises establishments primarily engaged in operating water treatment plants and/or operating water supply systems. The water supply system may include pumping stations, aqueducts, and/or distribution mains. The water may be used for drinking, irrigation, or other uses.

Sewage Treatment Facilities221320

This industry comprises establishments primarily engaged in operating sewer systems or sewage treatment facilities that collect, treat, and dispose of waste.

Steam and Air-Conditioning Supply221330

This industry comprises establishments primarily engaged in providing steam, heated air, or cooled air. The steam distribution may be through mains.

Construction

Who is the audience and how does the purchase work?

Homeowners, developers, facilities teams, and public procurement buyers evaluate contractors by scope, timing, qualifications, project evidence, and risk.

What information does the buyer need?

Explain project types, licensed service scope, service area, estimate process, scheduling, and verified project experience.

How do content, SEO, and local visibility support demand?

Publish useful service and project pages with actual location differences. Maintain eligible local profiles and accurate contact details.

How does paid media fit the plan?

Test service-specific search campaigns and appropriate local or professional audiences. Align spend with estimator and crew capacity.

How do social media and video support the buyer?

Show customer-approved progress, workmanship, process explanations, and answers to common planning questions.

How do email, messaging, and relationships support retention?

Follow up on estimates, educate buyers before projects, and send appropriate maintenance or referral requests after completion.

How does the website connect interest to action?

Collect project type, location, timing, and contact details. Route emergency work differently from long-cycle construction bids.

What business outcomes do you measure?

Qualified estimates, booked site visits, bid wins, completed projects, margin, and response time.

What requires specialist review?

Confirm licensing, insurance, safety, financing, testimonial, and environmental claims. Advertising does not replace tender requirements.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 31 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Construction of Buildings 236

New Single-Family Housing Construction (except For-Sale Builders)236115

This U.S. industry comprises general contractor establishments primarily responsible for the entire construction of new single-family housing, such as single-family detached houses and town houses or row houses where each housing unit (1) is separated from its neighbors by a ground-to-roof wall and (2) has no housing units constructed above or below. This industry includes general contractors responsible for the on-site assembly of modular and prefabricated houses. Single-family housing design-build firms and single-family construction management firms acting as general contractors are included in this industry.

New Multifamily Housing Construction (except For-Sale Builders)236116

This U.S. industry comprises general contractor establishments primarily responsible for the construction of new multifamily residential housing units (e.g., high-rise, garden, town house apartments, and condominiums where each unit is not separated from its neighbors by a ground-to-roof wall). Multifamily design-build firms and multifamily housing construction management firms acting as general contractors are included in this industry.

New Housing For-Sale Builders236117

This U.S. industry comprises establishments primarily engaged in building new homes on land that is owned or controlled by the builder rather than the homebuyer or investor. The land is included with the sale of the home. Establishments in this industry build single-family and/or multifamily homes. These establishments are often referred to as merchant builders, but are also known as production or for-sale builders.

Residential Remodelers236118

This U.S. industry comprises establishments primarily responsible for the remodeling construction (including additions, alterations, reconstruction, maintenance, and repairs) of houses and other residential buildings, single- family and multifamily. Included in this industry are remodeling general contractors, for-sale remodelers, remodeling design-build firms, and remodeling project construction management firms.

Industrial Building Construction236210

This industry comprises establishments primarily responsible for the construction (including new work, additions, alterations, maintenance, and repairs) of industrial buildings (except warehouses). The construction of selected additional structures, whose production processes are similar to those for industrial buildings (e.g., incinerators, cement plants, blast furnaces, and similar nonbuilding structures), is included in this industry. Included in this industry are industrial building general contractors, industrial building for-sale builders, industrial building design- build firms, and industrial building construction management firms.

Commercial and Institutional Building Construction236220

This industry comprises establishments primarily responsible for the construction (including new work, additions, alterations, maintenance, and repairs) of commercial and institutional buildings and related structures, such as stadiums, grain elevators, and indoor swimming facilities. This industry includes establishments responsible for the on-site assembly of modular or prefabricated commercial and institutional buildings. Included in this industry are

Heavy and Civil Engineering Construction 237

Water and Sewer Line and Related Structures Construction237110

This industry comprises establishments primarily engaged in the construction of water and sewer lines, mains, pumping stations, treatment plants, and storage tanks. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to water, sewer line, and related structures construction. All structures (including buildings) that are integral parts of water and sewer networks (e.g., storage tanks, pumping stations, water treatment plants, and sewage treatment plants) are included in this industry.

Oil and Gas Pipeline and Related Structures Construction237120

This industry comprises establishments primarily engaged in the construction of oil and gas lines, mains, refineries, and storage tanks. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to oil and gas pipeline and related structures construction. All structures (including buildings) that are integral parts of oil and gas networks (e.g., storage tanks, pumping stations, and refineries) are included in this industry.

Power and Communication Line and Related Structures Construction237130

This industry comprises establishments primarily engaged in the construction of power lines and towers, power plants, and radio, television, and telecommunications transmitting/receiving towers. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to power and communication line and related structures construction. All structures (including buildings) that are integral parts of power and communication networks (e.g., transmitting towers, substations, and power plants) are included.

Land Subdivision237210

This industry comprises establishments primarily engaged in servicing land and subdividing real property into lots, for subsequent sale to builders. Servicing of land may include excavation work for the installation of roads and utility lines. The extent of work may vary from project to project. Land subdivision precedes building activity and the subsequent building is often residential, but may also be commercial tracts and industrial parks. These establishments may do all the work themselves or subcontract the work to others. Establishments that perform only the legal subdivision of land are not included in this industry.

Highway, Street, and Bridge Construction237310

This industry comprises establishments primarily engaged in the construction of highways (including elevated), streets, roads, airport runways, public sidewalks, or bridges. The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to highway, street, and bridge construction (e.g., installing guardrails on highways).

Other Heavy and Civil Engineering Construction237990

This industry comprises establishments primarily engaged in heavy and civil engineering construction projects (excluding highway, street, bridge, and distribution line construction). The work performed may include new work, reconstruction, rehabilitation, and repairs. Specialty trade contractors are included in this industry if they are engaged in activities primarily related to heavy and civil engineering construction projects (excluding highway, street, bridge, distribution line, oil and gas structure, and utilities building and structure construction). Construction projects involving water resources (e.g., dredging and land drainage), development of marine facilities, and projects involving open space improvement (e.g., parks and trails) are included in this industry.

Specialty Trade Contractors 238

Poured Concrete Foundation and Structure Contractors238110

This industry comprises establishments primarily engaged in pouring and finishing concrete foundations and structural elements. This industry also includes establishments performing grout and shotcrete work. The work performed may include new work, additions, alterations, maintenance, and repairs.

Structural Steel and Precast Concrete Contractors238120

This industry comprises establishments primarily engaged in (1) erecting and assembling structural parts made from steel or precast concrete (e.g., steel beams, structural steel components, and similar products of precast concrete) and/or (2) assembling and installing other steel construction products (e.g., steel rods, bars, rebar, mesh, and cages) to reinforce poured-in-place concrete. The work performed may include new work, additions, alterations, maintenance, and repairs.

Framing Contractors238130

This industry comprises establishments primarily engaged in structural framing and sheathing using materials other than structural steel or concrete. The work performed may include new work, additions, alterations, maintenance, and repairs.

Masonry Contractors238140

This industry comprises establishments primarily engaged in masonry work, stone setting, bricklaying, and other stone work. The work performed may include new work, additions, alterations, maintenance, and repairs.

Glass and Glazing Contractors238150

This industry comprises establishments primarily engaged in installing glass panes in prepared openings (i.e., glazing work) and other glass work for buildings. The work performed may include new work, additions, alterations, maintenance, and repairs.

Roofing Contractors238160

This industry comprises establishments primarily engaged in roofing. This industry also includes establishments treating roofs (i.e., spraying, painting, or coating) and installing skylights. The work performed may include new work, additions, alterations, maintenance, and repairs.

Siding Contractors238170

This industry comprises establishments primarily engaged in installing siding of wood, aluminum, vinyl, or other exterior finish material (except brick, stone, stucco, or curtain wall). This industry also includes establishments installing gutters and downspouts. The work performed may include new work, additions, alterations, maintenance, and repairs.

Other Foundation, Structure, and Building Exterior Contractors238190

This industry comprises establishments primarily engaged in building foundation and structure trades work (except poured concrete, structural steel, precast concrete, framing, masonry, glass and glazing, roofing, and siding). The work performed may include new work, additions, alterations, maintenance, and repairs.

Electrical Contractors and Other Wiring Installation Contractors238210

This industry comprises establishments primarily engaged in installing and servicing electrical wiring and equipment. Contractors included in this industry may include both the parts and labor when performing work. These contractors may perform new work, additions, alterations, maintenance, and repairs.

Plumbing, Heating, and Air-Conditioning Contractors238220

This industry comprises establishments primarily engaged in installing and servicing plumbing, heating, and air- conditioning equipment. Contractors in this industry may provide both parts and labor when performing work. The work performed may include new work, additions, alterations, maintenance, and repairs.

Other Building Equipment Contractors238290

This industry comprises establishments primarily engaged in installing or servicing building equipment (except electrical, plumbing, heating, cooling, or ventilation equipment). The repair and maintenance of miscellaneous building equipment is included in this industry. The work performed may include new work, additions, alterations, maintenance, and repairs.

Drywall and Insulation Contractors238310

This industry comprises establishments primarily engaged in drywall, plaster work, and building insulation work. Plaster work includes applying plain or ornamental plaster, and installation of lath to receive plaster. The work performed may include new work, additions, alterations, maintenance, and repairs. Establishments primarily engaged in providing firestop services are included in this industry.

Painting and Wall Covering Contractors238320

This industry comprises establishments primarily engaged in interior or exterior painting or interior wall covering. The work performed may include new work, additions, alterations, maintenance, and repairs.

Flooring Contractors238330

This industry comprises establishments primarily engaged in the installation of resilient floor tile, carpeting, linoleum, and hardwood flooring. The work performed may include new work, additions, alterations, maintenance, and repairs.

Tile and Terrazzo Contractors238340

This industry comprises establishments primarily engaged in setting and installing ceramic tile, stone (interior only), and mosaic and/or mixing marble particles and cement to make terrazzo at the job site. The work performed may include new work, additions, alterations, maintenance, and repairs.

Finish Carpentry Contractors238350

This industry comprises establishments primarily engaged in finish carpentry work. The work performed may include new work, additions, alterations, maintenance, and repairs.

Other Building Finishing Contractors238390

This industry comprises establishments primarily engaged in building finishing trade work (except drywall, plaster, and insulation work; painting and wall covering work; flooring work; tile and terrazzo work; and finish carpentry work). The work performed may include new work, additions, alterations, maintenance, and repairs.

Site Preparation Contractors238910

This industry comprises establishments primarily engaged in site preparation activities, such as excavating and grading, demolition of buildings and other structures, and septic system installation. Earthmoving and land clearing for all types of sites (e.g., building, nonbuilding, mining) is included in this industry. Establishments primarily engaged in construction equipment rental with operator (except cranes) are also included.

All Other Specialty Trade Contractors238990

This industry comprises establishments primarily engaged in specialized trades (except foundation, structure, and building exterior contractors; building equipment contractors; building finishing contractors; and site preparation contractors). The specialty trade work performed includes new work, additions, alterations, maintenance, and repairs.

Manufacturing

Who is the audience and how does the purchase work?

Engineers, sourcing teams, distributors, retailers, and end users compare specifications, quality, capacity, price, and delivery. Consumer goods and industrial production need different paths.

What information does the buyer need?

Publish materials, tolerances, dimensions, minimum quantities, lead times, certifications, and relevant application evidence.

How do content, SEO, and local visibility support demand?

Organize product, capability, application, and comparison pages. Offer useful technical drawings and selection information.

How does paid media fit the plan?

Test specification-based search, professional account campaigns, distributor media, or product advertising according to the buyer.

How do social media and video support the buyer?

Show real product demonstrations, manufacturing processes, use cases, and technical explanations without revealing confidential customer work.

How do email, messaging, and relationships support retention?

Use specification education, sample follow-up, reorder reminders, distributor training, and account development.

How does the website connect interest to action?

Provide product checkout for suitable consumer goods and a structured request-for-quotation process for industrial work.

What business outcomes do you measure?

Qualified RFQs, sample-to-order progression, order margin, repeat accounts, lead time, and return or defect rates.

What requires specialist review?

Review product safety, certification, technical, health, environmental, and export-related claims as applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 346 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Food Manufacturing 311

Dog and Cat Food Manufacturing311111

This U.S. industry comprises establishments primarily engaged in manufacturing dog and cat food from ingredients, such as grains, oilseed mill products, and meat products.

Other Animal Food Manufacturing311119

This U.S. industry comprises establishments primarily engaged in manufacturing animal food (except dog and cat) from ingredients, such as grains, oilseed mill products, and meat products.

Flour Milling311211

This U.S. industry comprises establishments primarily engaged in (1) milling flour or meal from grains (except rice) or vegetables and/or (2) milling flour and preparing flour mixes or doughs.

Rice Milling311212

This U.S. industry comprises establishments primarily engaged in one of the following: (1) milling rice; (2) cleaning and polishing rice; or (3) milling, cleaning, and polishing rice. The establishments in this industry may package the rice they mill with other ingredients.

Malt Manufacturing311213

This U.S. industry comprises establishments primarily engaged in manufacturing malt from barley, rye, or other grains.

Wet Corn Milling and Starch Manufacturing311221

This U.S. industry comprises establishments primarily engaged in wet milling corn and other vegetables (except to make ethyl alcohol). Examples of products made in these establishments are corn sweeteners, such as glucose, dextrose, and fructose; corn oil; and starches (except laundry).

Soybean and Other Oilseed Processing311224

This U.S. industry comprises establishments primarily engaged in crushing oilseeds and tree nuts, such as soybeans, cottonseeds, linseeds, peanuts, and sunflower seeds. Examples of products produced in these establishments are oilseed oils, cakes, meals, and protein isolates and concentrates.

Fats and Oils Refining and Blending311225

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing shortening and margarine from purchased fats and oils; (2) refining and/or blending vegetable, oilseed, and tree nut oils from purchased oils; and (3) blending purchased animal fats with purchased vegetable fats.

Breakfast Cereal Manufacturing311230

This industry comprises establishments primarily engaged in manufacturing breakfast cereal foods.

Beet Sugar Manufacturing311313

This U.S. industry comprises establishments primarily engaged in manufacturing refined beet sugar from sugar beets.

Cane Sugar Manufacturing311314

This U.S. industry comprises establishments primarily engaged in (1) processing sugarcane and/or (2) refining cane sugar from raw cane sugar.

Nonchocolate Confectionery Manufacturing311340

This industry comprises establishments primarily engaged in manufacturing nonchocolate confectioneries. Included in this industry are establishments primarily engaged in retailing nonchocolate confectionery products not for immediate consumption made on the premises.

Chocolate and Confectionery Manufacturing from Cacao Beans311351

This U.S. industry comprises establishments primarily engaged in shelling, roasting, and grinding cacao beans and making chocolate cacao products and chocolate confectioneries.

Confectionery Manufacturing from Purchased Chocolate311352

This U.S. industry comprises establishments primarily engaged in manufacturing chocolate confectioneries from chocolate produced elsewhere. Included in this industry are establishments primarily engaged in retailing chocolate confectionery products not for immediate consumption made on the premises from chocolate made elsewhere.

Frozen Fruit, Juice, and Vegetable Manufacturing311411

This U.S. industry comprises establishments primarily engaged in manufacturing frozen fruits; frozen vegetables; and frozen fruit juices, ades, drinks, cocktail mixes and concentrates.

Frozen Specialty Food Manufacturing311412

This U.S. industry comprises establishments primarily engaged in manufacturing frozen specialty foods (except seafood), such as frozen dinners, entrees, and side dishes; frozen pizza; frozen whipped topping; and frozen waffles, pancakes, and French toast.

Fruit and Vegetable Canning311421

This U.S. industry comprises establishments primarily engaged in manufacturing canned, pickled, and brined fruits and vegetables. Examples of products made in these establishments are canned juices; canned jams and jellies; canned tomato-based sauces, such as catsup, salsa, chili sauce, spaghetti sauce, barbeque sauce, and tomato paste; and pickles, relishes, and sauerkraut.

Specialty Canning311422

This U.S. industry comprises establishments primarily engaged in manufacturing canned specialty foods. Examples of products made in these establishments are canned baby food, canned baked beans, canned soups (except seafood), canned spaghetti, and other canned nationality foods.

Dried and Dehydrated Food Manufacturing311423

This U.S. industry comprises establishments primarily engaged in (1) drying (including freeze-dried) and/or dehydrating fruits, vegetables, and soup mixes and bouillon and/or (2) drying and/or dehydrating ingredients and packaging them with other purchased ingredients, such as rice and dry pasta.

Fluid Milk Manufacturing311511

This U.S. industry comprises establishments primarily engaged in (1) manufacturing processed milk products, such as pasteurized milk or cream and sour cream and/or (2) manufacturing fluid milk dairy substitutes from soybeans and other nondairy substances.

Creamery Butter Manufacturing311512

This U.S. industry comprises establishments primarily engaged in manufacturing creamery butter from milk and/or processed milk products.

Cheese Manufacturing311513

This U.S. industry comprises establishments primarily engaged in (1) manufacturing cheese products (except cottage cheese) from raw milk and/or processed milk products and/or (2) manufacturing cheese substitutes from soybean and other nondairy substances.

Dry, Condensed, and Evaporated Dairy Product Manufacturing311514

This U.S. industry comprises establishments primarily engaged in manufacturing dry, condensed, and evaporated milk and dairy substitute products.

Ice Cream and Frozen Dessert Manufacturing311520

This industry comprises establishments primarily engaged in manufacturing ice cream, frozen yogurts, frozen ices, sherbets, frozen tofu, and other frozen desserts (except bakery products).

Animal (except Poultry) Slaughtering311611

This U.S. industry comprises establishments primarily engaged in slaughtering animals (except poultry and small game). Establishments that slaughter and prepare meats are included in this industry.

Meat Processed from Carcasses311612

This U.S. industry comprises establishments primarily engaged in processing or preserving meat and meat byproducts (except poultry and small game) from purchased meats. This industry includes establishments primarily engaged in assembly cutting and packing of meats (i.e., boxed meats) from purchased meats.

Rendering and Meat Byproduct Processing311613

This U.S. industry comprises establishments primarily engaged in rendering animal fat, bones, and meat scraps.

Poultry Processing311615

This U.S. industry comprises establishments primarily engaged in (1) slaughtering poultry and small game and/or (2) preparing processed poultry and small game meat and meat byproducts.

Seafood Product Preparation and Packaging311710

This industry comprises establishments primarily engaged in one or more of the following: (1) canning seafood (including soup); (2) smoking, salting, and drying seafood; (3) eviscerating fresh fish by removing heads, fins, scales, bones, and entrails; (4) shucking and packing fresh shellfish; (5) processing marine fats and oils; and (6) freezing seafood. Establishments known as "floating factory ships" that are engaged in the gathering and processing of seafood into canned seafood products are included in this industry.

Retail Bakeries311811

This U.S. industry comprises establishments primarily engaged in retailing bread and other bakery products not for immediate consumption made on the premises from flour, not from prepared dough.

Commercial Bakeries311812

This U.S. industry comprises establishments primarily engaged in manufacturing fresh and frozen bread and bread-type rolls and other fresh bakery (except cookies and crackers) products.

Frozen Cakes, Pies, and Other Pastries Manufacturing311813

This U.S. industry comprises establishments primarily engaged in manufacturing frozen bakery products (except bread), such as cakes, pies, and doughnuts.

Cookie and Cracker Manufacturing311821

This U.S. industry comprises establishments primarily engaged in manufacturing cookies, crackers, and other products, such as ice cream cones.

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour311824

This U.S. industry comprises establishments primarily engaged in (1) manufacturing dry pasta and/or (2) manufacturing prepared flour mixes or dough from flour ground elsewhere. The establishments in this industry may package the dry pasta they manufacture with other ingredients.

Tortilla Manufacturing311830

This industry comprises establishments primarily engaged in manufacturing tortillas.

Roasted Nuts and Peanut Butter Manufacturing311911

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) salting, roasting, drying, cooking, or canning nuts; (2) processing grains or seeds into snacks; and (3) manufacturing peanut butter and other nut butters.

Other Snack Food Manufacturing311919

This U.S. industry comprises establishments primarily engaged in manufacturing snack foods (except roasted nuts and peanut butter).

Coffee and Tea Manufacturing311920

This industry comprises establishments primarily engaged in one or more of the following: (1) roasting coffee; (2) manufacturing coffee and tea concentrates (including instant and freeze-dried); (3) blending tea; (4) manufacturing herbal tea; and (5) manufacturing coffee extracts, flavorings, and syrups.

Flavoring Syrup and Concentrate Manufacturing311930

This industry comprises establishments primarily engaged in manufacturing flavoring syrup drink concentrates and related products for soda fountain use or for the manufacture of soft drinks.

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing311941

This U.S. industry comprises establishments primarily engaged in manufacturing mayonnaise, salad dressing, vinegar, mustard, horseradish, soy sauce, tartar sauce, Worcestershire sauce, and other prepared sauces (except tomato-based and gravy).

Spice and Extract Manufacturing311942

This U.S. industry comprises establishments primarily engaged in (1) manufacturing spices, table salt, seasonings, flavoring extracts (except coffee and meat), and natural food colorings and/or (2) manufacturing dry mix food preparations, such as salad dressing mixes, gravy and sauce mixes, frosting mixes, and other dry mix preparations.

Perishable Prepared Food Manufacturing311991

This U.S. industry comprises establishments primarily engaged in manufacturing perishable prepared foods, such as salads, sandwiches, prepared meals, fresh pizza, fresh pasta, and peeled or cut vegetables.

All Other Miscellaneous Food Manufacturing311999

This U.S. industry comprises establishments primarily engaged in manufacturing food (except animal food; grain and oilseed milling; sugar and confectionery products; preserved fruits, vegetables, and specialties; dairy products; meat products; seafood products; bakeries and tortillas; snack foods; coffee and tea; flavoring syrups and concentrates; seasonings and dressings; and perishable prepared food). Included in this industry are establishments primarily engaged in mixing purchased dried and/or dehydrated ingredients including those mixing purchased dried and/or dehydrated ingredients for soup mixes and bouillon.

Beverage and Tobacco Product Manufacturing 312

Soft Drink Manufacturing312111

This U.S. industry comprises establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters.

Bottled Water Manufacturing312112

This U.S. industry comprises establishments primarily engaged in purifying and bottling water (including naturally carbonated).

Ice Manufacturing312113

This U.S. industry comprises establishments primarily engaged in manufacturing ice.

Breweries312120

This industry comprises establishments primarily engaged in brewing beer, ale, lager, malt liquors, and nonalcoholic beer.

Wineries312130

This industry comprises establishments primarily engaged in one or more of the following: (1) growing grapes and manufacturing wines and brandies; (2) manufacturing wines and brandies from grapes and other fruits grown elsewhere; and (3) blending wines and brandies.

Distilleries312140

This industry comprises establishments primarily engaged in one or more of the following: (1) distilling potable liquors (except brandies); (2) distilling and blending liquors; and (3) blending and mixing liquors and other ingredients.

Tobacco Manufacturing312230

This industry comprises establishments primarily engaged in (1) stemming and redrying tobacco and/or (2) manufacturing cigarettes or other tobacco products.

Textile Mills 313

Fiber, Yarn, and Thread Mills313110

This industry comprises establishments primarily engaged in one or more of the following: (1) spinning yarn; (2) manufacturing thread of any fiber; (3) texturizing, throwing, twisting, and winding purchased yarn or manmade fibers and filaments; and (4) producing hemp yarn and further processing into rope or bags.

Broadwoven Fabric Mills313210

This industry comprises establishments primarily engaged in weaving broadwoven fabrics and felts (except tire fabrics and rugs). Establishments in this industry may weave only, weave and finish, or weave, finish, and further fabricate fabric products.

Narrow Fabric Mills and Schiffli Machine Embroidery313220

This industry comprises establishments primarily engaged in one or more of the following: (1) weaving or braiding narrow fabrics in their final form or initially made in wider widths that are specially constructed for narrower widths; (2) making fabric-covered elastic yarn and thread; and (3) manufacturing Schiffli machine embroideries. Establishments in this industry may weave only; weave and finish; or weave, finish, and further fabricate fabric products.

Nonwoven Fabric Mills313230

This industry comprises establishments primarily engaged in manufacturing nonwoven fabrics and felts. Processes used include bonding and/or interlocking fibers by mechanical, chemical, thermal, or solvent means, or by combinations thereof.

Knit Fabric Mills313240

This industry comprises establishments primarily engaged in one of the following: (1) knitting weft (i.e., circular) and warp (i.e., flat) fabric; (2) knitting and finishing weft and warp fabric; (3) manufacturing lace; or (4) manufacturing, dyeing, and finishing lace and lace goods. Establishments in this industry may knit only; knit and finish; or knit, finish, and further fabricate fabric products (except apparel).

Textile and Fabric Finishing Mills313310

This industry comprises (1) establishments primarily engaged in finishing textiles, fabrics, and apparel and (2) establishments of converters who buy fabric goods in the grey, have them finished on contract, and sell at wholesale. Finishing operations include: bleaching, dyeing, printing (e.g., roller, screen, flock, plisse), stonewashing, and other mechanical finishing, such as preshrinking, shrinking, sponging, calendering, mercerizing, and napping; as well as cleaning, scouring, and the preparation of natural fibers and raw stock.

Fabric Coating Mills313320

This industry comprises establishments primarily engaged in coating, laminating, varnishing, waxing, and rubberizing textiles and apparel.

Textile Product Mills 314

Carpet and Rug Mills314110

This industry comprises establishments primarily engaged in (1) manufacturing woven, tufted, and other carpets and rugs, such as art squares, floor mattings, needlepunch carpeting, and door mats and mattings, from textile materials or from twisted paper, grasses, reeds, sisal, jute, or rags and/or (2) finishing carpets and rugs.

Curtain and Linen Mills314120

This industry comprises establishments primarily engaged in manufacturing household textile products, such as curtains, draperies, linens, bedspreads, sheets, tablecloths, towels, and shower curtains, from purchased materials. The household textile products may be made on a stock or custom basis for sale to individual retail customers.

Textile Bag and Canvas Mills314910

This industry comprises establishments primarily engaged in manufacturing textile bags (except luggage) or other canvas and canvas-like products, such as awnings, sails, tarpaulins, and tents from purchased textile fabrics or yarns.

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills314994

This U.S. industry comprises establishments primarily engaged in (1) manufacturing rope, cable, cordage, twine, and related products from all materials (e.g., abaca, sisal, henequen, cotton, paper, jute, flax, manmade fibers including glass) and/or (2) manufacturing cord and fabric of polyester, rayon, cotton, glass, steel, or other materials for use in reinforcing rubber tires, industrial belting, and similar uses.

All Other Miscellaneous Textile Product Mills314999

This U.S. industry comprises establishments primarily engaged in manufacturing textile products (except carpets and rugs; curtains and linens; textile bags and canvas products; rope, cordage, and twine; and tire cords and tire fabrics) from purchased materials. These establishments may further embellish the textile products they manufacture with decorative stitching. Establishments primarily engaged in adding decorative stitching such as embroidery or other art needlework on textile products, including apparel, on a contract or fee basis for the trade, are included in this industry.

Apparel Manufacturing 315

Apparel Knitting Mills315120

This industry comprises establishments primarily engaged in knitting apparel or knitting fabric and then manufacturing apparel. Jobbers, performing entrepreneurial functions involved in knitting apparel and accessories, are included.

Cut and Sew Apparel Contractors315210

This industry comprises establishments commonly referred to as contractors primarily engaged in (1) cutting materials owned by others for apparel and accessories and/or (2) sewing materials owned by others for apparel and accessories.

Cut and Sew Apparel Manufacturing (except Contractors)315250

This industry comprises establishments primarily engaged in manufacturing cut and sew apparel from purchased fabric. Clothing jobbers, who perform entrepreneurial functions involved in apparel manufacture, including buying raw materials, designing and preparing samples, arranging for apparel to be made from their materials, and marketing finished apparel, are included.

Apparel Accessories and Other Apparel Manufacturing315990

This industry comprises establishments primarily engaged in manufacturing apparel and accessories (except apparel knitting mills, cut and sew apparel contractors, and cut and sew apparel manufacturing (except contractors)). Jobbers, who perform entrepreneurial functions involved in apparel accessories manufacture, including buying raw materials, designing and preparing samples, arranging for apparel accessories to be made from their materials, and marketing finished apparel accessories, are included. Examples of products made by these establishments are belts, caps, gloves (except medical, safety, sporting), hats, and neckties.

Leather and Allied Product Manufacturing 316

Leather and Hide Tanning and Finishing316110

This industry comprises establishments primarily engaged in one or more of the following: (1) tanning, currying, and finishing hides and skins; (2) having others process hides and skins on a contract basis; and (3) dyeing or dressing furs.

Footwear Manufacturing316210

This industry comprises establishments primarily engaged in manufacturing footwear (except orthopedic extension footwear).

Other Leather and Allied Product Manufacturing316990

This industry comprises establishments primarily engaged in manufacturing leather products (except footwear and apparel) from purchased leather or leather substitutes (e.g., fabric, plastics).

Wood Product Manufacturing 321

Sawmills321113

This U.S. industry comprises establishments primarily engaged in sawing dimension lumber, boards, beams, timbers, poles, ties, shingles, shakes, siding, and wood chips from logs or bolts. Sawmills may plane the rough lumber that they make with a planing machine to achieve smoothness and uniformity of size.

Wood Preservation321114

This U.S. industry comprises establishments primarily engaged in (1) treating wood sawed, planed, or shaped in other establishments with creosote or other preservatives, such as alkaline copper quat, copper azole, and sodium borates, to prevent decay and to protect against fire and insects and/or (2) sawing round wood poles, pilings, and posts and treating them with preservatives.

Hardwood Veneer and Plywood Manufacturing321211

This U.S. industry comprises establishments primarily engaged in manufacturing hardwood veneer and/or hardwood plywood.

Softwood Veneer and Plywood Manufacturing321212

This U.S. industry comprises establishments primarily engaged in manufacturing softwood veneer and/or softwood plywood.

Engineered Wood Member Manufacturing321215

This U.S. industry comprises establishments primarily engaged in manufacturing fabricated or laminated wood arches, wood roof and floor trusses, and/or other fabricated or laminated wood structural members.

Reconstituted Wood Product Manufacturing321219

This U.S. industry comprises establishments primarily engaged in manufacturing reconstituted wood sheets and boards.

Wood Window and Door Manufacturing321911

This U.S. industry comprises establishments primarily engaged in manufacturing window and door units, sash, window and door frames, and doors from wood or wood clad with metal or plastics.

Cut Stock, Resawing Lumber, and Planing321912

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing dimension lumber from purchased lumber; (2) manufacturing dimension stock (i.e., shapes) or cut stock; (3) resawing the output of sawmills; and (4) planing purchased lumber. These establishments generally use woodworking machinery, such as jointers, planers, lathes, and routers to shape wood.

Other Millwork (including Flooring)321918

This U.S. industry comprises establishments primarily engaged in manufacturing millwork (except wood windows, wood doors, and cut stock).

Wood Container and Pallet Manufacturing321920

This industry comprises establishments primarily engaged in manufacturing wood pallets, wood box shook, wood boxes, other wood containers, and wood parts for pallets and containers.

Manufactured Home (Mobile Home) Manufacturing321991

This U.S. industry comprises establishments primarily engaged in making manufactured homes (i.e., mobile homes) and nonresidential mobile buildings. Manufactured homes are designed to accept permanent water, sewer, and utility connections and although equipped with wheels, they are not intended for regular highway movement.

Prefabricated Wood Building Manufacturing321992

This U.S. industry comprises establishments primarily engaged in manufacturing prefabricated wood buildings and wood sections and panels for prefabricated wood buildings.

All Other Miscellaneous Wood Product Manufacturing321999

This U.S. industry comprises establishments primarily engaged in manufacturing wood products (except establishments operating sawmills and preservation facilities; establishments manufacturing veneer, engineered wood products, millwork, wood containers, pallets, and wood container parts; and establishments making manufactured homes (i.e., mobile homes) and prefabricated buildings and components).

Paper Manufacturing 322

Pulp Mills322110

This industry comprises establishments primarily engaged in manufacturing pulp without manufacturing paper or paperboard. The pulp is made by separating the cellulose fibers from the other impurities in wood or other materials, such as used or recycled rags, linters, scrap paper, and straw.

Paper Mills322120

This industry comprises establishments primarily engaged in manufacturing paper from pulp. These establishments may manufacture or purchase pulp. In addition, the establishments may convert the paper they make. The activity of making paper classifies an establishment into this industry regardless of the output.

Paperboard Mills322130

This industry comprises establishments primarily engaged in manufacturing paperboard (e.g., can/drum stock, container board, corrugating medium, folding carton stock, linerboard, tube) from pulp. These establishments may manufacture or purchase pulp. In addition, the establishments may also convert the paperboard they make.

Corrugated and Solid Fiber Box Manufacturing322211

This U.S. industry comprises establishments primarily engaged in laminating purchased paper or paperboard into corrugated or solid fiber boxes and related products, such as pads, partitions, pallets, and corrugated paper without manufacturing paperboard. These boxes are generally used for shipping.

Folding Paperboard Box Manufacturing322212

This U.S. industry comprises establishments primarily engaged in converting paperboard (except corrugated) into folding paperboard boxes without manufacturing paper and paperboard.

Other Paperboard Container Manufacturing322219

This U.S. industry comprises establishments primarily engaged in converting paperboard into paperboard containers (except corrugated, solid fiber, and folding paperboard boxes) without manufacturing paperboard.

Paper Bag and Coated and Treated Paper Manufacturing322220

This industry comprises establishments primarily engaged in one or more of the following: (1) cutting and coating paper and paperboard; (2) cutting and laminating paper, paperboard, and other flexible materials (except plastics film to plastics film); (3) manufacturing bags, multiwall bags, sacks of paper, metal foil, coated paper, laminates, or coated combinations of paper and foil with plastics film; (4) manufacturing laminated aluminum and other converted metal foils from purchased foils; and (5) surface coating paper or paperboard.

Stationery Product Manufacturing322230

This industry comprises establishments primarily engaged in converting paper or paperboard into products used for writing, filing, art work, and similar applications.

Sanitary Paper Product Manufacturing322291

This U.S. industry comprises establishments primarily engaged in converting purchased sanitary paper stock or wadding into sanitary paper products, such as facial tissues, handkerchiefs, table napkins, toilet paper, towels, disposable diapers, sanitary napkins, and tampons.

All Other Converted Paper Product Manufacturing322299

This U.S. industry comprises establishments primarily engaged in converting paper or paperboard into products (except containers, bags, coated and treated paper, stationery products, and sanitary paper products) or converting pulp into pulp products, such as egg cartons, food trays, and other food containers from molded pulp.

Printing and Related Support Activities 323

Commercial Printing (except Screen and Books)323111

This U.S. industry comprises establishments primarily engaged in commercial printing (except screen printing, books printing) without publishing (except fabric grey goods printing). The printing processes used in this industry include, but are not limited to, lithographic, gravure, flexographic, letterpress, engraving, and various digital printing technologies. This industry includes establishments engaged in commercial printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in traditional printing activities combined with document photocopying services (i.e., quick printers) or primarily engaged in printing graphical materials using digital printing equipment are included in this industry.

Commercial Screen Printing323113

This U.S. industry comprises establishments primarily engaged in screen printing without publishing (except books, fabric grey goods, and manifold business forms). This industry includes establishments engaged in screen printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in printing on apparel and textile products, such as T-shirts, caps, jackets, towels, and napkins, are included in this industry.

Books Printing323117

This U.S. industry comprises establishments primarily engaged in printing or printing and binding books and pamphlets without publishing.

Support Activities for Printing323120

This industry comprises establishments primarily engaged in performing prepress and postpress services in support of printing activities. Prepress services may include such things as platemaking, typesetting, trade binding, and sample mounting. Postpress services include such things as book or paper bronzing, die cutting, edging, embossing, folding, gilding, gluing, and indexing.

Petroleum and Coal Products Manufacturing 324

Petroleum Refineries324110

This industry comprises establishments primarily engaged in refining crude petroleum into refined petroleum. Petroleum refining involves one or more of the following activities: (1) fractionation; (2) straight distillation of crude oil; and (3) cracking.

Asphalt Paving Mixture and Block Manufacturing324121

This U.S. industry comprises establishments primarily engaged in manufacturing asphalt and tar paving mixtures and blocks from purchased asphaltic materials.

Asphalt Shingle and Coating Materials Manufacturing324122

This U.S. industry comprises establishments primarily engaged in (1) saturating purchased mats and felts with asphalt or tar from purchased asphaltic materials and (2) manufacturing asphalt and tar and roofing cements and coatings from purchased asphaltic materials.

Petroleum Lubricating Oil and Grease Manufacturing324191

This U.S. industry comprises establishments primarily engaged in blending or compounding refined petroleum to make lubricating oils and greases and/or re-refining used petroleum lubricating oils.

All Other Petroleum and Coal Products Manufacturing324199

This U.S. industry comprises establishments primarily engaged in manufacturing petroleum products (except asphalt paving, roofing, and saturated materials and lubricating oils and greases) from refined petroleum and coal products made in coke ovens not integrated with a steel mill.

Chemical Manufacturing 325

Petrochemical Manufacturing325110

This industry comprises establishments primarily engaged in (1) manufacturing acyclic (i.e., aliphatic) hydrocarbons such as ethylene, propylene, and butylene made from refined petroleum or liquid hydrocarbons and/or (2) manufacturing cyclic aromatic hydrocarbons such as benzene, toluene, styrene, xylene, ethyl benzene, and cumene made from refined petroleum or liquid hydrocarbons.

Industrial Gas Manufacturing325120

This industry comprises establishments primarily engaged in manufacturing industrial organic and inorganic gases in compressed, liquid, and solid forms.

Synthetic Dye and Pigment Manufacturing325130

This industry comprises establishments primarily engaged in manufacturing synthetic organic and inorganic dyes and pigments, such as lakes and toners (except electrostatic and photographic).

Other Basic Inorganic Chemical Manufacturing325180

This industry comprises establishments primarily engaged in manufacturing basic inorganic chemicals (except industrial gases and synthetic dyes and pigments).

Ethyl Alcohol Manufacturing325193

This U.S. industry comprises establishments primarily engaged in manufacturing nonpotable ethyl alcohol.

Cyclic Crude, Intermediate, and Gum and Wood Chemical Manufacturing325194

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) distilling wood or gum into products, such as tall oil and wood distillates; (2) distilling coal tars; (3) manufacturing wood or gum chemicals, such as naval stores, natural tanning materials, charcoal briquettes, and charcoal (except activated);

All Other Basic Organic Chemical Manufacturing325199

This U.S. industry comprises establishments primarily engaged in manufacturing basic organic chemical products (except aromatic petrochemicals, industrial gases, synthetic organic dyes and pigments, gum and wood chemicals, cyclic crudes and intermediates, and ethyl alcohol).

Plastics Material and Resin Manufacturing325211

This U.S. industry comprises establishments primarily engaged in (1) manufacturing resins, plastics materials, and nonvulcanizable thermoplastic elastomers and mixing and blending resins on a custom basis and/or (2) manufacturing noncustomized synthetic resins.

Synthetic Rubber Manufacturing325212

This U.S. industry comprises establishments primarily engaged in manufacturing synthetic rubber.

Artificial and Synthetic Fibers and Filaments Manufacturing325220

This industry comprises establishments primarily engaged in (1) manufacturing cellulosic (e.g., rayon, acetate) and noncellulosic (e.g., nylon, polyolefin, polyester) fibers and filaments in the form of monofilament, filament yarn, staple, or tow or (2) manufacturing and texturizing cellulosic and noncellulosic fibers and filaments.

Nitrogenous Fertilizer Manufacturing325311

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing nitrogenous fertilizer materials; (2) manufacturing fertilizers from sewage or animal waste; and (3) manufacturing nitrogenous materials and mixing with other ingredients into fertilizers.

Phosphatic Fertilizer Manufacturing325312

This U.S. industry comprises establishments primarily engaged in (1) manufacturing phosphatic fertilizer materials or (2) manufacturing phosphatic materials and mixing with other ingredients into fertilizers.

Fertilizer (Mixing Only) Manufacturing325314

This U.S. industry comprises establishments primarily engaged in mixing ingredients made elsewhere into fertilizers.

Compost Manufacturing325315

This U.S. industry comprises establishments primarily engaged in manufacturing compost through the controlled aerobic, biological decomposition and curing of biodegradable materials.

Pesticide and Other Agricultural Chemical Manufacturing325320

This industry comprises establishments primarily engaged in the formulation and preparation of agricultural and household pest control chemicals (except fertilizers).

Medicinal and Botanical Manufacturing325411

This U.S. industry comprises establishments primarily engaged in (1) manufacturing uncompounded medicinal chemicals and their derivatives (i.e., generally for use by pharmaceutical preparation manufacturers) and/or (2) grading, grinding, and milling uncompounded botanicals.

Pharmaceutical Preparation Manufacturing325412

This U.S. industry comprises establishments primarily engaged in manufacturing in-vivo diagnostic substances and pharmaceutical preparations (except biological) intended for internal and external consumption in dose forms, such as ampoules, tablets, capsules, vials, ointments, powders, solutions, and suspensions.

In-Vitro Diagnostic Substance Manufacturing325413

This U.S. industry comprises establishments primarily engaged in manufacturing in-vitro (i.e., not taken internally) diagnostic substances, such as chemical, biological, or radioactive substances. The substances are used for diagnostic tests that are performed in test tubes, petri dishes, machines, and other diagnostic test-type devices.

Biological Product (except Diagnostic) Manufacturing325414

This U.S. industry comprises establishments primarily engaged in manufacturing vaccines, toxoids, blood fractions, and culture media of plant or animal origin (except diagnostic).

Paint and Coating Manufacturing325510

This industry comprises establishments primarily engaged in (1) mixing pigments, solvents, and binders into paints and other coatings, such as stains, varnishes, lacquers, enamels, shellacs, and water-repellent coatings for concrete and masonry, and/or (2) manufacturing allied paint products, such as putties, paint and varnish removers, paint brush cleaners, and frit.

Adhesive Manufacturing325520

This industry comprises establishments primarily engaged in manufacturing adhesives, glues, and caulking compounds.

Soap and Other Detergent Manufacturing325611

This U.S. industry comprises establishments primarily engaged in manufacturing and packaging bath, facial, and hand soaps, hand sanitizers, and other detergents, such as laundry and dishwashing detergents; toothpaste gels and tooth powders; and natural glycerin.

Polish and Other Sanitation Good Manufacturing325612

This U.S. industry comprises establishments primarily engaged in manufacturing and packaging polishes and specialty cleaning preparations.

Surface Active Agent Manufacturing325613

This U.S. industry comprises establishments primarily engaged in (1) manufacturing bulk surface active agents for use as wetting agents, emulsifiers, and penetrants and/or (2) manufacturing textile and leather finishing agents used to reduce tension or speed the drying process.

Toilet Preparation Manufacturing325620

This industry comprises establishments primarily engaged in preparing, blending, compounding, and packaging toilet preparations, such as perfumes, shaving preparations, hair preparations, face creams, lotions (including sunscreens), and other cosmetic preparations.

Printing Ink Manufacturing325910

This industry comprises establishments primarily engaged in manufacturing printing and inkjet inks and inkjet cartridges.

Explosives Manufacturing325920

This industry comprises establishments primarily engaged in manufacturing explosives.

Custom Compounding of Purchased Resins325991

This U.S. industry comprises establishments primarily engaged in (1) custom mixing and blending plastics resins made elsewhere or (2) reformulating plastics resins from recycled plastics products.

Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing325992

This U.S. industry comprises establishments primarily engaged in manufacturing sensitized film, sensitized paper, sensitized cloth, sensitized plates, toners (i.e., for photocopiers, laser printers, and similar electrostatic printing devices), toner cartridges, and photographic chemicals.

All Other Miscellaneous Chemical Product and Preparation Manufacturing325998

This U.S. industry comprises establishments primarily engaged in manufacturing chemical products (except basic chemicals, resins, and synthetic rubber; cellulosic and noncellulosic fibers and filaments; pesticides, fertilizers, and other agricultural chemicals; pharmaceuticals and medicines; paints, coatings and adhesives; soaps, cleaning compounds, and toilet preparations; printing inks; explosives; custom compounding of purchased resins; and photographic films, papers, plates, chemicals, and copy toners).

Plastics and Rubber Products Manufacturing 326

Plastics Bag and Pouch Manufacturing326111

This U.S. industry comprises establishments primarily engaged in (1) converting plastics resins into plastics bags or pouches and/or (2) forming, coating, or laminating plastics film or sheet into single-web or multiweb plastics bags or pouches. Establishments in this industry may print on the bags or pouches they manufacture.

Plastics Packaging Film and Sheet (including Laminated) Manufacturing326112

This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics packaging (flexible) film and packaging sheet.

Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing326113

This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics film and unlaminated sheet (except packaging).

Unlaminated Plastics Profile Shape Manufacturing326121

This U.S. industry comprises establishments primarily engaged in converting plastics resins into nonrigid plastics profile shapes (except film, sheet, bags, and hoses), such as rod, tube, and sausage casings.

Plastics Pipe and Pipe Fitting Manufacturing326122

This U.S. industry comprises establishments primarily engaged in converting plastics resins into plastics pipes and pipe fittings.

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing326130

This industry comprises establishments primarily engaged in laminating plastics profile shapes such as plate, sheet (except packaging), and rod. The lamination process generally involves bonding or impregnating profiles with plastics resins and compressing them under heat.

Polystyrene Foam Product Manufacturing326140

This industry comprises establishments primarily engaged in manufacturing polystyrene foam products.

Urethane and Other Foam Product (except Polystyrene) Manufacturing326150

This industry comprises establishments primarily engaged in manufacturing plastics foam products (except polystyrene).

Plastics Bottle Manufacturing326160

This industry comprises establishments primarily engaged in manufacturing plastics bottles.

Plastics Plumbing Fixture Manufacturing326191

This U.S. industry comprises establishments primarily engaged in manufacturing plastics or fiberglass plumbing fixtures. Examples of products made by these establishments are plastics or fiberglass bathtubs, hot tubs, portable toilets, and shower stalls.

All Other Plastics Product Manufacturing326199

This U.S. industry comprises establishments primarily engaged in manufacturing plastics products (except film, sheet, bags, profile shapes, pipes, pipe fittings, laminates, foam products, bottles, plumbing fixtures, and hoses).

Tire Manufacturing (except Retreading)326211

This U.S. industry comprises establishments primarily engaged in manufacturing tires and inner tubes from natural and synthetic rubber.

Tire Retreading326212

This U.S. industry comprises establishments primarily engaged in retreading or rebuilding tires.

Rubber and Plastics Hoses and Belting Manufacturing326220

This industry comprises establishments primarily engaged in manufacturing rubber hose and/or plastics (reinforced) hose and belting from natural and synthetic rubber and/or plastics resins. Establishments manufacturing garden hoses from purchased hose are included in this industry.

Rubber Product Manufacturing for Mechanical Use326291

This U.S. industry comprises establishments primarily engaged in manufacturing rubber goods (except tubing) for mechanical applications, using the processes of molding, extruding or lathe-cutting. Products of this industry are generally parts for motor vehicles, machinery, and equipment.

All Other Rubber Product Manufacturing326299

This U.S. industry comprises establishments primarily engaged in manufacturing rubber products (except tires; hoses and belting; and molded, extruded, and lathe-cut rubber goods for mechanical applications (except rubber tubing)) from natural and synthetic rubber. Establishments manufacturing rubber tubing made from natural and synthetic rubber, regardless of process used, are included in this industry.

Nonmetallic Mineral Product Manufacturing 327

Pottery, Ceramics, and Plumbing Fixture Manufacturing327110

This industry comprises establishments primarily engaged in shaping, molding, glazing, and firing pottery, ceramics, plumbing fixtures, and electrical supplies made entirely or partly of clay or other ceramic materials.

Clay Building Material and Refractories Manufacturing327120

This industry comprises establishments primarily engaged in shaping, molding, baking, burning, or hardening clay refractories, nonclay refractories, ceramic tile, structural clay tile, brick, and other structural clay building materials. A refractory is a material that will retain its shape and chemical identity when subjected to high temperatures and is used in applications that require extreme resistance to heat, such as furnace linings.

Flat Glass Manufacturing327211

This U.S. industry comprises establishments primarily engaged in (1) manufacturing flat glass by melting silica sand or cullet or (2) manufacturing both flat glass and laminated glass by melting silica sand or cullet.

Other Pressed and Blown Glass and Glassware Manufacturing327212

This U.S. industry comprises establishments primarily engaged in manufacturing glass by melting silica sand or cullet and making pressed, blown, or shaped glass or glassware (except glass packaging containers).

Glass Container Manufacturing327213

This U.S. industry comprises establishments primarily engaged in manufacturing glass packaging, bottling, and canning containers.

Glass Product Manufacturing Made of Purchased Glass327215

This U.S. industry comprises establishments primarily engaged in coating, laminating, tempering, or shaping purchased glass.

Cement Manufacturing327310

This industry comprises establishments primarily engaged in manufacturing Portland, natural, masonry, pozzolanic, and other hydraulic cements. Cement manufacturing establishments may calcine earths or mine, quarry, manufacture, or purchase lime.

Ready-Mix Concrete Manufacturing327320

This industry comprises establishments, such as batch plants or mix plants, primarily engaged in manufacturing concrete delivered to a purchaser in a plastic and unhardened state. Ready-mix concrete manufacturing establishments may mine, quarry, or purchase sand and gravel.

Concrete Block and Brick Manufacturing327331

This U.S. industry comprises establishments primarily engaged in manufacturing concrete block and brick.

Concrete Pipe Manufacturing327332

This U.S. industry comprises establishments primarily engaged in manufacturing concrete pipe.

Other Concrete Product Manufacturing327390

This industry comprises establishments primarily engaged in manufacturing concrete products (except block, brick, and pipe).

Lime Manufacturing327410

This industry comprises establishments primarily engaged in manufacturing lime from calcitic limestone, dolomitic limestone, or other calcareous materials, such as coral, chalk, and shells. Lime manufacturing establishments may mine, quarry, collect, or purchase the sources of calcium carbonate.

Gypsum Product Manufacturing327420

This industry comprises establishments primarily engaged in manufacturing gypsum products, such as wallboard, plaster, plasterboard, molding, ornamental moldings, statuary, and architectural plaster work. Gypsum product manufacturing establishments may mine, quarry, or purchase gypsum.

Abrasive Product Manufacturing327910

This industry comprises establishments primarily engaged in manufacturing abrasive grinding wheels of natural or synthetic materials, abrasive-coated products, and other abrasive products.

Cut Stone and Stone Product Manufacturing327991

This U.S. industry comprises establishments primarily engaged in cutting, shaping, and finishing granite, marble, limestone, slate, and other stone for building and miscellaneous uses. Stone product manufacturing establishments may mine, quarry, or purchase stone.

Ground or Treated Mineral and Earth Manufacturing327992

This U.S. industry comprises establishments primarily engaged in calcining, dead burning, or otherwise processing beyond beneficiation, clays, ceramic and refractory minerals, barite, and miscellaneous nonmetallic minerals.

Mineral Wool Manufacturing327993

This U.S. industry comprises establishments primarily engaged in manufacturing mineral wool and mineral wool (i.e., fiberglass) insulation products made of such siliceous materials as rock, slag, and glass or combinations thereof.

All Other Miscellaneous Nonmetallic Mineral Product Manufacturing327999

This U.S. industry comprises establishments primarily engaged in manufacturing nonmetallic mineral products (except pottery, ceramics, and plumbing fixtures; clay building materials and refractories; glass and glass products; cement; ready-mix concrete; concrete products; lime; gypsum products; abrasive products; cut stone and stone products; ground and treated minerals and earth; and mineral wool).

Primary Metal Manufacturing 331

Iron and Steel Mills and Ferroalloy Manufacturing331110

This industry comprises establishments primarily engaged in one or more of the following: (1) direct reduction of iron ore; (2) manufacturing pig iron in molten or solid form; (3) converting pig iron into steel; (4) making steel; (5)

Iron and Steel Pipe and Tube Manufacturing from Purchased Steel331210

This industry comprises establishments primarily engaged in manufacturing welded, riveted, or seamless pipe and tube from purchased iron or steel.

Rolled Steel Shape Manufacturing331221

This U.S. industry comprises establishments primarily engaged in rolling or drawing shapes (except wire), such as plate, sheet, strip, rod, and bar, from purchased steel.

Steel Wire Drawing331222

This U.S. industry comprises establishments primarily engaged in drawing wire from purchased steel.

Alumina Refining and Primary Aluminum Production331313

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) refining alumina (i.e., aluminum oxide) generally from bauxite; (2) making aluminum from alumina; and/or (3) making aluminum from alumina and rolling, drawing, extruding, or casting the aluminum they make into primary forms. Establishments in this industry may make primary aluminum or aluminum-based alloys from alumina.

Secondary Smelting and Alloying of Aluminum331314

This U.S. industry comprises establishments primarily engaged in (1) recovering aluminum and aluminum alloys from scrap and/or dross (i.e., secondary smelting) and making billet or ingot (except by rolling) and/or (2) manufacturing alloys, powder, paste, or flake from purchased aluminum.

Aluminum Sheet, Plate, and Foil Manufacturing331315

This U.S. industry comprises establishments primarily engaged in (1) flat rolling or continuous casting sheet, plate, foil and welded tube from purchased aluminum and/or (2) recovering aluminum from scrap and flat rolling or continuous casting sheet, plate, foil, and welded tube in integrated mills.

Other Aluminum Rolling, Drawing, and Extruding331318

This U.S. industry comprises establishments primarily engaged in (1) rolling, drawing, or extruding shapes (except flat rolled sheet, plate, foil, and welded tube) from purchased aluminum and/or (2) recovering aluminum from scrap and rolling, drawing, or extruding shapes (except flat rolled sheet, plate, foil, and welded tube) in integrated mills.

Nonferrous Metal (except Aluminum) Smelting and Refining331410

This industry comprises establishments primarily engaged in (1) smelting ores into nonferrous metals and/or (2) the primary refining of nonferrous metals (except aluminum) by electrolytic methods or other processes.

Copper Rolling, Drawing, Extruding, and Alloying331420

This industry comprises establishments primarily engaged in one or more of the following: (1) recovering copper or copper alloys from scraps; (2) alloying purchased copper; (3) rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube, wire) from purchased copper; and (4) recovering copper or copper alloys from scrap and rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube, wire).

Nonferrous Metal (except Copper and Aluminum) Rolling, Drawing, and Extruding331491

This U.S. industry comprises establishments primarily engaged in (1) rolling, drawing, or extruding shapes (e.g., bar, plate, sheet, strip, tube) from purchased nonferrous metals and/or (2) recovering nonferrous metals from scrap and rolling, drawing, and/or extruding shapes (e.g., bar, plate, sheet, strip, tube) in integrated mills.

Secondary Smelting, Refining, and Alloying of Nonferrous Metal (except Copper and Aluminum)331492

This U.S. industry comprises establishments primarily engaged in (1) alloying purchased nonferrous metals and/or (2) recovering nonferrous metals from scrap. Establishments in this industry make primary forms (e.g., bar, billet, bloom, cake, ingot, slab, slug, wire) using smelting or refining processes.

Iron Foundries331511

This U.S. industry comprises establishments primarily engaged in pouring molten pig iron or iron alloys into molds to manufacture castings (e.g., cast iron manhole covers, cast iron pipe, cast iron skillets). Establishments in this industry purchase iron made in other establishments.

Steel Investment Foundries331512

This U.S. industry comprises establishments primarily engaged in manufacturing steel investment castings. Investment molds are formed by covering a wax shape with a refractory slurry. After the refractory slurry hardens, the wax is melted, leaving a seamless mold. Investment molds provide highly detailed, consistent castings. Establishments in this industry purchase steel made in other establishments.

Steel Foundries (except Investment)331513

This U.S. industry comprises establishments primarily engaged in manufacturing steel castings (except steel investment castings). Establishments in this industry purchase steel made in other establishments.

Nonferrous Metal Die-Casting Foundries331523

This U.S. industry comprises establishments primarily engaged in introducing molten nonferrous metal, under high pressure, into molds or dies to make nonferrous metal die-castings. Establishments in this industry purchase nonferrous metals made in other establishments.

Aluminum Foundries (except Die-Casting)331524

This U.S. industry comprises establishments primarily engaged in pouring molten aluminum into molds to manufacture aluminum castings (except nonferrous die-castings). Establishments in this industry purchase aluminum made in other establishments.

Other Nonferrous Metal Foundries (except Die-Casting)331529

This U.S. industry comprises establishments primarily engaged in pouring molten nonferrous metals (except aluminum) into molds to manufacture nonferrous castings (except nonferrous die-castings and aluminum castings). Establishments in this industry purchase nonferrous metals, such as copper, nickel, lead, and zinc, made in other establishments.

Fabricated Metal Product Manufacturing 332

Iron and Steel Forging332111

This U.S. industry comprises establishments primarily engaged in manufacturing iron and steel forgings from purchased iron and steel by hammering mill shapes. Establishments making iron and steel forgings and further manufacturing (e.g., machining, assembling) a specific manufactured product are classified in the industry of the finished product. Iron and steel forging establishments may perform surface finishing operations, such as cleaning and deburring, on the forgings they manufacture.

Nonferrous Forging332112

This U.S. industry comprises establishments primarily engaged in manufacturing nonferrous forgings from purchased nonferrous metals by hammering mill shapes. Establishments making nonferrous forgings and further manufacturing (e.g., machining, assembling) a specific manufactured product are classified in the industry of the finished product. Nonferrous forging establishments may perform surface finishing operations, such as cleaning and deburring, on the forgings they manufacture.

Custom Roll Forming332114

This U.S. industry comprises establishments primarily engaged in custom roll forming metal products by use of rotary motion of rolls with various contours to bend or shape the products.

Powder Metallurgy Part Manufacturing332117

This U.S. industry comprises establishments primarily engaged in manufacturing powder metallurgy products using any of the various powder metallurgy processing techniques, such as pressing and sintering or metal injection molding. Establishments in this industry generally make a wide range of parts on a job or order basis.

Metal Crown, Closure, and Other Metal Stamping (except Automotive)332119

This U.S. industry comprises establishments primarily engaged in (1) stamping metal crowns and closures, such as bottle caps and home canning lids and rings, and/or (2) manufacturing other unfinished metal stampings and spinning unfinished metal products (except automotive, cans, and coins). Establishments making metal stampings and metal spun products and further manufacturing (e.g., machining, assembling) a specific product are classified in the industry of the finished product. Metal stamping and metal spun products establishments may perform surface finishing operations, such as cleaning and deburring, on the products they manufacture.

Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing332215

This U.S. industry comprises establishments primarily engaged in manufacturing metal kitchen cookware (except by casting (e.g., cast iron skillets) or stamped without further fabrication), utensils, and/or nonprecious and precious plated metal cutlery and flatware.

Saw Blade and Handtool Manufacturing332216

This U.S. industry comprises establishments primarily engaged in (1) manufacturing saw blades, all types (including those for power sawing machines) and/or (2) manufacturing nonpowered handtools and edge tools.

Prefabricated Metal Building and Component Manufacturing332311

This U.S. industry comprises establishments primarily engaged in manufacturing prefabricated metal buildings, panels, and sections.

Fabricated Structural Metal Manufacturing332312

This U.S. industry comprises establishments primarily engaged in fabricating structural metal products, such as assemblies of concrete reinforcing bars and fabricated bar joists.

Plate Work Manufacturing332313

This U.S. industry comprises establishments primarily engaged in manufacturing fabricated metal plate work by cutting, punching, bending, shaping, and welding purchased metal plate.

Metal Window and Door Manufacturing332321

This U.S. industry comprises establishments primarily engaged in manufacturing metal framed windows (i.e., typically using purchased glass) and metal doors. Examples of products made by these establishments are metal door frames; metal framed window and door screens; and metal molding and trim (except automotive).

Sheet Metal Work Manufacturing332322

This U.S. industry comprises establishments primarily engaged in manufacturing sheet metal work (except stampings).

Ornamental and Architectural Metal Work Manufacturing332323

This U.S. industry comprises establishments primarily engaged in manufacturing ornamental and architectural metal work, such as staircases, metal open steel flooring, fire escapes, railings, and scaffolding.

Power Boiler and Heat Exchanger Manufacturing332410

This industry comprises establishments primarily engaged in manufacturing power boilers and heat exchangers. Establishments in this industry may perform installation in addition to manufacturing power boilers and heat exchangers.

Metal Tank (Heavy Gauge) Manufacturing332420

This industry comprises establishments primarily engaged in cutting, forming, and joining heavy gauge metal to manufacture tanks, vessels, and other containers.

Metal Can Manufacturing332431

This U.S. industry comprises establishments primarily engaged in manufacturing metal cans, lids, and ends.

Other Metal Container Manufacturing332439

This U.S. industry comprises establishments primarily engaged in manufacturing metal (light gauge) containers (except cans).

Hardware Manufacturing332510

This industry comprises establishments primarily engaged in manufacturing metal hardware, such as metal hinges, metal handles, keys, and locks (except coin- or card-operated, time locks).

Spring Manufacturing332613

This U.S. industry comprises establishments primarily engaged in manufacturing springs from purchased wire, strip, or rod.

Other Fabricated Wire Product Manufacturing332618

This U.S. industry comprises establishments primarily engaged in manufacturing fabricated wire products (except springs) made from purchased wire.

Machine Shops332710

This industry comprises establishments known as machine shops primarily engaged in machining metal and plastic parts and parts of other composite materials on a job or order basis. Generally machine shop jobs are low volume using machine tools, such as lathes (including computer numerically controlled); automatic screw machines; and machines for boring, grinding, milling, and additive manufacturing.

Precision Turned Product Manufacturing332721

This U.S. industry comprises establishments known as precision turned manufacturers primarily engaged in machining precision products of all materials on a job or order basis. Generally precision turned product jobs are large volume using machines, such as automatic screw machines, rotary transfer machines, computer numerically controlled (CNC) lathes, or turning centers.

Bolt, Nut, Screw, Rivet, and Washer Manufacturing332722

This U.S. industry comprises establishments primarily engaged in manufacturing metal bolts, nuts, screws, rivets, washers, and other industrial fasteners using machines, such as headers, threaders, and nut forming machines.

Metal Heat Treating332811

This U.S. industry comprises establishments primarily engaged in heat treating, such as annealing, tempering, and brazing, and cryogenically treating metals and metal products for the trade.

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers332812

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) enameling, lacquering, and varnishing metals and metal products; (2) hot dip galvanizing metals and metal products; (3) engraving, chasing, or etching metals and metal products (except jewelry; personal goods carried on or about the person, such as compacts and cigarette cases; precious metal products (except precious plated flatware and other plated ware); and printing plates); (4) powder coating metals and metal products; and (5) providing other metal surfacing services for the trade. Included in this industry are establishments that perform these processes on other materials, such as plastics, in addition to metals.

Electroplating, Plating, Polishing, Anodizing, and Coloring332813

This U.S. industry comprises establishments primarily engaged in electroplating, plating, anodizing, coloring, buffing, polishing, cleaning, and sandblasting metals and metal products for the trade. Included in this industry are establishments that perform these processes on other materials, such as plastics, in addition to metals.

Industrial Valve Manufacturing332911

This U.S. industry comprises establishments primarily engaged in manufacturing industrial valves and valves for water works and municipal water systems.

Fluid Power Valve and Hose Fitting Manufacturing332912

This U.S. industry comprises establishments primarily engaged in manufacturing fluid power valves and hose fittings.

Plumbing Fixture Fitting and Trim Manufacturing332913

This U.S. industry comprises establishments primarily engaged in manufacturing plumbing fixture fittings and trim of all materials, such as faucets, flush valves, and shower heads.

Other Metal Valve and Pipe Fitting Manufacturing332919

This U.S. industry comprises establishments primarily engaged in manufacturing metal valves (except industrial valves, fluid power valves, fluid power hose fittings, and plumbing fixture fittings and trim).

Ball and Roller Bearing Manufacturing332991

This U.S. industry comprises establishments primarily engaged in manufacturing ball and roller bearings of all materials.

Small Arms Ammunition Manufacturing332992

This U.S. industry comprises establishments primarily engaged in manufacturing small arms ammunition.

Ammunition (except Small Arms) Manufacturing332993

This U.S. industry comprises establishments primarily engaged in manufacturing ammunition (except small arms). Examples of products made by these establishments are bombs, depth charges, rockets (except guided missiles), grenades, mines, and torpedoes.

Small Arms, Ordnance, and Ordnance Accessories Manufacturing332994

This U.S. industry comprises establishments primarily engaged in manufacturing small arms, other ordnance, and/or ordnance accessories.

Fabricated Pipe and Pipe Fitting Manufacturing332996

This U.S. industry comprises establishments primarily engaged in fabricating, such as cutting, threading, and bending, metal pipes and pipe fittings made from purchased metal pipe.

All Other Miscellaneous Fabricated Metal Product Manufacturing332999

This U.S. industry comprises establishments primarily engaged in manufacturing fabricated metal products (except forgings and stampings, cutlery and handtools, architectural and structural metals, boilers, tanks, shipping containers, hardware, spring and wire products, machine shop products, turned products, screws, nuts and bolts, metal valves, ball and roller bearings, ammunition, small arms and other ordnances and accessories, and fabricated pipes and pipe fittings).

Machinery Manufacturing 333

Farm Machinery and Equipment Manufacturing333111

This U.S. industry comprises establishments primarily engaged in manufacturing agricultural and farm machinery and equipment, and other turf and grounds care equipment, including planting, harvesting, and grass mowing equipment (except lawn and garden-type).

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing333112

This U.S. industry comprises establishments primarily engaged in manufacturing powered lawnmowers, lawn and garden tractors, and other home lawn and garden equipment, such as tillers, shredders, yard vacuums, and leaf blowers.

Construction Machinery Manufacturing333120

This industry comprises establishments primarily engaged in manufacturing construction machinery, surface mining machinery, and logging equipment.

Mining Machinery and Equipment Manufacturing333131

This U.S. industry comprises establishments primarily engaged in (1) manufacturing underground mining machinery and equipment, such as coal breakers, mining cars, core drills, coal cutters, and rock drills, and (2) manufacturing mineral beneficiating machinery and equipment used in surface or underground mines.

Oil and Gas Field Machinery and Equipment Manufacturing333132

This U.S. industry comprises establishments primarily engaged in (1) manufacturing oil and gas field machinery and equipment, such as oil and gas field drilling machinery and equipment; oil and gas field production machinery and equipment; and oil and gas field derricks, and (2) manufacturing water well drilling machinery.

Food Product Machinery Manufacturing333241

This U.S. industry comprises establishments primarily engaged in manufacturing food and beverage manufacturing-type machinery and equipment, such as dairy product plant machinery and equipment (e.g., homogenizers, pasteurizers, ice cream freezers), bakery machinery and equipment (e.g., dough mixers, bake ovens, pastry rolling machines), meat and poultry processing and preparation machinery, and other commercial food products machinery (e.g., slicers, choppers, and mixers).

Semiconductor Machinery Manufacturing333242

This U.S. industry comprises establishments primarily engaged in manufacturing wafer processing equipment, semiconductor assembly and packaging equipment, and other semiconductor making machinery.

Sawmill, Woodworking, and Paper Machinery Manufacturing333243

This U.S. industry comprises establishments primarily engaged in (1) manufacturing sawmill and woodworking machinery (except handheld), such as circular and band sawing equipment, planing machinery, and sanding machinery, and/or (2) manufacturing paper industry machinery for making paper and paper products, such as pulp making machinery, paper and paperboard making machinery, and paper and paperboard converting machinery.

All Other Industrial Machinery Manufacturing333248

This U.S. industry comprises establishments primarily engaged in manufacturing industrial machinery (except agricultural and farm-type; construction and mining machinery; food manufacturing-type machinery; semiconductor making machinery; and sawmill, woodworking, and paper making machinery).

Commercial and Service Industry Machinery Manufacturing333310

This industry comprises establishments primarily engaged in manufacturing commercial and service industry machinery, such as optical instruments and lenses (except ophthalmic), photographic and photocopying equipment, automatic vending machinery, commercial laundry and drycleaning machinery, office machinery, automotive maintenance equipment (except mechanics' handtools), and commercial-type cooking equipment.

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing333413

This U.S. industry comprises establishments primarily engaged in (1) manufacturing stationary air purification equipment, such as industrial dust and fume collection equipment, electrostatic precipitation equipment, warm air furnace filters, air washers, and other dust collection equipment, and/or (2) manufacturing attic fans and industrial and commercial fans and blowers, such as commercial exhaust fans and commercial ventilating fans.

Heating Equipment (except Warm Air Furnaces) Manufacturing333414

This U.S. industry comprises establishments primarily engaged in manufacturing heating equipment (except electric and warm air furnaces), such as heating boilers, heating stoves, floor and wall furnaces, and wall and baseboard heating units.

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing333415

This U.S. industry comprises establishments primarily engaged in (1) manufacturing air-conditioning (except motor vehicle) and warm air furnace equipment and/or (2) manufacturing commercial and industrial refrigeration and freezer equipment.

Industrial Mold Manufacturing333511

This U.S. industry comprises establishments primarily engaged in manufacturing industrial molds for casting metals or forming other materials, such as plastics, glass, or rubber.

Special Die and Tool, Die Set, Jig, and Fixture Manufacturing333514

This U.S. industry comprises establishments, known as tool and die shops, primarily engaged in manufacturing special tools and fixtures, such as cutting dies and jigs.

Cutting Tool and Machine Tool Accessory Manufacturing333515

This U.S. industry comprises establishments primarily engaged in manufacturing accessories and attachments for metal cutting and metal forming machine tools.

Machine Tool Manufacturing333517

This U.S. industry comprises establishments primarily engaged in (1) manufacturing metal cutting machine tools (except handtools) and/or (2) manufacturing metal forming machine tools (except handtools), such as punching, sheering, bending, forming, pressing, forging and die-casting machines.

Rolling Mill and Other Metalworking Machinery Manufacturing333519

This U.S. industry comprises establishments primarily engaged in manufacturing rolling mill machinery and equipment and/or other metalworking machinery (except industrial molds; special dies and tools, die sets, jigs, and fixtures; cutting tools and machine tool accessories; and machine tools).

Turbine and Turbine Generator Set Units Manufacturing333611

This U.S. industry comprises establishments primarily engaged in manufacturing turbines (except aircraft); and complete turbine generator set units, such as steam, hydraulic, gas, and wind.

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing333612

This U.S. industry comprises establishments primarily engaged in manufacturing gears, speed changers, and industrial high-speed drives (except hydrostatic).

Mechanical Power Transmission Equipment Manufacturing333613

This U.S. industry comprises establishments primarily engaged in manufacturing mechanical power transmission equipment (except motor vehicle and aircraft), such as plain bearings, clutches (except motor vehicle and electromagnetic industrial control), couplings, joints, and drive chains.

Other Engine Equipment Manufacturing333618

This U.S. industry comprises establishments primarily engaged in manufacturing internal combustion engines (except automotive gasoline and aircraft).

Air and Gas Compressor Manufacturing333912

This U.S. industry comprises establishments primarily engaged in manufacturing general purpose air and gas compressors, such as reciprocating compressors, centrifugal compressors, vacuum pumps (except laboratory), and nonagricultural spraying and dusting compressors and spray gun units.

Measuring, Dispensing, and Other Pumping Equipment Manufacturing333914

This U.S. industry comprises establishments primarily engaged in (1) manufacturing measuring and dispensing pumps, such as gasoline pumps and lubricating oil measuring and dispensing pumps and/or (2) manufacturing general purpose pumps and pumping equipment (except fluid power pumps and motors), such as reciprocating pumps, turbine pumps, centrifugal pumps, rotary pumps, diaphragm pumps, domestic water system pumps, oil well and oil field pumps, and sump pumps.

Elevator and Moving Stairway Manufacturing333921

This U.S. industry comprises establishments primarily engaged in manufacturing elevators and moving stairways.

Conveyor and Conveying Equipment Manufacturing333922

This U.S. industry comprises establishments primarily engaged in manufacturing conveyors and conveying equipment, such as gravity conveyors, trolley conveyors, tow conveyors, pneumatic tube conveyors, carousel conveyors, farm conveyors, and belt conveyors.

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing333923

This U.S. industry comprises establishments primarily engaged in manufacturing overhead traveling cranes, hoists, and monorail systems.

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing333924

This U.S. industry comprises establishments primarily engaged in manufacturing industrial trucks, tractors, trailers, and stackers (i.e., truck-type) such as forklifts, pallet loaders and unloaders, and portable loading docks.

Power-Driven Handtool Manufacturing333991

This U.S. industry comprises establishments primarily engaged in manufacturing power-driven (e.g., battery, corded, pneumatic) handtools, such as drills, screwguns, circular saws, chain saws, staplers, and nailers.

Welding and Soldering Equipment Manufacturing333992

This U.S. industry comprises establishments primarily engaged in manufacturing welding and soldering equipment and accessories (except transformers), such as arc, resistance, gas, plasma, laser, electron beam, and ultrasonic welding equipment; welding electrodes; coated or cored welding wire; and soldering equipment (except handheld).

Packaging Machinery Manufacturing333993

This U.S. industry comprises establishments primarily engaged in manufacturing packaging machinery, such as wrapping, bottling, canning, and labeling machinery.

Industrial Process Furnace and Oven Manufacturing333994

This U.S. industry comprises establishments primarily engaged in manufacturing industrial process ovens, induction and dielectric heating equipment, and kilns (except cement, chemical, wood). Included in this industry are establishments manufacturing laboratory furnaces and ovens.

Fluid Power Cylinder and Actuator Manufacturing333995

This U.S. industry comprises establishments primarily engaged in manufacturing fluid power (i.e., hydraulic and pneumatic) cylinders and actuators.

Fluid Power Pump and Motor Manufacturing333996

This U.S. industry comprises establishments primarily engaged in manufacturing fluid power (i.e., hydraulic and pneumatic) pumps and motors.

All Other Miscellaneous General Purpose Machinery Manufacturing333998

This U.S. industry comprises establishments primarily engaged in manufacturing general purpose machinery (except ventilating, heating, air-conditioning, and commercial refrigeration equipment; metalworking machinery; engines, turbines, and power transmission equipment; pumps and compressors; material handling equipment; power- driven handtools; welding and soldering equipment; packaging machinery; industrial process furnaces and ovens; fluid power cylinders and actuators; and fluid power pumps and motors).

Computer and Electronic Product Manufacturing 334

Electronic Computer Manufacturing334111

This U.S. industry comprises establishments primarily engaged in manufacturing and/or assembling electronic computers, such as mainframes, personal computers, workstations, laptops, and computer servers. Computers can be analog, digital, or hybrid. Digital computers, the most common type, are devices that do all of the following: (1) store the processing program or programs and the data immediately necessary for the execution of the program; (2) can be freely programmed in accordance with the requirements of the user; (3) perform arithmetical computations specified by the user; and (4) execute, without human intervention, a processing program that requires the computer to modify its execution by logical decision during the processing run. Analog computers are capable of simulating mathematical models and contain at least analog, control, and programming elements. The manufacture of computers includes the assembly or integration of processors, coprocessors, memory, storage, and input/output devices into a user-programmable final product.

Computer Storage Device Manufacturing334112

This U.S. industry comprises establishments primarily engaged in manufacturing computer storage devices that allow the storage and retrieval of data from a phase change, magnetic, optical, or magnetic/optical media. Examples of products made by these establishments are computer disk drives, USB flash drives, and tape storage and backup units.

Computer Terminal and Other Computer Peripheral Equipment Manufacturing334118

This U.S. industry comprises establishments primarily engaged in manufacturing computer terminals and other computer peripheral equipment (except storage devices).

Telephone Apparatus Manufacturing334210

This industry comprises establishments primarily engaged in manufacturing wire telephone and data communications equipment. These products may be stand-alone or board-level components of a larger system. Examples of products made by these establishments are central office switching equipment, cordless and wire telephones (except cellular), PBX equipment, telephone answering machines, LAN modems, multi-user modems, and other data communications equipment, such as bridges, routers, and gateways.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing334220

This industry comprises establishments primarily engaged in manufacturing radio and television broadcast and wireless communications equipment. Examples of products made by these establishments are transmitting and receiving antennas, cable television equipment, GPS equipment, pagers, cellular phones, mobile communications equipment, and radio and television studio and broadcasting equipment.

Other Communications Equipment Manufacturing334290

This industry comprises establishments primarily engaged in manufacturing communications equipment (except telephone apparatus, radio and television broadcast equipment, and wireless communications equipment).

Audio and Video Equipment Manufacturing334310

This industry comprises establishments primarily engaged in manufacturing electronic audio and video equipment for home entertainment, motor vehicles, and public address and musical instrument amplification. Examples of products made by these establishments are digital video recorders, televisions, stereo equipment, speaker systems, household-type video cameras, jukeboxes, and amplifiers for musical instruments and public address systems.

Bare Printed Circuit Board Manufacturing334412

This U.S. industry comprises establishments primarily engaged in manufacturing bare (i.e., rigid or flexible) printed circuit boards without mounted electronic components. These establishments print, perforate, plate, screen, etch, or photoprint interconnecting pathways for electric current on laminates.

Semiconductor and Related Device Manufacturing334413

This U.S. industry comprises establishments primarily engaged in manufacturing semiconductors and related solid-state devices. Examples of products made by these establishments are integrated circuits, memory chips, microprocessors, diodes, transistors, solar cells, and other optoelectronic devices.

Capacitor, Resistor, Coil, Transformer, and Other Inductor Manufacturing334416

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing electronic fixed and variable capacitors and condensers; (2) manufacturing electronic resistors, such as fixed and variable resistors, resistor networks, thermistors, and varistors; and (3) manufacturing electronic inductors, such as coils and transformers.

Electronic Connector Manufacturing334417

This U.S. industry comprises establishments primarily engaged in manufacturing electronic connectors, such as coaxial, cylindrical, rack and panel, pin and sleeve, printed circuit, and fiber optic.

Printed Circuit Assembly (Electronic Assembly) Manufacturing334418

This U.S. industry comprises establishments primarily engaged in loading components onto printed circuit boards or who manufacture and ship loaded printed circuit boards. Also known as printed circuit assemblies, electronics assemblies, or modules, these products are printed circuit boards that have some or all of the semiconductor and electronic components inserted or mounted and are inputs to a wide variety of electronic systems and devices.

Other Electronic Component Manufacturing334419

This U.S. industry comprises establishments primarily engaged in manufacturing electronic components (except bare printed circuit boards; semiconductors and related devices; electronic capacitors; electronic resistors; coils, transformers, and other inductors; connectors; and loaded printed circuit boards).

Electromedical and Electrotherapeutic Apparatus Manufacturing334510

This U.S. industry comprises establishments primarily engaged in manufacturing electromedical and electrotherapeutic apparatus, such as magnetic resonance imaging equipment, medical ultrasound equipment, pacemakers, hearing aids, electrocardiographs, and electromedical endoscopic equipment.

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing334511

This U.S. industry comprises establishments primarily engaged in manufacturing search, detection, navigation, guidance, aeronautical, and nautical systems and instruments. Examples of products made by these establishments are aircraft instruments (except engine), flight recorders, navigational instruments and systems, radar systems and equipment, and sonar systems and equipment.

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use334512

This U.S. industry comprises establishments primarily engaged in manufacturing automatic controls and regulators for applications, such as heating, air-conditioning, refrigeration, and appliances.

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables334513

This U.S. industry comprises establishments primarily engaged in manufacturing instruments and related devices for measuring, displaying, indicating, recording, transmitting, and controlling industrial process variables. These instruments measure, display, or control (monitor, analyze, and so forth) industrial process variables, such as temperature, humidity, pressure, vacuum, combustion, flow, level, viscosity, density, acidity, concentration, and rotation.

Totalizing Fluid Meter and Counting Device Manufacturing334514

This U.S. industry comprises establishments primarily engaged in manufacturing totalizing (i.e., registering) fluid meters and counting devices. Examples of products made by these establishments are gas consumption meters, water consumption meters, parking meters, taxi meters, motor vehicle gauges, and fare collection equipment.

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals334515

This U.S. industry comprises establishments primarily engaged in manufacturing instruments for measuring and testing the characteristics of electricity and electrical signals. Examples of products made by these establishments are circuit and continuity testers, voltmeters, ohm meters, wattmeters, multimeters, and semiconductor test equipment.

Analytical Laboratory Instrument Manufacturing334516

This U.S. industry comprises establishments primarily engaged in manufacturing instruments and instrumentation systems for laboratory analysis of the chemical or physical composition or concentration of samples of solid, fluid, gaseous, or composite material.

Irradiation Apparatus Manufacturing334517

This U.S. industry comprises establishments primarily engaged in manufacturing irradiation apparatus and tubes for applications, such as medical diagnostic, medical therapeutic, industrial, research, and scientific evaluation. Irradiation can take the form of beta-rays, gamma-rays, X-rays, or other ionizing radiation.

Other Measuring and Controlling Device Manufacturing334519

This U.S. industry comprises establishments primarily engaged in manufacturing measuring and controlling devices (except search, detection, navigation, guidance, aeronautical, and nautical instruments and systems; automatic environmental controls for residential, commercial, and appliance use; instruments for measurement, display, and control of industrial process variables; totalizing fluid meters and counting devices; instruments for measuring and testing electricity and electrical signals; analytical laboratory instruments; irradiation equipment; and electromedical and electrotherapeutic apparatus).

Manufacturing and Reproducing Magnetic and Optical Media334610

This industry comprises establishments primarily engaged in (1) manufacturing optical and magnetic media, such as blank audio tapes, blank video tapes, and blank diskettes, and/or (2) mass duplicating (i.e., making copies) audio, video, software, and other data on magnetic, optical, and similar media. These establishments do not generally develop software or produce audio or video content.

Electrical Equipment, Appliance, and Component Manufacturing 335

Residential Electric Lighting Fixture Manufacturing335131

This U.S. industry comprises establishments primarily engaged in manufacturing fixed or portable residential electric lighting fixtures and lamp shades of metal, paper, or textiles. Residential electric lighting fixtures include those for use both inside and outside the residence.

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing335132

This U.S. industry comprises establishments primarily engaged in manufacturing commercial, industrial, and institutional electric lighting fixtures.

Electric Lamp Bulb and Other Lighting Equipment Manufacturing335139

This U.S. industry comprises establishments primarily engaged in manufacturing electric light bulbs, tubes, and parts (except glass blanks for electric light bulbs and light emitting diodes (LEDs)), electric lighting fixtures (except residential, commercial, industrial, institutional, and vehicular electric lighting fixtures), and nonelectric lighting equipment.

Small Electrical Appliance Manufacturing335210

This industry comprises establishments primarily engaged in manufacturing small electric appliances and electric housewares, household-type fans (except attic fans), household-type vacuum cleaners, and other electric household- type floor care machines.

Major Household Appliance Manufacturing335220

This industry comprises establishments primarily engaged in manufacturing household-type cooking appliances, household-type laundry equipment, household-type refrigerators, upright and chest freezers, and other electrical and nonelectrical major household-type appliances, such as dishwashers, water heaters, and garbage disposal units.

Power, Distribution, and Specialty Transformer Manufacturing335311

This U.S. industry comprises establishments primarily engaged in manufacturing power, distribution, and specialty transformers (except electronic components). Industrial-type and consumer-type transformers in this industry vary (e.g., step up or step down) voltage but do not convert alternating to direct or direct to alternating current.

Motor and Generator Manufacturing335312

This U.S. industry comprises establishments primarily engaged in manufacturing electric motors (except internal combustion engine starting motors), power generators (except battery charging alternators for internal combustion engines), and motor generator sets (except turbine generator set units). This industry includes establishments rewinding armatures on a factory basis.

Switchgear and Switchboard Apparatus Manufacturing335313

This U.S. industry comprises establishments primarily engaged in manufacturing switchgear and switchboard apparatus.

Relay and Industrial Control Manufacturing335314

This U.S. industry comprises establishments primarily engaged in manufacturing relays, motor starters and controllers, and other industrial controls and control accessories.

Battery Manufacturing335910

This industry comprises establishments primarily engaged in manufacturing primary and storage batteries.

Fiber Optic Cable Manufacturing335921

This U.S. industry comprises establishments primarily engaged in manufacturing insulated fiber optic cable from purchased fiber optic strand.

Other Communication and Energy Wire Manufacturing335929

This U.S. industry comprises establishments primarily engaged in manufacturing insulated wire and cable of nonferrous metals from purchased wire.

Current-Carrying Wiring Device Manufacturing335931

This U.S. industry comprises establishments primarily engaged in manufacturing current-carrying wiring devices.

Noncurrent-Carrying Wiring Device Manufacturing335932

This U.S. industry comprises establishments primarily engaged in manufacturing noncurrent-carrying wiring devices.

Carbon and Graphite Product Manufacturing335991

This U.S. industry comprises establishments primarily engaged in manufacturing carbon, graphite, and metal- graphite brushes and brush stock; carbon or graphite electrodes for thermal and electrolytic uses; carbon and graphite fibers; and other carbon, graphite, and metal-graphite products.

All Other Miscellaneous Electrical Equipment and Component Manufacturing335999

This U.S. industry comprises establishments primarily engaged in manufacturing industrial and commercial electric apparatus and other equipment (except lighting equipment, household appliances, transformers, motors, generators, switchgear, relays, industrial controls, batteries, communication and energy wire and cable, wiring devices, and carbon and graphite products). Examples of products made by these establishments are power converters (i.e., AC to DC and DC to AC), power supplies, surge suppressors, and similar equipment for industrial- type and consumer-type equipment.

Transportation Equipment Manufacturing 336

Automobile and Light Duty Motor Vehicle Manufacturing336110

This industry comprises establishments primarily engaged in (1) manufacturing complete automobiles and light duty motor vehicles (i.e., body and chassis or unibody) or (2) manufacturing automobile and light duty motor vehicle chassis only. Vehicles made include passenger cars, light duty trucks, light duty vans, pick-up trucks, minivans, and sport utility vehicles.

Heavy Duty Truck Manufacturing336120

This industry comprises establishments primarily engaged in (1) manufacturing heavy duty truck chassis and assembling complete heavy duty trucks, buses, heavy duty motor homes, and other special purpose heavy duty motor vehicles for highway use or (2) manufacturing heavy duty truck chassis only.

Motor Vehicle Body Manufacturing336211

This U.S. industry comprises establishments primarily engaged in manufacturing truck and bus bodies and cabs and automobile bodies. The products made may be sold separately or may be assembled on purchased chassis and sold as complete vehicles.

Truck Trailer Manufacturing336212

This U.S. industry comprises establishments primarily engaged in manufacturing truck trailers, truck trailer chassis, cargo container chassis, detachable trailer bodies, and detachable trailer chassis for sale separately.

Motor Home Manufacturing336213

This U.S. industry comprises establishments primarily engaged in (1) manufacturing motor homes on purchased chassis and/or (2) manufacturing conversion vans on an assembly line basis. Motor homes are units where the motor and the living quarters are integrated in the same unit.

Travel Trailer and Camper Manufacturing336214

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing travel trailers and campers designed to attach to motor vehicles; (2) manufacturing pick-up coaches (i.e., campers) and caps (i.e., covers) for mounting on pick-up trucks; and (3) manufacturing automobile, utility, and light-truck trailers. Travel trailers do not have their own motor but are designed to be towed by a motor unit, such as an automobile or a light truck.

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing336310

This industry comprises establishments primarily engaged in (1) manufacturing and/or rebuilding motor vehicle gasoline engines and engine parts and/or (2) manufacturing and/or rebuilding carburetors, pistons, piston rings, and engine valves, whether or not for vehicular use.

Motor Vehicle Electrical and Electronic Equipment Manufacturing336320

This industry comprises establishments primarily engaged in manufacturing and/or rebuilding electrical and electronic equipment for motor vehicles and internal combustion engines. The products made can be used for all types of transportation equipment (i.e., aircraft, automobiles, trucks, trains, ships) or stationary internal combustion engine applications.

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing336330

This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle steering mechanisms and suspension components (except springs).

Motor Vehicle Brake System Manufacturing336340

This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle brake systems and related components.

Motor Vehicle Transmission and Power Train Parts Manufacturing336350

This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle transmissions and power train parts.

Motor Vehicle Seating and Interior Trim Manufacturing336360

This industry comprises establishments primarily engaged in manufacturing motor vehicle seating, seats, seat frames, seat belts, and interior trimmings.

Motor Vehicle Metal Stamping336370

This industry comprises establishments primarily engaged in manufacturing motor vehicle stampings, such as fenders, tops, body parts, trim, and molding.

Other Motor Vehicle Parts Manufacturing336390

This industry comprises establishments primarily engaged in manufacturing and/or rebuilding motor vehicle parts and accessories (except motor vehicle gasoline engines and engine parts, motor vehicle electrical and electronic equipment, motor vehicle steering and suspension components, motor vehicle brake systems, motor vehicle transmissions and power train parts, motor vehicle seating and interior trim, and motor vehicle stampings).

Aircraft Manufacturing336411

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing or assembling complete aircraft; (2) developing and making aircraft prototypes; (3) aircraft conversion (i.e., major modifications to systems); and (4) complete aircraft overhaul and rebuilding (i.e., periodic restoration of aircraft to original design specifications).

Aircraft Engine and Engine Parts Manufacturing336412

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing aircraft engines and engine parts; (2) developing and making prototypes of aircraft engines and engine parts; (3) aircraft propulsion system conversion (i.e., major modifications to systems); and (4) aircraft propulsion systems overhaul and rebuilding (i.e., periodic restoration of aircraft propulsion system to original design specifications).

Other Aircraft Parts and Auxiliary Equipment Manufacturing336413

This U.S. industry comprises establishments primarily engaged in (1) manufacturing aircraft parts or auxiliary equipment (except engines and aircraft fluid power subassemblies) and/or (2) developing and making prototypes of aircraft parts and auxiliary equipment. Auxiliary equipment includes such items as crop dusting apparatus, armament racks, inflight refueling equipment, and external fuel tanks.

Guided Missile and Space Vehicle Manufacturing336414

This U.S. industry comprises establishments primarily engaged in (1) manufacturing complete guided missiles and space vehicles and/or (2) developing and making prototypes of guided missiles or space vehicles.

Guided Missile and Space Vehicle Propulsion Unit and Propulsion Unit Parts Manufacturing336415

This U.S. industry comprises establishments primarily engaged in (1) manufacturing guided missile and/or space vehicle propulsion units and propulsion unit parts and/or (2) developing and making prototypes of guided missile and space vehicle propulsion units and propulsion unit parts.

Other Guided Missile and Space Vehicle Parts and Auxiliary Equipment Manufacturing336419

This U.S. industry comprises establishments primarily engaged in (1) manufacturing guided missile and space vehicle parts and auxiliary equipment (except guided missile and space vehicle propulsion units and propulsion unit parts) and/or (2) developing and making prototypes of guided missile and space vehicle parts and auxiliary equipment.

Railroad Rolling Stock Manufacturing336510

This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing and/or rebuilding locomotives, locomotive frames, and parts; (2) manufacturing railroad, street, and rapid transit cars and car equipment for operation on rails for freight and passenger service; and (3) manufacturing rail layers, ballast distributors, rail tamping equipment, and other railway track maintenance equipment.

Ship Building and Repairing336611

This U.S. industry comprises establishments primarily engaged in operating shipyards. Shipyards are fixed facilities with drydocks and fabrication equipment capable of building a ship, defined as watercraft typically suitable or intended for other than personal or recreational use. Activities of shipyards include the construction of ships, their repair, conversion and alteration, the production of prefabricated ship and barge sections, and specialized services, such as ship scaling.

Boat Building336612

This U.S. industry comprises establishments primarily engaged in building boats. Boats are defined as watercraft not built in shipyards and typically of the type suitable or intended for personal use. Included in this industry are establishments that manufacture heavy-duty inflatable rubber or inflatable plastic boats (RIBs).

Motorcycle, Bicycle, and Parts Manufacturing336991

This U.S. industry comprises establishments primarily engaged in manufacturing motorcycles, bicycles, tricycles and similar equipment, and parts.

Military Armored Vehicle, Tank, and Tank Component Manufacturing336992

This U.S. industry comprises establishments primarily engaged in manufacturing complete military armored vehicles, combat tanks, specialized components for combat tanks, and self-propelled weapons.

All Other Transportation Equipment Manufacturing336999

This U.S. industry comprises establishments primarily engaged in manufacturing transportation equipment (except motor vehicles, motor vehicle parts, boats, ships, railroad rolling stock, aerospace products, motorcycles, bicycles, armored vehicles, and tanks).

Furniture and Related Product Manufacturing 337

Wood Kitchen Cabinet and Countertop Manufacturing337110

This industry comprises establishments primarily engaged in manufacturing wood or plastics laminated on wood kitchen cabinets, bathroom vanities, and countertops (except freestanding). The cabinets and counters may be made on a stock or custom basis.

Upholstered Household Furniture Manufacturing337121

This U.S. industry comprises establishments primarily engaged in manufacturing upholstered household-type furniture. The furniture may be made on a stock or custom basis.

Nonupholstered Wood Household Furniture Manufacturing337122

This U.S. industry comprises establishments primarily engaged in manufacturing nonupholstered wood household- type furniture and freestanding cabinets (except television, stereo, and sewing machine cabinets). The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).

Household Furniture (except Wood and Upholstered) Manufacturing337126

This U.S. industry comprises establishments primarily engaged in manufacturing nonupholstered household-type furniture of materials other than wood, such as metal, plastics, reed, rattan, wicker, and fiberglass. The furniture may be partially upholstered (e.g., chairs with upholstered seats or backs), made on a stock or custom basis, and may be assembled or unassembled (i.e., knockdown).

Institutional Furniture Manufacturing337127

This U.S. industry comprises establishments primarily engaged in manufacturing institutional-type furniture (e.g., library, school, theater, and church furniture). Included in this industry are establishments primarily engaged in manufacturing general purpose hospital, laboratory, and dental furniture (e.g., tables, stools, and benches). The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).

Wood Office Furniture Manufacturing337211

This U.S. industry comprises establishments primarily engaged in manufacturing wood office-type furniture. The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).

Custom Architectural Woodwork and Millwork Manufacturing337212

This U.S. industry comprises establishments primarily engaged in manufacturing custom designed interiors consisting of architectural woodwork and fixtures utilizing wood, wood products, and plastics laminates. All of the industry output is made to individual order on a job shop basis and requires skilled craftsmen as a labor input. A job might include custom manufacturing of display fixtures, gondolas, wall shelving units, entrance and window architectural detail, sales and reception counters, wall paneling, and matching furniture.

Office Furniture (except Wood) Manufacturing337214

This U.S. industry comprises establishments primarily engaged in manufacturing nonwood office-type furniture. The furniture may be made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown).

Showcase, Partition, Shelving, and Locker Manufacturing337215

This U.S. industry comprises establishments primarily engaged in manufacturing wood and nonwood office and store fixtures, shelving, lockers, frames, partitions, and related fabricated products of wood and nonwood materials, including plastics laminated fixture tops. The products are made on a stock or custom basis and may be assembled or unassembled (i.e., knockdown). Establishments exclusively making furniture parts (e.g., frames) are included in this industry.

Mattress Manufacturing337910

This industry comprises establishments primarily engaged in manufacturing innerspring, box spring, and noninnerspring mattresses.

Blind and Shade Manufacturing337920

This industry comprises establishments primarily engaged in manufacturing one or more of the following: venetian blinds, other window blinds, and shades; curtain and drapery rods and poles; and/or curtain and drapery fixtures. The blinds and shades may be made on a stock or custom basis and may be made of any material.

Miscellaneous Manufacturing 339

Surgical and Medical Instrument Manufacturing339112

This U.S. industry comprises establishments primarily engaged in manufacturing medical, surgical, ophthalmic, and veterinary instruments and apparatus (except electrotherapeutic, electromedical, and irradiation apparatus). Examples of products made by these establishments are syringes, hypodermic needles, anesthesia apparatus, blood transfusion equipment, catheters, surgical clamps, and medical thermometers.

Surgical Appliance and Supplies Manufacturing339113

This U.S. industry comprises establishments primarily engaged in manufacturing surgical appliances and supplies. Examples of products made by these establishments are orthopedic devices, prosthetic appliances, surgical dressings, crutches, surgical sutures, personal industrial safety devices (except protective eyewear), hospital beds, and operating room tables.

Dental Equipment and Supplies Manufacturing339114

This U.S. industry comprises establishments primarily engaged in manufacturing dental equipment and supplies used by dental laboratories and offices of dentists, such as dental chairs, dental instrument delivery systems, dental hand instruments, dental impression material, and dental cements.

Ophthalmic Goods Manufacturing339115

This U.S. industry comprises establishments primarily engaged in manufacturing ophthalmic goods. Examples of products made by these establishments are prescription eyeglasses (except grinding lenses in a retail setting), contact lenses, sunglasses, eyeglass frames, reading glasses made to standard powers, and protective eyewear.

Dental Laboratories339116

This U.S. industry comprises establishments primarily engaged in manufacturing dentures, crowns, bridges, and orthodontic appliances customized for individual application.

Jewelry and Silverware Manufacturing339910

This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing, engraving, chasing, or etching fine and costume jewelry; (2) manufacturing, engraving, chasing, or etching metal personal goods (i.e., small articles carried on or about the person, such as compacts or cigarette cases); (3) manufacturing, engraving, chasing, or etching precious metal solid, precious metal clad, or pewter flatware and other hollowware; (4) stamping coins; (5) manufacturing unassembled jewelry parts and stock shop products, such as sheet, wire, and tubing; (6) cutting, slabbing, tumbling, carving, engraving, polishing, or faceting precious or semiprecious stones and gems; (7) recutting, repolishing, and setting gem stones; and (8) drilling, sawing, and peeling cultured and costume pearls. This industry includes establishments primarily engaged in manufacturing precious solid, precious clad, and precious plated jewelry and personal goods.

Sporting and Athletic Goods Manufacturing339920

This industry comprises establishments primarily engaged in manufacturing sporting and athletic goods (except apparel and footwear).

Doll, Toy, and Game Manufacturing339930

This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).

Office Supplies (except Paper) Manufacturing339940

This industry comprises establishments primarily engaged in manufacturing office supplies. Examples of products made by these establishments are pens, pencils, felt tip markers, crayons, chalk, pencil sharpeners, staplers, modeling clay, hand operated stamps, stamp pads, stencils, carbon paper, and inked ribbons.

Sign Manufacturing339950

This industry comprises establishments primarily engaged in manufacturing signs and related displays of all materials (except printing paper and paperboard signs, notices, displays).

Gasket, Packing, and Sealing Device Manufacturing339991

This U.S. industry comprises establishments primarily engaged in manufacturing gaskets, packing, and sealing devices of all materials.

Musical Instrument Manufacturing339992

This U.S. industry comprises establishments primarily engaged in manufacturing musical instruments (except toys).

Fastener, Button, Needle, and Pin Manufacturing339993

This U.S. industry comprises establishments primarily engaged in manufacturing fasteners, buttons, needles, pins, and buckles (except made of precious metals or precious and semiprecious stones and gems).

Broom, Brush, and Mop Manufacturing339994

This U.S. industry comprises establishments primarily engaged in manufacturing brooms, mops, and brushes.

Burial Casket Manufacturing339995

This U.S. industry comprises establishments primarily engaged in manufacturing burial caskets, cases, and vaults (except concrete).

All Other Miscellaneous Manufacturing339999

This U.S. industry comprises establishments primarily engaged in miscellaneous manufacturing (except medical equipment and supplies, jewelry and silverware, sporting and athletic goods, dolls, toys, games, office supplies, signs, gaskets, packing, and sealing devices, musical instruments, fasteners, buttons, needles, pins, brooms, brushes, mops, and burial caskets).

Wholesale trade

Who is the audience and how does the purchase work?

Retailers, contractors, institutions, and resellers buy for resale or operational use. Availability, volume pricing, reliability, and account terms influence supplier selection.

What information does the buyer need?

Publish product ranges, pack sizes, order minimums, availability, delivery territory, payment terms, and account eligibility.

How do content, SEO, and local visibility support demand?

Create searchable catalogs, product specifications, procurement guides, and distribution coverage pages.

How does paid media fit the plan?

Test product-demand search and suitable trade or account audiences. Separate account acquisition from existing-customer replenishment.

How do social media and video support the buyer?

Share product applications, training, seasonal availability, and practical merchandising information for buyers.

How do email, messaging, and relationships support retention?

Use account onboarding, stock updates, reorder reminders, quote follow-up, and distributor support with permission controls.

How does the website connect interest to action?

Make account applications and quotation requests clear. Explain minimum orders, shipping, and credit review before commitment.

What business outcomes do you measure?

Qualified account applications, first orders, order frequency, account contribution, and fulfillment accuracy.

What requires specialist review?

Review resale restrictions, product claims, channel agreements, pricing representations, and relevant industry requirements.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 69 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Merchant Wholesalers, Durable Goods 423

Automobile and Other Motor Vehicle Merchant Wholesalers423110

This industry comprises establishments primarily engaged in the merchant wholesale distribution of new and used passenger automobiles, trucks, trailers, and other motor vehicles, such as motorcycles, motor homes, and snowmobiles.

Motor Vehicle Supplies and New Parts Merchant Wholesalers423120

This industry comprises establishments primarily engaged in the merchant wholesale distribution of motor vehicle supplies, accessories, tools, and equipment; and new motor vehicle parts (except new tires and tubes).

Tire and Tube Merchant Wholesalers423130

This industry comprises establishments primarily engaged in the merchant wholesale distribution of new and/or used tires and tubes for passenger and commercial vehicles.

Motor Vehicle Parts (Used) Merchant Wholesalers423140

This industry comprises establishments primarily engaged in the merchant wholesale distribution of used motor vehicle parts (except used tires and tubes) and establishments primarily engaged in dismantling motor vehicles for the purpose of selling the parts.

Furniture Merchant Wholesalers423210

This industry comprises establishments primarily engaged in the merchant wholesale distribution of furniture (except hospital beds, medical furniture, and drafting tables).

Home Furnishing Merchant Wholesalers423220

This industry comprises establishments primarily engaged in the merchant wholesale distribution of home furnishings and/or housewares.

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers423310

This industry comprises establishments primarily engaged in the merchant wholesale distribution of lumber; plywood; reconstituted wood fiber products; wood fencing; doors and windows and their frames (all materials); wood roofing and siding; and/or other wood or metal millwork.

Brick, Stone, and Related Construction Material Merchant Wholesalers423320

This industry comprises establishments primarily engaged in the merchant wholesale distribution of stone, cement, lime, construction sand, and gravel; brick; asphalt and concrete mixtures; and/or concrete, stone, and structural clay products.

Roofing, Siding, and Insulation Material Merchant Wholesalers423330

This industry comprises establishments primarily engaged in the merchant wholesale distribution of nonwood roofing and nonwood siding and insulation materials.

Other Construction Material Merchant Wholesalers423390

This industry comprises (1) establishments primarily engaged in the merchant wholesale distribution of manufactured homes (i.e., mobile homes) and/or prefabricated buildings and (2) establishments primarily engaged in the merchant wholesale distribution of construction materials (except lumber, plywood, millwork, wood panels, brick, stone, roofing, siding, electrical and wiring supplies, and insulation materials).

Photographic Equipment and Supplies Merchant Wholesalers423410

This industry comprises establishments primarily engaged in the merchant wholesale distribution of photographic equipment and supplies (except office equipment).

Office Equipment Merchant Wholesalers423420

This industry comprises establishments primarily engaged in the merchant wholesale distribution of office machines and related equipment (except computers and computer peripheral equipment).

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers423430

This industry comprises establishments primarily engaged in the merchant wholesale distribution of computers, computer peripheral equipment, loaded computer boards, and/or computer software.

Other Commercial Equipment Merchant Wholesalers423440

This industry comprises establishments primarily engaged in the merchant wholesale distribution of commercial and related machines and equipment (except photographic equipment and supplies; office equipment; and computers and computer peripheral equipment and software) generally used in restaurants and stores.

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers423450

This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional medical equipment, instruments, and supplies (except ophthalmic equipment and instruments and goods used by ophthalmologists, optometrists, and opticians).

Ophthalmic Goods Merchant Wholesalers423460

This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment, instruments, and/or goods sold, prescribed, or used by ophthalmologists, optometrists, and opticians.

Other Professional Equipment and Supplies Merchant Wholesalers423490

This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment and supplies (except ophthalmic goods and medical, dental, and hospital equipment and supplies).

Metal Service Centers and Other Metal Merchant Wholesalers423510

This industry comprises establishments primarily engaged in the merchant wholesale distribution of products of the primary metals industries. Service centers maintain inventory and may perform functions, such as sawing, shearing, bending, leveling, cleaning, or edging, on a custom basis as part of sales transactions.

Coal and Other Mineral and Ore Merchant Wholesalers423520

This industry comprises establishments primarily engaged in the merchant wholesale distribution of coal, coke, metal ores, and/or nonmetallic minerals (except precious and semiprecious stones and minerals used in construction, such as sand and gravel).

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers423610

This industry comprises establishments primarily engaged in the merchant wholesale distribution of electrical construction materials; wiring supplies; electric light fixtures; light bulbs; and/or electrical power equipment for the generation, transmission, distribution, or control of electric energy.

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers423620

This industry comprises establishments primarily engaged in the merchant wholesale distribution of household- type gas and electric appliances (except water heaters and heating stoves (i.e., noncooking)), room air-conditioners, and/or household-type audio or video equipment.

Other Electronic Parts and Equipment Merchant Wholesalers423690

This industry comprises establishments primarily engaged in the merchant wholesale distribution of electronic parts and equipment (except electrical apparatus and equipment, wiring supplies, and construction materials; electrical and electronic appliances; and television sets and radios).

Hardware Merchant Wholesalers423710

This industry comprises establishments primarily engaged in the merchant wholesale distribution of hardware, knives, or handtools.

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers423720

This industry comprises establishments primarily engaged in the merchant wholesale distribution of plumbing equipment, hydronic heating equipment, household-type water heaters, and/or supplies.

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers423730

This industry comprises establishments primarily engaged in the merchant wholesale distribution of warm air heating and air-conditioning equipment and supplies.

Refrigeration Equipment and Supplies Merchant Wholesalers423740

This industry comprises establishments primarily engaged in the merchant wholesale distribution of refrigeration equipment (except household-type refrigerators, freezers, and air-conditioners).

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers423810

This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in construction, mining (except oil well), and logging activities.

Farm and Garden Machinery and Equipment Merchant Wholesalers423820

This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in agricultural, farm, and lawn and garden activities.

Industrial Machinery and Equipment Merchant Wholesalers423830

This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized machinery, equipment, and related parts generally used in manufacturing, oil well, and warehousing activities.

Industrial Supplies Merchant Wholesalers423840

This industry comprises establishments primarily engaged in the merchant wholesale distribution of supplies for machinery and equipment generally used in manufacturing, oil well, and warehousing activities.

Service Establishment Equipment and Supplies Merchant Wholesalers423850

This industry comprises establishments primarily engaged in the merchant wholesale distribution of specialized equipment and supplies of the type used by service establishments (except specialized equipment and supplies used in offices, stores, hotels, restaurants, schools, health and medical facilities, photographic facilities, and specialized equipment used in transportation and construction activities).

Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers423860

This industry comprises establishments primarily engaged in the merchant wholesale distribution of transportation equipment and supplies (except marine pleasure craft and motor vehicles).

Sporting and Recreational Goods and Supplies Merchant Wholesalers423910

This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.

Toy and Hobby Goods and Supplies Merchant Wholesalers423920

This industry comprises establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.

Recyclable Material Merchant Wholesalers423930

This industry comprises establishments primarily engaged in the merchant wholesale distribution of automotive scrap, industrial scrap, and other recyclable materials. Included in this industry are auto wreckers primarily engaged in dismantling motor vehicles for the purpose of wholesaling scrap.

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers423940

This industry comprises establishments primarily engaged in the merchant wholesale distribution of jewelry, precious and semiprecious stones, precious metals and metal flatware, costume jewelry, watches, clocks, silverware, and/or jewelers' findings.

Other Miscellaneous Durable Goods Merchant Wholesalers423990

This industry comprises establishments primarily engaged in the merchant wholesale distribution of durable goods (except motor vehicles and motor vehicle parts and supplies; furniture and home furnishings; lumber and other construction materials; professional and commercial equipment and supplies; metals and minerals (except petroleum); electrical goods; hardware, and plumbing and heating equipment and supplies; machinery, equipment,

Merchant Wholesalers, Nondurable Goods 424

Printing and Writing Paper Merchant Wholesalers424110

This industry comprises establishments primarily engaged in the merchant wholesale distribution of bulk printing and/or writing paper generally on rolls for further processing.

Stationery and Office Supplies Merchant Wholesalers424120

This industry comprises establishments primarily engaged in the merchant wholesale distribution of stationery, office supplies, and/or gift wrap.

Industrial and Personal Service Paper Merchant Wholesalers424130

This industry comprises establishments primarily engaged in the merchant wholesale distribution of kraft wrapping and other coarse paper, paperboard, converted paper (except stationery and office supplies), and/or related disposable plastics products.

Drugs and Druggists' Sundries Merchant Wholesalers424210

This industry comprises establishments primarily engaged in the merchant wholesale distribution of biological and medical products; botanical drugs and herbs; and pharmaceutical products intended for internal and/or external consumption in such forms as ampoules, tablets, capsules, vials, ointments, powders, solutions, and suspensions.

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers424310

This industry comprises establishments primarily engaged in the merchant wholesale distribution of piece goods, fabrics, knitting yarns (except industrial), thread and other notions, and/or hair accessories.

Footwear Merchant Wholesalers424340

This industry comprises establishments primarily engaged in the merchant wholesale distribution of footwear of leather, rubber, and other materials, including athletic footwear (except specialty athletic footwear).

Clothing and Clothing Accessories Merchant Wholesalers424350

This industry comprises establishments primarily engaged in the merchant wholesale distribution of clothing and clothing accessories.

General Line Grocery Merchant Wholesalers424410

This industry comprises establishments primarily engaged in the merchant wholesale distribution of a general line (wide range) of groceries.

Packaged Frozen Food Merchant Wholesalers424420

This industry comprises establishments primarily engaged in the merchant wholesale distribution of packaged frozen foods (except dairy products).

Dairy Product (except Dried or Canned) Merchant Wholesalers424430

This industry comprises establishments primarily engaged in the merchant wholesale distribution of dairy products (except dried or canned).

Poultry and Poultry Product Merchant Wholesalers424440

This industry comprises establishments primarily engaged in the merchant wholesale distribution of poultry and/or poultry products (except canned and packaged frozen).

Confectionery Merchant Wholesalers424450

This industry comprises establishments primarily engaged in the merchant wholesale distribution of confectioneries; salted or roasted nuts; popcorn; potato, corn, and similar chips; and/or fountain fruits and syrups.

Fish and Seafood Merchant Wholesalers424460

This industry comprises establishments primarily engaged in the merchant wholesale distribution of fish and seafood (except canned or packaged frozen).

Meat and Meat Product Merchant Wholesalers424470

This industry comprises establishments primarily engaged in the merchant wholesale distribution of meats and meat products (except canned and packaged frozen) and/or lard.

Fresh Fruit and Vegetable Merchant Wholesalers424480

This industry comprises establishments primarily engaged in the merchant wholesale distribution of fresh fruits and vegetables.

Other Grocery and Related Products Merchant Wholesalers424490

This industry comprises establishments primarily engaged in the merchant wholesale distribution of groceries and related products (except a general line of groceries; packaged frozen food; dairy products (except dried and canned); poultry products (except canned); confectioneries; fish and seafood (except canned); meat products (except canned); and fresh fruits and vegetables). Included in this industry are establishments primarily engaged in the bottling and merchant wholesale distribution of spring and mineral waters processed by others.

Grain and Field Bean Merchant Wholesalers424510

This industry comprises establishments primarily engaged in the merchant wholesale distribution of grains, such as corn, wheat, oats, barley, and unpolished rice; dry beans; and soybeans and other inedible beans. Included in this industry are establishments primarily engaged in operating country or terminal grain elevators primarily for the purpose of wholesaling.

Livestock Merchant Wholesalers424520

This industry comprises establishments primarily engaged in the merchant wholesale distribution of livestock (except horses and mules).

Other Farm Product Raw Material Merchant Wholesalers424590

This industry comprises establishments primarily engaged in the merchant wholesale distribution of farm products (except grain and field beans, livestock, raw milk, live poultry, and fresh fruits and vegetables).

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers424610

This industry comprises establishments primarily engaged in the merchant wholesale distribution of plastics materials and resins, and unsupported plastics film, sheet, sheeting, rod, tube, and other basic forms and shapes.

Other Chemical and Allied Products Merchant Wholesalers424690

This industry comprises establishments primarily engaged in the merchant wholesale distribution of chemicals and allied products (except agricultural and medicinal chemicals, paints and varnishes, fireworks, and plastics materials and basic forms and shapes).

Petroleum Bulk Stations and Terminals424710

This industry comprises establishments with bulk liquid storage facilities primarily engaged in the merchant wholesale distribution of crude petroleum and petroleum products, including liquefied petroleum gas.

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals)424720

This industry comprises establishments primarily engaged in the merchant wholesale distribution of petroleum and petroleum products (except from bulk liquid storage facilities).

Beer and Ale Merchant Wholesalers424810

This industry comprises establishments primarily engaged in the merchant wholesale distribution of beer, ale, porter, and other fermented malt beverages.

Wine and Distilled Alcoholic Beverage Merchant Wholesalers424820

This industry comprises establishments primarily engaged in the merchant wholesale distribution of wine, distilled alcoholic beverages, and/or neutral spirits and ethyl alcohol used in blended wines and distilled liquors.

Farm Supplies Merchant Wholesalers424910

This industry comprises establishments primarily engaged in the merchant wholesale distribution of farm supplies, such as animal feeds, fertilizers, agricultural chemicals, pesticides, plant seeds, and plant bulbs.

Book, Periodical, and Newspaper Merchant Wholesalers424920

This industry comprises establishments primarily engaged in the merchant wholesale distribution of books, periodicals, and newspapers.

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers424930

This industry comprises establishments primarily engaged in the merchant wholesale distribution of flowers, florists' supplies, and/or nursery stock (except plant seeds and plant bulbs).

Tobacco Product and Electronic Cigarette Merchant Wholesalers424940

This industry comprises establishments primarily engaged in the merchant wholesale distribution of tobacco products, such as cigarettes, snuff, cigars, pipe tobacco, and electronic cigarettes (including related parts and accessories).

Paint, Varnish, and Supplies Merchant Wholesalers424950

This industry comprises establishments primarily engaged in the merchant wholesale distribution of paints, varnishes, and similar coatings; pigments; wallpaper; and supplies, such as paintbrushes and rollers.

Other Miscellaneous Nondurable Goods Merchant Wholesalers424990

This industry comprises establishments primarily engaged in the merchant wholesale distribution of nondurable goods (except printing and writing paper; stationery and office supplies; industrial and personal service paper; drugs and druggists' sundries; apparel, piece goods, and notions; grocery and related products; farm product raw materials; chemical and allied products; petroleum and petroleum products; beer, wine, and distilled alcoholic beverages; farm supplies; books, periodicals, and newspapers; flowers, nursery stock, and florists' supplies; tobacco and tobacco products; and paint, varnishes, wallpaper, and supplies).

Wholesale Trade Agents and Brokers 425

Wholesale Trade Agents and Brokers425120

This industry comprises wholesale trade agents and brokers acting on behalf of buyers or sellers in the wholesale distribution of goods, including those that use the Internet or other electronic means to bring together buyers and sellers. Agents and brokers do not take title to the goods being sold but rather receive a commission or fee for their service. Agents and brokers for all durable and nondurable goods are included in this industry.

Retail trade

Who is the audience and how does the purchase work?

Consumers and organizational buyers compare product suitability, stock, total price, convenience, shipping, and returns. Local stores and online sellers can share the same product information.

What information does the buyer need?

Publish accurate product attributes, images, price, stock, pickup or delivery, warranty information where relevant, and return terms.

How do content, SEO, and local visibility support demand?

Create useful categories, product pages, buying guides, and eligible local listings. Keep feed data consistent with the store.

How does paid media fit the plan?

Test shopping, search, social, marketplace, and retail media against net contribution. Align campaigns with stock and promotion terms.

How do social media and video support the buyer?

Show products in use, answer selection questions, and share customer-approved content. Link discovery to accurate product pages.

How do email, messaging, and relationships support retention?

Use relevant welcome, replenishment, abandoned-checkout, post-purchase, and loyalty messages with reviewed permissions.

How does the website connect interest to action?

Reduce checkout friction and explain total cost early. Connect inventory, delivery, pickup, support, and returns.

What business outcomes do you measure?

Net sales, customer acquisition cost, checkout completion, repeat purchase, returns, and contribution after fulfillment.

What requires specialist review?

Review product safety, age restrictions, review authenticity, promotional pricing, and subscription terms where applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 57 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Motor Vehicle and Parts Dealers 441

New Car Dealers441110

This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.

Used Car Dealers441120

This industry comprises establishments primarily engaged in retailing used automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans.

Recreational Vehicle Dealers441210

This industry comprises establishments primarily engaged in retailing new and/or used recreational vehicles commonly referred to as RVs or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.

Boat Dealers441222

This U.S. industry comprises establishments primarily engaged in (1) retailing new and/or used boats or retailing new boats in combination with activities, such as repair services and selling replacement parts and accessories, and/or (2) retailing new and/or used outboard motors, boat trailers, marine supplies, parts, and accessories.

Motorcycle, ATV, and All Other Motor Vehicle Dealers441227

This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles (ATV), personal watercraft, utility trailers, and other motor vehicles (except automobiles, light trucks, recreational vehicles, and boats) or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.

Automotive Parts and Accessories Retailers441330

This industry comprises establishments primarily engaged in retailing new, used, and/or rebuilt automotive parts and accessories, with or without repairing automobiles; and/or establishments primarily engaged in retailing and installing automotive accessories.

Tire Dealers441340

This industry comprises establishments primarily engaged in retailing new and/or used tires and tubes or retailing new tires in combination with automotive repair services.

Building Material and Garden Equipment and Supplies Dealers 444

Home Centers444110

This industry comprises establishments generally known as home centers primarily engaged in retailing a general line of new home repair and improvement materials and supplies, such as lumber, plumbing goods, electrical goods, tools, housewares, hardware, and lawn and garden supplies, with no one merchandise line predominating.

Paint and Wallpaper Retailers444120

This industry comprises establishments primarily engaged in retailing paint, wallpaper, and related supplies.

Hardware Retailers444140

This industry comprises establishments primarily engaged in retailing a general line of new hardware items, such as tools and builders' hardware.

Other Building Material Dealers444180

This industry comprises establishments (except home centers, paint and wallpaper retailers, and hardware retailers) primarily engaged in retailing specialized lines of new building materials, such as lumber, fencing, glass, doors, plumbing fixtures and supplies, electrical supplies, prefabricated buildings and kits, and kitchen and bath cabinets and countertops to be installed.

Outdoor Power Equipment Retailers444230

This industry comprises establishments primarily engaged in retailing new outdoor power equipment or retailing new outdoor power equipment in combination with activities, such as repair services and selling replacement parts.

Nursery, Garden Center, and Farm Supply Retailers444240

This industry comprises establishments primarily engaged in retailing nursery and garden products, such as trees, shrubs, plants, seeds, bulbs, and sod, that are predominantly grown elsewhere. These establishments may sell a limited amount of a product they grow themselves. Also included in this industry are establishments primarily engaged in retailing farm supplies, such as animal (except pet) feed, fertilizers, agricultural chemicals, and pesticides.

Food and Beverage Retailers 445

Supermarkets and Other Grocery Retailers (except Convenience Retailers)445110

This industry comprises establishments generally known as supermarkets and other grocery retailers (except convenience retailers) primarily engaged in retailing a general line of food, such as canned and frozen foods; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry. Included in this industry are delicatessen-type establishments primarily engaged in retailing a general line of food.

Convenience Retailers445131

This U.S. industry comprises establishments primarily engaged in retailing a limited line of groceries that generally includes milk, bread, soda, and snacks, such as convenience stores or food marts (except those operating fuel pumps).

Vending Machine Operators445132

This U.S. industry comprises establishments primarily engaged in retailing merchandise through vending machines that they service.

Fruit and Vegetable Retailers445230

This industry comprises establishments primarily engaged in retailing fresh fruits and vegetables.

Meat Retailers445240

This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured meats and poultry not for immediate consumption. Delicatessen-type establishments primarily engaged in retailing fresh meat are included in this industry.

Fish and Seafood Retailers445250

This industry comprises establishments primarily engaged in retailing fresh, frozen, or cured fish and seafood products not for immediate consumption.

Baked Goods Retailers445291

This U.S. industry comprises establishments primarily engaged in retailing baked goods not for immediate consumption and not made on the premises.

Confectionery and Nut Retailers445292

This U.S. industry comprises establishments primarily engaged in retailing candy and other confections, nuts, and popcorn not for immediate consumption and not made on the premises.

All Other Specialty Food Retailers445298

This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialty foods (except fruit and vegetables, meat, fish, seafood, confections, nuts, popcorn, and baked goods) not for immediate consumption and not made on the premises.

Beer, Wine, and Liquor Retailers445320

This industry comprises establishments primarily engaged in retailing packaged alcoholic beverages, such as ale, beer, wine, and liquor.

Furniture, Home Furnishings, Electronics, and Appliance Retailers 449

Furniture Retailers449110

This industry comprises establishments primarily engaged in retailing new furniture, such as household furniture (e.g., baby furniture, box springs, and mattresses) and outdoor furniture; office furniture (except sold in combination with office supplies and equipment); and/or furniture sold in combination with major appliances, home electronics, home furnishings, or floor coverings.

Floor Covering Retailers449121

This U.S. industry comprises establishments primarily engaged in retailing new floor coverings, such as rugs and carpets, laminate and vinyl floor coverings, linoleum flooring, and floor tile (except ceramic tile or hardwood floor coverings only); or retailing new floor coverings in combination with installation and repair services.

Window Treatment Retailers449122

This U.S. industry comprises establishments primarily engaged in retailing new window treatments, such as curtains, drapes, blinds, and shades.

All Other Home Furnishings Retailers449129

This U.S. industry comprises establishments primarily engaged in retailing new home furnishings (except furniture, floor coverings, and window treatments).

Electronics and Appliance Retailers449210

This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.

General Merchandise Retailers 455

Department Stores455110

This industry comprises establishments generally known as department stores that have separate departments for general lines of new merchandise, such as apparel, jewelry, home furnishings, and toys, with no one merchandise line predominating. Department stores may sell perishable groceries, such as fresh fruits, vegetables, and dairy products, but such sales are insignificant. Department stores with fixed point-of-sale locations may have separate customer checkout areas in each department, central customer checkout areas, or both.

Warehouse Clubs and Supercenters455211

This U.S. industry comprises establishments generally known as warehouse clubs, superstores, or supercenters, primarily engaged in retailing a general line of groceries, including a significant amount and variety of fresh fruits,

All Other General Merchandise Retailers455219

This U.S. industry comprises establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis.

Health and Personal Care Retailers 456

Pharmacies and Drug Retailers456110

This industry comprises establishments generally known as pharmacies and drug retailers engaged in retailing prescription or nonprescription drugs and medicines.

Cosmetics, Beauty Supplies, and Perfume Retailers456120

This industry comprises establishments primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.

Optical Goods Retailers456130

This industry comprises establishments primarily engaged in one or more of the following: (1) retailing and fitting prescription eyeglasses and contact lenses; (2) retailing prescription eyeglasses in combination with the grinding of lenses to order on the premises; and (3) retailing nonprescription eyeglasses.

Food (Health) Supplement Retailers456191

This U.S. industry comprises establishments primarily engaged in retailing food supplement products, such as vitamins, nutrition supplements, and body enhancing supplements.

All Other Health and Personal Care Retailers456199

This U.S. industry comprises establishments primarily engaged in retailing specialized lines of health and personal care merchandise (except drugs, medicines, cosmetics, beauty supplies, perfumes, optical goods, and food supplement products).

Gasoline Stations and Fuel Dealers 457

Gasoline Stations with Convenience Stores457110

This industry comprises establishments primarily engaged in retailing automotive fuels (e.g., gasoline, diesel fuel, gasohol, alternative fuels) in combination with a limited line of groceries. These establishments can either be in a convenience store (i.e., food mart) setting or a gasoline station setting. These establishments may also provide automotive repair services.

Other Gasoline Stations457120

This industry comprises establishments generally known as gasoline stations (except those with convenience stores) or truck stops primarily engaged in (1) retailing automotive fuels (e.g., gasoline, diesel fuel, gasohol, alternative fuels) or (2) retailing these fuels in combination with activities, such as providing repair services; selling automotive oils, replacement parts, and accessories; and/or providing food services.

Fuel Dealers457210

This industry comprises establishments primarily engaged in retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct selling (i.e., home delivery).

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers 458

Clothing and Clothing Accessories Retailers458110

This industry comprises establishments primarily engaged in retailing general or specialized lines of new clothing and clothing accessories, such as hats and caps, costume jewelry, gloves, handbags, ties, wigs, toupees, and belts. These establishments may provide basic alterations, such as hemming, taking in or letting out seams, or lengthening or shortening sleeves.

Shoe Retailers458210

This industry comprises establishments primarily engaged in retailing all types of new footwear (except hosiery and specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes). Establishments primarily engaged in retailing new tennis shoes or sneakers are included in this industry.

Jewelry Retailers458310

This industry comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services.

Luggage and Leather Goods Retailers458320

This industry comprises establishments primarily engaged in retailing new luggage, briefcases, and trunks, or retailing these new products in combination with a general line of leather items (except leather apparel), such as belts, gloves, and handbags.

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers 459

Sporting Goods Retailers459110

This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.

Hobby, Toy, and Game Retailers459120

This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).

Sewing, Needlework, and Piece Goods Retailers459130

This industry comprises establishments primarily engaged in retailing new sewing supplies, fabrics, patterns, yarns, and other needlework accessories or retailing these products in combination with new sewing machines.

Musical Instrument and Supplies Retailers459140

This industry comprises establishments primarily engaged in retailing new musical instruments, sheet music, and related supplies; or retailing these new products in combination with musical instrument repair, rental, or music instruction.

Book Retailers and News Dealers459210

This industry comprises establishments primarily engaged in retailing new books, newspapers, magazines, and other periodicals (without publishing).

Florists459310

This industry comprises establishments generally known as florists primarily engaged in retailing cut flowers, floral arrangements, and potted plants grown elsewhere. These establishments may prepare the arrangements they sell.

Office Supplies and Stationery Retailers459410

This industry comprises establishments primarily engaged in one or more of the following: (1) retailing new office supplies, stationery, and school supplies; (2) retailing a combination of new office equipment, furniture, and supplies; and (3) retailing new office equipment, furniture, and supplies in combination with selling new computers.

Gift, Novelty, and Souvenir Retailers459420

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Used Merchandise Retailers459510

This industry comprises establishments primarily engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes). This industry includes establishments retailing used merchandise on an auction basis.

Pet and Pet Supplies Retailers459910

This industry comprises establishments primarily engaged in retailing pets, pet foods, and pet supplies.

Art Dealers459920

This industry comprises establishments primarily engaged in retailing original and limited edition art works created by others. Included in this industry are establishments primarily engaged in displaying works of art for retail sale in art galleries.

Manufactured (Mobile) Home Dealers459930

This industry comprises establishments primarily engaged in retailing new and/or used manufactured homes (i.e., mobile homes), parts, and equipment.

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers459991

This U.S. industry comprises establishments primarily engaged in retailing cigarettes, electronic cigarettes, cigars, tobacco, pipes, and other smokers' supplies.

All Other Miscellaneous Retailers459999

This U.S. industry comprises establishments primarily engaged in retailing miscellaneous specialized lines of merchandise (except motor vehicle and parts dealers; building material and garden equipment and supplies dealers; food and beverage retailers; furniture, home furnishings, electronics, and appliance retailers; general merchandise retailers; health and personal care retailers; gasoline stations and fuel dealers; clothing, clothing accessories, shoe, and jewelry retailers; sporting goods, hobby, and musical instrument retailers; book retailers and news dealers; florists; office supplies, stationery, and gift retailers; used merchandise retailers; pet and pet supplies retailers; art dealers; manufactured (mobile) home dealers; and tobacco, electronic cigarette, and other smoking supplies retailers).

Transportation and warehousing

Who is the audience and how does the purchase work?

Shippers, travelers, distributors, and logistics buyers evaluate routes, capacity, reliability, cost, safety, and tracking. Passenger journeys differ from freight and storage contracts.

What information does the buyer need?

Explain supported routes, cargo or passenger types, coverage, capacity, handling, scheduling, insurance scope, and quote conditions.

How do content, SEO, and local visibility support demand?

Create route, service, facility, and capability pages that reflect actual operations. Answer booking and shipment preparation questions.

How does paid media fit the plan?

Test route or service search and relevant business audiences. Exclude destinations and shipment types the company cannot serve.

How do social media and video support the buyer?

Share practical preparation, facility information, service explanations, and current operational updates.

How do email, messaging, and relationships support retention?

Use quote follow-up, shipment notifications, account education, renewal communication, and permission-based service updates.

How does the website connect interest to action?

Collect origin, destination, timing, quantity, dimensions, or passenger needs appropriate to the service. Show booking terms clearly.

What business outcomes do you measure?

Valid quotes, bookings, delivered shipments, repeat accounts, utilization, claims, and margin.

What requires specialist review?

Review licensing, safety, delivery promises, handling restrictions, passenger accessibility, and confidentiality.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 57 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Air Transportation 481

Scheduled Passenger Air Transportation481111

This U.S. industry comprises establishments primarily engaged in providing air transportation of passengers or passengers and freight over regular routes and on regular schedules. Establishments in this industry operate flights even if partially loaded. Scheduled air passenger carriers including commuter and helicopter carriers (except scenic and sightseeing) are included in this industry.

Scheduled Freight Air Transportation481112

This U.S. industry comprises establishments primarily engaged in providing air transportation of cargo without transporting passengers over regular routes and on regular schedules. Establishments in this industry operate flights even if partially loaded. Establishments primarily engaged in providing scheduled air transportation of mail on a contract basis are included in this industry.

Nonscheduled Chartered Passenger Air Transportation481211

This U.S. industry comprises establishments primarily engaged in providing air transportation of passengers or passengers and cargo with no regular routes and regular schedules.

Nonscheduled Chartered Freight Air Transportation481212

This U.S. industry comprises establishments primarily engaged in providing air transportation of cargo without transporting passengers with no regular routes and regular schedules.

Other Nonscheduled Air Transportation481219

This U.S. industry comprises establishments primarily engaged in providing air transportation with no regular routes and regular schedules (except nonscheduled chartered passenger and/or cargo air transportation). These establishments provide a variety of specialty air transportation or flying services based on individual customer needs using general purpose aircraft.

Rail Transportation 482

Line-Haul Railroads482111

This U.S. industry comprises establishments known as line-haul railroads primarily engaged in operating railroads for the transport of passengers and/or cargo over a long distance within a rail network. These establishments provide for the intercity movement of trains between the terminals and stations on main and branch lines of a line- haul rail network (except for local switching services).

Short Line Railroads482112

This U.S. industry comprises establishments known as short-line railroads primarily engaged in operating railroads for the transport of cargo over a short distance on local rail lines not part of a rail network.

Water Transportation 483

Deep Sea Freight Transportation483111

This U.S. industry comprises establishments primarily engaged in providing deep sea transportation of cargo to or from foreign ports.

Deep Sea Passenger Transportation483112

This U.S. industry comprises establishments primarily engaged in providing deep sea transportation of passengers to or from foreign ports.

Coastal and Great Lakes Freight Transportation483113

This U.S. industry comprises establishments primarily engaged in providing water transportation of cargo in coastal waters, on the Great Lakes System, or deep seas between ports of the United States, Puerto Rico, and United States island possessions or protectorates. Marine transportation establishments using the facilities of the St. Lawrence Seaway Authority Commission are considered to be using the Great Lakes Water Transportation System. Establishments primarily engaged in providing coastal and/or Great Lakes barge transportation services are included in this industry.

Coastal and Great Lakes Passenger Transportation483114

This U.S. industry comprises establishments primarily engaged in providing water transportation of passengers in coastal waters, the Great Lakes System, or deep seas between ports of the United States, Puerto Rico, and United States island possessions and protectorates. Marine transportation establishments using the facilities of the St. Lawrence Seaway Authority Commission are considered to be using the Great Lakes Water Transportation System.

Inland Water Freight Transportation483211

This U.S. industry comprises establishments primarily engaged in providing inland water transportation of cargo on lakes, rivers, or intracoastal waterways (except on the Great Lakes System).

Inland Water Passenger Transportation483212

This U.S. industry comprises establishments primarily engaged in providing inland water transportation of passengers on lakes, rivers, or intracoastal waterways (except on the Great Lakes System).

Truck Transportation 484

General Freight Trucking, Local484110

This industry comprises establishments primarily engaged in providing local general freight trucking. General freight trucking establishments handle a wide variety of commodities, generally palletized and transported in a container or van trailer. Local general freight trucking establishments usually provide trucking within a metropolitan area which may cross state lines. Generally the trips are same-day return.

General Freight Trucking, Long-Distance, Truckload484121

This U.S. industry comprises establishments primarily engaged in providing long-distance general freight truckload (TL) trucking. These long-distance general freight truckload carrier establishments provide full truck movement of freight from origin to destination. The shipment of freight on a truck is characterized as a full single load not combined with other shipments.

General Freight Trucking, Long-Distance, Less Than Truckload484122

This U.S. industry comprises establishments primarily engaged in providing long-distance, general freight, less than truckload (LTL) trucking. LTL carriage is characterized as multiple shipments combined onto a single truck for multiple deliveries within a network. These establishments are generally characterized by the following network activities: local pick-up, local sorting and terminal operations, line-haul, destination sorting and terminal operations, and local delivery.

Used Household and Office Goods Moving484210

This industry comprises establishments primarily engaged in providing local or long-distance trucking of used household, used institutional, or used commercial furniture and equipment. Incidental packing and storage activities are often provided by these establishments.

Specialized Freight (except Used Goods) Trucking, Local484220

This industry comprises establishments primarily engaged in providing local, specialized trucking. Local trucking establishments provide trucking within a metropolitan area that may cross state lines. Generally the trips are same- day return.

Specialized Freight (except Used Goods) Trucking, Long-Distance484230

This industry comprises establishments primarily engaged in providing long-distance specialized trucking. These establishments provide trucking between metropolitan areas that may cross North American country borders.

Transit and Ground Passenger Transportation 485

Mixed Mode Transit Systems485111

This U.S. industry comprises establishments primarily engaged in operating local and suburban ground passenger transit systems using more than one mode of transport over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.

Commuter Rail Systems485112

This U.S. industry comprises establishments primarily engaged in operating local and suburban commuter rail systems over regular routes and on a regular schedule within a metropolitan area and its adjacent nonurban areas. Commuter rail is usually characterized by reduced fares, multiple ride and commutation tickets, and mostly used by passengers during the morning and evening peak periods.

Bus and Other Motor Vehicle Transit Systems485113

This U.S. industry comprises establishments primarily engaged in operating local and suburban passenger transportation systems using buses or other motor vehicles over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.

Other Urban Transit Systems485119

This U.S. industry comprises establishments primarily engaged in operating local and suburban ground passenger transit systems (except mixed mode transit systems, commuter rail systems, and buses and other motor vehicles) over regular routes and on regular schedules within a metropolitan area and its adjacent nonurban areas.

Interurban and Rural Bus Transportation485210

This industry comprises establishments primarily engaged in providing bus passenger transportation over regular routes and on regular schedules, principally outside a single metropolitan area and its adjacent nonurban areas.

Taxi and Ridesharing Services485310

This industry comprises establishments primarily engaged in providing passenger transportation by automobile or van, not operated over regular routes and on regular schedules. Establishments of taxicab owner/operators, taxicab fleet operators, taxicab organizations, ridesharing services (including arrangement services), and ride hailing services (including arrangement services) are included in this industry.

Limousine Service485320

This industry comprises establishments primarily engaged in providing an array of specialty and luxury passenger transportation services via limousine or luxury sedan generally on a reserved basis. These establishments do not operate over regular routes and on regular schedules.

School and Employee Bus Transportation485410

This industry comprises establishments primarily engaged in providing buses and other motor vehicles to transport pupils to and from school or employees to and from work.

Charter Bus Industry485510

This industry comprises establishments primarily engaged in providing buses for charter. These establishments provide bus services to meet customers' road transportation needs and generally do not operate over fixed routes and on regular schedules.

Special Needs Transportation485991

This U.S. industry comprises establishments primarily engaged in providing special needs transportation (except to and from school or work) for the disabled or elderly. These establishments may use specially equipped vehicles to provide passenger transportation.

All Other Transit and Ground Passenger Transportation485999

This U.S. industry comprises establishments primarily engaged in providing ground passenger transportation (except urban transit systems; interurban and rural bus transportation, taxi and/or limousine services (except shuttle services), school and employee bus transportation, charter bus services, and special needs transportation). Establishments primarily engaged in operating shuttle services and car pools or vanpools (except ridesharing and ridesharing arrangement services) are included in this industry. Shuttle services establishments generally provide travel on regular routes and on regular schedules between hotels, airports, or other destination points.

Pipeline Transportation 486

Pipeline Transportation of Crude Oil486110

This industry comprises establishments primarily engaged in the pipeline transportation of crude oil.

Pipeline Transportation of Natural Gas486210

This industry comprises establishments primarily engaged in the pipeline transportation of natural gas from processing plants to local distribution systems. This industry includes the storage of natural gas because the storage is usually done by the pipeline establishment and because a pipeline is inherently a network in which all the nodes are interdependent.

Pipeline Transportation of Refined Petroleum Products486910

This industry comprises establishments primarily engaged in the pipeline transportation of refined petroleum products.

All Other Pipeline Transportation486990

This industry comprises establishments primarily engaged in the pipeline transportation of products (except crude oil, natural gas, and refined petroleum products).

Scenic and Sightseeing Transportation 487

Scenic and Sightseeing Transportation, Land487110

This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation on land, such as sightseeing buses and trolleys, steam train excursions, and horse-drawn sightseeing rides. The services provided are usually local and involve same-day return to place of origin.

Scenic and Sightseeing Transportation, Water487210

This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation on water. The services provided are usually local and involve same-day return to place of origin.

Scenic and Sightseeing Transportation, Other487990

This industry comprises establishments primarily engaged in providing scenic and sightseeing transportation (except on land and water). The services provided are usually local and involve same-day return to place of departure.

Support Activities for Transportation 488

Air Traffic Control488111

This U.S. industry comprises establishments primarily engaged in providing air traffic control (except military) services to regulate the flow of air traffic.

Other Airport Operations488119

This U.S. industry comprises establishments primarily engaged in (1) operating international, national, or civil airports, or public flying fields or (2) supporting airport operations, such as rental of hangar space, and providing baggage handling and/or cargo handling services.

Other Support Activities for Air Transportation488190

This industry comprises establishments primarily engaged in providing specialized services for air transportation (except air traffic control and other airport operations).

Support Activities for Rail Transportation488210

This industry comprises establishments primarily engaged in providing specialized services for railroad transportation, including servicing, routine repairing (except factory conversion, overhaul, or rebuilding of rolling stock), and maintaining rail cars; loading and unloading rail cars; and operating independent terminals.

Port and Harbor Operations488310

This industry comprises establishments primarily engaged in operating ports, harbors (including docking and pier facilities), or canals.

Marine Cargo Handling488320

This industry comprises establishments primarily engaged in providing stevedoring and other marine cargo handling services (except warehousing).

Navigational Services to Shipping488330

This industry comprises establishments primarily engaged in providing navigational services to shipping. Marine salvage establishments are included in this industry.

Other Support Activities for Water Transportation488390

This industry comprises establishments primarily engaged in providing services to water transportation (except port and harbor operations; marine cargo handling services; and navigational services to shipping).

Motor Vehicle Towing488410

This industry comprises establishments primarily engaged in towing light or heavy motor vehicles, both local and long-distance. These establishments may provide incidental services, such as storage and emergency road repair services.

Other Support Activities for Road Transportation488490

This industry comprises establishments primarily engaged in providing services (except motor vehicle towing) to road network users.

Freight Transportation Arrangement488510

This industry comprises establishments primarily engaged in arranging transportation of freight between shippers and carriers. These establishments are usually known as freight forwarders, marine shipping agents, or customs brokers and offer a combination of services spanning transportation modes but do not directly provide shipping services.

Packing and Crating488991

This U.S. industry comprises establishments primarily engaged in packing, crating, and otherwise preparing goods for transportation.

All Other Support Activities for Transportation488999

This U.S. industry comprises establishments primarily engaged in providing support activities to transportation (except for air transportation; rail transportation; water transportation; road transportation; freight transportation arrangement; and packing and crating).

Postal Service 491

Postal Service491110

This industry comprises establishments primarily engaged in providing mail services under a universal service obligation. Mail services include the carriage of letters, printed matter, or mailable packages, including acceptance, collection, processing, and delivery. Due to the infrastructure requirements of providing mail service under a universal service obligation, postal service establishments often provide parcel and express delivery services in addition to the mail service. Establishments primarily engaged in performing one or more parts of the basic mail service, such as sorting, routing and/or delivery (except bulk transportation of mail) are included in this industry.

Couriers and Messengers 492

Couriers and Express Delivery Services492110

This industry comprises establishments primarily engaged in providing air, surface, or combined mode courier and express delivery services of parcels, but not operating under a universal service obligation. These parcels can include goods and documents, but the express delivery services are not part of the normal mail service. These services are generally between metropolitan areas, urban centers, or international, but the establishments of this industry form a network that includes local pick-up and delivery to serve their customers' needs.

Local Messengers and Local Delivery492210

This industry comprises establishments primarily engaged in providing local messenger and delivery services of small items within a single metropolitan area or within an urban center. These establishments generally provide point-to-point pick-up and delivery and do not operate as part of an intercity courier network.

Warehousing and Storage 493

General Warehousing and Storage493110

This industry comprises establishments primarily engaged in operating merchandise warehousing and storage facilities. These establishments generally handle goods in containers, such as boxes, barrels, and/or drums, using equipment, such as forklifts, pallets, and racks. They are not specialized in handling bulk products of any particular type, size, or quantity of goods or products.

Refrigerated Warehousing and Storage493120

This industry comprises establishments primarily engaged in operating refrigerated warehousing and storage facilities. Establishments primarily engaged in the storage of furs for the trade are included in this industry. The services provided by these establishments include blast freezing, tempering, and modified atmosphere storage services.

Farm Product Warehousing and Storage493130

This industry comprises establishments primarily engaged in operating bulk farm product warehousing and storage facilities (except refrigerated). Grain elevators primarily engaged in storage are included in this industry.

Other Warehousing and Storage493190

This industry comprises establishments primarily engaged in operating warehousing and storage facilities (except general merchandise, refrigerated, and farm product warehousing and storage).

Information, software, publishing, and media

Who is the audience and how does the purchase work?

Users, subscribers, advertisers, procurement teams, and technical evaluators buy information, software, communications, or media services through different usage and subscription models.

What information does the buyer need?

Explain features, use cases, audience, content scope, technical requirements, pricing, rights, support, and subscription conditions.

How do content, SEO, and local visibility support demand?

Publish product, comparison, integration, help, and editorial pages suited to the offer. Keep documentation and access information current.

How does paid media fit the plan?

Test relevant search, professional, social, and audience campaigns. Distinguish trial signups from activated or paying customers.

How do social media and video support the buyer?

Share demonstrations, educational material, expert explanations, and genuine editorial or product value.

How do email, messaging, and relationships support retention?

Use onboarding, activation guidance, usage education, renewal communication, and cancellation feedback with clear preferences.

How does the website connect interest to action?

Provide a realistic preview, trial, demonstration, or subscription path. Explain renewal and cancellation before purchase.

What business outcomes do you measure?

Activated users, paid conversion, subscriber retention, net revenue retention, acquisition cost, and contribution.

What requires specialist review?

Review intellectual property, privacy, accessibility, content rights, telecom requirements, and subscription claims as applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 29 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Motion Picture and Sound Recording Industries 512

Motion Picture and Video Production512110

This industry comprises establishments primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.

Motion Picture and Video Distribution512120

This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.

Motion Picture Theaters (except Drive-Ins)512131

This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (except drive- ins) and/or exhibiting motion pictures or videos at film festivals, and so forth.

Drive-In Motion Picture Theaters512132

This U.S. industry comprises establishments primarily engaged in operating drive-in motion picture theaters.

Teleproduction and Other Postproduction Services512191

This U.S. industry comprises establishments primarily engaged in providing specialized motion picture or video postproduction services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects.

Other Motion Picture and Video Industries512199

This U.S. industry comprises establishments primarily engaged in providing motion picture and video services (except motion picture and video production, distribution, exhibition, and teleproduction and other postproduction services).

Music Publishers512230

This industry comprises establishments primarily engaged in acquiring and registering copyrights for musical compositions in accordance with law and promoting and authorizing the use of these compositions in recordings, radio, television, motion pictures, live performances, print, or other media. Establishments in this industry represent the interests of the songwriter or other owners of musical compositions to produce revenues from the use of such works, generally through licensing agreements. These establishments may own the copyright or act as administrator of the music copyrights on behalf of copyright owners. Publishers of music books and sheet music are included in this industry.

Sound Recording Studios512240

This industry comprises establishments primarily engaged in providing the facilities and technical expertise for sound recording in a studio. This industry includes establishments that provide audio production and postproduction services to produce master recordings. These establishments may provide audio services for film, television, and video productions.

Record Production and Distribution512250

This industry comprises establishments primarily engaged in record production and/or releasing, promoting, and distributing sound recordings to wholesalers, retailers, or directly to the public. These establishments contract with artists, arrange and finance the production of original master recordings, and/or produce master recordings themselves, such as digital music and compact discs. Establishments in this industry hold the copyright to the master recording, or obtain reproduction and distribution rights to master recordings produced by others, and derive most of their revenues from the sales, leasing, licensing, or distribution of master recordings.

Other Sound Recording Industries512290

This industry comprises establishments primarily engaged in providing sound recording services (except record production, distribution, music publishing, and sound recording in a studio). Establishments in this industry provide services, such as the audio recording of meetings and conferences.

Publishing Industries 513

Newspaper Publishers513110

This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form, including exclusively on the Internet.

Periodical Publishers513120

This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet.

Book Publishers513130

This industry comprises establishments known as book publishers. Establishments in this industry carry out design, editing, and marketing activities necessary for producing and distributing books. These establishments may publish books in print, electronic, or audio form, including exclusively on the Internet.

Directory and Mailing List Publishers513140

This industry comprises establishments primarily engaged in publishing directories, mailing lists, and collections or compilations of fact. The products are typically protected in their selection, arrangement and/or presentation. Examples are lists of mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. These establishments may publish directories and mailing lists in print or electronic form, including exclusively on the Internet.

Greeting Card Publishers513191

This U.S. industry comprises establishments primarily engaged in publishing greeting cards. These establishments may publish works in print or electronic form, including exclusively on the Internet.

All Other Publishers513199

This U.S. industry comprises establishments generally known as publishers (except newspaper, magazine, book, directory, mailing list, music, software, and greeting card publishers). These establishments may publish works in print or electronic form, including exclusively on the Internet.

Software Publishers513210

This industry comprises establishments primarily engaged in software publishing. Establishments in this industry carry out operations necessary for producing and distributing computer software, such as designing, providing documentation, assisting in installation, and providing support services to software purchasers. These establishments may design, develop, and publish, or publish only. These establishments may publish and distribute software through subscriptions and/or downloads.

Broadcasting and Content Providers 516

Radio Broadcasting Stations516110

This industry comprises establishments primarily engaged in broadcasting aural programs by radio to the public. These establishments operate radio broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.

Television Broadcasting Stations516120

This industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210

This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.

Telecommunications 517

Wired Telecommunications Carriers517111

This U.S. industry comprises establishments primarily engaged in operating, maintaining, and/or providing access to transmission facilities and infrastructure that they own and/or lease for the transmission of voice, data, text, sound, and video using wired telecommunications networks. Transmission facilities may be based on a single technology or a combination of technologies. Establishments in this industry use the wired telecommunications network facilities that they operate to provide a variety of services, such as wired telephony services, including VoIP services; wired (cable) audio and video programming distribution; and wired broadband Internet services. By

Wireless Telecommunications Carriers (except Satellite)517112

This U.S. industry comprises establishments primarily engaged in operating and maintaining switching and transmission facilities to provide communications via the airwaves. Establishments in this industry have spectrum licenses and provide services using that spectrum, such as cellular phone services, paging services, wireless Internet access, and wireless video services.

Telecommunications Resellers517121

This U.S. industry comprises establishments engaged in purchasing access and network capacity from owners and operators of telecommunications networks and reselling wired and wireless telecommunications services to businesses and households (except satellite telecommunications and agents for wireless telecommunications services). Establishments in this industry resell telecommunications; they do not operate transmission facilities and infrastructure.

Agents for Wireless Telecommunications Services517122

This U.S. industry comprises establishments primarily engaged in acting as agents for wireless telecommunications carriers and resellers, selling wireless plans on a commission basis.

Satellite Telecommunications517410

This industry comprises establishments primarily engaged in providing telecommunications services to other establishments in the telecommunications and broadcasting industries by forwarding and receiving communications signals via a system of satellites or reselling satellite telecommunications.

All Other Telecommunications517810

This industry comprises establishments primarily engaged in providing specialized telecommunications services, such as satellite tracking, communications telemetry, and radar station operation. This industry also includes establishments primarily engaged in providing satellite terminal stations and associated facilities connected with one or more terrestrial systems and capable of transmitting telecommunications to, and receiving telecommunications from, satellite systems. Establishments providing Internet services or Voice over Internet protocol (VoIP) services via client-supplied telecommunications connections are also included in this industry. Establishments in this industry do not operate as telecommunications carriers.

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services 518

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210

This industry comprises establishments primarily engaged in providing computing infrastructure, data processing services, Web hosting services (except software publishing), and related services, including streaming support services (except streaming distribution services). Data processing establishments provide complete processing and specialized reports from data supplied by clients or provide automated data processing and data entry services.

Web Search Portals, Libraries, Archives, and Other Information Services 519

Libraries and Archives519210

This industry comprises establishments primarily engaged in providing library or archive services. These establishments are engaged in maintaining collections of documents (e.g., books, journals, newspapers, and music) and facilitating the use of such documents (recorded information regardless of its physical form and characteristics) as required to meet the informational, research, educational, or recreational needs of their user. These establishments may also acquire, research, store, preserve, and generally make accessible to the public historical

Web Search Portals and All Other Information Services519290

This industry comprises establishments primarily engaged in operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals) or providing other information services not elsewhere classified. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content.

Finance and insurance

Who is the audience and how does the purchase work?

Consumers, businesses, investors, borrowers, and insurance buyers evaluate risk, fees, suitability, coverage, security, service, and trust.

What information does the buyer need?

Explain product terms, eligibility, fees, risks, exclusions, service scope, credentials, and required disclosures with specialist review.

How do content, SEO, and local visibility support demand?

Publish accurate educational, product, comparison, and support content. Identify authors and update material terms when they change.

How does paid media fit the plan?

Test eligible search and audience campaigns with appropriate product approval, location, disclosures, and restrictions.

How do social media and video support the buyer?

Provide clear financial education and service explanations. Avoid personalized advice or unsupported performance promises in public posts.

How do email, messaging, and relationships support retention?

Use appropriate onboarding, education, application follow-up, service, and renewal communication with secure data handling.

How does the website connect interest to action?

Explain qualification and application steps. Collect sensitive information only through approved systems with suitable access controls.

What business outcomes do you measure?

Qualified applications, funded or issued products, retention, cost per suitable customer, complaints, and contribution.

What requires specialist review?

Review the applicable regulator, product, jurisdiction, and professional rules. SEC investment-adviser marketing rules are not a universal rule for all finance businesses.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 35 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Monetary Authorities-Central Bank 521

Monetary Authorities-Central Bank521110

This industry comprises establishments primarily engaged in performing central banking functions, such as issuing currency, managing the Nation's money supply and international reserves, holding deposits that represent the reserves of other banks and other central banks, and acting as a fiscal agent for the central government.

Credit Intermediation and Related Activities 522

Commercial Banking522110

This industry comprises establishments primarily engaged in accepting demand and other deposits and making commercial, industrial, and consumer loans. Commercial banks and branches of foreign banks are included in this industry.

Credit Unions522130

This industry comprises establishments primarily engaged in accepting members' share deposits in cooperatives that are organized to offer consumer loans to their members.

Savings Institutions and Other Depository Credit Intermediation522180

This industry comprises establishments primarily engaged in accepting deposits, making mortgage, real estate, and other consumer and commercial loans, and investing in high-grade securities (except commercial banking and credit unions). Savings and loan associations, savings banks, private banks (i.e., unincorporated banks), and establishments known as industrial banks or Morris Plans and primarily engaged in accepting deposits are included in this industry.

Credit Card Issuing522210

This industry comprises establishments primarily engaged in providing credit by issuing credit cards. Credit card issuance provides the funds required to purchase goods and services in return for payment of the full balance or payments on an installment basis. Credit card banks are included in this industry.

Sales Financing522220

This industry comprises establishments primarily engaged in sales financing or sales financing in combination with leasing. Sales financing establishments are primarily engaged in lending money for the purpose of providing collateralized goods through a contractual installment sales agreement, either directly from or through arrangements with dealers.

Consumer Lending522291

This U.S. industry comprises establishments primarily engaged in making unsecured cash loans to consumers.

Real Estate Credit522292

This U.S. industry comprises establishments primarily engaged in lending funds with real estate as collateral.

International, Secondary Market, and All Other Nondepository Credit Intermediation522299

This U.S. industry comprises (1) establishments primarily engaged in providing working capital funds to U.S. exporters, lending funds to foreign buyers of U.S. goods, and/or lending funds to domestic buyers of imported goods; (2) establishments primarily engaged in buying, pooling, and repackaging loans for sale to others on the secondary market; and (3) establishments primarily providing other nondepository credit (except credit card issuing, sales financing, consumer lending, and real estate credit). Examples of types of lending in this industry are short- term inventory credit, agricultural lending (except real estate and sales financing), and consumer cash lending secured by personal property.

Mortgage and Nonmortgage Loan Brokers522310

This industry comprises establishments primarily engaged in arranging loans by bringing borrowers and lenders together on a commission or fee basis.

Financial Transactions Processing, Reserve, and Clearinghouse Activities522320

This industry comprises establishments primarily engaged in providing one or more of the following: (1) financial transaction processing (except central bank); (2) reserve and liquidity services (except central bank); and/or (3) check or other financial instrument clearinghouse services (except central bank).

Other Activities Related to Credit Intermediation522390

This industry comprises establishments primarily engaged in facilitating credit intermediation (except mortgage and loan brokerage; and financial transactions processing, reserve, and clearinghouse activities).

Securities, Commodity Contracts, and Other Financial Investments and Related Activities 523

Investment Banking and Securities Intermediation523150

This industry comprises establishments primarily engaged in underwriting, originating, and/or maintaining markets for issues of securities, or acting as agents (i.e., brokers) between buyers and sellers in buying or selling securities on a commission or transaction fee basis. Investment bankers act as principals (i.e., investors who buy or sell on their own account) in firm commitment transactions or act as agents in best effort and standby commitments. This industry also includes establishments acting as principals in buying or selling securities generally on a spread basis, such as securities dealers or stock option dealers.

Commodity Contracts Intermediation523160

This industry comprises establishments primarily engaged in acting as principals (i.e., investors who buy or sell for their own account) in buying or selling spot or futures commodity contracts or options, such as precious metals, foreign currency, oil, or agricultural products, generally on a spread basis, or acting as agents (i.e., brokers) in buying or selling spot or futures commodity contracts or options on a commission or transaction fee basis.

Securities and Commodity Exchanges523210

This industry comprises establishments primarily engaged in furnishing physical or electronic marketplaces for the purpose of facilitating the buying and selling of stocks, stock options, bonds, or commodity contracts.

Miscellaneous Intermediation523910

This industry comprises establishments primarily engaged in acting as principals (except investment bankers, securities dealers, and commodity contracts dealers) in buying or selling financial contracts generally on a spread basis. Principals are investors that buy or sell for their own account.

Portfolio Management and Investment Advice523940

This industry comprises establishments primarily engaged in managing the portfolio assets (i.e., funds) of others on a fee or commission basis and/or providing customized investment advice to clients on a fee basis. Establishments providing portfolio management have the authority to make investment decisions, and they derive fees based on the size and/or overall performance of the portfolio. Establishments providing investment advice provide financial planning advice and investment counseling to meet the goals and needs of specific clients, but do not have the authority to execute trades.

Trust, Fiduciary, and Custody Activities523991

This U.S. industry comprises establishments primarily engaged in providing trust, fiduciary, and custody services to others, as instructed, on a fee or contract basis, such as bank trust offices and escrow agencies (except real estate).

Miscellaneous Financial Investment Activities523999

This U.S. industry comprises establishments primarily engaged in acting as agents and/or brokers (except securities brokerages and commodity contracts brokerages) in buying or selling financial contracts and those providing financial investment services (except securities and commodity exchanges; portfolio management; investment advice; and trust, fiduciary, and custody services) on a fee or commission basis.

Insurance Carriers and Related Activities 524

Direct Life Insurance Carriers524113

This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) annuities and life insurance policies, disability income insurance policies, and accidental death and dismemberment insurance policies.

Direct Health and Medical Insurance Carriers524114

This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) health and medical insurance policies. Group hospitalization plans and HMO establishments that provide health and medical insurance policies without providing health care services are included in this industry.

Direct Property and Casualty Insurance Carriers524126

This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies that protect policyholders against losses that may occur as a result of property damage or liability.

Direct Title Insurance Carriers524127

This U.S. industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies to protect the owners of real estate or real estate creditors against loss sustained by reason of any title defect to real property.

Other Direct Insurance (except Life, Health, and Medical) Carriers524128

This U.S. industry comprises establishments primarily engaged in initially underwriting (e.g., assuming the risk, assigning premiums) insurance policies (except life, disability income, accidental death and dismemberment, health and medical, property and casualty, and title insurance policies).

Reinsurance Carriers524130

This industry comprises establishments primarily engaged in assuming all or part of the risk associated with existing insurance policies originally underwritten by other insurance carriers.

Insurance Agencies and Brokerages524210

This industry comprises establishments primarily engaged in acting as agents (i.e., brokers) in selling annuities and insurance policies.

Claims Adjusting524291

This U.S. industry comprises establishments primarily engaged in investigating, appraising, and settling insurance claims.

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds524292

This U.S. industry comprises establishments primarily engaged in providing pharmacy benefit management (PBM) services and other third party administration services of insurance and pension funds, such as claims processing and other administrative services to insurance carriers, employee benefit plans, and self-insurance funds.

All Other Insurance Related Activities524298

This U.S. industry comprises establishments primarily engaged in providing insurance services on a contract or fee basis (except insurance agencies and brokerages, claims adjusting, and third party administration). Insurance advisory services, insurance actuarial services, and insurance ratemaking services are included in this industry.

Funds, Trusts, and Other Financial Vehicles 525

Pension Funds525110

This industry comprises legal entities (i.e., funds, plans, and/or programs) organized to provide retirement income benefits exclusively for the sponsor's employees or members.

Health and Welfare Funds525120

This industry comprises legal entities (i.e., funds, plans, and/or programs) organized to provide medical, surgical, hospital, vacation, training, and other health- and welfare-related employee benefits exclusively for the sponsor's employees or members.

Other Insurance Funds525190

This industry comprises legal entities (i.e., funds (except pension, and health- and welfare-related employee benefit funds)) organized to provide insurance exclusively for the sponsor, firm, or its employees or members. Self- insurance funds (except employee benefit funds) and workers' compensation insurance funds are included in this industry.

Open-End Investment Funds525910

This industry comprises legal entities (i.e., open-end investment funds) organized to pool assets that consist of securities or other financial instruments. Shares in these pools are offered to the public in an initial offering with additional shares offered continuously and perpetually and redeemed at a specific price determined by the net asset value.

Trusts, Estates, and Agency Accounts525920

This industry comprises legal entities, trusts, estates, or agency accounts, administered on behalf of the beneficiaries under the terms of a trust agreement, will, or agency agreement.

Other Financial Vehicles525990

This industry comprises legal entities (i.e., funds (except insurance and employee benefit funds; open-end investment funds; trusts, estates, and agency accounts)). Included in this industry are mortgage real estate investment trusts (REITs).

Real estate, rental, and leasing

Who is the audience and how does the purchase work?

Buyers, sellers, tenants, landlords, commercial occupiers, and equipment renters evaluate availability, location, suitability, cost, terms, and support.

What information does the buyer need?

Publish accurate listings, availability, property or asset attributes, fees, service area, transaction steps, and relevant credentials.

How do content, SEO, and local visibility support demand?

Create real neighborhood, property, asset, and service information. Manage expired listings and duplicate feeds carefully.

How does paid media fit the plan?

Test eligible listing, location, and service campaigns with appropriate housing or other category restrictions.

How do social media and video support the buyer?

Share permitted tours, practical location or asset guidance, and clear answers to transaction questions.

How do email, messaging, and relationships support retention?

Use inquiry follow-up, viewing reminders, move-in guidance, rental renewal, and relevant ongoing service communication.

How does the website connect interest to action?

Provide accessible viewing, consultation, or rental requests with transparent material costs and availability.

What business outcomes do you measure?

Qualified inquiries, attended viewings, signed transactions, occupancy or utilization, acquisition cost, and retention.

What requires specialist review?

Review fair housing, licensing, listing rights, financing, deposits, discrimination, and local rental rules where applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 24 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Real Estate 531

Lessors of Residential Buildings and Dwellings531110

This industry comprises establishments primarily engaged in acting as lessors of buildings used as residences or dwellings, such as single-family homes, apartment buildings, and town homes. Included in this industry are owner- lessors and establishments renting real estate and then acting as lessors in subleasing it to others. The establishments in this industry may manage the property themselves or have another establishment manage it for them.

Lessors of Nonresidential Buildings (except Miniwarehouses)531120

This industry comprises establishments primarily engaged in acting as lessors of buildings (except miniwarehouses and self-storage units) that are not used as residences or dwellings. Included in this industry are: (1) owner-lessors of nonresidential buildings; (2) establishments renting real estate and then acting as lessors in subleasing it to others; and (3) establishments providing full service office space, whether on a lease or service contract basis. The establishments in this industry may manage the property themselves or have another establishment manage it for them.

Lessors of Miniwarehouses and Self-Storage Units531130

This industry comprises establishments primarily engaged in renting or leasing space for self-storage. These establishments provide secure space (i.e., rooms, compartments, lockers, containers, or outdoor space) where clients can store and retrieve their goods.

Lessors of Other Real Estate Property531190

This industry comprises establishments primarily engaged in acting as lessors of real estate (except buildings), such as manufactured home (i.e., mobile home) sites, vacant lots, and grazing land.

Offices of Real Estate Agents and Brokers531210

This industry comprises establishments primarily engaged in acting as agents and/or brokers in one or more of the following: (1) selling real estate for others; (2) buying real estate for others; and (3) renting real estate for others.

Residential Property Managers531311

This U.S. industry comprises establishments primarily engaged in managing residential real estate for others.

Nonresidential Property Managers531312

This U.S. industry comprises establishments primarily engaged in managing nonresidential real estate for others.

Offices of Real Estate Appraisers531320

This industry comprises establishments primarily engaged in estimating the fair market value of real estate.

Other Activities Related to Real Estate531390

This industry comprises establishments primarily engaged in performing real estate related services (except lessors of real estate, offices of real estate agents and brokers, real estate property managers, and offices of real estate appraisers).

Rental and Leasing Services 532

Passenger Car Rental532111

This U.S. industry comprises establishments primarily engaged in renting passenger cars without drivers, generally for short periods of time.

Passenger Car Leasing532112

This U.S. industry comprises establishments primarily engaged in leasing passenger cars without drivers, generally for long periods of time.

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing532120

This industry comprises establishments primarily engaged in renting or leasing, without drivers, one or more of the following: trucks, truck tractors, buses, semi-trailers, utility trailers, or RVs (recreational vehicles).

Consumer Electronics and Appliances Rental532210

This industry comprises establishments primarily engaged in renting consumer electronics equipment and appliances, such as televisions, stereos, and refrigerators. Included in this industry are appliance rental centers.

Formal Wear and Costume Rental532281

This U.S. industry comprises establishments primarily engaged in renting clothing, such as formal wear, costumes (e.g., theatrical), or other clothing (except laundered uniforms and work apparel).

Video Tape and Disc Rental532282

This U.S. industry comprises establishments primarily engaged in renting prerecorded video tapes and discs for home electronic equipment, including renting through vending machines.

Home Health Equipment Rental532283

This U.S. industry comprises establishments primarily engaged in renting home-type health and invalid equipment, such as wheelchairs, hospital beds, oxygen tanks, walkers, and crutches.

Recreational Goods Rental532284

This U.S. industry comprises establishments primarily engaged in renting recreational goods, such as bicycles, canoes, motorcycles, skis, sailboats, beach chairs, and beach umbrellas.

All Other Consumer Goods Rental532289

This U.S. industry comprises establishments primarily engaged in renting consumer goods and products (except consumer electronics and appliances; formal wear and costumes; prerecorded video tapes and discs for home electronic equipment; home health furniture and equipment; and recreational goods). Included in this industry are furniture rental centers and party rental supply centers.

General Rental Centers532310

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.

Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing532411

This U.S. industry comprises establishments primarily engaged in renting or leasing off-highway transportation equipment without operators, such as aircraft, railroad cars, steamships, or tugboats.

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing532412

This U.S. industry comprises establishments primarily engaged in renting or leasing heavy equipment without operators that may be used for construction, mining, or forestry, such as bulldozers, earthmoving equipment, well drilling machinery and equipment, or cranes.

Office Machinery and Equipment Rental and Leasing532420

This industry comprises establishments primarily engaged in renting or leasing office machinery and equipment, such as computers, office furniture, duplicating machines (i.e., copiers), or facsimile machines.

Other Commercial and Industrial Machinery and Equipment Rental and Leasing532490

This industry comprises establishments primarily engaged in renting or leasing nonconsumer-type machinery and equipment (except heavy construction, transportation, mining, and forestry machinery and equipment without operators; and office machinery and equipment). Establishments in this industry rent or lease products, such as manufacturing equipment; metalworking, telecommunications, motion picture, theatrical machinery and equipment, or service industry machinery; institutional (i.e., public building) furniture, such as furniture for schools, theaters, or buildings; or agricultural equipment without operators.

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 533

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)533110

This industry comprises establishments primarily engaged in assigning rights to assets, such as patents, trademarks, brand names, and/or franchise agreements, for which a royalty payment or licensing fee is paid to the asset holder.

Professional, scientific, and technical services

Who is the audience and how does the purchase work?

Consumers and buying teams evaluate expertise, fit, scope, evidence, communication, fees, confidentiality, and the likely project process.

What information does the buyer need?

Explain service scope, specialist expertise, deliverables, process, relevant credentials, and genuine project or case evidence.

How do content, SEO, and local visibility support demand?

Build focused service, problem, expertise, and evaluation pages. Use local visibility where a genuine location matters.

How does paid media fit the plan?

Test high-intent search and relevant professional audiences. Align campaigns with qualification, consultation capacity, and sales ownership.

How do social media and video support the buyer?

Share useful explanations, research methods, practitioner insights, and permitted examples suited to the customer.

How do email, messaging, and relationships support retention?

Use education, consultation preparation, proposal follow-up, onboarding, and relationship maintenance with appropriate permissions.

How does the website connect interest to action?

Collect only the information needed to route an inquiry. Explain consultation scope, process, and confidentiality boundaries.

What business outcomes do you measure?

Accepted consultations, qualified proposals, win rate, sales cycle, client retention, and contribution.

What requires specialist review?

Review profession-specific rules, confidentiality, intellectual property, credentials, and claims. Law firms require their own advertising review.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 49 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Professional, Scientific, and Technical Services 541

Offices of Lawyers541110

This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselors-at-law) primarily engaged in the practice of law. Establishments in this industry may provide expertise in a range or in specific areas of law, such as criminal law, corporate law, family and estate law, patent law, real estate law, or tax law.

Offices of Notaries541120

This industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in drafting, approving, and executing legal documents, such as real estate transactions, wills, and contracts; and in receiving, indexing, and storing such documents.

Title Abstract and Settlement Offices541191

This U.S. industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in one or more of the following activities: (1) researching public land records to gather information relating to real estate titles; (2) preparing documents necessary for the transfer of the title, financing, and settlement; (3) conducting final real estate settlements and closings; and (4) filing legal and other documents relating to the sale of real estate. Real estate settlement offices, title abstract companies, and title search companies are included in this industry.

All Other Legal Services541199

This U.S. industry comprises establishments of legal practitioners (except offices of lawyers and attorneys, settlement offices, and title abstract offices). These establishments are primarily engaged in providing specialized legal or paralegal services.

Offices of Certified Public Accountants541211

This U.S. industry comprises establishments of accountants that are certified to audit the accounting records of public and private organizations and to attest to compliance with generally accepted accounting practices. Offices of certified public accountants (CPAs) may provide one or more of the following accounting services: (1) auditing financial statements; (2) designing accounting systems; (3) preparing financial statements; (4) developing budgets;

Tax Preparation Services541213

This U.S. industry comprises establishments (except offices of CPAs) engaged in providing tax return preparation services without also providing accounting, bookkeeping, billing, or payroll processing services. Basic knowledge of tax law and filing requirements is required.

Payroll Services541214

This U.S. industry comprises establishments (except offices of CPAs) engaged in the following without also providing accounting, bookkeeping, or billing services: (1) collecting information on hours worked, pay rates, deductions, and other payroll-related data from their clients and (2) using that information to generate paychecks, payroll reports, and tax filings. These establishments may use data processing and tabulating techniques as part of providing their services.

Other Accounting Services541219

This U.S. industry comprises establishments (except offices of CPAs) engaged in providing accounting services (except tax return preparation services only or payroll services only). These establishments may also provide tax

Architectural Services541310

This industry comprises establishments primarily engaged in planning and designing residential, institutional, leisure, commercial, and industrial buildings and structures by applying knowledge of design, construction procedures, zoning regulations, building codes, and building materials.

Landscape Architectural Services541320

This industry comprises establishments primarily engaged in planning and designing the development of land areas for projects, such as parks and other recreational areas; airports; highways; hospitals; schools; land subdivisions; and commercial, industrial, and residential areas, by applying knowledge of land characteristics, location of buildings and structures, use of land areas, and design of landscape projects.

Engineering Services541330

This industry comprises establishments primarily engaged in applying physical laws and principles of engineering in the design, development, and utilization of machines, materials, instruments, structures, processes, and systems. The assignments undertaken by these establishments may involve any of the following activities: provision of advice, preparation of feasibility studies, preparation of preliminary and final plans and designs, provision of technical services during the construction or installation phase, inspection and evaluation of engineering projects, and related services.

Drafting Services541340

This industry comprises establishments primarily engaged in drawing detailed layouts, plans, and illustrations of buildings, structures, systems, or components from engineering and architectural specifications.

Building Inspection Services541350

This industry comprises establishments primarily engaged in providing building inspection services. These establishments typically evaluate all aspects of the building structure and component systems and prepare a report on the physical condition of the property, generally for buyers or others involved in real estate transactions. Building inspection bureaus and establishments providing home inspection services are included in this industry.

Geophysical Surveying and Mapping Services541360

This industry comprises establishments primarily engaged in gathering, interpreting, and mapping geophysical data. Establishments in this industry often specialize in locating and measuring the extent of subsurface resources, such as oil, gas, and minerals, but they may also conduct surveys for engineering purposes. Establishments in this industry use a variety of surveying techniques depending on the purpose of the survey, including magnetic surveys, gravity surveys, seismic surveys, or electrical and electromagnetic surveys.

Surveying and Mapping (except Geophysical) Services541370

This industry comprises establishments primarily engaged in performing surveying and mapping services of the surface of the earth, including the sea floor. These services may include surveying and mapping of areas above or below the surface of the earth, such as the creation of view easements or segregating rights in parcels of land by creating underground utility easements.

Testing Laboratories and Services541380

This industry comprises establishments primarily engaged in performing physical, chemical, and other analytical testing services, such as acoustics or vibration testing, assaying, biological testing (except medical and veterinary), calibration testing, electrical and electronic testing, geotechnical testing, mechanical testing, nondestructive testing, or thermal testing. The testing may occur in a laboratory or on-site.

Interior Design Services541410

This industry comprises establishments primarily engaged in planning, designing, and administering projects in interior spaces to meet the physical and aesthetic needs of people using them, taking into consideration building codes, health and safety regulations, traffic patterns and floor planning, mechanical and electrical needs, and interior fittings and furniture. Interior designers and interior design consultants work in areas, such as hospitality design, health care design, institutional design, commercial and corporate design, and residential design. This industry also includes interior decorating consultants engaged exclusively in providing aesthetic services associated with interior spaces.

Industrial Design Services541420

This industry comprises establishments primarily engaged in creating and developing designs and specifications that optimize the use, value, and appearance of products. These services can include the determination of the materials, construction, mechanisms, shape, color, and surface finishes of the product, taking into consideration human characteristics and needs, safety, market appeal, and efficiency in production, distribution, use, and maintenance. Establishments providing automobile or furniture industrial design services or industrial design consulting services are included in this industry.

Graphic Design Services541430

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Other Specialized Design Services541490

This industry comprises establishments primarily engaged in providing professional design services (except architectural, landscape architecture, engineering, interior, industrial, graphic, and computer systems design).

Custom Computer Programming Services541511

This U.S. industry comprises establishments primarily engaged in writing, modifying, testing, and supporting software to meet the needs of a particular customer.

Computer Systems Design Services541512

This U.S. industry comprises establishments primarily engaged in planning and designing computer systems that integrate computer hardware, software, and communication technologies. The hardware and software components of the system may be provided by this establishment or company as part of integrated services or may be provided by third parties or vendors. These establishments often install the system and train and support users of the system.

Computer Facilities Management Services541513

This U.S. industry comprises establishments primarily engaged in providing on-site management and operation of clients' computer systems and/or data processing facilities. Establishments providing computer systems or data processing facilities support services are included in this industry.

Other Computer Related Services541519

This U.S. industry comprises establishments primarily engaged in providing computer related services (except custom programming, systems integration design, and facilities management services). Establishments providing computer disaster recovery services or software installation services are included in this industry.

Administrative Management and General Management Consulting Services541611

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Human Resources Consulting Services541612

This U.S. industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas: (1) human resource and personnel policies, practices, and procedures; (2) employee benefits planning, communication, and administration; (3) compensation systems planning; and (4) wage and salary administration.

Marketing Consulting Services541613

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Process, Physical Distribution, and Logistics Consulting Services541614

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations in: (1) manufacturing operations improvement; (2) productivity improvement; (3) production planning and control; (4) quality assurance and quality control; (5) inventory management; (6) distribution networks; (7) warehouse use, operations, and utilization; (8) transportation and shipment of goods and materials; and (9) materials management and handling.

Other Management Consulting Services541618

This U.S. industry comprises establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.

Environmental Consulting Services541620

This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on environmental issues, such as the control of environmental contamination from pollutants, toxic substances, and hazardous materials. These establishments identify problems (e.g., inspect buildings for hazardous materials), measure and evaluate risks, and recommend solutions. They employ a multidisciplined staff of scientists, engineers, and other technicians with expertise in areas, such as air and water quality, asbestos contamination, remediation, ecological restoration, and environmental law. Establishments providing sanitation or site remediation consulting services are included in this industry.

Other Scientific and Technical Consulting Services541690

This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on scientific and technical issues (except environmental).

Research and Development in Nanotechnology541713

This U.S. industry comprises establishments primarily engaged in conducting nanotechnology research and experimental development. Nanotechnology research and experimental development involves the study of matter at the nanoscale (i.e., a scale of about 1 to 100 nanometers). This research and development in nanotechnology may result in development of new nanotechnology processes or in prototypes of new or altered materials and/or products that may be reproduced, utilized, or implemented by various industries.

Research and Development in Biotechnology (except Nanobiotechnology)541714

This U.S. industry comprises establishments primarily engaged in conducting biotechnology (except nanobiotechnology) research and experimental development. Biotechnology (except nanobiotechnology) research and experimental development involves the study of the use of microorganisms and cellular and biomolecular processes to develop or alter living or non-living materials. This research and development in biotechnology (except nanobiotechnology) may result in development of new biotechnology (except nanobiotechnology) processes or in prototypes of new or genetically-altered products that may be reproduced, utilized, or implemented by various industries.

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)541715

This U.S. industry comprises establishments primarily engaged in conducting research and experimental development (except nanotechnology and biotechnology research and experimental development) in the physical, engineering, and life sciences, such as agriculture, electronics, environmental, biology, botany, computers, chemistry, food, fisheries, forests, geology, health, mathematics, medicine, oceanography, pharmacy, physics, veterinary, and other allied subjects.

Research and Development in the Social Sciences and Humanities541720

This industry comprises establishments primarily engaged in conducting research and analyses in cognitive development, sociology, psychology, language, behavior, economic, and other social science and humanities research.

Advertising Agencies541810

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Public Relations Agencies541820

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Media Buying Agencies541830

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Media Representatives541840

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Indoor and Outdoor Display Advertising541850

This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Direct Mail Advertising541860

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Advertising Material Distribution Services541870

This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Other Services Related to Advertising541890

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Marketing Research and Public Opinion Polling541910

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Photography Studios, Portrait541921

This U.S. industry comprises establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services.

Commercial Photography541922

This U.S. industry comprises establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.

Translation and Interpretation Services541930

This industry comprises establishments primarily engaged in translating written material and interpreting speech from one language to another and establishments primarily engaged in providing sign language services.

Veterinary Services541940

This industry comprises establishments of licensed veterinary practitioners primarily engaged in the practice of veterinary medicine, dentistry, or surgery for animals; and establishments primarily engaged in providing testing services for licensed veterinary practitioners.

All Other Professional, Scientific, and Technical Services541990

This industry comprises establishments primarily engaged in the provision of professional, scientific, or technical services (except legal services; accounting, tax preparation, bookkeeping, and related services; architectural, engineering, and related services; specialized design services; computer systems design and related services; management, scientific, and technical consulting services; scientific research and development services; advertising, public relations, and related services; market research and public opinion polling; photographic services; translation and interpretation services; and veterinary services).

Management of companies and enterprises

Who is the audience and how does the purchase work?

Enterprise leaders, subsidiaries, investors, acquisition targets, partners, and prospective employees may be distinct audiences. Not every holding company seeks retail customers.

What information does the buyer need?

Explain the organization’s role, capabilities, investment or operating focus, governance, portfolio information, and appropriate contact paths.

How do content, SEO, and local visibility support demand?

Publish accurate corporate, portfolio, leadership, careers, and partner information. Use clear entity relationships.

How does paid media fit the plan?

Use narrowly scoped advertising only for a defined eligible goal such as recruitment, partner demand, or an operating service.

How do social media and video support the buyer?

Share substantiated organization updates, leadership expertise, and approved portfolio or employer information.

How do email, messaging, and relationships support retention?

Use partner relationship communication, stakeholder updates, recruitment follow-up, and approved internal communication.

How does the website connect interest to action?

Route acquisition, partner, investor, media, and recruitment inquiries separately. Do not expose confidential subsidiary records.

What business outcomes do you measure?

Qualified partner opportunities, suitable applicants, stakeholder engagement, and accepted business inquiries.

What requires specialist review?

Review investor communication, securities, confidentiality, employment, and governance requirements. Consumer acquisition metrics may not fit.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 3 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Management of Companies and Enterprises 551

Offices of Bank Holding Companies551111

This U.S. industry comprises legal entities known as bank holding companies primarily engaged in holding the securities of (or other equity interests in) companies and enterprises for the purpose of owning a controlling interest or influencing the management decisions of these firms. The holding companies in this industry do not administer, oversee, and manage other establishments of the company or enterprise whose securities they hold.

Offices of Other Holding Companies551112

This U.S. industry comprises legal entities known as holding companies (except bank holding) primarily engaged in holding the securities of (or other equity interests in) companies and enterprises for the purpose of owning a controlling interest or influencing the management decisions of these firms. The holding companies in this industry do not administer, oversee, and manage other establishments of the company or enterprise whose securities they hold.

Corporate, Subsidiary, and Regional Managing Offices551114

This U.S. industry comprises establishments (except government establishments) primarily engaged in administering, overseeing, and managing other establishments of the company or enterprise. These establishments normally undertake the strategic or organizational planning and decision-making role of the company or enterprise. Establishments in this industry may hold the securities of the company or enterprise.

Administrative, support, waste, and remediation services

Who is the audience and how does the purchase work?

Facilities teams, employers, travelers, property managers, and households buy operational services with different contracting, scheduling, and risk requirements.

What information does the buyer need?

Explain service scope, staffing or capacity, territory, scheduling, process, material handling, and relevant verified qualifications.

How do content, SEO, and local visibility support demand?

Create service and real coverage pages. Publish practical qualification and planning information for the actual buyer.

How does paid media fit the plan?

Test service search, local campaigns, and relevant professional audiences. Match geography and contract value to delivery capacity.

How do social media and video support the buyer?

Share useful operational guidance, approved demonstrations, service explanations, and genuine project information.

How do email, messaging, and relationships support retention?

Use estimate follow-up, onboarding instructions, scheduling, recurring service reminders, and contract renewal communication.

How does the website connect interest to action?

Collect scope, site or service location, timing, and qualification information. Route hazardous or sensitive requests to specialists.

What business outcomes do you measure?

Accepted service inquiries, contract wins, completed work, recurring revenue, response time, and margin.

What requires specialist review?

Review labor, security, safety, hazardous-material, environmental, travel, and confidentiality obligations relevant to the actual service.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 44 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Administrative and Support Services 561

Office Administrative Services561110

This industry comprises establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning; billing and recordkeeping; personnel; and physical distribution and logistics, for

Facilities Support Services561210

This industry comprises establishments primarily engaged in providing operating staff to perform a combination of support services within a client's facilities. Establishments in this industry typically provide a combination of services, such as janitorial, maintenance, trash disposal, guard and security, mail routing, reception, laundry, and related services to support operations within facilities. These establishments provide operating staff to carry out these support activities, but are not involved with or responsible for the core business or activities of the client. Establishments providing facilities (except computer and/or data processing) operation support services and establishments providing private jail services or operating correctional facilities (i.e., jails) on a contract or fee basis are included in this industry.

Employment Placement Agencies561311

This U.S. industry comprises establishments primarily engaged in listing employment vacancies and in recruiting, referring, or placing applicants for employment. The individuals referred or placed are not employees of the employment agencies.

Executive Search Services561312

This U.S. industry comprises establishments primarily engaged in providing executive search, recruitment, and placement services for clients with specific executive and senior management position requirements. The range of services provided by these establishments may include developing a search strategy and position specification based on the culture and needs of the client; researching, identifying, screening, and interviewing candidates; verifying candidate qualifications; and assisting in final offer negotiations and assimilation of the selected candidate. The individuals identified, recruited, or placed are not employees of the executive search services establishments.

Temporary Help Services561320

This industry comprises establishments primarily engaged in supplying workers to clients' businesses for limited periods of time to supplement the working force of the client. The individuals provided are employees of the temporary help services establishment. However, these establishments do not provide direct supervision of their employees at the clients' work sites.

Professional Employer Organizations561330

This industry comprises establishments primarily engaged in providing human resources and human resource management services to client businesses and households. Establishments in this industry operate in a co- employment relationship with client businesses or organizations and are specialized in performing a wide range of human resource and personnel management duties, such as payroll, payroll tax, benefits administration, workers' compensation, unemployment, and human resource administration. Professional employer organizations (PEOs) are responsible for payroll, including withholding and remitting employment-related taxes, for some or all of the employees of their clients, and also serve as the employer of those employees for benefits and related purposes.

Document Preparation Services561410

This industry comprises establishments primarily engaged in one or more of the following: (1) letter or resume writing; (2) document editing or proofreading; (3) typing, word processing, or desktop publishing; and (4) stenography (except court reporting or stenotype recording), transcription, and other secretarial services.

Telephone Answering Services561421

This U.S. industry comprises establishments primarily engaged in answering telephone calls and relaying messages on behalf of clients or for other establishments of the same enterprise.

Telemarketing Bureaus and Other Contact Centers561422

This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting products or services, (2) taking orders, (3) soliciting contributions, and (4) providing information or assistance regarding products or services. Telemarketing bureaus and other contact centers provide these services on behalf of

Private Mail Centers561431

This U.S. industry comprises (1) establishments primarily engaged in providing mailbox rental and other postal and mailing (except direct mail advertising) services or (2) establishments engaged in providing these mailing services along with one or more other office support services, such as facsimile services, word processing services, on-site PC rental services, and office product sales.

Other Business Service Centers (including Copy Shops)561439

This U.S. industry comprises (1) establishments generally known as copy centers or shops primarily engaged in providing photocopying, duplicating, blueprinting, and other document copying services, without also providing printing services (e.g., offset printing, quick printing, digital printing, prepress services) and (2) establishments (except private mail centers) engaged in providing a range of office support services (except printing services), such as document copying services, facsimile services, word processing services, on-site PC rental services, and office product sales.

Collection Agencies561440

This industry comprises establishments primarily engaged in collecting payments for claims and remitting payments collected to their clients.

Credit Bureaus561450

This industry comprises establishments primarily engaged in compiling information, such as credit and employment histories, and providing the information to financial institutions, retailers, and others who have a need to evaluate the creditworthiness of individuals and businesses.

Repossession Services561491

This U.S. industry comprises establishments primarily engaged in repossessing tangible assets (e.g., automobiles, boats, equipment, planes, furniture, appliances) for the creditor as a result of delinquent debts.

Court Reporting and Stenotype Services561492

This U.S. industry comprises establishments primarily engaged in providing verbatim reporting and stenotype recording of live legal proceedings and transcribing subsequent recorded materials.

All Other Business Support Services561499

This U.S. industry comprises establishments primarily engaged in providing business support services (except secretarial and other document preparation services; telephone answering and telemarketing services; private mail services or document copying services conducted as separate activities or in conjunction with other office support services; monetary debt collection services; credit reporting services; repossession services; and court reporting and stenotype recording services).

Travel Agencies561510

This industry comprises establishments primarily engaged in acting as agents in selling travel, tour, and accommodation services to the general public and commercial clients.

Tour Operators561520

This industry comprises establishments primarily engaged in arranging and assembling tours. The tours are sold through travel agencies or tour operators. Travel or wholesale tour operators are included in this industry.

Convention and Visitors Bureaus561591

This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.

All Other Travel Arrangement and Reservation Services561599

This U.S. industry comprises establishments (except travel agencies, tour operators, and convention and visitors bureaus) primarily engaged in providing travel arrangement and reservation services.

Investigation and Personal Background Check Services561611

This U.S. industry comprises establishments primarily engaged in providing investigation, detective, and personal background check services.

Security Guards and Patrol Services561612

This U.S. industry comprises establishments primarily engaged in providing guard and patrol services, such as bodyguard, guard dog, and parking security services.

Armored Car Services561613

This U.S. industry comprises establishments primarily engaged in picking up and delivering money, receipts, or other valuable items. These establishments maintain personnel and equipment to protect such properties while in transit.

Security Systems Services (except Locksmiths)561621

This U.S. industry comprises establishments primarily engaged in (1) selling security alarm systems, such as burglar and fire alarms, along with installation, repair, or monitoring services or (2) remote monitoring of electronic security alarm systems.

Locksmiths561622

This U.S. industry comprises establishments primarily engaged in (1) selling mechanical or electronic locking devices, safes, and security vaults, along with installation, repair, rebuilding, or adjusting services or (2) installing, repairing, rebuilding, and adjusting mechanical or electronic locking devices, safes, and security vaults.

Exterminating and Pest Control Services561710

This industry comprises establishments primarily engaged in exterminating and controlling birds, mosquitoes, rodents, termites, and other insects and pests (except for crop production and forestry production). Establishments providing fumigation services are included in this industry.

Janitorial Services561720

This industry comprises establishments primarily engaged in cleaning building interiors, interiors of transportation equipment (e.g., aircraft, rail cars, ships), and/or windows.

Landscaping Services561730

This industry comprises (1) establishments primarily engaged in providing landscape care and maintenance services and/or installing trees, shrubs, plants, lawns, or gardens and (2) establishments primarily engaged in providing these services along with the design of landscape plans and/or the construction (i.e., installation) of walkways, retaining walls, decks, fences, ponds, and similar structures.

Carpet and Upholstery Cleaning Services561740

This industry comprises establishments primarily engaged in cleaning and dyeing used rugs, carpets, and upholstery.

Other Services to Buildings and Dwellings561790

This industry comprises establishments primarily engaged in providing services to buildings and dwellings (except exterminating and pest control; janitorial; landscaping care and maintenance; and carpet and upholstery cleaning).

Packaging and Labeling Services561910

This industry comprises establishments primarily engaged in packaging client-owned materials. The services may include labeling and/or imprinting the package.

Convention and Trade Show Organizers561920

This industry comprises establishments primarily engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place).

All Other Support Services561990

This industry comprises establishments primarily engaged in providing day-to-day business and other organizational support services (except office administrative services, facilities support services, employment services, business support services, travel arrangement and reservation services, security and investigation services, services to buildings and other structures, packaging and labeling services, and convention and trade show organizing services).

Waste Management and Remediation Services 562

Solid Waste Collection562111

This U.S. industry comprises establishments primarily engaged in one or more of the following: (1) collecting and/or hauling nonhazardous solid waste (i.e., garbage) within a local area; (2) operating nonhazardous solid waste transfer stations; and (3) collecting and/or hauling mixed recyclable materials within a local area.

Hazardous Waste Collection562112

This U.S. industry comprises establishments primarily engaged in collecting and/or hauling hazardous waste within a local area and/or operating hazardous waste transfer stations. Hazardous waste collection establishments may be responsible for the identification, treatment, packaging, and labeling of waste for the purposes of transport.

Other Waste Collection562119

This U.S. industry comprises establishments primarily engaged in collecting and/or hauling waste (except nonhazardous solid waste and hazardous waste) within a local area. Establishments engaged in brush or rubble removal services are included in this industry.

Hazardous Waste Treatment and Disposal562211

This U.S. industry comprises establishments primarily engaged in (1) operating treatment and/or disposal facilities for hazardous waste or (2) the combined activity of collecting and/or hauling of hazardous waste materials within a local area and operating treatment or disposal facilities for hazardous waste.

Solid Waste Landfill562212

This U.S. industry comprises establishments primarily engaged in (1) operating landfills for the disposal of nonhazardous solid waste or (2) the combined activity of collecting and/or hauling nonhazardous waste materials within a local area and operating landfills for the disposal of nonhazardous solid waste. These establishments may produce byproducts, such as methane.

Solid Waste Combustors and Incinerators562213

This U.S. industry comprises establishments primarily engaged in operating combustors and incinerators for the disposal of nonhazardous solid waste. These establishments may produce byproducts, such as electricity and steam.

Other Nonhazardous Waste Treatment and Disposal562219

This U.S. industry comprises establishments primarily engaged in (1) operating nonhazardous waste treatment and disposal facilities (except landfills, combustors, incinerators, and sewer systems or sewage treatment facilities) or (2) the combined activity of collecting and/or hauling of nonhazardous waste materials within a local area and operating waste treatment or disposal facilities (except landfills, combustors, incinerators, and sewer systems or sewage treatment facilities). Compost dumps are included in this industry.

Remediation Services562910

This industry comprises establishments primarily engaged in one or more of the following: (1) remediation and cleanup of contaminated buildings, mine sites, soil, or ground water; (2) integrated mine reclamation activities, including demolition, soil remediation, waste water treatment, hazardous material removal, contouring land, and revegetation; and (3) asbestos, lead paint, and other toxic material abatement.

Materials Recovery Facilities562920

This industry comprises establishments primarily engaged in (1) operating facilities for separating and sorting recyclable materials from nonhazardous waste streams (i.e., garbage) and/or (2) operating facilities where commingled recyclable materials, such as paper, plastics, used beverage cans, and metals, are sorted into distinct categories.

Septic Tank and Related Services562991

This U.S. industry comprises establishments primarily engaged in (1) pumping (i.e., cleaning) septic tanks and cesspools and/or (2) renting and/or servicing portable toilets.

All Other Miscellaneous Waste Management Services562998

This U.S. industry comprises establishments primarily engaged in providing waste management services (except waste collection, waste treatment and disposal, remediation, operation of materials recovery facilities, septic tank pumping and related services, and waste management consulting services).

Educational services

Who is the audience and how does the purchase work?

Learners, parents, employers, and institutional buyers evaluate program fit, curriculum, schedule, credentials, costs, support, and eligibility.

What information does the buyer need?

Explain learning outcomes, course content, instructors, dates, prerequisites, pricing, refund terms, and verified accreditation where applicable.

How do content, SEO, and local visibility support demand?

Create program, subject, admissions, and learner-support pages. Publish teaching examples and useful course comparisons.

How does paid media fit the plan?

Test relevant course search and eligible audience campaigns. Distinguish information requests from suitable applicants and paid enrollment.

How do social media and video support the buyer?

Share practical lessons, instructor expertise, program explanations, and learner-approved stories with accurate context.

How do email, messaging, and relationships support retention?

Use inquiry education, application reminders, onboarding, progress support, and alumni communication according to preferences.

How does the website connect interest to action?

Provide clear application or enrollment steps. Answer schedule, access, cost, and support questions before commitment.

What business outcomes do you measure?

Qualified applicants, enrollment, attendance, completion, learner satisfaction, refunds, and acquisition cost.

What requires specialist review?

Review accreditation, outcome claims, student privacy, child data, financing, and applicable education advertising requirements.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 17 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Educational Services 611

Elementary and Secondary Schools611110

This industry comprises establishments primarily engaged in furnishing academic courses and associated course work that comprise a basic preparatory education. A basic preparatory education ordinarily constitutes kindergarten through 12th grade. This industry includes school boards and school districts.

Junior Colleges611210

This industry comprises establishments primarily engaged in furnishing academic, or academic and technical, courses and granting associate degrees, certificates, or diplomas below the baccalaureate level. The requirement for admission to an associate or equivalent degree program is at least a high school diploma or equivalent general academic training. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Colleges, Universities, and Professional Schools611310

This industry comprises establishments primarily engaged in furnishing academic courses and granting degrees at baccalaureate or graduate levels. The requirement for admission is at least a high school diploma or equivalent general academic training. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Business and Secretarial Schools611410

This industry comprises establishments primarily engaged in offering courses in office procedures and secretarial and stenographic skills and may offer courses in basic office skills, such as word processing. In addition, these establishments may offer such classes as office machine operation, reception, communications, and other skills designed for individuals pursuing a clerical or secretarial career. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Computer Training611420

This industry comprises establishments primarily engaged in conducting computer training (except computer repair), such as instruction in computer programming, software applications, computerized business systems, computer electronics technology, computer operations, and local area network management. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Professional and Management Development Training611430

This industry comprises establishments primarily engaged in offering an array of short duration courses and seminars for management and professional development. Training for career development may be provided directly to individuals or through employers' training programs, and courses may be customized or modified to meet the special needs of customers. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Cosmetology and Barber Schools611511

This U.S. industry comprises establishments primarily engaged in offering training in barbering, hair styling, or the cosmetic arts, such as makeup or skin care. These schools provide job-specific certification.

Flight Training611512

This U.S. industry comprises establishments primarily engaged in offering aviation and flight training. These establishments may offer vocational training, recreational training, or both.

Apprenticeship Training611513

This U.S. industry comprises establishments primarily engaged in offering apprenticeship training programs. These programs involve applied training as well as course work.

Other Technical and Trade Schools611519

This U.S. industry comprises establishments primarily engaged in offering job or career vocational or technical courses (except cosmetology and barber training, aviation and flight training, and apprenticeship training). The curriculums offered by these schools are highly structured and specialized and lead to job-specific certification.

Fine Arts Schools611610

This industry comprises establishments primarily engaged in offering instruction in the arts, including dance, art, drama, and music.

Sports and Recreation Instruction611620

This industry comprises establishments, such as camps and schools, primarily engaged in offering instruction in athletic activities. Overnight and day sports instruction camps are included in this industry.

Language Schools611630

This industry comprises establishments primarily engaged in offering foreign language instruction (including sign language). These establishments are designed to offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities.

Exam Preparation and Tutoring611691

This U.S. industry comprises establishments primarily engaged in offering preparation for standardized examinations and/or academic tutoring services.

Automobile Driving Schools611692

This U.S. industry comprises establishments primarily engaged in offering automobile driving instruction.

All Other Miscellaneous Schools and Instruction611699

This U.S. industry comprises establishments primarily engaged in offering instruction (except academic schools, colleges, and universities; business, computer, and management instruction; technical and trade instruction; and fine arts, sports, recreation, language, exam preparation, tutoring, and automobile driving instruction).

Educational Support Services611710

This industry comprises establishments primarily engaged in providing non-instructional services that support educational processes or systems.

Health care and social assistance

Who is the audience and how does the purchase work?

Patients, caregivers, referring professionals, and service users evaluate suitability, credentials, availability, access, costs, coverage, and care processes.

What information does the buyer need?

Explain services, clinician or provider qualifications, referral or intake steps, accessibility, location, and current appointment information.

How do content, SEO, and local visibility support demand?

Publish medically appropriate service explanations with expert review. Maintain accurate eligible local listings and useful patient information.

How does paid media fit the plan?

Test eligible service and local campaigns with reviewed claims and restrictions. Avoid sending sensitive patient information into advertising systems.

How do social media and video support the buyer?

Share reviewed education, practical service information, and appropriately authorized stories. Protect privacy in comments and replies.

How do email, messaging, and relationships support retention?

Use secure appropriate appointment, preparation, follow-up, and service communication. Separate care messages from promotion.

How does the website connect interest to action?

Provide an accessible secure intake or booking path with only the information required at that stage.

What business outcomes do you measure?

Appropriate inquiries, booked appointments, attendance, access, resolution, and acquisition cost without unnecessary sensitive tracking.

What requires specialist review?

Review applicable HHS guidance, professional rules, health claims, privacy, consent, and state requirements. Tracking obligations depend on the entity, data, and use.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 39 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Ambulatory Health Care Services 621

Offices of Physicians (except Mental Health Specialists)621111

This U.S. industry comprises establishments of health practitioners having the degree of M.D. (Doctor of Medicine) or D.O. (Doctor of Osteopathic Medicine) primarily engaged in the independent practice of general or specialized medicine (except psychiatry or psychoanalysis) or surgery. These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of Physicians, Mental Health Specialists621112

This U.S. industry comprises establishments of health practitioners having the degree of M.D. (Doctor of Medicine) or D.O. (Doctor of Osteopathic Medicine) primarily engaged in the independent practice of psychiatry or psychoanalysis. These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of Dentists621210

This industry comprises establishments of health practitioners having the degree of D.M.D. (Doctor of Dental Medicine), D.D.S. (Doctor of Dental Surgery), or D.D.Sc. (Doctor of Dental Science) primarily engaged in the independent practice of general or specialized dentistry or dental surgery. These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers. They can provide either comprehensive preventive, cosmetic, or emergency care, or specialize in a single field of dentistry.

Offices of Chiropractors621310

This industry comprises establishments of health practitioners having the degree of D.C. (Doctor of Chiropractic) primarily engaged in the independent practice of chiropractic. These practitioners provide diagnostic and therapeutic treatment of neuromusculoskeletal and related disorders through the manipulation and adjustment of the spinal column and extremities, and operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of Optometrists621320

This industry comprises establishments of health practitioners having the degree of O.D. (Doctor of Optometry) primarily engaged in the independent practice of optometry. These practitioners examine, diagnose, treat, and manage diseases and disorders of the visual system, the eye, and associated structures as well as diagnose related systemic conditions. Offices of optometrists prescribe and/or provide eyeglasses, contact lenses, low vision aids, and vision therapy. They operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers, and may also provide the same services as opticians, such as selling and fitting prescription eyeglasses and contact lenses.

Offices of Mental Health Practitioners (except Physicians)621330

This industry comprises establishments of independent mental health practitioners (except physicians) primarily engaged in (1) the diagnosis and treatment of mental, emotional, and behavioral disorders and/or (2) the diagnosis and treatment of individual or group social dysfunction brought about by such causes as mental illness, alcohol and substance abuse, physical and emotional trauma, or stress. These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of Physical, Occupational and Speech Therapists, and Audiologists621340

This industry comprises establishments of independent health practitioners primarily engaged in one of the following: (1) providing physical therapy services to patients who have impairments, functional limitations, disabilities, or changes in physical functions and health status resulting from injury, disease or other causes, or who require prevention, wellness or fitness services; (2) planning and administering educational, recreational, and social activities designed to help patients or individuals with disabilities regain physical or mental functioning or adapt to their disabilities; and (3) diagnosing and treating speech, language, or hearing problems. These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of Podiatrists621391

This U.S. industry comprises establishments of health practitioners having the degree of D.P.M. (Doctor of Podiatric Medicine) primarily engaged in the independent practice of podiatry. These practitioners diagnose and treat diseases and deformities of the foot and operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Offices of All Other Miscellaneous Health Practitioners621399

This U.S. industry comprises establishments of independent health practitioners (except physicians; dentists; chiropractors; optometrists; mental health specialists; physical, occupational, and speech therapists; audiologists; and podiatrists). These practitioners operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.

Family Planning Centers621410

This industry comprises establishments with medical staff primarily engaged in providing a range of family planning services on an outpatient basis, such as contraceptive services, genetic and prenatal counseling, voluntary sterilization, and therapeutic and medically induced termination of pregnancy.

Outpatient Mental Health and Substance Abuse Centers621420

This industry comprises establishments with medical staff primarily engaged in providing outpatient services related to the diagnosis and treatment of mental health disorders and alcohol and other substance abuse. These establishments generally treat patients who do not require inpatient treatment. They may provide a counseling staff and information regarding a wide range of mental health and substance abuse issues and/or refer patients to more extensive treatment programs, if necessary.

HMO Medical Centers621491

This U.S. industry comprises establishments with physicians and other medical staff primarily engaged in providing a range of outpatient medical services to the health maintenance organization (HMO) subscribers with a focus generally on primary health care. These establishments are owned by the HMO. Included in this industry are HMO establishments that both provide health care services and underwrite health and medical insurance policies.

Kidney Dialysis Centers621492

This U.S. industry comprises establishments with medical staff primarily engaged in providing outpatient kidney or renal dialysis services.

Freestanding Ambulatory Surgical and Emergency Centers621493

This U.S. industry comprises establishments with physicians and other medical staff primarily engaged in (1) providing surgical services (e.g., orthoscopic and cataract surgery) on an outpatient basis or (2) providing emergency care services (e.g., setting broken bones, treating lacerations, or tending to patients suffering injuries as a result of accidents, trauma, or medical conditions necessitating immediate medical care) on an outpatient basis. Outpatient surgical establishments have specialized facilities, such as operating and recovery rooms, and specialized equipment, such as anesthetic or X-ray equipment.

All Other Outpatient Care Centers621498

This U.S. industry comprises establishments with medical staff primarily engaged in providing general or specialized outpatient care (except family planning centers, outpatient mental health and substance abuse centers, HMO medical centers, kidney dialysis centers, and freestanding ambulatory surgical and emergency centers). Centers or clinics of health practitioners with different degrees from more than one industry practicing within the same establishment (e.g., Doctor of Medicine and Doctor of Dental Medicine) are included in this industry.

Medical Laboratories621511

This U.S. industry comprises establishments known as medical laboratories primarily engaged in providing analytic or diagnostic services, including body fluid analysis, generally to the medical profession or to the patient on referral from a health practitioner.

Diagnostic Imaging Centers621512

This U.S. industry comprises establishments known as diagnostic imaging centers primarily engaged in producing images of the patient generally on referral from a health practitioner.

Home Health Care Services621610

This industry comprises establishments primarily engaged in providing skilled nursing services in the home, along with a range of the following: personal care services; homemaker and companion services; physical therapy; medical social services; medications; medical equipment and supplies; counseling; 24-hour home care; occupation and vocational therapy; dietary and nutritional services; speech therapy; audiology; and high-tech care, such as intravenous therapy.

Ambulance Services621910

This industry comprises establishments primarily engaged in providing transportation of patients by ground or air, along with medical care. These services are often provided during a medical emergency but are not restricted to emergencies. The vehicles are equipped with lifesaving equipment operated by medically trained personnel.

Blood and Organ Banks621991

This U.S. industry comprises establishments primarily engaged in collecting, storing, and distributing blood and blood products and storing and distributing body organs.

All Other Miscellaneous Ambulatory Health Care Services621999

This U.S. industry comprises establishments primarily engaged in providing ambulatory health care services (except offices of physicians, dentists, and other health practitioners; outpatient care centers; medical and diagnostic laboratories; home health care providers; ambulances; and blood and organ banks).

Hospitals 622

General Medical and Surgical Hospitals622110

This industry comprises establishments known and licensed as general medical and surgical hospitals primarily engaged in providing diagnostic and medical treatment (both surgical and nonsurgical) to inpatients with any of a wide variety of medical conditions. These establishments maintain inpatient beds and provide patients with food services that meet their nutritional requirements. These hospitals have an organized staff of physicians and other medical staff to provide patient care services. These establishments usually provide other services, such as outpatient services, anatomical pathology services, diagnostic X-ray services, clinical laboratory services, operating room services for a variety of procedures, and pharmacy services.

Psychiatric and Substance Abuse Hospitals622210

This industry comprises establishments known and licensed as psychiatric and substance abuse hospitals primarily engaged in providing diagnostic, medical treatment, and monitoring services for inpatients who suffer from mental illness or substance abuse disorders. The treatment often requires an extended stay in the hospital. These establishments maintain inpatient beds and provide patients with food services that meet their nutritional

Specialty (except Psychiatric and Substance Abuse) Hospitals622310

This industry comprises establishments known and licensed as specialty hospitals primarily engaged in providing diagnostic and medical treatment to inpatients with a specific type of disease or medical condition (except psychiatric or substance abuse). Hospitals providing long-term care for the chronically ill and hospitals providing rehabilitation, restorative, and adjustive services to physically challenged or disabled people are included in this industry. These establishments maintain inpatient beds and provide patients with food services that meet their nutritional requirements. They have an organized staff of physicians and other medical staff to provide patient care services. These hospitals may provide other services, such as outpatient services, diagnostic X-ray services, clinical laboratory services, operating room services, physical therapy services, educational and vocational services, and psychological and social work services.

Nursing and Residential Care Facilities 623

Nursing Care Facilities (Skilled Nursing Facilities)623110

This industry comprises establishments primarily engaged in providing inpatient nursing and rehabilitative services. The care is generally provided for an extended period of time to individuals requiring nursing care. These establishments have a permanent core staff of registered or licensed practical nurses who, along with other staff, provide nursing and continuous personal care services.

Residential Intellectual and Developmental Disability Facilities623210

This industry comprises establishments (e.g., group homes, hospitals, intermediate care facilities) primarily engaged in providing residential care services for persons with intellectual and developmental disabilities. These facilities may provide some health care, though the focus is room, board, protective supervision, and counseling.

Residential Mental Health and Substance Abuse Facilities623220

This industry comprises establishments primarily engaged in providing residential care and treatment for patients with mental health and substance abuse illnesses. These establishments provide room, board, supervision, and counseling services. Although medical services may be available at these establishments, they are incidental to the counseling, mental rehabilitation, and support services offered. These establishments generally provide a wide range of social services in addition to counseling.

Continuing Care Retirement Communities623311

This U.S. industry comprises establishments primarily engaged in providing a range of residential and personal care services with on-site nursing care facilities for (1) the elderly and other persons who are unable to fully care for themselves and/or (2) the elderly and other persons who do not desire to live independently. Individuals live in a variety of residential settings with meals, housekeeping, social, leisure, and other services available to assist residents in daily living. Assisted living facilities with on-site nursing care facilities are included in this industry.

Assisted Living Facilities for the Elderly623312

This U.S. industry comprises establishments primarily engaged in providing residential and personal care services without nursing care for (1) the elderly or other persons who are unable to fully care for themselves and/or (2) the elderly or other persons who do not desire to live independently. The care typically includes room, board, supervision, and assistance in daily living, such as housekeeping services.

Other Residential Care Facilities623990

This industry comprises establishments primarily engaged in providing residential care (except residential intellectual and developmental disability facilities, residential mental health and substance abuse facilities,

Social Assistance 624

Child and Youth Services624110

This industry comprises establishments primarily engaged in providing nonresidential social assistance services for children and youth. These establishments provide for the welfare of children in such areas as adoption and foster care, drug prevention, life skills training, and positive social development.

Services for the Elderly and Persons with Disabilities624120

This industry comprises establishments primarily engaged in providing nonresidential social assistance services to improve the quality of life for the elderly or persons with intellectual and/or developmental disabilities. These establishments provide for the welfare of these individuals in such areas as day care, non-medical home care or homemaker services, social activities, group support, and companionship.

Other Individual and Family Services624190

This industry comprises establishments primarily engaged in providing nonresidential individual and family social assistance services (except those specifically directed toward children, the elderly, or persons with intellectual and/or developmental disabilities).

Community Food Services624210

This industry comprises establishments primarily engaged in the collection, preparation, and delivery of food for the needy. Establishments in this industry may also distribute clothing and blankets to the poor. These establishments may prepare and deliver meals to persons who by reason of age, disability, or illness are unable to prepare meals for themselves; collect and distribute salvageable or donated food; or prepare and provide meals at fixed or mobile locations. Food banks, meal delivery programs, and soup kitchens are included in this industry.

Temporary Shelters624221

This U.S. industry comprises establishments primarily engaged in providing (1) short-term emergency shelter for victims of domestic violence, sexual assault, or child abuse and/or (2) temporary residential shelter for homeless individuals or families, runaway youth, and patients and families caught in medical crises. These establishments may operate their own shelters or may subsidize housing using existing homes, apartments, hotels, or motels.

Other Community Housing Services624229

This U.S. industry comprises establishments primarily engaged in providing one or more of the following community housing services: (1) transitional housing to low-income individuals and families; (2) volunteer construction or repair of low-cost housing, in partnership with the homeowner who may assist in the construction or repair work; and (3) the repair of homes for elderly or disabled homeowners. These establishments may subsidize housing using existing homes, apartments, hotels, or motels or may require a low-cost mortgage or sweat equity. These establishments may also provide low-income families with furniture and household supplies.

Emergency and Other Relief Services624230

This industry comprises establishments primarily engaged in providing food, shelter, clothing, medical relief, resettlement, and counseling to victims of domestic or international disasters or conflicts (e.g., wars).

Vocational Rehabilitation Services624310

This industry comprises (1) establishments primarily engaged in providing vocational rehabilitation or habilitation services, such as job counseling, job training, and work experience, to unemployed and underemployed persons, persons with disabilities, and persons who have a job market disadvantage because of lack of education, job skill, or experience and (2) establishments primarily engaged in providing training and employment to persons with

Child Care Services624410

This industry comprises establishments primarily engaged in providing care and early learning opportunities for infants and children. These establishments generally care for children from birth through school age and may also offer pre-kindergarten, kindergarten, and/or before- or after-school educational programs. The care and early learning provided by these establishments may include opportunities for development in health, social and emotional learning, and family engagement.

Arts, entertainment, and recreation

Who is the audience and how does the purchase work?

Audiences, visitors, members, sponsors, and event buyers evaluate the experience, schedule, location, accessibility, price, and suitability.

What information does the buyer need?

Publish current programs, dates, venue details, access information, ticket or membership terms, and genuine previews.

How do content, SEO, and local visibility support demand?

Create event, venue, performer, activity, and visitor information. Manage expired events while retaining useful archive context.

How does paid media fit the plan?

Test event or activity demand, suitable local audiences, and relevant discovery placements. Align spend with available capacity.

How do social media and video support the buyer?

Share permitted previews, behind-the-scenes content, participation information, and useful visitor answers.

How do email, messaging, and relationships support retention?

Use registration reminders, visitor preparation, membership communication, and suitable return-visit offers.

How does the website connect interest to action?

Provide clear ticket, booking, or membership checkout. Explain restrictions, accessibility, cancellation, and total costs.

What business outcomes do you measure?

Valid ticket sales, attendance, capacity utilization, membership retention, sponsor value, and contribution.

What requires specialist review?

Review rights, performer permissions, child suitability, gambling or regulated activities, accessibility, and refund terms as applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 25 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Performing Arts, Spectator Sports, and Related Industries 711

Theater Companies and Dinner Theaters711110

This industry comprises (1) companies, groups, or theaters primarily engaged in producing the following live theatrical presentations: musicals; operas; plays; and comedy, improvisational, mime, and puppet shows and (2) establishments, commonly known as dinner theaters, engaged in producing live theatrical productions and in providing food and beverages for consumption on the premises. Theater groups or companies may or may not operate their own theater or other facility for staging their shows.

Dance Companies711120

This industry comprises companies, groups, or theaters primarily engaged in producing all types of live theatrical dance (e.g., ballet, contemporary dance, folk dance) presentations. Dance companies or groups may or may not operate their own theater or other facility for staging their shows.

Musical Groups and Artists711130

This industry comprises (1) groups primarily engaged in producing live musical entertainment (except theatrical musical or opera productions) and (2) independent (i.e., freelance) artists primarily engaged in providing live musical entertainment. Musical groups and artists may perform in front of a live audience or in a studio, and may or may not operate their own facilities for staging their shows.

Other Performing Arts Companies711190

This industry comprises companies or groups (except theater companies, dance companies, and musical groups and artists) primarily engaged in producing live theatrical presentations.

Sports Teams and Clubs711211

This U.S. industry comprises professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events, such as baseball, basketball, football, hockey, soccer, and jai alai games, before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events.

Racetracks711212

This U.S. industry comprises establishments primarily engaged in operating racetracks without casinos. These establishments may also present and/or promote the events, such as auto, dog, and horse races, held in these facilities.

Other Spectator Sports711219

This U.S. industry comprises (1) independent athletes, such as professional or semiprofessional golfers, boxers, and race car drivers, primarily engaged in participating in live sporting or racing events before a paying audience; (2) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator events; and (3) establishments, such as sports trainers, primarily engaged in providing specialized services required to support participants in sports events or competitions.

Promoters of Performing Arts, Sports, and Similar Events with Facilities711310

This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs,

Promoters of Performing Arts, Sports, and Similar Events without Facilities711320

This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures711410

This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients' financial affairs; and generally promoting the careers of their clients.

Independent Artists, Writers, and Performers711510

This industry comprises independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.

Museums, Historical Sites, and Similar Institutions 712

Museums712110

This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value.

Historical Sites712120

This industry comprises establishments primarily engaged in the preservation and exhibition of sites, buildings, forts, or communities that describe events or persons of particular historical interest. Archeological sites, battlefields, historical ships, and pioneer villages are included in this industry.

Zoos and Botanical Gardens712130

This industry comprises establishments primarily engaged in the preservation and exhibition of live plant and animal life displays.

Nature Parks and Other Similar Institutions712190

This industry comprises establishments primarily engaged in the preservation and exhibition of natural areas or settings.

Amusement, Gambling, and Recreation Industries 713

Amusement and Theme Parks713110

This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.

Amusement Arcades713120

This industry comprises establishments primarily engaged in operating amusement (except gambling, billiard, or pool) arcades and parlors.

Casinos (except Casino Hotels)713210

This industry comprises establishments primarily engaged in operating gambling facilities that offer table wagering games along with other gambling activities, such as slot machines and sports betting. These establishments often provide food and beverage services. Included in this industry are floating casinos (i.e., gambling cruises, riverboat casinos) and casinos with racetracks.

Other Gambling Industries713290

This industry comprises establishments primarily engaged in operating gambling facilities (except casinos or casino hotels) or providing gambling services.

Golf Courses and Country Clubs713910

This industry comprises (1) establishments primarily engaged in operating golf courses (except miniature) and (2) establishments primarily engaged in operating golf courses, along with dining facilities and other recreational facilities that are known as country clubs. These establishments often provide food and beverage services, equipment rental services, and golf instruction services.

Skiing Facilities713920

This industry comprises establishments engaged in (1) operating downhill, cross country, or related skiing areas and/or (2) operating equipment, such as ski lifts and tows. These establishments often provide food and beverage services, equipment rental services, and ski instruction services. Four season resorts without accommodations are included in this industry.

Marinas713930

This industry comprises establishments, commonly known as marinas, engaged in operating docking and/or storage facilities for pleasure craft owners, with or without one or more related activities, such as retailing fuel and marine supplies; and repairing, maintaining, or renting pleasure boats.

Fitness and Recreational Sports Centers713940

This industry comprises establishments primarily engaged in operating fitness and recreational sports facilities featuring exercise and other active physical fitness conditioning or recreational sports activities, such as swimming, skating, or racquet sports.

Bowling Centers713950

This industry comprises establishments engaged in operating bowling centers. These establishments often provide food and beverage services.

All Other Amusement and Recreation Industries713990

This industry comprises establishments (except amusement parks and arcades; gambling industries; golf courses and country clubs; skiing facilities; marinas; fitness and recreational sports centers; and bowling centers) primarily engaged in providing recreational and amusement services.

Accommodation and food services

Who is the audience and how does the purchase work?

Travelers, diners, groups, event planners, and catering buyers evaluate availability, location, menu or room suitability, total cost, experience, and service.

What information does the buyer need?

Publish accurate menus or room information, real photographs, hours, availability, fees, booking terms, dietary or access details, and service scope.

How do content, SEO, and local visibility support demand?

Create useful property, menu, location, experience, and booking pages. Keep local listings and reservation information current.

How does paid media fit the plan?

Test relevant travel, dining, catering, and local demand. Reconcile direct and third-party booking costs with available inventory.

How do social media and video support the buyer?

Show genuine food, rooms, service, and local experience with accurate context and permission.

How do email, messaging, and relationships support retention?

Use reservation information, visit preparation, relevant repeat-visit offers, and event follow-up with suitable preferences.

How does the website connect interest to action?

Make booking or ordering clear on mobile. Show total costs, cancellation, availability, and contact options before purchase.

What business outcomes do you measure?

Net bookings, occupied rooms or covers, acquisition cost, third-party fees, repeat guests, cancellations, and margin.

What requires specialist review?

Review food safety, alcohol, dietary claims, accessibility, reviews, rate representations, and booking terms where applicable.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 15 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Accommodation 721

Hotels (except Casino Hotels) and Motels721110

This industry comprises establishments primarily engaged in providing short-term lodging in facilities known as hotels, motor hotels, resort hotels, and motels. The establishments in this industry may offer food and beverage services, recreational services, conference rooms, convention services, laundry services, parking, and other services.

Casino Hotels721120

This industry comprises establishments primarily engaged in providing short-term lodging in hotel facilities with a casino on the premises. The casino on premises includes table wagering games and may include other gambling activities, such as slot machines and sports betting. These establishments generally offer a range of services and amenities, such as food and beverage services, entertainment, valet parking, swimming pools, and conference and convention facilities. Included in this industry are casino hotels with racetracks.

Bed-and-Breakfast Inns721191

This U.S. industry comprises establishments primarily engaged in providing short-term lodging in facilities known as bed-and-breakfast inns. These establishments provide short-term lodging in private homes or small buildings converted for this purpose. Bed-and-breakfast inns are characterized by a highly personalized service and inclusion of a full breakfast in the room rate.

All Other Traveler Accommodation721199

This U.S. industry comprises establishments primarily engaged in providing short-term lodging (except hotels, motels, casino hotels, and bed-and-breakfast inns).

RV (Recreational Vehicle) Parks and Campgrounds721211

This U.S. industry comprises establishments primarily engaged in operating sites to accommodate campers and their equipment, including tents, tent trailers, travel trailers, and RVs (recreational vehicles). These establishments may provide access to facilities, such as washrooms, laundry rooms, recreation halls, playgrounds, stores, and snack bars.

Recreational and Vacation Camps (except Campgrounds)721214

This U.S. industry comprises establishments primarily engaged in operating overnight recreational camps, such as children's camps, family vacation camps, hunting and fishing camps, and outdoor adventure retreats, that offer trail riding, white water rafting, hiking, and similar activities. These establishments provide accommodation facilities, such as cabins and fixed campsites, and other amenities, such as food services, recreational facilities and equipment, and organized recreational activities.

Rooming and Boarding Houses, Dormitories, and Workers' Camps721310

This industry comprises establishments primarily engaged in operating rooming and boarding houses and similar facilities, such as fraternity houses, sorority houses, off campus dormitories, residential clubs, and workers' camps. These establishments provide temporary or longer-term accommodations, which, for the period of occupancy, may serve as a principal residence. These establishments also may provide complementary services, such as housekeeping, meals, and laundry services.

Food Services and Drinking Places 722

Food Service Contractors722310

This industry comprises establishments primarily engaged in providing food services at institutional, governmental, commercial, or industrial locations of others based on contractual arrangements with these types of organizations for a specified period of time. The establishments of this industry provide food services for the convenience of the contracting organization or the contracting organization's customers. The contractual arrangement of these establishments with contracting organizations may vary by type of facility operated (e.g., cafeteria, restaurant, fast-food eating place), revenue sharing, cost structure, and personnel provided. Management staff is always provided by food service contractors.

Caterers722320

This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties, wedding receptions, business or retirement luncheons, and trade shows.

Mobile Food Services722330

This industry comprises establishments primarily engaged in preparing and serving meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts. The establishment is the central location from which the caterer route is serviced, not each vehicle or cart. Included in this industry are establishments primarily engaged in providing food services from vehicles, such as hot dog carts and ice cream trucks.

Drinking Places (Alcoholic Beverages)722410

This industry comprises establishments known as bars, taverns, nightclubs, or drinking places primarily engaged in preparing and serving alcoholic beverages for immediate consumption. These establishments may also provide limited food services.

Full-Service Restaurants722511

This U.S. industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e., waiter/waitress service) and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic beverages, providing carryout services, or presenting live nontheatrical entertainment.

Limited-Service Restaurants722513

This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer's location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages.

Cafeterias, Grill Buffets, and Buffets722514

This U.S. industry comprises establishments, known as cafeterias, grill buffets, or buffets, primarily engaged in preparing and serving meals for immediate consumption using cafeteria-style or buffet serving equipment, such as steam tables, refrigerated areas, display grills, and self-service nonalcoholic beverage dispensing equipment. Patrons select from food and drink items on display in a continuous cafeteria line or from buffet stations.

Snack and Nonalcoholic Beverage Bars722515

This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn, or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and sell a combination of snack,

Other services and nonprofit organizations

Who is the audience and how does the purchase work?

Customers, members, donors, supporters, and vehicle or equipment owners have different decision processes. Repair, personal services, religious organizations, and civic groups need distinct offers.

What information does the buyer need?

Explain the actual service or mission, qualifications, scheduling, prices or contribution terms, contact routes, and verified evidence.

How do content, SEO, and local visibility support demand?

Create focused service, mission, membership, donation, and local information suited to the organization.

How does paid media fit the plan?

Test relevant local or service searches and appropriate supporter audiences. Align acquisition with capacity and eligibility.

How do social media and video support the buyer?

Share helpful explanations, authorized stories, mission activity, and practical participation information.

How do email, messaging, and relationships support retention?

Use appointment reminders, maintenance education, member communication, donor stewardship, and relevant repeat engagement.

How does the website connect interest to action?

Provide clear booking, membership, volunteer, or donation paths. Explain material terms and protect supporter information.

What business outcomes do you measure?

Qualified bookings, repeat service, member retention, valid donations, volunteer participation, and net contribution.

What requires specialist review?

Review service licensing, fundraising, charitable claims, religious or sensitive targeting, customer privacy, and testimonial permissions.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 44 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Repair and Maintenance 811

General Automotive Repair811111

This U.S. industry comprises establishments primarily engaged in providing (1) a wide range of mechanical and electrical repair and maintenance services for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers or (2) engine repair and replacement.

Specialized Automotive Repair811114

This U.S. industry comprises establishments primarily engaged in providing specialized mechanical or electrical repair and maintenance services (except engine repair and replacement) for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers.

Automotive Body, Paint, and Interior Repair and Maintenance811121

This U.S. industry comprises establishments primarily engaged in repairing or customizing automotive vehicle and trailer bodies and interiors; and/or painting automotive vehicles and trailer bodies.

Automotive Glass Replacement Shops811122

This U.S. industry comprises establishments primarily engaged in replacing, repairing, and/or tinting automotive vehicle glass, such as passenger car, truck, and van glass.

Automotive Oil Change and Lubrication Shops811191

This U.S. industry comprises establishments primarily engaged in changing motor oil and lubricating the chassis of automotive vehicles, such as passenger cars, trucks, and vans.

Car Washes811192

This U.S. industry comprises establishments primarily engaged in cleaning, washing, and/or waxing automotive vehicles, such as passenger cars, trucks, and vans, and trailers.

All Other Automotive Repair and Maintenance811198

This U.S. industry comprises establishments primarily engaged in providing automotive repair and maintenance services (except mechanical and electrical repair and maintenance; body, paint, interior, and glass repair; motor oil change and lubrication; and car washing) for automotive vehicles, such as passenger cars, trucks, and vans, and all trailers.

Electronic and Precision Equipment Repair and Maintenance811210

This industry comprises establishments primarily engaged in repairing and maintaining one or more of the following: (1) consumer electronic equipment; (2) computers; (3) office machines; (4) communication equipment; and (5) other electronic and precision equipment and instruments, without retailing these products as new. Establishments in this industry repair items, such as microscopes, radar and sonar equipment, televisions, stereos, video recorders, computers, fax machines, photocopying machines, two-way radios, cellular telephones, and other communications equipment, scientific instruments, and medical equipment.

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance811310

This industry comprises establishments primarily engaged in the repair and maintenance of commercial and industrial machinery and equipment. Establishments in this industry either sharpen/install commercial and industrial machinery blades and saws or provide welding (e.g., automotive, general) repair services; or repair agricultural and other heavy and industrial machinery and equipment (e.g., forklifts and other material handling equipment, machine tools, commercial refrigeration equipment, construction equipment, and mining machinery).

Home and Garden Equipment Repair and Maintenance811411

This U.S. industry comprises establishments primarily engaged in repairing and servicing home and garden equipment without retailing new home and garden equipment, such as lawnmowers, handheld power tools, edgers, snowblowers, leaf blowers, and trimmers.

Appliance Repair and Maintenance811412

This U.S. industry comprises establishments primarily engaged in repairing and servicing household appliances without retailing new appliances, such as refrigerators, stoves, washing machines, clothes dryers, and room air- conditioners.

Reupholstery and Furniture Repair811420

This industry comprises establishments primarily engaged in one or more of the following: (1) reupholstering furniture; (2) refinishing furniture; (3) repairing furniture; and (4) repairing and restoring furniture.

Footwear and Leather Goods Repair811430

This industry comprises establishments primarily engaged in repairing footwear and/or repairing other leather or leather-like goods without retailing new footwear and leather or leather-like goods, such as handbags and briefcases.

Other Personal and Household Goods Repair and Maintenance811490

This industry comprises establishments primarily engaged in repairing and servicing personal or household-type goods without retailing new personal or household-type goods (except home and garden equipment, appliances, furniture, and footwear and leather goods). Establishments in this industry repair items, such as garments; watches; jewelry; musical instruments; bicycles and motorcycles; and motorboats, canoes, sailboats, and other recreational boats.

Personal and Laundry Services 812

Barber Shops812111

This U.S. industry comprises establishments known as barber shops or men's hair stylist shops primarily engaged in cutting, trimming, and styling men's and boys' hair; and/or shaving and trimming men's beards.

Beauty Salons812112

This U.S. industry comprises establishments (except those known as barber shops or men's hair stylist shops) primarily engaged in one or more of the following: (1) cutting, trimming, shampooing, coloring, waving, or styling hair; (2) providing facials; and (3) applying makeup (except permanent makeup).

Nail Salons812113

This U.S. industry comprises establishments primarily engaged in providing nail care services, such as manicures, pedicures, and nail extensions.

Diet and Weight Reducing Centers812191

This U.S. industry comprises establishments primarily engaged in providing non-medical services to assist clients in attaining or maintaining a desired weight. The sale of weight reduction products, such as food supplements, may be an integral component of the program. These services typically include individual or group counseling, menu and exercise planning, and weight and body measurement monitoring.

Other Personal Care Services812199

This U.S. industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, nonpermanent makeup, or non-medical diet and weight reducing services).

Funeral Homes and Funeral Services812210

This industry comprises establishments primarily engaged in preparing the dead for burial or interment and conducting funerals (i.e., providing facilities for wakes, arranging transportation for the dead, selling caskets and related merchandise). Funeral homes combined with crematories are included in this industry.

Cemeteries and Crematories812220

This industry comprises establishments primarily engaged in operating sites or structures reserved for the interment of human or animal remains and/or cremating the dead.

Coin-Operated Laundries and Drycleaners812310

This industry comprises establishments primarily engaged in (1) operating facilities with coin- or card-operated or similar self-service laundry and drycleaning equipment for customer use on the premises and/or (2) supplying and servicing coin- or card-operated or similar self-service laundry and drycleaning equipment for customer use in places of business operated by others, such as apartments and dormitories.

Drycleaning and Laundry Services (except Coin-Operated)812320

This industry comprises establishments primarily engaged in one or more of the following: (1) providing drycleaning services (except coin- or card-operated); (2) providing laundering services (except linen and uniform supply or coin- or card-operated); (3) providing drop-off and pick-up sites for laundries and/or drycleaners; and (4) providing specialty cleaning services for specific types of garments and other textile items (except carpets and upholstery), such as fur, leather, or suede garments; wedding gowns; hats; draperies; and pillows. These establishments may provide all, a combination of, or none of the cleaning services on the premises.

Linen Supply812331

This U.S. industry comprises establishments primarily engaged in supplying, on a rental or contract basis, laundered items, such as table and bed linens; towels; diapers; and uniforms, gowns, or coats of the type used by doctors, nurses, barbers, beauticians, and waitresses.

Industrial Launderers812332

This U.S. industry comprises establishments primarily engaged in supplying, on a rental or contract basis, laundered industrial work uniforms and related work clothing, such as protective apparel (flame and heat resistant) and clean room apparel; dust control items, such as treated mops, rugs, mats, dust tool covers, cloths, and shop or wiping towels.

Pet Care (except Veterinary) Services812910

This industry comprises establishments primarily engaged in providing pet care services (except veterinary), such as boarding, grooming, sitting, walking, and training pets.

Photofinishing Laboratories (except One-Hour)812921

This U.S. industry comprises establishments (except those known as "one-hour" photofinishing labs) primarily engaged in developing film and/or making photographic slides, prints, and enlargements.

One-Hour Photofinishing812922

This U.S. industry comprises establishments known as "one-hour" photofinishing labs primarily engaged in developing film and/or making photographic slides, prints, and enlargements on a short turnaround or while-you- wait basis.

Parking Lots and Garages812930

This industry comprises establishments primarily engaged in providing parking space for motor vehicles, usually on an hourly, daily, or monthly basis and/or valet parking services.

All Other Personal Services812990

This industry comprises establishments primarily engaged in providing personal services (except personal care services, death care services, drycleaning and laundry services, pet care services, photofinishing services, or parking space and/or valet parking services).

Religious, Grantmaking, Civic, Professional, and Similar Organizations 813

Religious Organizations813110

This industry comprises (1) establishments primarily engaged in operating religious organizations, such as churches, religious temples, mosques, and monasteries, and/or (2) establishments primarily engaged in administering an organized religion or promoting religious activities.

Grantmaking Foundations813211

This U.S. industry comprises establishments known as grantmaking foundations or charitable trusts. Establishments in this industry award grants from trust funds based on a competitive selection process or the preferences of the foundation managers and grantors; or fund a single entity, such as a museum or university.

Voluntary Health Organizations813212

This U.S. industry comprises establishments primarily engaged in raising funds for health related research, such as disease (e.g., heart, cancer, diabetes) prevention, health education, and patient services.

Other Grantmaking and Giving Services813219

This U.S. industry comprises establishments (except voluntary health organizations) primarily engaged in raising funds for a wide range of social welfare activities, such as educational, scientific, cultural, and health.

Human Rights Organizations813311

This U.S. industry comprises establishments primarily engaged in promoting causes associated with human rights either for a broad or specific constituency. Establishments in this industry address issues, such as protecting and promoting the broad constitutional rights and civil liberties of individuals and those suffering from neglect, abuse, or exploitation; promoting the interests of specific groups, such as children, women, senior citizens, or persons with disabilities; improving relations between racial, ethnic, and cultural groups; and promoting voter education and registration. These organizations may solicit contributions and offer memberships to support these causes.

Environment, Conservation and Wildlife Organizations813312

This U.S. industry comprises establishments primarily engaged in promoting the preservation and protection of the environment and wildlife. Establishments in this industry address issues, such as clean air and water; global warming; conserving and developing natural resources, including land, plant, water, and energy resources; and protecting and preserving wildlife and endangered species. These organizations may solicit contributions and offer memberships to support these causes.

Other Social Advocacy Organizations813319

This U.S. industry comprises establishments primarily engaged in social advocacy (except human rights and environmental protection, conservation, and wildlife preservation). Establishments in this industry address issues, such as peace and international understanding; community action (excluding civic organizations); or advancing social causes, such as firearms safety, drunk driving prevention, or drug abuse awareness. These organizations may solicit contributions and offer memberships to support these causes.

Civic and Social Organizations813410

This industry comprises establishments primarily engaged in promoting the civic and social interests of their members. Establishments in this industry may operate bars and restaurants for their members.

Business Associations813910

This industry comprises establishments primarily engaged in promoting the business interests of their members. These establishments may conduct research on new products and services; develop market statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Professional Organizations813920

This industry comprises establishments primarily engaged in promoting the professional interests of their members and the profession as a whole. These establishments may conduct research; develop statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Labor Unions and Similar Labor Organizations813930

This industry comprises establishments primarily engaged in promoting the interests of organized labor and union employees.

Political Organizations813940

This industry comprises establishments primarily engaged in promoting the interests of national, state, or local political parties or candidates. Included are political groups organized to raise funds for a political party or individual candidates.

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)813990

This industry comprises establishments (except religious organizations, social advocacy organizations, civic and social organizations, business associations, professional organizations, labor unions, and political organizations) primarily engaged in promoting the interests of their members.

Private Households 814

Private Households814110

This industry comprises private households primarily engaged in employing workers on or about the premises in activities primarily concerned with the operation of the household. These private households may employ individuals, such as cooks, maids, nannies, butlers, non-medical personal care aides, and outside workers, such as gardeners, caretakers, and other maintenance workers.

Public administration

Who is the audience and how does the purchase work?

Residents, businesses, applicants, visitors, and community groups use government information and services. Public communication generally prioritizes access and service completion rather than customer acquisition.

What information does the buyer need?

Explain service eligibility, application steps, deadlines, fees, responsibilities, accessibility, and approved contact routes.

How do content, SEO, and local visibility support demand?

Publish clear searchable public-service pages with current information and accessible language. Maintain accurate official identities.

How does paid media fit the plan?

Use approved public information campaigns for a defined eligible service or initiative. Review audience fairness and procurement rules.

How do social media and video support the buyer?

Share verified service information, public notices, and appropriate responses. Separate official communication from personal or political accounts.

How do email, messaging, and relationships support retention?

Use application updates, permitted reminders, service notices, and public engagement communication with appropriate preferences.

How does the website connect interest to action?

Provide accessible applications and assisted alternatives. Reduce unnecessary data collection and explain what happens after submission.

What business outcomes do you measure?

Service completion, eligible participation, accessibility, resolution, public understanding, and program cost.

What requires specialist review?

Review public records, procurement, accessibility, privacy, neutrality, and authorized communication policies. Commercial ROAS may be inappropriate.

How do you coordinate the channels?

Coordinate the channels around one offer and a defined customer action. Use the same audience definitions, approved claims, destination information, follow-up ownership, and outcome definitions.

  1. Establish the baseline from actual customer, order, inquiry, and capacity records.
  2. Choose a limited acquisition test and publish the content buyers need before taking action.
  3. Connect follow-up to the appropriate team and measure qualified outcomes.
  4. Review costs, customer experience, and retention before expanding the program.

Which detailed industries are included?

The U.S. Census Bureau’s current 2022 NAICS structure includes 29 detailed six-digit industries in this sector. The classification remains labelled by its official edition; this marketing guide was reviewed in 2026.

Open a category to read its Census definition. Use the channel plan in this section as the sector starting point, then match the offer, buyer, sales cycle, geography, and review requirements to the actual establishment.

Executive, Legislative, and Other General Government Support 921

Executive Offices921110

This industry comprises government establishments serving as offices of chief executives and their advisory committees and commissions. This industry includes offices of the president, governors, and mayors, in addition to executive advisory commissions.

Legislative Bodies921120

This industry comprises government establishments serving as legislative bodies and their advisory committees and commissions. Included in this industry are legislative bodies, such as Congress, state legislatures, and advisory and study legislative commissions.

Public Finance Activities921130

This industry comprises government establishments primarily engaged in public finance, taxation, and monetary policy. Included are financial administration activities, such as monetary policy; tax administration and collection; custody and disbursement of funds; debt and investment administration; auditing activities; and government employee retirement trust fund administration.

Executive and Legislative Offices, Combined921140

This industry comprises government establishments serving as councils and boards of commissioners or supervisors and such bodies where the chief executive (e.g., county executive or city mayor) is a member of the legislative body (e.g., county or city council) itself.

American Indian and Alaska Native Tribal Governments921150

This industry comprises American Indian and Alaska Native governing bodies. Establishments in this industry perform legislative, judicial, and administrative functions for their American Indian and Alaska Native lands. Included in this industry are American Indian and Alaska Native councils, courts, and law enforcement bodies.

Other General Government Support921190

This industry comprises government establishments primarily engaged in providing general support for government. Such support services include personnel services, election boards, and other general government support establishments that are not classified elsewhere in public administration.

Justice, Public Order, and Safety Activities 922

Courts922110

This industry comprises civilian courts of law (except American Indian and Alaska Native tribal courts). Included in this industry are civilian courts, courts of law, and sheriffs' offices conducting court functions only.

Police Protection922120

This industry comprises government establishments primarily engaged in criminal and civil law enforcement, police, traffic safety, and other activities related to the enforcement of the law and preservation of order. Combined police and fire departments are included in this industry.

Legal Counsel and Prosecution922130

This industry comprises government establishments primarily engaged in providing legal counsel or prosecution services for the government.

Correctional Institutions922140

This industry comprises government establishments primarily engaged in managing and operating correctional institutions. The facility is generally designed for the confinement, correction, and rehabilitation of adult and/or juvenile offenders sentenced by a court.

Parole Offices and Probation Offices922150

This industry comprises government establishments primarily engaged in judicially administering probation offices, parole offices and boards, and pardon boards.

Fire Protection922160

This industry comprises government establishments primarily engaged in firefighting and other related fire protection activities. Government establishments providing combined fire protection and ambulance or rescue services are classified in this industry.

Other Justice, Public Order, and Safety Activities922190

This industry comprises government establishments primarily engaged in public order and safety (except courts, police protection, legal counsel and prosecution, correctional institutions, parole offices, probation offices, pardon boards, and fire protection). These establishments include the general administration of public order and safety programs. Government establishments responsible for the collection of statistics on public safety are included in this industry.

Administration of Human Resource Programs 923

Administration of Education Programs923110

This industry comprises government establishments primarily engaged in the central coordination, planning, supervision, and administration of funds, policies, intergovernmental activities, statistical reports and data collection, and centralized programs for educational administration. Government scholarship programs are included in this industry.

Administration of Public Health Programs923120

This industry comprises government establishments primarily engaged in the planning, administration, and coordination of public health programs and services, including environmental health activities, mental health, categorical health programs, health statistics, and immunization services. Government establishments primarily engaged in conducting public health-related inspections are included in this industry.

Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs)923130

This industry comprises government establishments primarily engaged in the planning, administration, and coordination of programs for public assistance, social work, and welfare activities. The administration of Social Security, disability insurance, Medicare, unemployment insurance, and workers' compensation programs are included in this industry.

Administration of Veterans' Affairs923140

This industry comprises government establishments primarily engaged in the administration of programs of assistance, training, counseling, and other services to veterans and their dependents, heirs, or survivors. Included in this industry are Veterans' Affairs offices that maintain liaison and coordinate activities with other service organizations and governmental agencies.

Administration of Environmental Quality Programs 924

Administration of Air and Water Resource and Solid Waste Management Programs924110

This industry comprises government establishments primarily engaged in one or more of the following: (1) the administration, regulation, and enforcement of air and water resource programs; (2) the administration and regulation of solid waste management programs; (3) the administration and regulation of water and air pollution control and prevention programs; (4) the administration and regulation of flood control programs; (5) the administration and regulation of drainage development and water resource consumption programs; (6) the administration and regulation of toxic waste removal and cleanup programs; and (7) coordination of these activities at intergovernmental levels.

Administration of Conservation Programs924120

This industry comprises government establishments primarily engaged in the administration, regulation, supervision, and control of land use, including recreational areas; conservation and preservation of natural resources; erosion control; geological survey program administration; weather forecasting program administration; and the administration and protection of publicly and privately owned forest lands. Government establishments responsible

Administration of Housing Programs, Urban Planning, and Community Development 925

Administration of Housing Programs925110

This industry comprises government establishments primarily engaged in the administration and planning of housing programs.

Administration of Urban Planning and Community and Rural Development925120

This industry comprises government establishments primarily engaged in the administration and planning of the development of urban and rural areas. Included in this industry are government zoning boards and commissions.

Administration of Economic Programs 926

Administration of General Economic Programs926110

This industry comprises government establishments primarily engaged in the administration, promotion, and development of economic resources, including business, industry, and tourism. Included in this industry are government establishments responsible for the development of general statistical data and analyses and promotion of the general economic well-being of the governed area.

Regulation and Administration of Transportation Programs926120

This industry comprises government establishments primarily engaged in the administration, regulation, licensing, planning, inspection, and investigation of transportation services and facilities. Included in this industry are government establishments responsible for motor vehicle and operator licensing, the Coast Guard (except the Coast Guard Academy), and parking authorities.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities926130

This industry comprises government establishments primarily engaged in the administration, regulation, licensing, and inspection of utilities, such as communications, electric power (including fossil, nuclear, solar, water, and wind), gas and water supply, and sewerage.

Regulation of Agricultural Marketing and Commodities926140

This industry comprises government establishments primarily engaged in the planning, administration, and coordination of agricultural programs for production, marketing, and utilization, including educational and promotional activities. Included in this industry are government establishments responsible for regulating and controlling the grading and inspection of food, plants, animals, and other agricultural products.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors926150

This industry comprises government establishments primarily engaged in the regulation, licensing, and inspection of commercial sectors, such as retail trade, professional occupations, manufacturing, mining, construction, and services. Included in this industry are government establishments maintaining physical standards, regulating hazardous conditions not elsewhere classified, and enforcing alcoholic beverage control regulations.

Space Research and Technology 927

Space Research and Technology927110

This industry comprises government establishments primarily engaged in the administration and operations of space flights, space research, and space exploration. Included in this industry are government establishments operating space flight centers.

National Security and International Affairs 928

National Security928110

This industry comprises government establishments of the Armed Forces, including the National Guard, primarily engaged in national security and related activities.

International Affairs928120

This industry comprises establishments of U.S. and foreign governments primarily engaged in international affairs and programs relating to other nations and peoples.

Classification: U.S. Census Bureau, current 2022 NAICS edition. Marketing guidance reviewed in 2026; proposed 2027 revisions are not treated as adopted data.

Apply the framework

Where does your business start?

Start with the buyer, offer, website, acquisition channels, follow-up, and measurement. Choose your sector to open a relevant starting plan.

Digital marketing fit checkThis sector selector uses your choices. It does not scan or audit your website.

Your entries stay in this page. No inquiry is sent.

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Tell us where your business is today and what needs to change. We will discuss the audience, offer, channels, measurement, and first priorities together.

rabby@growmehow.com

Md Rabby Alam

Founder & CEO · GrowMeHow

Full-Stack Digital Marketing Agency
Algorithm Acceleration · USA
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